Standing Desk Europe Market

Standing Desk Europe Market (Product Type: Electrically Adjusted Desk and Converter Standing Desk; and Material: Solid Wood, Engineered Wood, Metals, and Others) - Regional Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Standing Desk Europe Market Outlook 2031

  • The regional industry was valued at US$ 375.0 Mn in 2022
  • It is estimated to grow at a CAGR of 5.6% from 2023 to 2031 and reach US$ 598.1 Bn by the end of 2031

Analysts’ Viewpoint

Increase in adoption of ergonomic desks and furniture in office spaces in Europe drives market progress. Organizations nowadays are becoming aware about the health hazards caused by poor posture of employees in offices, subsequently leading to increase in demand for ergonomic furniture.

Sitting with a poor posture for long hours in office results in excessive back pain, depression, and decrease in assertiveness, leading to reduced productivity. People are now becoming more cautious about their posture during work hours, which in turn is generating high market demand for standing desks.

Leading manufacturers continuously focus on launching new products to strengthen their foothold in the market. They are introducing desks with advanced design features to enhance their customer base, which is expected to augment the standing desk Europe market size in the near future.

Standing Desk Market Europe

Market Introduction

Standing desks are tall desks used to work while standing upright. They are also known as sit-stand desks, height-adjustable desks, or working stations. Standing desks allow the user to quickly change from a seated to a standing position while using the same desks.

Standing desks are manufactured in different styles and variations. They allow the users to write, read, or draw while standing up. Some standing desks allow users to sit or stand by adjusting the height using an electric motor, counterbalance system, or hand crank. Standing desks are made in different height proportions. The height of the desk can be adjusted as per the height of its individual user.

Standing desks can be custom made, to suit the height of the user. It has adjustable parts, a modifiable slant or angle of the surface, and other features such as the facility of a drawer and pen stand. Height adjustable desks or sit-stand desks are the desks, which can be adjusted to both sitting and standing positions. These desks are estimated to be more effective and a healthier choice than sit-only desks.

Manufacturers around the globe are witnessing a rise in demand for standing desks. Major demand was from the residential sector after the COVID-19 pandemic was declared. Adoption of work from home has surged the demand, which is expected to lead to standing desk Europe industry growth during the forecast period.

Increase in Health Concerns Associated with Poor Sitting Posture

Increase in adoption of ergonomic furniture in office spaces significantly drives the standing desk Europe market growth. Organizations nowadays are becoming aware about the health hazards caused by poor posture of employees in offices. The increase in emphasis on health and wellness in society has also subsequently boosted the demand for ergonomic furniture.

People are now becoming more aware about their posture during workhours and standing desk benefits are seen as a solution to deal with the prolonged sitting hours. As per studies conducted by the American Medical Association (AMA), standing desks are being encouraged due to health benefits associated with their usage.

Standing desks are also said to increase productivity. As a result, many organizations and corporate offices are opting for standing desks to optimize productivity at workplace. This is driving the standing desk Europe market value.

Rise in Flexible and Adaptable Workplaces

Many corporate organizations are opting for corporate wellness programs, as a part of the employee engagement and retention strategy. Providing standing desks is a way to emphasize on employee wellness.

Office design trends have been gradually shifting toward flexible and collaborative workspaces. Standing desks are said to align with this trend by offering flexibility and the ability to accommodate different work styles. Moreover, the work from home trend is further driving the standing desk Europe market demand.

Standing desk manufacturers worldwide have observed significant demand for the product. The residential segment accounted for major market share, while the industrial segment held a small share after the commencement of the pandemic. However, the demand for standing desks is gradually picking up from the commercial and industrial sectors.

Technologically Advanced Features Boosts Demand for Electrically Adjusted Desks

The standing desk Europe market segmentation in terms of product type comprises electrically adjusted desk and converter standing desk. According to the standing desk Europe market forecast, the electrically adjusted desk dominates the industry.

Electrically adjusted standing desks have technologically advanced features and are made in visually appealing designs. Consumers in Italy prefer furniture that complements their interior.

An electrically adjusted standing desk can be easily adjusted to any height, and end-users of this desk get the convenience of switching between positions while working, thereby reducing the adverse effect of prolonged sitting. The desk also comes with several additional features such as a built-in cable management system, which has made it highly popular among end-users.

Standing desk converter has gained momentum as it is a convenient option for home office work. Growth in health concerns and rise in awareness are likely to create demand for various standing desk types, especially electrically adjusted desks, during the forecast period.

High Stability Drives Demand for Standing Desks Made from Engineered Wood

According to the standing desk Europe market report, standing desks made of engineered wood are expected to have the highest demand during the forecast period. Engineered wood provides high structural stability to the products and reduces the natural inconsistency found in solid wood.

Standing desks made of engineered wood also provide high durability to the product. This type of wood also has a solid load bearing capability, making it convenient to carry the weight of heavy equipment.

Country-wise Outlook

The usage of ergonomic furniture, including standing desks, has increased over the past few years in Europe, indicating a growing demand for furniture products in the region. Germany, Italy, Poland, Great Britain, and France are among the 12 largest furniture manufacturers in the world and together hold 66% share of European furniture production. In terms of country, Germany is expected to hold the highest standing desk Europe market share.

German companies are known for their commitment to health and safety in workplaces, providing comfortable and supportive standing and seating options for employees. Italy is known for its high-end office furniture, including office chairs, which are sought after for their craftsmanship and design.

Analysis of Key Players

As per the standing desk Europe market analysis, the industry landscape is fragmented due to the presence of several local and international competitors as well as the steep competition among prominent players.

Manufacturers continuously launch new products and updated models in order to cater to the latest standing desk Europe market trends. Industry players are including more modern design features, such as flexibility, ease of installation, and comfortable transportation options, to stay competitive and fulfill the needs of customers. This is creating significant standing desk Europe market opportunities.

Herman Miller, Inc., Okamura Corporation, Kinnarps AB, Evodesk, Friska Desk, FLEXISPOT, Black Point, Fitnest Europe, and Steelcase Inc. are some leading players in the standing desk Europe market.

Key Market Developments

  • On October 26, 2022, Friska Desk announced the launch of its standing desk with Bluetooth control in a bid to provide its customers with technologically advanced products. Friska also launched its smart standing desk with app controlled features, which provides quick and simple table adjustable features.
  • In February 2020, Okamura Corporation announced partnership with Right-hand Robotics (RHR) in order to automate warehouse operations. RHR’s autonomous piece-picking solution is integrated with Okamura’s logistics solutions. The collaboration is likely to reduce operator workloads and errors and further increase warehouse efficiency and productivity.
  • In February 2020, Herman Miller, Inc. collaborated with Logitech G for the research, designing, and manufacturing of seating for gamers. Furthermore, the collaboration would introduce more products with advanced ergonomics, comfort, and performance, thus leading to expansion of the product portfolio.

Each of these players has been profiled in the standing desk Europe industry research report based on parameters such as product portfolio, recent developments, financial overview, business segments, company overview, and business strategies.

Market Snapshot

Attribute Detail

Market Value in 2022 (Base Year)

US$ 375.0 Mn

Market Forecast Value in 2031

US$ 598.1 Mn

Growth Rate (CAGR)

5.6%

Forecast Period

2023-2031

Quantitative Units

US$ Mn for Value and Thousand Units for Volume

Market Analysis

Includes drivers, restraints, key trends, upcoming trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, regulatory analysis, etc. Qualitative analysis includes key trends, price trends, and key supplier analysis.

Competition Landscape

  • Market Player - Competition Dashboard and Revenue Share Analysis 2022
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, and Strategy & Business Overview)

Countries Covered

  • France
  • Italy
  • Germany
  • Great Britain
  • Poland
  • Rest of Europe

Market Segmentation

  • Product Type
    • Electrically Adjusted Desk
    • Converter Standing Desk
  • Material
    • Solid Wood
    • Engineered Wood
    • Metals
    • Others (Glass, etc.)
  • Convenience
    • Portable
    • Non-portable
  • Price
    • Low
    • Medium
    • High
  • End-user
    • Household
    • Commercial
      • Corporate Offices
      • Educational Institutions
      • Healthcare Facilities
      • Others (Retail Spaces, etc.)
    • Industrial
  • Distribution Channel
    • Direct Sales
    • Indirect Sales / Offline
      • Hypermarket / Supermarket
      • Specialty Stores
      • Other Independent Retailers
    • Online
      • E-commerce Websites
      • Company-owned Websites
    • Marketplaces / Social Media

Companies Profiled

  • Herman Miller, Inc.
  • Okamura Corporation
  • Kinnarps AB
  • Evodesk
  • Friska Desk
  • FLEXISPOT
  • Black Point
  • Fitnest Europe
  • Steelcase Inc.

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

How big was the standing desk Europe market in 2022?

It was valued at US$ 375.0 Mn in 2022

How is the standing desk Europe industry estimated to grow during the forecast period?

It is expected to grow at a CAGR of 5.6% from 2023 to 2031

What are the prominent factors driving the demand for standing desks in Europe?

Increase in health concerns associated with poor sitting posture, and rise in flexible and adaptable workplaces

How promising was the demand for electrically adjusted standing desks?

In terms of product type, electrically adjusted desk was a major segment in 2022

Which is a lucrative country for vendors in the standing desk Europe business?

France is likely to be the most lucrative country for vendors

Who are the prominent standing desk industry players?

Herman Miller, Inc., Okamura Corporation, Kinnarps AB, Evodesk, Friska Desk, FLEXISPOT, Black Point, Fitnest Europe, and Steelcase Inc.

    1. Preface

        1.1. Market Definitions and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Market Dynamics

            5.1.1. Drivers

            5.1.2. Restraints

            5.1.3. Opportunities

        5.2. Key Trends Analysis

            5.2.1. Supply Side

            5.2.2. Demand Side

        5.3. Key Market Indicators

        5.4. Industry SWOT Analysis

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Covid–19 Impact Analysis

        5.8. Material Analysis

        5.9. Europe Standing Desk Market Analysis and Forecast, 2017 - 2031

            5.9.1. Market Value Projections (US$ Mn)

            5.9.2. Market Volume Projections (Thousand Units)

    6. Europe Standing Desk Market Analysis and Forecast, by Product Type

        6.1. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            6.1.1. Electrically Adjusted Desk

            6.1.2. Converter Standing Desk

        6.2. Incremental Opportunity, by Product Type

    7. Europe Standing Desk Market Analysis and Forecast, by Material

        7.1. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            7.1.1. Solid Wood

            7.1.2. Engineering Wood

            7.1.3. Metals

            7.1.4. Others (Glass, etc.)

        7.2. Incremental Opportunity, by Material Type

    8. Europe Standing Desk Market Analysis and Forecast, by Convenience

        8.1. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            8.1.1. Portable

            8.1.2. Non-Portable

        8.2. Incremental Opportunity, by Convenience

    9. Europe Standing Desk Market Analysis and Forecast, by Price

        9.1. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            9.1.1. Low

            9.1.2. Medium

            9.1.3. High

        9.2. Incremental Opportunity, by Price

    10. Europe Standing Desk Market Analysis and Forecast, by End-user

        10.1. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            10.1.1. Household

            10.1.2. Commercial

                10.1.2.1. Corporate Offices

                10.1.2.2. Educational Institutions

                10.1.2.3. Healthcare Facilities

                10.1.2.4. Others (Retail Spaces, etc.)

            10.1.3. Industrial

        10.2. Incremental Opportunity, by End-user

    11. Europe Standing Desk Market Analysis and Forecast, by Distribution Channel

        11.1. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            11.1.1. Direct Sales

            11.1.2. Indirect Sales/Offline

                11.1.2.1. Hypermarket/Supermarket

                11.1.2.2. Specialty Stores

                11.1.2.3. Other Independent Retailers

            11.1.3. Online

                11.1.3.1. E-commerce Websites

                11.1.3.2. Company-owned Websites

            11.1.4. Marketplaces/Social Media

        11.2. Incremental Opportunity, by Distribution Channel

    12. Europe Standing Desk Market Analysis and Forecast, by Country/Sub-region

        12.1. Standing Desk Market (US$ Mn and Thousand Units), by Country/Sub-region, 2017 - 2031

            12.1.1. France

            12.1.2. Italy

            12.1.3. Germany

            12.1.4. Great Britain

            12.1.5. Poland

            12.1.6. Rest of Europe

        12.2. Incremental Opportunity, by Country/Sub-region

    13. France Standing Desk Market Analysis and Forecast

        13.1. Country Snapshot

        13.2. Price Trend Analysis

            13.2.1. Weighted Average Selling Price (US$)

        13.3. Key Trend Analysis

        13.4. Brand Analysis

        13.5. Consumer Buying Behavior Analysis

        13.6. Top Marketplaces

        13.7. Top 10 Ergonomic Products Analysis

            13.7.1. Market Value Projections (US$ Mn)

            13.7.2. Market Volume Projections (Thousand Units)

            13.7.3. Ergonomic Chairs Market Analysis

                13.7.3.1. Market Value Projections (US$ Mn)

                13.7.3.2. Market Volume Projections (Thousand Units)

        13.8. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            13.8.1. Electrically Adjusted Desk

            13.8.2. Converter Standing Desk

        13.9. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            13.9.1. Solid Wood

            13.9.2. Engineering Wood

            13.9.3. Metals

            13.9.4. Others (Glass, etc.)

        13.10. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            13.10.1. Portable

            13.10.2. Non-Portable

        13.11. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            13.11.1. Low

            13.11.2. Medium

            13.11.3. High

        13.12. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            13.12.1. Household

            13.12.2. Commercial

                13.12.2.1. Corporate Offices

                13.12.2.2. Educational Institutions

                13.12.2.3. Healthcare Facilities

                13.12.2.4. Others (Retail Spaces, etc.)

            13.12.3. Industrial

        13.13. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            13.13.1. Direct Sales

            13.13.2. Indirect Sales/Offline

                13.13.2.1. Hypermarket/Supermarket

                13.13.2.2. Specialty Stores

                13.13.2.3. Other Independent Retailers

            13.13.3. Online

                13.13.3.1. E-commerce Websites

                13.13.3.2. Company-owned Websites

            13.13.4. Marketplaces/Social Media

        13.14. Incremental Opportunity Analysis

    14. Italy Standing Desk Market Analysis and Forecast

        14.1. Country Snapshot

        14.2. Price Trend Analysis

            14.2.1. Weighted Average Selling Price (US$)

        14.3. Key Trend Analysis

        14.4. Brand Analysis

        14.5. Consumer Buying Behavior Analysis

        14.6. Top Marketplaces

        14.7. Top 10 Ergonomic Products Analysis

            14.7.1. Market Value Projections (US$ Mn)

            14.7.2. Market Volume Projections (Thousand Units)

            14.7.3. Ergonomic Chairs Market Analysis

                14.7.3.1. Market Value Projections (US$ Mn)

                14.7.3.2. Market Volume Projections (Thousand Units)

        14.8. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            14.8.1. Electrically Adjusted Desk

            14.8.2. Converter Standing Desk

        14.9. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            14.9.1. Solid Wood

            14.9.2. Engineering Wood

            14.9.3. Metals

            14.9.4. Others (Glass, etc.)

        14.10. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            14.10.1. Portable

            14.10.2. Non-Portable

        14.11. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            14.11.1. Low

            14.11.2. Medium

            14.11.3. High

        14.12. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            14.12.1. Household

            14.12.2. Commercial

                14.12.2.1. Corporate Offices

                14.12.2.2. Educational Institutions

                14.12.2.3. Healthcare Facilities

                14.12.2.4. Others (Retail Spaces, etc.)

            14.12.3. Industrial

        14.13. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            14.13.1. Direct Sales

            14.13.2. Indirect Sales/Offline

                14.13.2.1. Hypermarket/Supermarket

                14.13.2.2. Specialty Stores

                14.13.2.3. Other Independent Retailers

            14.13.3. Online

                14.13.3.1. E-commerce Websites

                14.13.3.2. Company-owned Websites

            14.13.4. Marketplaces/Social Media

        14.14. Incremental Opportunity Analysis

    15. Germany Standing Desk Market Analysis and Forecast

        15.1. Country Snapshot

        15.2. Price Trend Analysis

            15.2.1. Weighted Average Selling Price (US$)

        15.3. Key Trend Analysis

        15.4. Brand Analysis

        15.5. Consumer Buying Behavior Analysis

        15.6. Top Marketplaces

        15.7. Top 10 Ergonomic Products Analysis

            15.7.1. Market Value Projections (US$ Mn)

            15.7.2. Market Volume Projections (Thousand Units)

            15.7.3. Ergonomic Chairs Market Analysis

                15.7.3.1. Market Value Projections (US$ Mn)

                15.7.3.2. Market Volume Projections (Thousand Units)

        15.8. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            15.8.1. Electrically Adjusted Desk

            15.8.2. Converter Standing Desk

        15.9. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            15.9.1. Solid Wood

            15.9.2. Engineering Wood

            15.9.3. Metals

            15.9.4. Others (Glass, etc.)

        15.10. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            15.10.1. Portable

            15.10.2. Non-Portable

        15.11. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            15.11.1. Low

            15.11.2. Medium

            15.11.3. High

        15.12. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            15.12.1. Household

            15.12.2. Commercial

                15.12.2.1. Corporate Offices

                15.12.2.2. Educational Institutions

                15.12.2.3. Healthcare Facilities

                15.12.2.4. Others (Retail Spaces, etc.)

            15.12.3. Industrial

        15.13. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            15.13.1. Direct Sales

            15.13.2. Indirect Sales/Offline

                15.13.2.1. Hypermarket/Supermarket

                15.13.2.2. Specialty Stores

                15.13.2.3. Other Independent Retailers

            15.13.3. Online

                15.13.3.1. E-commerce Websites

                15.13.3.2. Company-owned Websites

            15.13.4. Marketplaces/Social Media

        15.14. Incremental Opportunity Analysis

    16. Great Britain Standing Desk Market Analysis and Forecast

        16.1. Country Snapshot

        16.2. Price Trend Analysis

            16.2.1. Weighted Average Selling Price (US$)

        16.3. Key Trend Analysis

        16.4. Brand Analysis

        16.5. Consumer Buying Behavior Analysis

        16.6. Top Marketplaces

        16.7. Top 10 Ergonomic Products Analysis

            16.7.1. Market Value Projections (US$ Mn)

            16.7.2. Market Volume Projections (Thousand Units)

            16.7.3. Ergonomic Chairs Market Analysis

                16.7.3.1. Market Value Projections (US$ Mn)

                16.7.3.2. Market Volume Projections (Thousand Units)

        16.8. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            16.8.1. Electrically Adjusted Desk

            16.8.2. Converter Standing Desk

        16.9. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            16.9.1. Solid Wood

            16.9.2. Engineering Wood

            16.9.3. Metals

            16.9.4. Others (Glass, etc.)

        16.10. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            16.10.1. Portable

            16.10.2. Non-Portable

        16.11. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            16.11.1. Low

            16.11.2. Medium

            16.11.3. High

        16.12. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            16.12.1. Household

            16.12.2. Commercial

                16.12.2.1. Corporate Offices

                16.12.2.2. Educational Institutions

                16.12.2.3. Healthcare Facilities

                16.12.2.4. Others (Retail Spaces, etc.)

            16.12.3. Industrial

        16.13. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            16.13.1. Direct Sales

            16.13.2. Indirect Sales/Offline

                16.13.2.1. Hypermarket/Supermarket

                16.13.2.2. Specialty Stores

                16.13.2.3. Other Independent Retailers

            16.13.3. Online

                16.13.3.1. E-commerce Websites

                16.13.3.2. Company-owned Websites

            16.13.4. Marketplaces/Social Media

        16.14. Incremental Opportunity Analysis

    17. Poland Standing Desk Market Analysis and Forecast

        17.1. Country Snapshot

        17.2. Price Trend Analysis

            17.2.1. Weighted Average Selling Price (US$)

        17.3. Key Trend Analysis

        17.4. Brand Analysis

        17.5. Consumer Buying Behavior Analysis

        17.6. Top Marketplaces

        17.7. Top 10 Ergonomic Products Analysis

            17.7.1. Market Value Projections (US$ Mn)

            17.7.2. Market Volume Projections (Thousand Units)

            17.7.3. Ergonomic Chairs Market Analysis

                17.7.3.1. Market Value Projections (US$ Mn)

                17.7.3.2. Market Volume Projections (Thousand Units)

        17.8. Standing Desk Market (US$ Mn and Thousand Units), by Product Type, 2017 - 2031

            17.8.1. Electrically Adjusted Desk

            17.8.2. Converter Standing Desk

        17.9. Standing Desk Market (US$ Mn and Thousand Units), by Material, 2017 - 2031

            17.9.1. Solid Wood

            17.9.2. Engineering Wood

            17.9.3. Metals

            17.9.4. Others (Glass, etc.)

        17.10. Standing Desk Market (US$ Mn and Thousand Units), by Convenience, 2017 - 2031

            17.10.1. Portable

            17.10.2. Non-Portable

        17.11. Standing Desk Market (US$ Mn and Thousand Units), by Price, 2017 - 2031

            17.11.1. Low

            17.11.2. Medium

            17.11.3. High

        17.12. Standing Desk Market (US$ Mn and Thousand Units), by End-user, 2017 - 2031

            17.12.1. Household

            17.12.2. Commercial

                17.12.2.1. Corporate Offices

                17.12.2.2. Educational Institutions

                17.12.2.3. Healthcare Facilities

                17.12.2.4. Others (Retail Spaces, etc.)

            17.12.3. Industrial

        17.13. Standing Desk Market (US$ Mn and Thousand Units), by Distribution Channel, 2017 - 2031

            17.13.1. Direct Sales

            17.13.2. Indirect Sales/Offline

                17.13.2.1. Hypermarket/Supermarket

                17.13.2.2. Specialty Stores

                17.13.2.3. Other Independent Retailers

            17.13.3. Online

                17.13.3.1. E-commerce Websites

                17.13.3.2. Company-owned Websites

            17.13.4. Marketplaces/Social Media

        17.14. Incremental Opportunity Analysis

    18. Competition Landscape, Standing Desk market

        18.1. Market Player - Competition Dashboard

        18.2. Market Revenue Share Analysis (%), 2022

        18.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)

            18.3.1. AOKE Europe

                18.3.1.1. Company Overview

                18.3.1.2. Sales Area/Geographical Presence

                18.3.1.3. Revenue

                18.3.1.4. Strategy & Business Overview

            18.3.2. Black Point

                18.3.2.1. Company Overview

                18.3.2.2. Sales Area/Geographical Presence

                18.3.2.3. Revenue

                18.3.2.4. Strategy & Business Overview

            18.3.3. Evodesk

                18.3.3.1. Company Overview

                18.3.3.2. Sales Area/Geographical Presence

                18.3.3.3. Revenue

                18.3.3.4. Strategy & Business Overview

            18.3.4. Fitnest Europe

                18.3.4.1. Company Overview

                18.3.4.2. Sales Area/Geographical Presence

                18.3.4.3. Revenue

                18.3.4.4. Strategy & Business Overview

            18.3.5. Flexispot

                18.3.5.1. Company Overview

                18.3.5.2. Sales Area/Geographical Presence

                18.3.5.3. Revenue

                18.3.5.4. Strategy & Business Overview

            18.3.6. FRISKA Desk

                18.3.6.1. Company Overview

                18.3.6.2. Sales Area/Geographical Presence

                18.3.6.3. Revenue

                18.3.6.4. Strategy & Business Overview

            18.3.7. Herman Miller, Inc.

                18.3.7.1. Company Overview

                18.3.7.2. Sales Area/Geographical Presence

                18.3.7.3. Revenue

                18.3.7.4. Strategy & Business Overview

            18.3.8. Kinnarps AB

                18.3.8.1. Company Overview

                18.3.8.2. Sales Area/Geographical Presence

                18.3.8.3. Revenue

                18.3.8.4. Strategy & Business Overview

            18.3.9. Okamura Corporation

                18.3.9.1. Company Overview

                18.3.9.2. Sales Area/Geographical Presence

                18.3.9.3. Revenue

                18.3.9.4. Strategy & Business Overview

            18.3.10. Yassa GmbH

                18.3.10.1. Company Overview

                18.3.10.2. Sales Area/Geographical Presence

                18.3.10.3. Revenue

                18.3.10.4. Strategy & Business Overview

            18.3.11. Other Key Players

                18.3.11.1. Company Overview

                18.3.11.2. Sales Area/Geographical Presence

                18.3.11.3. Revenue

                18.3.11.4. Strategy & Business Overview

    19. Go To Market Strategy

        19.1. Identification of Potential Market Spaces

        19.2. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Europe Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 2: Europe Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 3: Europe Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 4: Europe Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 5: Europe Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 6: Europe Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 7: Europe Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 8: Europe Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 9: Europe Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 10: Europe Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 11: Europe Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 12: Europe Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Table 13: Europe Standing Desk Market Volume (Thousand Units) Share, by Country/Sub-region, 2017-2031

    Table 14: Europe Standing Desk Market Value (US$ Mn) Share, by Country/Sub-region, 2017-2031

    Table 15: France Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 16: France Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 17: France Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 18: France Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 19: France Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 20: France Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 21: France Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 22: France Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 23: France Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 24: France Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 25: France Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 26: France Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Table 27: Italy Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 28: Italy Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 29: Italy Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 30: Italy Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 31: Italy Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 32: Italy Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 33: Italy Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 34: Italy Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 35: Italy Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 36: Italy Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 37: Italy Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 38: Italy Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Table 39: Germany Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 40: Germany Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 41: Germany Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 42: Germany Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 43: Germany Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 44: Germany Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 45: Germany Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 46: Germany Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 47: Germany Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 48: Germany Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 49: Germany Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 50: Germany Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Table 51: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 52: Great Britain Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 53: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 54: Great Britain Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 55: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 56: Great Britain Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 57: Great Britain Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 58: Great Britain Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 59: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 60: Great Britain Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 61: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 62: Great Britain Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Table 63: Poland Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Table 64: Poland Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Table 65: Poland Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Table 66: Poland Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Table 67: Poland Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Table 68: Poland Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Table 69: Poland Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Table 70: Poland Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Table 71: Poland Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Table 72: Poland Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Table 73: Poland Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Table 74: Poland Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    List of Figures

    Figure 1: Europe Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 2: Europe Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 3: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 4: Europe Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 5: Europe Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 6: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 7: Europe Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 8: Europe Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 9: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 10: Europe Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 11: Europe Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 12: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 13: Europe Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 14: Europe Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 15: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 16: Europe Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 17: Europe Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 18: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 19: Europe Standing Desk Market Volume (Thousand Units) Share, by Country/Sub-region, 2017-2031

    Figure 20: Europe Standing Desk Market Value (US$ Mn) Share, by Country/Sub-region, 2017-2031

    Figure 21: Europe Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Country/Sub-region, 2017-2031

    Figure 22: France Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 23: France Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 24: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 25: France Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 26: France Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 27: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 28: France Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 29: France Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 30: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 31: France Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 32: France Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 33: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 34: France Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 35: France Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 36: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 37: France Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 38: France Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 39: France Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 40: Italy Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 41: Italy Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 42: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 43: Italy Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 44: Italy Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 45: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 46: Italy Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 47: Italy Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 48: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 49: Italy Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 50: Italy Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 51: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 52: Italy Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 53: Italy Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 54: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 55: Italy Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 56: Italy Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 57: Italy Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 58: Germany Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 59: Germany Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 60: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 61: Germany Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 62: Germany Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 63: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 64: Germany Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 65: Germany Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 66: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 67: Germany Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 68: Germany Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 69: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 70: Germany Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 71: Germany Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 72: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 73: Germany Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 74: Germany Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 75: Germany Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 76: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 77: Great Britain Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 78: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 79: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 80: Great Britain Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 81: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 82: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 83: Great Britain Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 84: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 85: Great Britain Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 86: Great Britain Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 87: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 88: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 89: Great Britain Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 90: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 91: Great Britain Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 92: Great Britain Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 93: Great Britain Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 94: Poland Standing Desk Market Volume (Thousand Units) Share, by Product Type, 2017-2031

    Figure 95: Poland Standing Desk Market Value (US$ Mn) Share, by Product Type, 2017-2031

    Figure 96: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Product Type, 2017-2031

    Figure 97: Poland Standing Desk Market Volume (Thousand Units) Share, by Material, 2017-2031

    Figure 98: Poland Standing Desk Market Value (US$ Mn) Share, by Material, 2017-2031

    Figure 99: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Material, 2017-2031

    Figure 100: Poland Standing Desk Market Volume (Thousand Units) Share, by Convenience, 2017-2031

    Figure 101: Poland Standing Desk Market Value (US$ Mn) Share, by Convenience, 2017-2031

    Figure 102: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Convenience, 2017-2031

    Figure 103: Poland Standing Desk Market Volume (Thousand Units) Share, by End-user, 2017-2031

    Figure 104: Poland Standing Desk Market Value (US$ Mn) Share, by End-user, 2017-2031

    Figure 105: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by End-user, 2017-2031

    Figure 106: Poland Standing Desk Market Volume (Thousand Units) Share, by Price, 2017-2031

    Figure 107: Poland Standing Desk Market Value (US$ Mn) Share, by Price, 2017-2031

    Figure 108: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Price, 2017-2031

    Figure 109: Poland Standing Desk Market Volume (Thousand Units) Share, by Distribution Channel, 2017-2031

    Figure 110: Poland Standing Desk Market Value (US$ Mn) Share, by Distribution Channel, 2017-2031

    Figure 111: Poland Standing Desk Market Incremental Opportunity (US$ Mn) Share, by Distribution Channel, 2017-2031

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