Mobile TV Market: Snapshot
The increasing usage of smartphones and tablets around the globe has led to a significant growth in the mobile TV market. Internet usership has risen to an estimated 3.4 billion with a penetration rate of more than 46% in 2016. This has remarkably improved the state of the mobile TV market.
The global mobile TV market is projected to witness steady growth during the forecast period owing to the rising availability of high-speed data services such as 3G, 4G, and 5G. The global revenue stood at US$7.69 bn in 2015 and is expected to reach US$17.02 bn by 2024 at a strong CAGR of 9.5% therein, according to the findings of Transparency Market Research’s report.
Growing Demand for VoD Services Drives Pay TV Segment
The services offered by players in the mobile TV market include free to air services and pay TV services. Pay TV services held the leading share in the mobile TV market in 2015, accounting for more than half the global market that year. The growing demand for premium content such as live sports, movies, and entertainment through video on demand (VoD) on local and regional channels has resulted in the growth of the pay TV service segment. The share of the pay TV service segment is likely to increase during the course of the forecast period.
The free to air service segment of the mobile TV market is expected witness a decline in market share by 2024 due to growing consumer preference for premium video content or TV channels.
Surge in Mobile Penetration Offers Asia Pacific Mobile TV Market Significant Boost
The mobile TV market is segmented into five geographical regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa (MEA). Asia Pacific held the leading share in the mobile TV market in 2015 and the market in this region is projected to further expand during the forecast period based on revenue and market share. This can be attributed to the significant rise in smartphone penetration, an increase in investments in mobile networks, and surging mobile data subscriptions in the region. In Asia Pacific, the pay TV service segment accounted for more than half the market in 2015 and its share is expected to increase during the forecast period. The adoption of free to air service is growing among users in Asia Pacific due to the rising number of TV-enabled mobile handsets.
The increase in investments in LTE networks and the growing economic strength of emerging countries are expected to be the key factors driving the uptake of mobile TV in Latin America as well as MEA. Transparency Market Research finds that the adoption of mobile TV in Latin America was led by Brazil in 2015. With growing expenditure on entertainment, other countries in the region such as Argentina and Mexico are projected to see significant growth in the adoption of mobile TV services in the coming years.
In the MEA region, South Africa and countries within the GCC were the leading adopters of mobile TV services in 2015. The growth of the mobile TV market in MEA is driven by the entry of new players as well as global companies offering regional content to attract new customers.
Some of the key players in the mobile TV market are AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications.
This report on the global mobile TV market provides analysis for the period from 2014 to 2024, wherein 2015 is the base year and the years from 2016 to 2024 are the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends and technologies playing a major role in the growth of the mobile TV market over the forecast period from 2016 to 2024. It also highlights the various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on market growth throughout the forecast period in terms of revenue estimates (in US$ Bn) across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America. .North America comprises of the U.S. and Canada, and rest of North America, while the Europe region covers France and Germany, and rest of Europe. Furthermore, the Asia Pacific region is divided into China and India, and rest of Asia Pacific. Middle East & Africa (MEA) is further segregated into South Africa, GCC countries, and rest of MEA. The Latin America covers Argentina, Brazil, and rest of Latin America.
The market overview section of the report outlines the drivers, restraints, and opportunities that influence the current and future standing of this market. An impact analysis of key trends has also been provided for every geographic region in the report in order to give a thorough analysis of the overall state of the mobile TV Market. Porter’s Five Forces and value chain analysis are included to understand the market ecosystem and various internal and external factors influencing it.
The report segments the North America, Europe, Asia Pacific, MEA, and Latin America mobile TV market based on the services provided. The service segments considered in the study include free to air service and pay TV service. Furthermore, the report provides key findings, key trends, and market overview on regional basis. The report also offers vendors landscape that includes competition matrix and vendors market share of mobile TV market in 2015. Thus, the report provides in-depth cross-segment analysis of the Mobile TV market and classifies it at various levels, providing valuable insights at the macro and micro levels. This research report provides in-depth analysis of the global mobile TV market on the basis of services offered by the vendors. The comprehensive mobile TV market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the mobile TV market’s growth.
The report also includes competitive profiling of major players engaged in the mobile TV market, globally. The major business strategies adopted by these players, their market positioning, and their recent developments have also been identified in the research report. This report also provides market positioning analysis of the major players in mobile TV market based on their 2015 revenues. Some of the major players profiled in the report include AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications.
The global mobile TV market has been segmented as follows.
Global Mobile TV Market: By Service
- Free to air service
- Pay TV service
Global Mobile TV Market: By Region
- North America
- The U.S.
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America