Published: May, 2018
Mother’s milk is critical for new born babies until the first year of their birth but not all nursing mothers are able to generate enough milk to feed her young. For these pool of mothers, the advent of breast pumps has been a boon, stimulating lactation in cases wherein milk supply is low. Also used for gaining relief from engorgement or breast pain and feeding to preterm infants who are unable to suck the milk owing to lower physical strength, the market for breast pumps is on the expansion on the back of growing awareness.
According to the projections of a fresh business intelligence study compiled at Transparency Market Research (TMR), the demand in the global breast pumps market will increment at a notable CAGR of 8.9% during the forecast period of 2017 to 2025. Revenue-wise, the global breast pumps market is estimated to be worth US$4,164.6 million by 2025, mounting substantially from its evaluated value of US$1,971.8 million as of 2016.
Handful of Players Holding Major Chunk of Global Shares
Despite the high profitability of the breast pumps market, the vendor landscape is oligopolistic, notes the analyst of the report, highlighting the struggle that new entrants are facing such as developing a brand value. Companies such as Koninklijke Philips N.V., Medela, and Ameda Breastfeeding Solutions are significantly ahead of the curve while Hygeia Health, Pigeon Corporation, Ardo Medical Ag, Evenflo Feeding, Inc., Albert Manufacturing USA, and Spectra Baby USA are also holding prominent positions. Via strong marketing strategies and geographical expansions, these players are maintaining strong brand names and their products are of high quality. They are also focused on research and development activities to innovate their products to counter competition within themselves.
On the basis of product type, the TMR report segments the breast pumps market into manual, single electric, and double electric. As of 2016, the double electric breast pumps segment dominated, generating 41.2% of the total demand, which was a reflection of technological advancements to the products and growing number of single as well as nuclear families. Application-wise, personal use breast pumps are more in demand than hospital grade, which can be attributed to ease of usage and cost effectiveness. Region-wise, North America is foreseen to continue dominating the demand, although emerging economies of China and India are also expected to turn Asia Pacific into a region of high lucrativeness.
Increasing Number of Working Women Driving Demand
Time is of great essence for working women and with disposable income in hand, they are adopting for breast pumps instead on depending on their hands to pump out breast milk for their young, which can be a tiresome and time consuming process. Awareness levels regarding the availability of efficient breast pumps is high among the developed countries and similar pattern is being noticed among emerging economies. Radically increasing population in countries such as India and China and technological advancements are some of the other factors driving the demand. On the other hand, risks of side effects and high cost of hospital grade breast pumps are obstructing the market from flourishing.
- Global breast pumps market is estimated to be worth US$4,164.6 million by 2025
- Personal use segment is doing much better than hospital grade breast pumps
- Emerging economies are opening vast new opportunities for major vendors
The information presented in this review is based on a Transparency Market Research report, titled, “Breast Pumps Market (Product - Single Electric Breast Pumps Double Electric Breast Pumps, and Manual Breast Pumps; Applications - Hospital Grade and Personal Use) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.”
Key Segments of the Global Breast Pumps Market
- Single Electric Breast Pumps
- Double Electric Breast Pumps
- Manual Breast Pumps
- Hospital Grade
- Personal Use
By Region and Country
- North America
- Rest of Europe
- Asia Pacific
- Australia & New Zealand
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
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