Global Athletic Footwear Market: eCommerce Paving the Way to Improved Sales, reports TMR

The global athletic footwear market is led by companies such as Nike, Adidas, Reebok, and Puma, collectively accounting for 60% of the market in 2011. Although new entrants have little problem acquiring raw materials or labor, they face enormous difficulty in establishing their brand popularity. Large companies have already established their brands within a loyal customer base, which presents a major challenge for new and smaller players. Effective marketing will thus continue to play a vital role in the sales of athletic footwear, states a new report by Transparency Market Research (TMR). In addition to this, consumers are also influenced by fashion trends. As such, players in the market have to focus on launching fashionable products with unique features to gain popularity among consumers. 

According to the report, the global athletic footwear market is expected to be worth US$84.42 bn by 2018. On the basis of product type, the soccer shoes segment within the sports segment will be worth US$7.95 bn in 2018. Among the products covered in the hiking shoes segment, seasonal boots will lead and be worth US$2.03 bn by 2018. In the backpacking category, the hiking boot segment will be dominant in 2018. On the basis of geography, North America is expected to lead and will be worth US$41.44 bn by 2018.

Rising Inclination towards Fitness and Active Lifestyle to Boost Athletic Footwear Market

The rising demand for comfortable footwear is expected to be one of the major drivers for the global athletic footwear market. Increasing awareness among people regarding healthy and active lifestyle has resulted in a high demand for orthotic footwear. Additionally, growing fitness and health awareness have resulted in the demand for fitness footwear such as running shoes. A rise in the development of new and innovative footwear products is also attracting consumers and boosting the sales of athletic footwear. A growth in the retail culture is another factor that is behind the growth of the market. The existence of many retail outlets coupled with the diverse range of shoes available encourage impulse buying, thus boosting the market.

Rising Environmental Concerns and High Cost of Raw Materials Hamper Growth of Market

Footwear is made from rubber, leather, and plastic, all of which have some impact on the environment. As consumers become more conscious about sustainable and fair trade products, this is expected to pose a challenge for the market. “The rising cost of raw materials is another factor that will restrain the growth of the market,” says a TMR analyst. In addition to this, rising duplication of branded footwear products will also impact the global athletic footwear market.

Changing Lifestyle and Fashion Trends to Continue to Create Opportunities in Market

The changing lifestyle of consumers is benefitting the global athletic footwear market. Women spend on footwear extensively and this trend will continue to benefit the market across the globe. Another factor that will encourage the growth of the market in the coming years is the emergence of fashion-based websites. The growing affinity for online shopping among consumers is expected to create growth opportunities in the global athletic footwear market. Moreover, the emergence of new and innovative products will attract consumers to a large extent, thus helping the market to grow in the coming years.

This information is based on the findings of a report published by Transparency Market Research titled “Athletic Footwear Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2012 - 2018.”

The global athletic footwear market is segmented as follows:

  • By Category
    • Insert
      • Aerobics Shoes
      • Atheleisure Footwear
      • Running Shoes
      • Walking Shoes
    • Sports (Cross Training)
      • Baseball Footwear
      • Basketball Footwear
      • Soccer Shoes
      • Tennis Shoes
      • Cricket Footwear
      • Other Sports Shoes
    • Hiking Shoes
      • Other Athletics Footwear
      • Outdoor / Rugged Footwear
      • Trekking and Walking Boots
      • Seasonal Boots
      • Specialty Boots
      • Mountaineering Boots
    • Backpacking Boots
      • Approach Shoes
      • Hiking Boots
      • Technical Shoes
    • By Consumer Group
      • Kids
      • Women
      • Men
    • By Retail Distribution
      • Store Based
        • Shoe Stores
        • Discount Shoe Stores
        • Sports and Athletic Goods Stores
        • Mass Discounters
        • Department Stores and Chains
        • Specialty Apparel Stores
        • Off Pricers
      • Non Store Based
        • Catalog
        • Teleshopping
        • Internet


  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World (RoW)

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