Mobile Value Added Services Market Outlook 2031

  • The global mobile value added services market was valued at US$ 630.52 Bn in 2020
  • It is estimated to expand at a CAGR of 10.1% from 2021 to 2031
  • The global mobile value added services market is expected to cross the value of US$ 1.8 Trn by the end of 2031

Analysts’ Viewpoint Mobile Value Added Services Market

The mobile value added services market is anticipated for healthy growth in the upcoming years, due to collaborative efforts of market stakeholders and manufacturers to provide innovative services to customers. Companies in the mobile value added services market are increasing their efforts to enhance the quality of services in order to increase the revenue opportunities in the global market. Digitalization, growth & advancement in technology, rise in disposable income, and rapid urbanization are factors driving the global mobile value added services market. North America dominates the mobile value added services market majorly due to the strong presence of market players operating in the market. Increasing investments in research & development activities by governments of emerging economies in order to improve the efficiency of services strengthens the global mobile value added services market.

Rapid Market Growth Due to Rise in Adoption of Smartphones Globally

Increase in adoption of smartphones across the globe is a major growth driver for the mobile value added service market. There is a rise in usage of digital solutions, advanced applications, and value-added services in the market. The presence of multiple vendors has increased competition among Internet providers. Smartphones nowadays are used for checking different applications, web surfing, emails, social media interaction, etc. Mobile value-added services (MVAS) are services offered by telecom service providers to customers, apart from voice, SMS, and data services, in order to enhance the user experience. Reduced smartphone prices due to rising competition among manufacturers and service providers is expected to drive the mobile value added services market. Lower prices of smartphones have increased the penetration of mobile phones among the lower income population of emerging countries, leading to rising demand for mobile value added services.

Request a sample to get extensive insights into the Mobile Value Added Services Market

Digitalization and Rise in Adoption of Mobile Value Added Services in Education Sector

There is an increasing need of smartphones due to the rapid growth in digitalization and adoption of technology in consumers. In addition, the expansion of the global smartphone market is due to rise in adoption of mobile value added services via online channels and responsible for the rising demand for smartphones. There is a growing popularity of online classrooms, virtual training, and meeting rooms due to digitalization in the education sector. The global spread of the COVID-19 pandemic has positively contributed to the online education segment. This is fuelling the market for mobile value added services across the globe. Market players are attracting customers by offering online education services. Digital devices are being increasingly used by consumers to manage data, courses, etc., of educational institutes. People are more likely to spend on online education services due to rising disposable income. All of these factors are responsible for the demand of mobile value added services.

To understand how our report can bring difference to your business strategy, Ask for a brochure

Rising Popularity of Over-the-Top (OTT) Platforms to Drive Global Market

Over-the-top (OTT) media services are increasingly becoming popular across the globe. OTT platforms offer music and video streaming over the Internet. Some of the popular OTT platforms sucha s Hotstar, Netflix, Amazon Video, Hulu, and Disney+ are providing monthly, quarterly, or yearly subscriptions for their customers. The increasing trend of consuming fresh content at affordable prices is boosting the OTT segment growth, which is fueling the expansin of the mobile value added services market. These OTT platforms are value-added services, which are offered by telecom companies. In the entertainment industry, these platforms are highly popular due to the streaming of innovative content, so these platforms are creating value-grab opportunities for the market players.

Key providers of mobile value added services are focusing on developing cost-effective mobile value added services to attract customers. Market players are involved in the innovative growth strategies such as research & development, collaborations, and merger & acquisition with technology partners to improve their services and market presence.

Stuck in a neck-to-neck competition with other brands? Request a custom report on Mobile Value Added Services Market

North America Creating Profitable Opportunities for Market Players

North America is expected to account for a dominant share of the global mobile value added services market during the forecast period. Increasing demand for smartphones, adoption of cloud-base solutions, and rapid adoption of technology are some of the major factors driving the North America mobile value added services market. Emergence and rising applications of Internet of Things (IoT) are driving the market in the region. The market is also growing rapidly in Asia Pacific countries such as India and China.

The Asia Pacific mobile value added services market is driven by factors such as significant presence of manufactures, rapid economic growth, and increase in adoption of smartphones, laptops, etc. Manufacturers operating in the Asia Pacific mobile value added services market are gaining profitable growth opportunities.

Mobile Value Added Services Market: Overview

  • The latest research report published by Transparency Market Research pertains to the global mobile value added services market for the historical period 2018–2019; 2020 is the actual year, and the forecast period is 2021-2031
  • Penetration of Internet and adoption of smartphones have increased considerably in the past few years, particularly in India, countries in South Asia, and Brazil. Currently, countries in South Asia and India are ranked one and two in the global smartphone market. In addition, expansion of the global smartphone market is due to a rise in adoption of mobile value added services via online channels.
  • Growing digitalization of the education sector drives the development of smart classrooms, and meeting rooms. Additionally, rising demand for hands-free speech reinforcement and recording further drives the demand for mobile value added services across the globe. Adoption of BYOD has been rising over the past few years. Thus, enterprises are able to collect data electronically anywhere at any time. This helps organizations in implementing advanced education solutions, which in turn is expected to fuel the mobile value added services market.
  • Consumers are using digital devices to manage and handle data, courses, etc., of educational institutes, which is anticipated to boost the adoption of mobile value added services. Moreover, increasing disposable income enables consumers to spend more on education, and this is likely to lead to further demand for digital education solutions, which fuels the mobile value added services market.

Huge Rise in Mobile Usage

  • Adoption of smartphones has greatly increased over the past few years. Rise in mobile usage can be attributed to advanced applications, digital solutions, and several value-added services. In the era of digitalization, mobile phones are not only used to make calls but have turned into multipurpose devices that can enable users to access apps, surf the web, check e-mails, read the news, and undertake social media interaction.
  • Telecom companies are intending to capitalize on the growing number of subscribers and continuously devise innovative marketing strategies to attract more users. According to GSMA Intelligence, in 2021, there are 5.27 billion unique mobile phone users in the world, with an increase of 97 million users in the past 12 months alone. According to Ericsson data for the year 2021, the number of mobile subscriptions related to smartphones now exceeds 6 billion.
  • Reduced smartphone prices due to increased competition among manufacturers and service providers is further expected to expand the consumer base and thereby, aid the growth of the mobile value added services market
  • Lower prices of smartphones have increased the penetration of mobile phones among the lower income population of emerging countries, leading to rising demand for mobile value added services

Over-the-Top (OTT) Media Service

  • Over-the-top (OTT) media service is a recent trend in the media services market. OTT platforms provide Internet-based music and video streaming to viewers over the Internet. Hotstar, Netflix, Amazon Video, Hulu, and Disney+ are some of the well-known OTT platforms popular among the millennial population, where people can get monthly, quarterly, or yearly subscriptions as per their choice. The ease of access to stirring and fresh content at reasonable costs is boosting the OTT market growth which is a part of mobile value added services.
  • Several OTT platforms such as Netflix are the value-added services which are offered by telecoms. Most telecom companies offer VAS by collaborating with online viewing platforms in the entertainment industry. Moreover, by working hand-in-hand with content operators such as Netflix, telecoms contribute by providing VAS in payments, content delivery, interactive marketing, and customer care.
  • Over 2 billion people use OTT platforms and the user number is rapidly increasing; thus, OTT platforms are creating opportunities for mobile value added services.

Mobile Value Added Services Market: Competition Landscape

  • Detailed profiles of providers of mobile value added services have been given in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global mobile value added services market are
    • Apple Inc.
    • Vodafone Group Plc
    • Bharti Airtel Limited
    • AT&T Inc.
    • OnMobile
    • Spice Digital Limited
    • Comverse Technology, Inc.
    • One97 Communications
    • Google LLC
    • Kongzhong Corp
    • InMobi
    • China Mobile Ltd.
    • Telkom SA SOC Limited
    • ZTE Corporation
    • Verizon Communications Inc.
    • Teligent Telecom
    • Telefónica, S.A.
    • Comviva Technologies Limited
    • Etisalat
    • Deutsche Telekom AG, etc.

Mobile Value Added Services Market: Key Developments

  • Key providers of mobile value added services, such as Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, and Comverse Technology, Inc. are focusing on the development of cost-effective and compact mobile value added services to attract more customers. Additionally, players active in providing mobile value added services are focusing on inorganic growth strategies such as strategic collaborations and merger and acquisition activities with technology partners to improve their offerings and market reach. Some other key developments in the global mobile value added services market are highlighted below:
    • On June 30, 2021, Deutsche Telekom, Samsung, and Ericsson successfully conducted 5G end-to-end (E2E) network slicing pilot. The slicing trial was done on the Samsung S21 commercial equipment joined to a (VR) Virtual Reality headset at Deutsche Telekom’s Bonn lab.
    • On June 21, 2021, Verizon Communications Inc. announced the acquisition of indoor positioning platform Senion AB that provides solutions, including location sharing, geo fencing, indoor way finding, and analytics for businesses
    • On June 09, 2021, InMobi Pvt. Ltd. announced partnership with the Trade Desk. This partnership will provide brands the capability to deterministically evaluate the incremental brand impact of their campaigns of digital media - in-app, mobile web, and desktop.
  • In the global mobile value added services market report, we have discussed individual strategies, followed by company profiles of providers of mobile value added services. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global mobile value added services market.

Mobile Value Added Services Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 630.52 Bn

Market Forecast Value in 2031

US$ 1,896.07 Bn

Growth Rate (CAGR)

10.1%

Forecast Period

2021-2031

Quantitative Units

US$ Bn for Value

Market Analysis

It includes market size assessment for the historic period 2016-2019, along with and base year and forecast period, in terms of value (US$ Bn). It also provides insights such as regional analysis, opportunity assessment, product development and innovation, and ecosystem analysis.

Competition Landscape

  • Market Share Analysis by Company (2020)
  • Detailed vendor profiling and insights on their key strategies for business growth, along with competition dashboard

Format

Electronic (PDF) + Excel

Market Segmentation

  • Service
    • Mobile Infotainment
    • Mobile Business (Enterprise)
    • Mobile Commerce
    • Mobile Health
    • Mobile Education
    • Others (Mobile Governance, Mobile Advertisement, etc.)
  • End-user
    • Individual
    • Enterprise
      • Small and Medium Enterprises (SMEs)
      • Large Enterprises

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • India
  • Japan
  • ASEAN
  • Saudi Arabia
  • United Arab Emirates
  • South Africa

Companies Profiled

  • Apple Inc.
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • AT&T Inc.
  • OnMobile
  • Spice Digital Limited
  • Comverse Technology, Inc.
  • One97 Communications
  • Google LLC
  • Kongzhong Corp
  • InMobi
  • China Mobile Ltd.
  • Telkom SA SOC Limited
  • ZTE Corporation
  • Verizon Communications Inc.
  • Teligent Telecom
  • Telefónica, S.A.
  • Comviva Technologies Limited
  • Etisalat
  • Deutsche Telekom AG
  • Others

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

The Mobile Value Added Services (MVAS) Market is studied from 2021 - 2031.

The global mobile value added services market was valued at US$ 630.52 Bn in 2020 and is expected to cross the value of US$ 1.8 Trn by the end of 2031.

The global mobile value added services market is estimated to expand at a CAGR of 10.1% from 2021 to 2031.

TMR has segmented the Mobile Value Added Services Market (Service: Mobile Infotainment, Mobile Business [Enterprise], Mobile Commerce, Mobile Health, Mobile Education, and Others; and End-user: Individual and Enterprise [Small & Medium Enterprise and Large Enterprise])

Key players operating in the global mobile value added services market are Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology, Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, Telefónica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, and others.

Mobile Value Added Services Market – Scope of Report

A latest study collated and published by Transparency Market Research (TMR) analyzes the historical and present-day scenario of the global mobile value added services market, to accurately gauge its potential future development. The study presents detailed information about the important growth factors, restraints, and key trends that are creating the landscape for the future growth of the mobile value added services market, to identify the opportunistic avenues of the business potential for stakeholders. The report also provides insightful information about how the mobile value added services market is expected to progress during the forecast period of 2021-2031.

The report offers intricate dynamics about the different aspects of the mobile value added services market that aids companies operating in the market in making strategic development decisions. TMR’s study elaborates on the significant changes that are highly anticipated to configure the growth of the mobile value added services market during the forecast period. It also includes a key indicator assessment to highlight the growth prospects of the mobile value added services market, and estimates statistics related to the market progress in terms of value (US$ Bn).

The study covers a detailed segmentation of the mobile value added services market, along with country analysis, key information, and a competitive outlook. The report mentions the company profiles of key players that are currently dominating the mobile value added services market, wherein various developments, expansion, and winning strategies practiced and executed by leading players have been presented in detail.

Key Questions Answered in TMR’s Report on Mobile Value Added Services Market

The report provides detailed information about the mobile value added services market on the basis of comprehensive research on various factors that play a key role in accelerating the growth potential of the market. Information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the mobile value added services market, so as to help them make successful strategies and take target-driven decisions.

  • Which regions will continue to remain the most profitable regional markets for mobile value added services market players?
  • Which factors will induce a change in demand for mobile value added services during the assessment period?
  • How will changing trends impact the mobile value added services market?
  • How will COVID-19 impact the mobile value added services market?
  • How can market players capture low-hanging opportunities in the mobile value added services market in developed regions?
  • Which companies are leading the mobile value added services market?
  • What are the winning strategies of stakeholders in the mobile value added services market to upscale their position in this landscape?
  • What will be the Y-o-Y growth of the mobile value added services market between 2021 and 2031?
  • What are the winning imperatives of market frontrunners in the mobile value added services market?

Research Methodology – Mobile Value Added Services Market

The research methodology adopted by analysts to compile the mobile value added services market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the industry-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts of the mobile value added services market.

During the primary research phase, analysts interviewed industry stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. On the basis of data obtained through the interviews of genuine resources, analysts have emphasized the changing scenario of the mobile value added services market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, industry association publications, and company websites to obtain the necessary understanding of the mobile value added services market.

Mobile Value Added Services Market – Segmentation

TMR’s research study assesses the mobile value added services market on the basis of service, end-user, and region. The report presents extensive market dynamics and progressive trends associated with different segments, and how they influence the growth prospects of the mobile value added services market.

Service
  • Mobile Infotainment
  • Mobile Business (Enterprise)
  • Mobile Commerce
  • Mobile Health
  • Mobile Education
  • Others (Mobile Governance, Mobile Advertisement, etc.)
End-user
  • Individual
  • Enterprise
    • Small & Medium Enterprise
    • Large Enterprise
Region
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

1. Preface

    1.1. Market Introduction

    1.2. Market Segmentation

    1.3. Key Research Objectives

2. Assumptions and Research Methodology

    2.1. Research Methodology

        2.1.1. List of Primary and Secondary Sources

    2.2. Key Assumptions for Data Modelling

3. Executive Summary: Global Mobile Value Added Services (MVAS) Market

4. Market Overview

    4.1. Market Definition

    4.2. Technology/ Product Roadmap

    4.3. Market Factor Analysis

        4.3.1. Forecast Factors

        4.3.2. Ecosystem/ Value Chain Analysis

        4.3.3. Market Dynamics (Growth Influencers)

            4.3.3.1. Drivers

            4.3.3.2. Restraints

            4.3.3.3. Opportunities

            4.3.3.4. Impact Analysis of Drivers and Restraints

    4.4. COVID-19 Impact Analysis

        4.4.1. Impact of COVID-19 on the Mobile Value Added Services (MVAS) Market

        4.4.2. End-user Sentiment Analysis: Comparative Analysis on Spending

            4.4.2.1. Increase in Spending

            4.4.2.2. Decrease in Spending

        4.4.3. Short Term and Long Term Impact on the Market

    4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)

        4.5.1. By Services

        4.5.2. By End-user

    4.6. Comparative Analysis of Traditional vs Next Gen VAS

        4.6.1. Analysis of Next Generation Value Added Services Offered by Telcos to Various Industry Verticals

5. Global Mobile Value Added Services (MVAS) Market Analysis and Forecast

    5.1. Market Revenue Analysis (US$ Bn), 2016-2031

        5.1.1. Historic Growth Trends, 2016-2020

        5.1.2. Forecast Trends, 2021-2031

6. Global Mobile Value Added Services (MVAS) Market Analysis, by Services

    6.1. Overview and Definitions

    6.2. Key Segment Analysis

    6.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Services, 2018 - 2031

        6.3.1. Mobile Infotainment

        6.3.2. Mobile Business (Enterprise)

        6.3.3. Mobile Commerce

        6.3.4. Mobile Health

        6.3.5. Mobile Education

        6.3.6. Others (Mobile Governance, Mobile Advertisement, etc.)

7. Global Mobile Value Added Services (MVAS) Market Analysis, by End-user

    7.1. Overview and Definitions

    7.2. Key Segment Analysis

    7.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by End-user, 2018 - 2031

        7.3.1. Individual

        7.3.2. Enterprise

            7.3.2.1. Small & Medium Enterprises

            7.3.2.2. Large Enterprises

8. Global Mobile Value Added Services (MVAS) Market Analysis and Forecasts, by Region

    8.1. Key Findings

    8.2. Market Size (US$ Bn) Forecast by Region, 2018-2031

        8.2.1. North America

        8.2.2. Europe

        8.2.3. Asia Pacific

        8.2.4. Middle East & Africa

        8.2.5. South America

9. North America Mobile Value Added Services (MVAS) Market Analysis and Forecast

    9.1. Regional Outlook

    9.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        9.2.1. By Services

        9.2.2. By End-user

    9.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country, 2018 - 2031

        9.3.1. U.S.

        9.3.2. Canada

        9.3.3. Mexico

10. Europe Mobile Value Added Services (MVAS) Market Analysis and Forecast

    10.1. Regional Outlook

    10.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        10.2.1. By Services

        10.2.2. By End-user

    10.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

        10.3.1. Germany

        10.3.2. UK

        10.3.3. France

        10.3.4. Italy

        10.3.5. Spain

        10.3.6. Rest of Europe

11. Asia Pacific Mobile Value Added Services (MVAS) Market Analysis and Forecast

    11.1. Regional Outlook

    11.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        11.2.1. By Services

        11.2.2. By End-user

    11.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

        11.3.1. China

        11.3.2. India

        11.3.3. Japan

        11.3.4. ASEAN

        11.3.5. Rest of Asia Pacific

12. Middle East & Africa Mobile Value Added Services (MVAS) Market Analysis and Forecast

    12.1. Regional Outlook

    12.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        12.2.1. By Services

        12.2.2. By End-user

    12.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

        12.3.1. Saudi Arabia

        12.3.2. The United Arab Emirates

        12.3.3. South Africa

        12.3.4. Rest of Middle East & Africa

13. South America Mobile Value Added Services (MVAS) Market Analysis and Forecast

    13.1. Regional Outlook

    13.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        13.2.1. By Services

        13.2.2. By End-user

    13.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

        13.3.1. Brazil

        13.3.2. Argentina

        13.3.3. Rest of South America

14. Competition Landscape

    14.1. Market Competition Matrix, by Leading Players

    14.2. Market Revenue Share Analysis (%), by Leading Players (2020)

    14.3. Competitive Scenario

        14.3.1. List of Emerging, Prominent and Leading Players

        14.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.

15. Company Profiles

    15.1. Apple Inc.

        15.1.1. Business Overview

        15.1.2. Company Revenue

        15.1.3. Product Portfolio

        15.1.4. Geographic Footprint

        15.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.2. Vodafone Group Plc

        15.2.1. Business Overview

        15.2.2. Company Revenue

        15.2.3. Product Portfolio

        15.2.4. Geographic Footprint

        15.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.3. Bharti Airtel Limited

        15.3.1. Business Overview

        15.3.2. Company Revenue

        15.3.3. Product Portfolio

        15.3.4. Geographic Footprint

        15.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.4. AT&T Inc.

        15.4.1. Business Overview

        15.4.2. Company Revenue

        15.4.3. Product Portfolio

        15.4.4. Geographic Footprint

        15.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.5. OnMobile

        15.5.1. Business Overview

        15.5.2. Company Revenue

        15.5.3. Product Portfolio

        15.5.4. Geographic Footprint

        15.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.6. Spice Digital Limited

        15.6.1. Business Overview

        15.6.2. Company Revenue

        15.6.3. Product Portfolio

        15.6.4. Geographic Footprint

        15.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.7. Comverse Technology, Inc.

        15.7.1. Business Overview

        15.7.2. Company Revenue

        15.7.3. Product Portfolio

        15.7.4. Geographic Footprint

        15.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.8. One97 Communications

        15.8.1. Business Overview

        15.8.2. Company Revenue

        15.8.3. Product Portfolio

        15.8.4. Geographic Footprint

        15.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.9. Google LLC

        15.9.1. Business Overview

        15.9.2. Company Revenue

        15.9.3. Product Portfolio

        15.9.4. Geographic Footprint

        15.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.10. Kongzhong Corp

        15.10.1. Business Overview

        15.10.2. Company Revenue

        15.10.3. Product Portfolio

        15.10.4. Geographic Footprint

        15.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.11. InMobi

        15.11.1. Business Overview

        15.11.2. Company Revenue

        15.11.3. Product Portfolio

        15.11.4. Geographic Footprint

        15.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.12. China Mobile Ltd.

        15.12.1. Business Overview

        15.12.2. Company Revenue

        15.12.3. Product Portfolio

        15.12.4. Geographic Footprint

        15.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.13. Telkom SA SOC Limited

        15.13.1. Business Overview

        15.13.2. Company Revenue

        15.13.3. Product Portfolio

        15.13.4. Geographic Footprint

        15.13.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.14. ZTE Corporation

        15.14.1. Business Overview

        15.14.2. Company Revenue

        15.14.3. Product Portfolio

        15.14.4. Geographic Footprint

        15.14.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.15. Verizon Communications Inc.

        15.15.1. Business Overview

        15.15.2. Company Revenue

        15.15.3. Product Portfolio

        15.15.4. Geographic Footprint

        15.15.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.16. Teligent Telecom

        15.16.1. Business Overview

        15.16.2. Company Revenue

        15.16.3. Product Portfolio

        15.16.4. Geographic Footprint

        15.16.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.17. Telefónica, S.A.

        15.17.1. Business Overview

        15.17.2. Company Revenue

        15.17.3. Product Portfolio

        15.17.4. Geographic Footprint

        15.17.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.18. Comviva Technologies Limited

        15.18.1. Business Overview

        15.18.2. Company Revenue

        15.18.3. Product Portfolio

        15.18.4. Geographic Footprint

        15.18.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.19. Etisalat

        15.19.1. Business Overview

        15.19.2. Company Revenue

        15.19.3. Product Portfolio

        15.19.4. Geographic Footprint

        15.19.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.20. Deutsche Telekom AG

        15.20.1. Business Overview

        15.20.2. Company Revenue

        15.20.3. Product Portfolio

        15.20.4. Geographic Footprint

        15.20.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

    15.21. Others

16. Key Takeaways

List of Tables

Table 1: Acronyms Used in the Mobile Value Added Services Market

Table 2: North America Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 3: Europe Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 4: Asia Pacific Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 5: Middle East & Africa Mobile Value Added Services Market Revenue Analysis, by Country, 2021 and 2031 (US$ Bn)

Table 6: South America Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 7: Forecast Factors: Relevance and Impact (1/2)

Table 8: Forecast Factors: Relevance and Impact (2/2)

Table 9: Global Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 10: Global Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 11: Global Mobile Value Added Services Market Volume (US$ Bn) Forecast, by Region, 2018 - 2031

Table 12: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 13: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 14: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 15: U.S. Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 16: Canada Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 17: Mexico Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 18: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 19: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 20: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 21: Germany Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 22: UK Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 23: France Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 24: Italy Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 25: Spain Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 26: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 27: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 28: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 29: China Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 30: India Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 31: Japan Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 32: ASEAN Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 33: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 34: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 35: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 36: Saudi Arabia Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 37: The United Arab Emirates Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 38: South Africa Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 39: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

Table 40: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

Table 41: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 42: Brazil Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 43: Argentina Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

Table 44: Mergers & Acquisitions, Partnership (1/3)

Table 45: Mergers & Acquisitions, Partnership (2/3)

Table 46: Mergers & Acquisitions, Partnership (3/3)

List of Figures

Figure 1: Global Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, 2018–2031

Figure 2: Global Mobile Value Added Services Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2021E

Figure 3: Top Segment Analysis of Mobile Value Added Services Market

Figure 4: Global Mobile Value Added Services Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2031F

Figure 5: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by Services

Figure 6: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by End-user

Figure 7: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by Region

Figure 8 Global Mobile Value Added Services Market Revenue (US$ Bn) Historic Trends, 2016 - 2020

Figure 9: Global Mobile Value Added Services Market Revenue Opportunity (US$ Bn) Historic Trends, 2016 - 2020

Figure 10: Global Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 11: Global Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 12: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 13: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 14: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 15: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 16: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 17: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

Figure 18: Global Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 19: Global Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 20: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 21: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 22: Global Mobile Value Added Services Market Opportunity (US$ Bn), by Region

Figure 23: Global Mobile Value Added Services Market Opportunity Share (%), by Region, 2021–2031

Figure 24: Global Mobile Value Added Services Market Size (US$ Bn), by Region, 2021 & 2031

Figure 25: Global Mobile Value Added Services Market Value Share Analysis, by Region, 2021

Figure 26: Global Mobile Value Added Services Market Value Share Analysis, by Region, 2031

Figure 27: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

Figure 28: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

Figure 29: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

Figure 30: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

Figure 31: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

Figure 32: North America Mobile Value Added Services Revenue Opportunity Share, by Services

Figure 33: North America Mobile Value Added Services Revenue Opportunity Share, by End-user

Figure 34: North America Mobile Value Added Services Revenue Opportunity Share, by Country

Figure 35: North America Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 36: North America Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 37: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 38: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 39: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 40: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 41: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 42: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

Figure 43: North America Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 44: North America Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 45: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 46: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 47: North America Mobile Value Added Services Market Value Share Analysis, by Country, 2021

Figure 48: North America Mobile Value Added Services Market Value Share Analysis, by Country, 2031

Figure 49: U.S. Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 50: Canada Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 51: Mexico Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 52: Europe Mobile Value Added Services Revenue Opportunity Share, by Services

Figure 53: Europe Mobile Value Added Services Revenue Opportunity Share, by End-user

Figure 54: Europe Mobile Value Added Services Revenue Opportunity Share, by Country

Figure 55: Europe Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 56: Europe Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 57: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 58: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 59: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 60: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 61: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 62: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

Figure 63: Europe Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 64: Europe Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 65: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 66: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 67: Europe Mobile Value Added Services Market Value Share Analysis, by Country, 2021

Figure 68: Europe Mobile Value Added Services Market Value Share Analysis, by Country, 2031

Figure 69: Germany Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 70: UK Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 71: France Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 72: Italy Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 73: Spain Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 74: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by Services

Figure 75: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by End-user

Figure 76: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by Country

Figure 77: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 78: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 79: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 80: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 81: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 82: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 83: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 84: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

Figure 85: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 86: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 87: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 88: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 89: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Country, 2021

Figure 90: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Country, 2031

Figure 91: China Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 92: India Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 93: Japan Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 94: ASEAN Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 95: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by Services

Figure 96: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by End-user

Figure 97: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by Country

Figure 98: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 99: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 100: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 101: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 102: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 103: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 104: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 105: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

Figure 106: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 107: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 108: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 109: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 110: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Country, 2021

Figure 111: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Country, 2031

Figure 112: Saudi Arabia Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 113: The United Arab Emirates Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 114: South Africa Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 115: South America Mobile Value Added Services Revenue Opportunity Share, by Services

Figure 116: South America Mobile Value Added Services Revenue Opportunity Share, by End-user

Figure 117: South America Mobile Value Added Services Revenue Opportunity Share, by Country

Figure 118: South America Mobile Value Added Services Market Value Share Analysis, by Services, 2021

Figure 119: South America Mobile Value Added Services Market Value Share Analysis, by Services, 2031

Figure 120: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

Figure 121: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

Figure 122: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

Figure 123: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

Figure 124: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

Figure 125: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

Figure 126: South America Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

Figure 127: South America Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

Figure 128: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

Figure 129 South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

Figure 130: South America Mobile Value Added Services Market Value Share Analysis, by Country, 2021

Figure 131: South America Mobile Value Added Services Market Value Share Analysis, by Country, 2031

Figure 132: Brazil Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 133: Argentina Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

Request Customization

Mobile Value Added Services Market