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Global Period Panties Market - Snapshot

Period panties or menstrual underwear are a new sanitary product in the market mostly available through online distribution channels. The absorbency of the menstrual underwear ranges from half a tampon to two tampons. Period panties can be used alone depending on the flow or as a backup to menstrual cups. The patch of the menstrual underwear has a coating of special fabric which is designed to pull liquid away from the body and traps it inside the underwear. It prevents liquid from leaking out onto clothing.

The global period panties markethas been segmented on the basis of type, style, size, distribution channel, and geography. Based on type, the market is segmented into reusable and disposable. As compared to disposable period panties, reusable period panties are the most preferred type for sports & fitness application. Reusable period panties provide better leakage protection and are ecofriendly in nature unlike disposable ones. These factors are expected to increase the demand for reusable period panties.

Based on style, the period panties market is classified into boy shorts, bikini, briefs, hipsters, and others (thongs, shorts etc.). The briefs segment held the major share in the global period panties market. Briefs are comfortable, provide good coverage, and are used during heavy flow days.

In terms of size, the period panties market is segmented into small, medium, and large. Medium segment accounted for major share in 2017 followed by the large segment. This growth is attributed to the rise in number of obese and overweight women. The prevalence of obesity has increased at an alarming rate during the last two decades, and appears to be more prominent in women.


Based on distribution channel, the period panties market has been segmented into online and offline. The offline store segment is sub segmented into supermarkets/hypermarkets, convenience stores, drug stores, and retail stores. Online distribution channel is the most attractive segment due to the rapid penetration of internet services globally. Presence of convenience and options of several brands is also expected to trigger the market during the forecast period. Online segment is presently dominating the market. The mind-set of the population to correctly purchase period panties through proper judgment and according to their preference has also resulted in the dominance of the online segment in the global period panties market

The North America period panties market is driven by factors such as comfort as compared to tampons or pads, and highly absorbent nature of the fabric used in the manufacturing of these panties, apart from the fact that they are anti-microbial and designed to avoid stains, i.e. it is stain-resistant and ensures the user does not face any discomfort. Although North America and Europe have been dominating the market for period panties, demand for the product in developing regions such as Asia Pacific is expected to increase significantly during the forecast period. This is because of increasing awareness about the environment and about period panties. Companies are expanding their product lines to meet the increasing demand for period panties. Additionally, product innovation among manufacturers with newer styles and prints in period panties are expected to boost the market during the forecast period. The market in Asia Pacific is likely to be the most attractive during the forecast period due to the acceptance and increasing awareness about period panties. North America and Europe dominated the overall period panties market due to the preference of women toward period panties over sanitary napkins and tampons.

The period panties market is fragmented due to strong presence of several players. The competition is expected to increase in the coming years with the entry of numerous local players. Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Harebrained, Adira, Flux, Fannypants, THINX Inc., WUKA, and Period Panteez are the key companies profiled in the research report. The report also offers competitive landscape of key players in the period panties market.

The growing inclination towards personal hygiene and personal health has propelled people to make more health-conscious decisions regarding product and commodity purchases. People are not compromising on personal health anymore. One of the top priorities for women’s health is the monthly menstrual cycle and multiple businesses have now launched period panties, thereby offering better sanitary solutions to women all around the world. The sponginess of feminine clothing goes from a large portion of a tampon to two tampons. Period panties can be utilized alone relying upon the stream or as reinforcement to feminine cups. The fix of the feminine clothing has a covering of unique texture which is intended to pull fluid away from the body and traps it inside the clothing. It keeps fluid from spilling out onto the dress.

Period panties include a trend-setting innovation that helps in battling awful scents and can assimilate multiple times more than the customary menstrual cups or tampons. This thus makes period panties more successful for ladies and assists them with remaining dry for a more drawn-out term. With the developing number of mindfulness missions and drives, the feminine cycle is not more untouchable even in some less-created places. This pattern has fundamentally fuelled the interest in period panties. As top-notch solace and cleanliness offered by period panties have made them exceptionally attractive among ladies, makers are profiting by the developing interest and dispatching much further developed items to satisfy the developing necessity for the equivalent.

The interest for different eco-accommodating items in female cleanliness the board including period panties is relied upon to support the market in the coming years. different rules and drives embraced by governments are urging makers to supplant the non-degradable items with the climate well-disposed ones. With natural safeguarding progressively being talked about across worldwide discussions and associations carrying out different guidelines empowering eco-accommodating item take-up, the market for period panties is required to get greater in the coming years.

Global Period Panties Market: Overview

The period panties market report provides analysis for the period 2016–2026, wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and key drivers playing a major role in the period panties market growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective of the period panties market throughout the above mentioned forecast period in terms of revenue (in US$ Mn), and volume (in Thousand Units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).

Global Period Panties Market: Trends and Opportunities

Rise in number of working women and fitness enthusiasts has resulted in rise in demand for different types of sanitary products used during menstruation. The young consumers are gradually becoming sophisticated with increase in purchasing power, and also differentiate various period panties with varied features. Additionally, growing attention toward comfort and convenience for various activities such as sports & fitness is driving the demand for period panties. Furthermore, period panties are eco-friendly in nature which increases the demand for the product. All these factors are expected to drive the global period panties market during the forecast period (2018 - 2026).

Period panties have an advanced technology which helps in fighting bad odor and has the ability to absorb ten times more than the regular menstrual cups or tampons. Additionally, several brands such as Relieved Gal and Intimate Portal Secret Agent provide a pouch in front of the panties to keep a heating pad to ease cramps. These factors are expected to accelerate the global period panties market during the forecast period (2018 - 2026).

Global Period Panties Market: Key Segments

The report segments the global period panties market on the basis of type, style, size, distribution channel, and geography. On the basis of type, the market is segmented into reusable, and disposable. Based on style, the market is segmented into boy shorts, bikini, briefs, hipster, and others (thongs, shorts etc.). On the basis of size, the market has been classified into small, medium, and large. Based on distribution channel, the market is segmented into online and offline. The offline segment is further sub segmented into supermarkets/hypermarkets, drug stores, convenience stores, and retail stores. 

In terms of country, the North America market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into U.K., Germany, France, and Rest of Europe. Asia Pacific has been segmented into China, India, Japan, and Rest of Asia Pacific. Middle East & Africa covers the G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America region includes Brazil, and Rest of South America. This report provides all the essential information required to understand the period panties market and its types.

Global Period Panties Market: Scope of the Study

The report includes key developments in the period panties market. Porter’s Five Force Analysis, which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition in the period panties market industry is also included in the report. Value chain analysis which shows work flow in the period panties market and identifies raw material suppliers, service providers, and distribution channels of this industry is covered in the report. Segment trends and regional trends have been highlighted. It also covers segment-wise incremental opportunity analysis and price trend analysis (retail price). Furthermore, the report covers incremental opportunity analysis and identifies and compares segments’ attractiveness on the basis of CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa, and South America. The same has also been provided for each segmentation category i.e. type, style, size, distribution channel, and geography in the scope of the study. The report covers market structure analysis region-wise for the market.

Global Period Panties Market: Competitive Landscape

The report also includes competition landscape, which includes competition matrix, market structure analysis of major players in the global period panties market based on their 2017 revenues, and profiles of major players. The competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position and offerings have been considered while presenting competition matrix. This section also identifies and includes various recent developments carried out by leading players in the period panties market. Companies such as Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Harebrained, Adira, Flux, Fannypants, THINX Inc., WUKA, and Period Panteez are some of the major players operating within the global period panties market profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

The global period panties market is segmented as below:


  • Reusable
  • Disposable


  • Boy Shorts
  • Bikini
  • Briefs
  • Hipster
  • Others (Thongs, Shorts etc.)


  • Small
  • Medium
  • Large

Distribution Channel  

  • Online
  • Offline
    • Supermarkets/ Hypermarkets
    • Drug Stores
    • Convenience Stores
    • Retail Stores


  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Period Panties Market