Low Intensity Sweeteners Market

• According to Transparency Market Research’s latest market report on the low intensity sweeteners market for the historical period of 2014-2018 and forecast period of 2019-2029, globally, revenue generated by the low intensity sweeteners market has been estimated to be ~1.6 Bn million in 2019, and is expected to expand at a CAGR of ~7% in terms of value throughout the forecast period.

Asia Pacific to Stand Out in Terms of Sales and Growth

• The production of sweeteners has been high in Europe, followed by Asia Pacific. However, consumption-wise, China has been significant in the sweeteners market. The same trend has been observed in the low intensity sweeteners market. China has the highest consumption of low intensity sweeteners, and is also showing prominent growth in the low intensity sweeteners market. This is owing to the demand for sugar-free products being high in Asia Pacific, and consumers being highly aware of products that are being launched in the market.
• In Latin America and the Middle East & Africa, the demand for low intensity sweeteners remain low due to many reasons, the main reasons being unawareness and high price of low intensity sweeteners. However, demand is expected to rise in the coming years at a high growth rate. The consumption of low intensity sweeteners is high in North America in the foodservice sector, as consumers are willing to pay premium prices for sugar-free and gluten-free products.

Inclusion of Organic and Natural Ingredients by Major Players

• A large number of companies in the overall food and ingredients market are focusing on developing their organic business. As a consequence, major companies are increasing their investments toward the production of natural and organic products. This is one of the major factors that is driving the growth of the global low intensity sweeteners market at a rapid pace.
• Moreover, companies have become more customer-focused now. There has been increased consumer mistrust over the years; hence, consumers have become very particular about the source of the food and what goes into it. Organic labels or certifications on products are featured as key additional benefits in most health food launches, and significantly support the growth of the low intensity sweeteners market.
• Low intensity sweeteners are naturally derived from various fruits and vegetables, which is gaining good market transaction in the food and beverage industry and pharmaceuticals industry, owing to the growing consumer trend for natural products and ingredients. 

Health Concerns & Interest in Personal Appearance

• Health concerns and growing interest in personal appearance are commonly seen in all consumer groups. Obesity is becoming one of the biggest public health concerns in North America, and also globally.
• Also, there is increasing concern from consumers around the world regarding their physical appearance. Specifically, the younger generation is more conscious about their physical appearance. To improve their appearance, they are focused on weight management, which increases the demand for low intensity sweeteners.

Economic Developments in BRICS Countries

• In the past decade, BRICS countries and other developing countries have taken various measures to stabilize their economic condition. The middle-class population in these countries has been observed to be increasing at a faster pace.
• A large percentage of the population has been influenced by the healthy food culture, where low intensity sweeteners are widely used in the bakery and confectionery sector. This has created new demand for low intensity sweeteners, and an opportunity for low intensity sweetener manufacturers to explore and invest in these countries.

Low Intensity Sweeteners Market: Competitive Landscape

• Key manufacturers such as Ingredion, Cargill, Incorporated, and E.I. Du Pont de Nemours and Company, in the low intensity sweeteners market, are trying to increase their global presence in developing countries.
• Tier I players include
  • Ingredion
  • Cargill
  • Incorporated
  • E.I. Du Pont de Nemours
  • Company Gulshan Polyols Limited, etc.
• ​Which account for more than five percent of the global players present in the low intensity sweeteners market.
• Tier II players include
  • Ecogreen Oleochemicals
  • Foodchem International Corporation
  • Nova Green Inc.
  • Roquette Freres Company
  • ZuChem Inc.
  • some other players.
• Tier III usually consists of unorganized players in the low intensity sweeteners market.

Low Intensity Sweeteners Market: Key Developments

• Some of the key developments seen in the low intensity sweeteners market during the past few years are as follows:
• In December 2015, to expand its business in low intensity sweeteners, Cargill Inc. acquired PT Sorini Agro Asia Corporindo TBK, an Indonesian producer of Sorbitol. The aim behind this strategic acquisition was to grow in the low intensity sweeteners business in Asia, particularly in South East Asia and Indonesia, thus strengthening its global presence.
• In August 2016, to expand its business in natural sweeteners, Roquette Freres Company merged with Analyticon Discovery GmbH, to enhance its product portfolio in sugar and calorie reduction variety of food and beverages.
• In March 2017, to improve its product portfolio in the sweeteners segment, ZuChem Inc. launched mannitol infused products backed by FDA’s amendment governing natural sweeteners. This newly introduced mannitol infused products would be cost-effective alternatives to the available mannitol sweeteners through a better hydrogenation process.