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Mobile Value Added Services (MVAS) Market

Mobile Value Added Services Market (Service: Mobile Infotainment, Mobile Business [Enterprise], Mobile Commerce, Mobile Health, Mobile Education, and Others; and End-user: Individual and Enterprise) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Mobile Value Added Services Market Outlook 2031

  • The global mobile value added services market was valued at US$ 630.52 Bn in 2020
  • It is estimated to expand at a CAGR of 10.1% from 2021 to 2031
  • The global mobile value added services market is expected to cross the value of US$ 1.8 Trn by the end of 2031

Analysts’ Viewpoint Mobile Value Added Services Market

The mobile value added services market is anticipated for healthy growth in the upcoming years, due to collaborative efforts of market stakeholders and manufacturers to provide innovative services to customers. Companies in the mobile value added services market are increasing their efforts to enhance the quality of services in order to increase the revenue opportunities in the global market. Digitalization, growth & advancement in technology, rise in disposable income, and rapid urbanization are factors driving the global mobile value added services market. North America dominates the mobile value added services market majorly due to the strong presence of market players operating in the market. Increasing investments in research & development activities by governments of emerging economies in order to improve the efficiency of services strengthens the global mobile value added services market.

Rapid Market Growth Due to Rise in Adoption of Smartphones Globally

Increase in adoption of smartphones across the globe is a major growth driver for the mobile value added service market. There is a rise in usage of digital solutions, advanced applications, and value-added services in the market. The presence of multiple vendors has increased competition among Internet providers. Smartphones nowadays are used for checking different applications, web surfing, emails, social media interaction, etc. Mobile value-added services (MVAS) are services offered by telecom service providers to customers, apart from voice, SMS, and data services, in order to enhance the user experience. Reduced smartphone prices due to rising competition among manufacturers and service providers is expected to drive the mobile value added services market. Lower prices of smartphones have increased the penetration of mobile phones among the lower income population of emerging countries, leading to rising demand for mobile value added services.

Digitalization and Rise in Adoption of Mobile Value Added Services in Education Sector

There is an increasing need of smartphones due to the rapid growth in digitalization and adoption of technology in consumers. In addition, the expansion of the global smartphone market is due to rise in adoption of mobile value added services via online channels and responsible for the rising demand for smartphones. There is a growing popularity of online classrooms, virtual training, and meeting rooms due to digitalization in the education sector. The global spread of the COVID-19 pandemic has positively contributed to the online education segment. This is fuelling the market for mobile value added services across the globe. Market players are attracting customers by offering online education services. Digital devices are being increasingly used by consumers to manage data, courses, etc., of educational institutes. People are more likely to spend on online education services due to rising disposable income. All of these factors are responsible for the demand of mobile value added services.

Rising Popularity of Over-the-Top (OTT) Platforms to Drive Global Market

Over-the-top (OTT) media services are increasingly becoming popular across the globe. OTT platforms offer music and video streaming over the Internet. Some of the popular OTT platforms sucha s Hotstar, Netflix, Amazon Video, Hulu, and Disney+ are providing monthly, quarterly, or yearly subscriptions for their customers. The increasing trend of consuming fresh content at affordable prices is boosting the OTT segment growth, which is fueling the expansin of the mobile value added services market. These OTT platforms are value-added services, which are offered by telecom companies. In the entertainment industry, these platforms are highly popular due to the streaming of innovative content, so these platforms are creating value-grab opportunities for the market players.

Key providers of mobile value added services are focusing on developing cost-effective mobile value added services to attract customers. Market players are involved in the innovative growth strategies such as research & development, collaborations, and merger & acquisition with technology partners to improve their services and market presence.

North America Creating Profitable Opportunities for Market Players

North America is expected to account for a dominant share of the global mobile value added services market during the forecast period. Increasing demand for smartphones, adoption of cloud-base solutions, and rapid adoption of technology are some of the major factors driving the North America mobile value added services market. Emergence and rising applications of Internet of Things (IoT) are driving the market in the region. The market is also growing rapidly in Asia Pacific countries such as India and China.

The Asia Pacific mobile value added services market is driven by factors such as significant presence of manufactures, rapid economic growth, and increase in adoption of smartphones, laptops, etc. Manufacturers operating in the Asia Pacific mobile value added services market are gaining profitable growth opportunities.

Mobile Value Added Services Market: Overview

  • The latest research report published by Transparency Market Research pertains to the global mobile value added services market for the historical period 2018–2019; 2020 is the actual year, and the forecast period is 2021-2031
  • Penetration of Internet and adoption of smartphones have increased considerably in the past few years, particularly in India, countries in South Asia, and Brazil. Currently, countries in South Asia and India are ranked one and two in the global smartphone market. In addition, expansion of the global smartphone market is due to a rise in adoption of mobile value added services via online channels.
  • Growing digitalization of the education sector drives the development of smart classrooms, and meeting rooms. Additionally, rising demand for hands-free speech reinforcement and recording further drives the demand for mobile value added services across the globe. Adoption of BYOD has been rising over the past few years. Thus, enterprises are able to collect data electronically anywhere at any time. This helps organizations in implementing advanced education solutions, which in turn is expected to fuel the mobile value added services market.
  • Consumers are using digital devices to manage and handle data, courses, etc., of educational institutes, which is anticipated to boost the adoption of mobile value added services. Moreover, increasing disposable income enables consumers to spend more on education, and this is likely to lead to further demand for digital education solutions, which fuels the mobile value added services market.

Huge Rise in Mobile Usage

  • Adoption of smartphones has greatly increased over the past few years. Rise in mobile usage can be attributed to advanced applications, digital solutions, and several value-added services. In the era of digitalization, mobile phones are not only used to make calls but have turned into multipurpose devices that can enable users to access apps, surf the web, check e-mails, read the news, and undertake social media interaction.
  • Telecom companies are intending to capitalize on the growing number of subscribers and continuously devise innovative marketing strategies to attract more users. According to GSMA Intelligence, in 2021, there are 5.27 billion unique mobile phone users in the world, with an increase of 97 million users in the past 12 months alone. According to Ericsson data for the year 2021, the number of mobile subscriptions related to smartphones now exceeds 6 billion.
  • Reduced smartphone prices due to increased competition among manufacturers and service providers is further expected to expand the consumer base and thereby, aid the growth of the mobile value added services market
  • Lower prices of smartphones have increased the penetration of mobile phones among the lower income population of emerging countries, leading to rising demand for mobile value added services

Over-the-Top (OTT) Media Service

  • Over-the-top (OTT) media service is a recent trend in the media services market. OTT platforms provide Internet-based music and video streaming to viewers over the Internet. Hotstar, Netflix, Amazon Video, Hulu, and Disney+ are some of the well-known OTT platforms popular among the millennial population, where people can get monthly, quarterly, or yearly subscriptions as per their choice. The ease of access to stirring and fresh content at reasonable costs is boosting the OTT market growth which is a part of mobile value added services.
  • Several OTT platforms such as Netflix are the value-added services which are offered by telecoms. Most telecom companies offer VAS by collaborating with online viewing platforms in the entertainment industry. Moreover, by working hand-in-hand with content operators such as Netflix, telecoms contribute by providing VAS in payments, content delivery, interactive marketing, and customer care.
  • Over 2 billion people use OTT platforms and the user number is rapidly increasing; thus, OTT platforms are creating opportunities for mobile value added services.

Mobile Value Added Services Market: Competition Landscape

  • Detailed profiles of providers of mobile value added services have been given in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global mobile value added services market are
    • Apple Inc.
    • Vodafone Group Plc
    • Bharti Airtel Limited
    • AT&T Inc.
    • OnMobile
    • Spice Digital Limited
    • Comverse Technology, Inc.
    • One97 Communications
    • Google LLC
    • Kongzhong Corp
    • InMobi
    • China Mobile Ltd.
    • Telkom SA SOC Limited
    • ZTE Corporation
    • Verizon Communications Inc.
    • Teligent Telecom
    • Telefónica, S.A.
    • Comviva Technologies Limited
    • Etisalat
    • Deutsche Telekom AG, etc.

Mobile Value Added Services Market: Key Developments

  • Key providers of mobile value added services, such as Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, and Comverse Technology, Inc. are focusing on the development of cost-effective and compact mobile value added services to attract more customers. Additionally, players active in providing mobile value added services are focusing on inorganic growth strategies such as strategic collaborations and merger and acquisition activities with technology partners to improve their offerings and market reach. Some other key developments in the global mobile value added services market are highlighted below:
    • On June 30, 2021, Deutsche Telekom, Samsung, and Ericsson successfully conducted 5G end-to-end (E2E) network slicing pilot. The slicing trial was done on the Samsung S21 commercial equipment joined to a (VR) Virtual Reality headset at Deutsche Telekom’s Bonn lab.
    • On June 21, 2021, Verizon Communications Inc. announced the acquisition of indoor positioning platform Senion AB that provides solutions, including location sharing, geo fencing, indoor way finding, and analytics for businesses
    • On June 09, 2021, InMobi Pvt. Ltd. announced partnership with the Trade Desk. This partnership will provide brands the capability to deterministically evaluate the incremental brand impact of their campaigns of digital media - in-app, mobile web, and desktop.
  • In the global mobile value added services market report, we have discussed individual strategies, followed by company profiles of providers of mobile value added services. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global mobile value added services market.

Mobile Value Added Services Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 630.52 Bn

Market Forecast Value in 2031

US$ 1,896.07 Bn

Growth Rate (CAGR)

10.1%

Forecast Period

2021-2031

Quantitative Units

US$ Bn for Value

Market Analysis

It includes market size assessment for the historic period 2016-2019, along with and base year and forecast period, in terms of value (US$ Bn). It also provides insights such as regional analysis, opportunity assessment, product development and innovation, and ecosystem analysis.

Competition Landscape
  • Market Share Analysis by Company (2020)
  • Detailed vendor profiling and insights on their key strategies for business growth, along with competition dashboard

Format

Electronic (PDF) + Excel

Market Segmentation
  • Service
    • Mobile Infotainment
    • Mobile Business (Enterprise)
    • Mobile Commerce
    • Mobile Health
    • Mobile Education
    • Others (Mobile Governance, Mobile Advertisement, etc.)
  • End-user
    • Individual
    • Enterprise
      • Small and Medium Enterprises (SMEs)
      • Large Enterprises

Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered
  • U.S.
  • Canada
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • India
  • Japan
  • ASEAN
  • Saudi Arabia
  • United Arab Emirates
  • South Africa

Companies Profiled
  • Apple Inc.
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • AT&T Inc.
  • OnMobile
  • Spice Digital Limited
  • Comverse Technology, Inc.
  • One97 Communications
  • Google LLC
  • Kongzhong Corp
  • InMobi
  • China Mobile Ltd.
  • Telkom SA SOC Limited
  • ZTE Corporation
  • Verizon Communications Inc.
  • Teligent Telecom
  • Telefónica, S.A.
  • Comviva Technologies Limited
  • Etisalat
  • Deutsche Telekom AG
  • Others

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

What is the study period of Mobile Value Added Services Market?

The Mobile Value Added Services (MVAS) Market is studied from 2021 - 2031.

What is the projected market size of the Mobile Value Added Services Market?

The global mobile value added services market was valued at US$ 630.52 Bn in 2020 and is expected to cross the value of US$ 1.8 Trn by the end of 2031.

What is the projected market growth rate of the Mobile Value Added Services Market?

The global mobile value added services market is estimated to expand at a CAGR of 10.1% from 2021 to 2031.

What are the segments covered in the Mobile Value Added Services Market report?

TMR has segmented the Mobile Value Added Services Market (Service: Mobile Infotainment, Mobile Business [Enterprise], Mobile Commerce, Mobile Health, Mobile Education, and Others; and End-user: Individual and Enterprise [Small & Medium Enterprise and Large Enterprise])

What are the top players operating in the Mobile Value Added Services Market?

Key players operating in the global mobile value added services market are Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology, Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, Telefónica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, and others.

    1. Preface

        1.1. Market Introduction

        1.2. Market Segmentation

        1.3. Key Research Objectives

    2. Assumptions and Research Methodology

        2.1. Research Methodology

            2.1.1. List of Primary and Secondary Sources

        2.2. Key Assumptions for Data Modelling

    3. Executive Summary: Global Mobile Value Added Services (MVAS) Market

    4. Market Overview

        4.1. Market Definition

        4.2. Technology/ Product Roadmap

        4.3. Market Factor Analysis

            4.3.1. Forecast Factors

            4.3.2. Ecosystem/ Value Chain Analysis

            4.3.3. Market Dynamics (Growth Influencers)

                4.3.3.1. Drivers

                4.3.3.2. Restraints

                4.3.3.3. Opportunities

                4.3.3.4. Impact Analysis of Drivers and Restraints

        4.4. COVID-19 Impact Analysis

            4.4.1. Impact of COVID-19 on the Mobile Value Added Services (MVAS) Market

            4.4.2. End-user Sentiment Analysis: Comparative Analysis on Spending

                4.4.2.1. Increase in Spending

                4.4.2.2. Decrease in Spending

            4.4.3. Short Term and Long Term Impact on the Market

        4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)

            4.5.1. By Services

            4.5.2. By End-user

        4.6. Comparative Analysis of Traditional vs Next Gen VAS

            4.6.1. Analysis of Next Generation Value Added Services Offered by Telcos to Various Industry Verticals

    5. Global Mobile Value Added Services (MVAS) Market Analysis and Forecast

        5.1. Market Revenue Analysis (US$ Bn), 2016-2031

            5.1.1. Historic Growth Trends, 2016-2020

            5.1.2. Forecast Trends, 2021-2031

    6. Global Mobile Value Added Services (MVAS) Market Analysis, by Services

        6.1. Overview and Definitions

        6.2. Key Segment Analysis

        6.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Services, 2018 - 2031

            6.3.1. Mobile Infotainment

            6.3.2. Mobile Business (Enterprise)

            6.3.3. Mobile Commerce

            6.3.4. Mobile Health

            6.3.5. Mobile Education

            6.3.6. Others (Mobile Governance, Mobile Advertisement, etc.)

    7. Global Mobile Value Added Services (MVAS) Market Analysis, by End-user

        7.1. Overview and Definitions

        7.2. Key Segment Analysis

        7.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by End-user, 2018 - 2031

            7.3.1. Individual

            7.3.2. Enterprise

                7.3.2.1. Small & Medium Enterprises

                7.3.2.2. Large Enterprises

    8. Global Mobile Value Added Services (MVAS) Market Analysis and Forecasts, by Region

        8.1. Key Findings

        8.2. Market Size (US$ Bn) Forecast by Region, 2018-2031

            8.2.1. North America

            8.2.2. Europe

            8.2.3. Asia Pacific

            8.2.4. Middle East & Africa

            8.2.5. South America

    9. North America Mobile Value Added Services (MVAS) Market Analysis and Forecast

        9.1. Regional Outlook

        9.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            9.2.1. By Services

            9.2.2. By End-user

        9.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country, 2018 - 2031

            9.3.1. U.S.

            9.3.2. Canada

            9.3.3. Mexico

    10. Europe Mobile Value Added Services (MVAS) Market Analysis and Forecast

        10.1. Regional Outlook

        10.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            10.2.1. By Services

            10.2.2. By End-user

        10.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

            10.3.1. Germany

            10.3.2. UK

            10.3.3. France

            10.3.4. Italy

            10.3.5. Spain

            10.3.6. Rest of Europe

    11. Asia Pacific Mobile Value Added Services (MVAS) Market Analysis and Forecast

        11.1. Regional Outlook

        11.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            11.2.1. By Services

            11.2.2. By End-user

        11.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

            11.3.1. China

            11.3.2. India

            11.3.3. Japan

            11.3.4. ASEAN

            11.3.5. Rest of Asia Pacific

    12. Middle East & Africa Mobile Value Added Services (MVAS) Market Analysis and Forecast

        12.1. Regional Outlook

        12.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            12.2.1. By Services

            12.2.2. By End-user

        12.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

            12.3.1. Saudi Arabia

            12.3.2. The United Arab Emirates

            12.3.3. South Africa

            12.3.4. Rest of Middle East & Africa

    13. South America Mobile Value Added Services (MVAS) Market Analysis and Forecast

        13.1. Regional Outlook

        13.2. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            13.2.1. By Services

            13.2.2. By End-user

        13.3. Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, by Country & Sub-Region, 2018 - 2031

            13.3.1. Brazil

            13.3.2. Argentina

            13.3.3. Rest of South America

    14. Competition Landscape

        14.1. Market Competition Matrix, by Leading Players

        14.2. Market Revenue Share Analysis (%), by Leading Players (2020)

        14.3. Competitive Scenario

            14.3.1. List of Emerging, Prominent and Leading Players

            14.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.

    15. Company Profiles

        15.1. Apple Inc.

            15.1.1. Business Overview

            15.1.2. Company Revenue

            15.1.3. Product Portfolio

            15.1.4. Geographic Footprint

            15.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.2. Vodafone Group Plc

            15.2.1. Business Overview

            15.2.2. Company Revenue

            15.2.3. Product Portfolio

            15.2.4. Geographic Footprint

            15.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.3. Bharti Airtel Limited

            15.3.1. Business Overview

            15.3.2. Company Revenue

            15.3.3. Product Portfolio

            15.3.4. Geographic Footprint

            15.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.4. AT&T Inc.

            15.4.1. Business Overview

            15.4.2. Company Revenue

            15.4.3. Product Portfolio

            15.4.4. Geographic Footprint

            15.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.5. OnMobile

            15.5.1. Business Overview

            15.5.2. Company Revenue

            15.5.3. Product Portfolio

            15.5.4. Geographic Footprint

            15.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.6. Spice Digital Limited

            15.6.1. Business Overview

            15.6.2. Company Revenue

            15.6.3. Product Portfolio

            15.6.4. Geographic Footprint

            15.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.7. Comverse Technology, Inc.

            15.7.1. Business Overview

            15.7.2. Company Revenue

            15.7.3. Product Portfolio

            15.7.4. Geographic Footprint

            15.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.8. One97 Communications

            15.8.1. Business Overview

            15.8.2. Company Revenue

            15.8.3. Product Portfolio

            15.8.4. Geographic Footprint

            15.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.9. Google LLC

            15.9.1. Business Overview

            15.9.2. Company Revenue

            15.9.3. Product Portfolio

            15.9.4. Geographic Footprint

            15.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.10. Kongzhong Corp

            15.10.1. Business Overview

            15.10.2. Company Revenue

            15.10.3. Product Portfolio

            15.10.4. Geographic Footprint

            15.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.11. InMobi

            15.11.1. Business Overview

            15.11.2. Company Revenue

            15.11.3. Product Portfolio

            15.11.4. Geographic Footprint

            15.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.12. China Mobile Ltd.

            15.12.1. Business Overview

            15.12.2. Company Revenue

            15.12.3. Product Portfolio

            15.12.4. Geographic Footprint

            15.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.13. Telkom SA SOC Limited

            15.13.1. Business Overview

            15.13.2. Company Revenue

            15.13.3. Product Portfolio

            15.13.4. Geographic Footprint

            15.13.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.14. ZTE Corporation

            15.14.1. Business Overview

            15.14.2. Company Revenue

            15.14.3. Product Portfolio

            15.14.4. Geographic Footprint

            15.14.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.15. Verizon Communications Inc.

            15.15.1. Business Overview

            15.15.2. Company Revenue

            15.15.3. Product Portfolio

            15.15.4. Geographic Footprint

            15.15.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.16. Teligent Telecom

            15.16.1. Business Overview

            15.16.2. Company Revenue

            15.16.3. Product Portfolio

            15.16.4. Geographic Footprint

            15.16.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.17. Telefónica, S.A.

            15.17.1. Business Overview

            15.17.2. Company Revenue

            15.17.3. Product Portfolio

            15.17.4. Geographic Footprint

            15.17.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.18. Comviva Technologies Limited

            15.18.1. Business Overview

            15.18.2. Company Revenue

            15.18.3. Product Portfolio

            15.18.4. Geographic Footprint

            15.18.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.19. Etisalat

            15.19.1. Business Overview

            15.19.2. Company Revenue

            15.19.3. Product Portfolio

            15.19.4. Geographic Footprint

            15.19.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.20. Deutsche Telekom AG

            15.20.1. Business Overview

            15.20.2. Company Revenue

            15.20.3. Product Portfolio

            15.20.4. Geographic Footprint

            15.20.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.21. Others

    16. Key Takeaways

    List of Tables

    Table 1: Acronyms Used in the Mobile Value Added Services Market

    Table 2: North America Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 3: Europe Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 4: Asia Pacific Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 5: Middle East & Africa Mobile Value Added Services Market Revenue Analysis, by Country, 2021 and 2031 (US$ Bn)

    Table 6: South America Mobile Value Added Services Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 7: Forecast Factors: Relevance and Impact (1/2)

    Table 8: Forecast Factors: Relevance and Impact (2/2)

    Table 9: Global Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 10: Global Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 11: Global Mobile Value Added Services Market Volume (US$ Bn) Forecast, by Region, 2018 - 2031

    Table 12: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 13: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 14: North America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 15: U.S. Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 16: Canada Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 17: Mexico Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 18: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 19: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 20: Europe Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 21: Germany Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 22: UK Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 23: France Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 24: Italy Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 25: Spain Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 26: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 27: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 28: Asia Pacific Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 29: China Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 30: India Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 31: Japan Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 32: ASEAN Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 33: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 34: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 35: Middle East & Africa Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 36: Saudi Arabia Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 37: The United Arab Emirates Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 38: South Africa Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 39: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Services, 2018 – 2031

    Table 40: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 41: South America Mobile Value Added Services Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 42: Brazil Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 43: Argentina Mobile Value Added Services Market Revenue CAGR Breakdown (%), by Growth Term

    Table 44: Mergers & Acquisitions, Partnership (1/3)

    Table 45: Mergers & Acquisitions, Partnership (2/3)

    Table 46: Mergers & Acquisitions, Partnership (3/3)

    List of Figures

    Figure 1: Global Mobile Value Added Services (MVAS) Market Size (US$ Bn) Forecast, 2018–2031

    Figure 2: Global Mobile Value Added Services Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2021E

    Figure 3: Top Segment Analysis of Mobile Value Added Services Market

    Figure 4: Global Mobile Value Added Services Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2031F

    Figure 5: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by Services

    Figure 6: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by End-user

    Figure 7: Global Mobile Value Added Services (MVAS) Market Attractiveness Assessment, by Region

    Figure 8 Global Mobile Value Added Services Market Revenue (US$ Bn) Historic Trends, 2016 - 2020

    Figure 9: Global Mobile Value Added Services Market Revenue Opportunity (US$ Bn) Historic Trends, 2016 - 2020

    Figure 10: Global Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 11: Global Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 12: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 13: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 14: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 15: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 16: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 17: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

    Figure 18: Global Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 19: Global Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 20: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 21: Global Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 22: Global Mobile Value Added Services Market Opportunity (US$ Bn), by Region

    Figure 23: Global Mobile Value Added Services Market Opportunity Share (%), by Region, 2021–2031

    Figure 24: Global Mobile Value Added Services Market Size (US$ Bn), by Region, 2021 & 2031

    Figure 25: Global Mobile Value Added Services Market Value Share Analysis, by Region, 2021

    Figure 26: Global Mobile Value Added Services Market Value Share Analysis, by Region, 2031

    Figure 27: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 28: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 29: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 30: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 31: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 32: North America Mobile Value Added Services Revenue Opportunity Share, by Services

    Figure 33: North America Mobile Value Added Services Revenue Opportunity Share, by End-user

    Figure 34: North America Mobile Value Added Services Revenue Opportunity Share, by Country

    Figure 35: North America Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 36: North America Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 37: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 38: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 39: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 40: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 41: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 42: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

    Figure 43: North America Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 44: North America Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 45: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 46: North America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 47: North America Mobile Value Added Services Market Value Share Analysis, by Country, 2021

    Figure 48: North America Mobile Value Added Services Market Value Share Analysis, by Country, 2031

    Figure 49: U.S. Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 50: Canada Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 51: Mexico Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 52: Europe Mobile Value Added Services Revenue Opportunity Share, by Services

    Figure 53: Europe Mobile Value Added Services Revenue Opportunity Share, by End-user

    Figure 54: Europe Mobile Value Added Services Revenue Opportunity Share, by Country

    Figure 55: Europe Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 56: Europe Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 57: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 58: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 59: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 60: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 61: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 62: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

    Figure 63: Europe Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 64: Europe Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 65: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 66: Europe Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 67: Europe Mobile Value Added Services Market Value Share Analysis, by Country, 2021

    Figure 68: Europe Mobile Value Added Services Market Value Share Analysis, by Country, 2031

    Figure 69: Germany Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 70: UK Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 71: France Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 72: Italy Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 73: Spain Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 74: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by Services

    Figure 75: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by End-user

    Figure 76: Asia Pacific Mobile Value Added Services Revenue Opportunity Share, by Country

    Figure 77: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 78: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 79: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 80: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 81: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 82: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 83: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 84: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Others, 2021 – 2031

    Figure 85: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 86: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 87: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 88: Asia Pacific Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 89: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Country, 2021

    Figure 90: Asia Pacific Mobile Value Added Services Market Value Share Analysis, by Country, 2031

    Figure 91: China Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 92: India Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 93: Japan Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 94: ASEAN Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 95: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by Services

    Figure 96: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by End-user

    Figure 97: Middle East & Africa Mobile Value Added Services Revenue Opportunity Share, by Country

    Figure 98: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 99: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 100: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 101: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 102: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 103: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 104: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 105: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 106: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 107: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 108: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 109: Middle East & Africa Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 110: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Country, 2021

    Figure 111: Middle East & Africa Mobile Value Added Services Market Value Share Analysis, by Country, 2031

    Figure 112: Saudi Arabia Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 113: The United Arab Emirates Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 114: South Africa Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 115: South America Mobile Value Added Services Revenue Opportunity Share, by Services

    Figure 116: South America Mobile Value Added Services Revenue Opportunity Share, by End-user

    Figure 117: South America Mobile Value Added Services Revenue Opportunity Share, by Country

    Figure 118: South America Mobile Value Added Services Market Value Share Analysis, by Services, 2021

    Figure 119: South America Mobile Value Added Services Market Value Share Analysis, by Services, 2031

    Figure 120: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Infotainment , 2021 – 2031

    Figure 121: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Business (Enterprise), 2021 – 2031

    Figure 122: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Commerce 2021 – 2031

    Figure 123: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Health, 2021 – 2031

    Figure 124: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Mobile Education, 2021 – 2031

    Figure 125: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 126: South America Mobile Value Added Services Market Value Share Analysis, by End-user, 2021

    Figure 127: South America Mobile Value Added Services Market Value Share Analysis, by End-user, 2031

    Figure 128: South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Individual, 2021 – 2031

    Figure 129 South America Mobile Value Added Services Market Absolute Opportunity (US$ Bn), by Enterprise, 2021 – 2031

    Figure 130: South America Mobile Value Added Services Market Value Share Analysis, by Country, 2021

    Figure 131: South America Mobile Value Added Services Market Value Share Analysis, by Country, 2031

    Figure 132: Brazil Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 133: Argentina Mobile Value Added Services Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

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Mobile Value Added Services (MVAS) Market

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