Published: Jul, 2018

The global market for baby monitors features a highly consolidated vendor landscape and is expected to remain competitive over the next few years as well, observes Transparency Market Research in a recent report. The leading five companies in the market collectively held a nearly 60% share of the overall market in 2015. Motorola Solutions, Inc. helmed the top spot by acquiring a staggering 19.8% share of the overall market in the said year. To stay ahead of their peers, baby monitor manufacturers have shifted focus on research and development activities in order to strengthen their product portfolio to meet the changing customer need. Ongoing technological innovations in wearable and sensor technology and the rising trend of internet-of-things are also gradually being applied to baby monitors in order to make them smarter and more responsive.

According to the report, the market will rise from a valuation of US$876.8 mn in 2015 to US$1,291.8 mn by 2024, registering a CAGR of 4.4% from 2016 to 2024.

baby monitors market

Wireless Baby Monitors Fetch Most Demand

By connectivity type, the segment of wireless baby monitors held the largest market share in the global baby monitors market and accounted for the vast majority of the market in 2015, thanks to the easy connectivity and greater portability of these devices. Over the forecast period as well, baby monitors based on wireless technology are expected to hold sway, accounting for a large share in the overall market.

Geographically, the baby monitors market has huge scope and opportunity in the emerging markets of Asia Pacific and Rest of the world (RoW). Countries such as China, Japan, India, and Brazil are steadily emerging as the leading consumers of baby monitors, owing chiefly to the rising participation of women in the workforces of these countries and rising disposable incomes. The emerging trend of working parents, which has led to the growth of day care centers, and easy availability of baby monitors through online retailers are also expected to drive the market in these countries in the near future.

Technological Advancements Lead to Development of More Reliable Products

Some of the key factors to have worked for the market over the years include the steadily rising number of nuclear families and working parents, which has led to a massive rise in the numbers of day care centers and professional caregivers, and the vast rise in the number of technologically advanced products throughout the globe. Growing concerns related to the safety of babies, rising expenditure on baby care products and increased online retailing are also some of the key factors driving the growth of the market.

With vast improvements in information technology and telecom networks, baby monitors have become smarter and can be controlled via applications installed in the parent’s or the guardian’s smart phones. This added flexibility has also played a key role in the increased adoption of baby monitors in day care centers and homes.

On the other hand, falling birth rate owing to increasing stress level and sedentary lifestyle could hinder the growth of the market. As per a report published by Forbes, the birth rate in the U.S. fell to an all-time low in 2013. In addition to this, safety and security concerns associated with baby monitors also present challenges for vendors operating in the market. Irrespective of the challenges, the baby monitors market is projected to offer attractive business opportunities for leading players in developed as well as developing economies over the forecast period owing to the constant rise in adoption.

This analysis of the global baby monitors market is based on a recent report by Transparency Market Research, titled “Baby Monitors Market (Product - Audio Baby Monitors, Fixed Video Baby Monitors, and Pan and Tilt Baby Monitors; Connectivity - Wired Baby Monitors and Wireless Baby Monitors) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024.”

For the study, the market has been segmented as follows:

Global Baby Monitors, by Geography

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • U.K.
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Latin America
    • Middle East and Africa (MEA)

Global Baby Monitors Market, by Product Type

  • Audio Baby Monitor
  • Fixed Video Baby Monitor
  • Pan& Tilt  Baby Monitors

Global Baby Monitors Market, by Connectivity Type

  • Wired Baby Monitors
  • Wireless Baby Monitors

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