Regular consumption of milk is important among all the age groups due to its health benefits. Product innovations such as introduction of varied flavors in milk attract the consumers. Varied food preferences among consumers have influenced the manufacturers to produce milk in different flavors. Moreover, manufacturers are investing more on research and development to add nutritional value to the milk to gain maximum market share. Decreasing intensity of market restrains such as threat of substitutes and the shorter shelf life of the milk and milk products has increased the consumption of the milk. The consumption of milk is expected to remain positive throughout the forecast period. In addition, the growing immigrant population in the U.S. and Canada has significant impact on milk demand.
As per porter five forces, bargaining power of buyers and bargaining of suppliers are expected to remain moderate to low in the forecast period. North America milk market is highly fragmented in nature and more number of markets players and producers are expected to enter this market, thus increasing the competition in the industry. Moreover, the emergence of private labels is further set to intensify the competition. Distribution channels such as Supermarkets/ Hypermarkets and departmental stores are increasing in number making it available in the nearest store.
North America milk market was valued at USD 27.81 billion in 2012 and reached USD 29.1 billion in 2013; growing at a of 3.5% from 2013 to 2019. This market is further expected to reach USD 35.8 billion in 2019. The consumption of milk in terms of volume is expected to reach 21.05 billion Kg in 2019 from 17.96 billion kg in 2013; growing at a CAGR of 2.13% during the forecast period.
In the U.S., the demand for milk is mainly driven by growing health concerns and need for food with high nutritional value. In addition, the U.S. is the largest producer of milk and dairy products with large number of population as compared to North American countries.
Among the four types of Milk, i.e., butter milk, concentrated milk, liquid milk and powder milk, the market of liquid milk and concentrated milk is expected to grow at a high growth rate as compared to other two types of milk. The growth is primarily attributed to growing health awareness and daily nutrient requirements of body to avoid deficiency. In the U.S., Dairy Farmers of America had the maximum market share compared to private label in 2013, Dairy land, Neilson and Parmalat was leading in Canada and had the maximum market share in 2013. In Mexico the GrupoLala has the maximum market share among others in 2013.
Milk is an important part of daily diet due to its high nutritional value and health benefits. The product types of milk include buttermilk, powder milk, flavored milk and liquid milk. Presently, growing health concerns, changing taste and preference for healthy food are some of the major factors driving the milk market in North America. In terms of competition among the milk processors, the market share of private label is steadily rising in Canada and Mexico due to low price and high quality milk. Moreover, consumers in North America prefer to buy private label brands milk to national brands due to their cost effectiveness. In the U.S. private label brands have witnessed substantial increase in their market share over the last few years. North America milk market is highly fragmented and competition among private labels and major national players would result in product innovation.The market is expected to grow at a single digit CAGR over the next six years.
The milk market in North America is segmented on the basis of types of milk and countries. Concentrated or flavored milk is among the most popular milks in North America due to its availability in various flavors such as, chocolate, coffee, vanilla, butterscotch and others. In addition, sugar content in flavoured milk acts as a preservative and increases its shelf life.
The report also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the milk market. Porters provide framework to analyze level of competition within an industry and business strategy development. It helps to derive five forces that determine the competitive intensity and therefore attractiveness of a market. The study highlights current market trends and provides the forecast from 2013 to 2019.
By country the market has been segmented into the U.S., Canada and Mexico. The present market size and forecast till 2019 is covered in the report. The report also analyzes macro economic factors influencing and inhibiting the growth of milk market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The market size of liquid milk is expected to grow at a higher rate over the next years and it is the most attractive market. Concentrated milk is expected to emerge as the second most preferred milk after liquid milk, as its availability in different flavours attracts the consumers. The presence of substitutes for buttermilk such as drinking yogurt and flavoured milk among others is expected to reduce the attractiveness of the buttermilk in the forecast period. This report is for manufacturers, suppliers and distributors in this industry. The focus is to provide the present and future trends in this market and formulate their strategies accordingly.
North America soy and almond milk are the most considered dairy alternative beverages. The health benefits of these products include digestion, immunity and they have low fat content. Therefore, they are considered as efficient substitutes to milk. The U.S. is the major market for dairy alternative beverages, while in Canada and Mexico animal milk is preferred over plant milk. The market is categorized into the following segments:
Milk Market by Type
The different types covered under this research study are defined as follows:
- Butter Milk
- Concentrated Milk
- Liquid Milk
- Powder milk
North America Milk Market by Countries
The different countries covered under this research study are defined as follows:
- The U.S.
The in-depth research and high level analysis will allow milk vendors to make informed decisions about the milk market, formulate growth strategies and gain competitive advantage.