Driver Alert Systems Market

Global Driver Alert Systems Market – Overview

• The global driver alert systems market is anticipated to expand at a CAGR of ~15% from 2019 and 2027.
• In terms of type of driver alert system, the others segment is anticipated to hold a prominent share of the market, as in the others segment, multiple alert systems such as lane departure warning, pedestrian detection technology, and forward collision alert system, are included, which collectively hold a prominent share.
• Based on alert, the sound alert system has been a popular segment for vehicles to transmit alert signals to the driver. The steering and seat vibration system is an emerging technology that is being incorporated in premium vehicles, and consequently, the segment is anticipated to expand notably during the forecast period. 

Drivers of Global Driver Alert Systems Market

• Automakers are focused on the development and integration of pre-collision safety systems into their vehicles to make them safer. General Motors and Volvo have set a long-term vision of zero-crash and zero-death in accidents. The adoption of pre-crash safety features, such as driver alert systems, improves the safety rating of the vehicle and boosts consumer confidence, thereby driving vehicle sales.
• Drivers of commercial vehicles, such as heavy haul trucks that are used in logistics and supply and buses, often have long working hours. Consequently, driver fatigue is common and can lead to accidents, thereby compromising the safety of the driver and vehicle occupants. Driver alert systems were introduced in Volvo trucks as early as 2008. Increasing emphasis on driver and passenger safety is projected to drive the adoption of driver alert systems in commercial vehicles.
• According to NHTSA, 41,111 people died due to drowsiness while driving in the U.S between 2013 and 2017. The adoption of fatigue monitoring and driver alert systems is rising, owing to increasing fatalities of drivers and pedestrians alike due to drowsiness while driving. Active initiatives by road transport authorities, worldwide, to promote and encourage the adoption of pre-crash safety features, such as driver alert systems, is projected to drive the market.
• Rising sales of luxury and premium vehicles is estimated to boost the automotive driver alert systems market. In 2018, automakers in China such as BMW, Audi, and Cadillac initiated a price cut in order to boost the sales of luxury vehicles.
• Europe and North America are major markets for luxury vehicles. However, Asia Pacific is a rapidly expanding market, in terms of demand for luxury vehicles, owing to rise in consumer spending power, thereby boosting the sales of luxury vehicles. 

Challenges for Global Driver Alert Systems Market

• Automotive driver alert systems offer several advantages; however, there are some restraining factors such as data protection & privacy concerns, stringent regulatory compliance, and infrastructural challenges, which are likely to hamper the driver alert systems market during the forecast period.
• Driver alert system is an advanced technology that comes at a high price. Consumers and manufacturers of entry segment vehicles may refrain from adopting this technology due to its high price. Thus, the price factor may emerge as a major challenge to the driver alert systems market.
• Driver alert systems based on lane marking mapping is likely to prove ineffective on roads that do not having proper lane markings. Therefore, poor road infrastructure is likely to hinder the global automotive driver alert systems market. 

Global Driver Alert Systems Market: Key Segments

• The global driver alert systems market has been segmented based on component, type, propulsion, alert, vehicle, supplier, and region.
• Based on component, the sensors segment is expected to hold a major share of the global driver alert systems market, owing to the integration of multiple sensors in a particular driver alert system. The segment held a prominent share of the driver alert systems market, as sensors are a primary component of these systems.
• In terms of type, the others segment held a leading share of the driver alert systems market in 2018. It is anticipated to maintain its dominance during the forecast period, owing to the rising integration of various driver alert systems in vehicles. The segment held a notable share of the driver alert systems market, owing to high penetration of these alert systems in premium vehicles. Drowsiness alert is a major technology incorporated in the driver alert systems, which has witnessed high penetration among vehicles. The technology is gaining popularity, as it prevents accidents that usually occur at night and early morning due to drowsiness of the driver. Consequently, the technology is anticipated to witness significant increase in penetration among premium and luxury vehicles.
• In terms of propulsion, gasoline is anticipated to be a major segment of the global driver alert systems market. It is anticipated to remain a leading segment during the forecast period. Moreover, rising stringency of emission norms has significantly reduced the production of diesel vehicles; however, the segment held a major share of the driver alert systems market, as it is a conventional propulsion system. Hybrid and electric are anticipated to be highly prominent segments of the driver alert systems market, owing to the high emphasis by all governments on the adoption of low or no emission vehicles. Countries in Europe and China are anticipated to be major markets for electric and hybrid vehicles.
• Based on alert, the sound alert segment held a significant share of the global driver alert systems market in 2018. It is anticipated to remain the leading segment of the market. The sound alert system is a highly popular technology, owing to its efficiency to alert the driver. Moreover, it is the oldest technology among all other employed technologies to alert drivers.
• Steering and seat vibration alert system is an emerging technology among vehicles, and the penetration of this alert system is expected to increase in super luxury vehicles, as it is an expensive technology as compared to sound alert and other available systems.
• In terms of vehicle, passenger vehicles has been a key segment of the driver alert systems market in 2018. It is anticipated to maintain its dominance during the forecast period. High production coupled with high penetration of driver alert systems in passenger vehicles is attributed to the notable share held by the passenger vehicles segment of the driver alert systems market. Furthermore, the buses & coaches segment is anticipated to hold a significant share of the driver alert systems market, owing to the high penetration of driver alert systems in buses and coaches in North America and Europe. 

Global Driver Alert Systems Market: Regional Analysis 

• In terms of region, Asia Pacific is a prominent market for driver alert systems, owing to the high production of vehicles in the region, and rising demand for premium and luxury vehicles in developing countries across the region. The availability of major component manufacturers and presence of major OEMs in the region are key factors attributed to the notable share held by Asia Pacific in the global driver alert systems market.
• Consistent rise in the penetration of driver alert systems across different countries such as China, Germany, Japan, Belgium, France, and the U.K. is a prominent factor driving the global driver alert systems market. Europe is witnessing robust increase in the penetration of driver alert systems. Furthermore, the demand for electric vehicles is expected to rise during the forecast period, which, in turn, is likely to boost the driver alert systems market. 

Global Driver Alert Systems Market: Competition Landscape

• Prominent players operating in the global driver alert systems market include
  • Continental AG
  • Delphi
  • STONAKM CO., LTD.
  • Magna International Inc.
  • Daimler AG
  • DENSO Corporation
  • Infineon Technologies AG
  • HELLA GmbH & Co. KGaA
  • Robert Bosch GmbH
  • Faurecia
  • Ford Motor Company
  • Johnson Controls Inc
  • Magneti Marelli S.p.A.
  • Nissan Motor Co., Ltd.
  • Tata Elxsi
  • Valeo SA
  • Visteon Corporation
  • ZF Friedrichshafen AG.