Non-invasive diagnosis is a procedure of identifying a disease without or with minimal incision of the body. These methods involve different techniques such as identifying genetic structure, biomarkers, changes in molecular biology, along with imaging technologies. Cancer is a disease related to genetic alteration of the cells and therefore causing uncontrolled growth and forming tumor like structure. Imaging is the preferred method of cancer detection but cannot have genetic access; on the other hand biopsies which have genetic access are complicated and difficult to perform repetitively during the course of cancer diagnosis and therapy. Therefore newer techniques developed in lines with non invasive diagnosis such as molecular diagnosis, serum based immunoassays and chemical tests to identify chemical components in the body especially from blood and urine. All these procedures are performed either with non-surgical or minimal surgical procedures; therefore these non-invasive cancer diagnostic techniques are becoming more and more popular among healthcare practitioners.
According to WHO and World Cancer Report, by 2020, new cancer cases will be around 15 million annually, of which breast, ovarian and GI cancer are expected to be most commonly occurring types. Cancer is the disease condition which has highest prevalence rate all over the world and causes considerable amount of burden on economies. Therefore early and accurate detection of cancer along with monitoring its growth at later stages is very critical. Though invasive types of cancer diagnoses are accurate in early stages, the same procedures cannot be used for monitoring growth of cancer at different stages since surgeries are required for these types of diagnoses. The non-invasive cancer diagnosis has growth potential all across the world; however developed countries such as USA, UK, Japan, Canada and some emerging economies such as India, China, Brazil and Russia are observed to experience highest growth in demand for non-invasive cancer diagnostic.
Non-invasive cancer diagnostics market can be segmented by various categories such as by region, by techniques and according to different types of oncological conditions. Geographically Non invasive cancer diagnostic market is segmented in four regions mainly North America, Europe, Asia-Pacific and Rest of the World. Out of all these four geographies, the contribution from North America is highest followed by Europe, Asia-Pacific and Rest of the World. Higher awareness among healthcare fraternity, availability of advanced diagnostic technologies in North America and European countries may help sustain the growth of non-invasive cancer diagnostics in these regions. On the other hand increasing incidences and prevalence of cancer and rising awareness in Asia-Pacific countries have created demand for non-invasive cancer diagnostic market sizably. On the basis of techniques for non invasive cancer diagnosis, market can be segmented in molecular biology, serum immunoassay and clinical component identification in blood and serum. As different types of cancer causes different molecular, biological and chemical changes in body therefore this market can be divided according to cancer types such as blood cancer, lung cancer, breast cancer, ovarian cancer, skin cancer and others.
There are many companies operating in non invasive cancer diagnostic in market out of them Roche Diagnostics, Quidel, Immunicon Corporation, Compugen, DiagnoCure, Abbott Molecular, GE Healthcare, Precision Therapeutics, Affymetrix Inc, , Digene Corporation are the major contributor in this market. Introduction of various advanced technologies such as Cologuard by Exact Sciences will pave the way for the future of this market. In March 2014, the U.S. FDA approved the product for non-invasive testing of colorectal cancer which is one of the most frequently occurring types of cancer observed in recent years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.