Connected TV Market

Connected TV Market (Screen Size: Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, and Above 70 inches) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Connected TV Market Outlook 2031

  • The global industry was valued at US$ 12.5 Bn in 2022
  • It is estimated to advance at a CAGR of 13.2% from 2023 to 2031 and reach US$ 38.1 Bn by the end of 2031

Analysts’ Viewpoint on Market Scenario

Companies in the connected TV market are focusing on meeting end-user demand for game consoles, digital media players, hotel television systems, cellphones, Blu-ray players, set-top boxes, and other network-connected interactive devices with television-type display outputs. Viewers can use these devices to access and play videos, movies, TV shows, photographs, and other media via the Internet, cable or satellite TV channels, or a local storage device. Increase in consumer viewership for movies and TV series of different genres is expected to drive the market.

A connected TV allows consumers to stream a variety of platforms such as TV channels, movies, news, sports, and entertainment, through a single device. Companies in the connected TV market are increasing investment in R&D activities for advanced technologies to broaden their revenue streams.

Connected Tv Market

Market Introduction

Connected TV, also known as smart TV, enables users to stream music and videos, browse the internet, and view images on a standard television set that has an integrated Internet connection and interactive Web 2.0 features.

Computers, digital TV, and digital media players have all come together technologically to create smart TVs. These gadgets offer access to over-the-top media services including streaming television & internet TV, and radio, in addition to the conventional television functionalities offered by traditional broadcasting media.

The rise in disposable income of users and increase in investment in electronic entertainment devices is driving the growth of the connected TV market. Connected TV market trends include an expanding range of features and specifications such as motion control, and monitoring with cloud-based IoT platforms, which are being extensively adopted by end-users such as the entertainment industry, and the education industry.

Technological Innovations in Connected TV Industry

Manufacturers are providing consumers with technologically sophisticated, high-resolution products. This is projected to offer lucrative opportunities for market expansion. The surge in television viewership and popularity of online video consumption via apps, web platforms, and other internet platforms is likely to propel the connected TV market value.

Motorola company launched its Motorola Envision series 32″ HD, 43 Full HD, and 43″ & 55″ 4K Android 11 Smart TVs which have a bezel-less display, 20W speakers, Dual Band Wi-Fi, and are powered by a MediaTek Quad-core Processor, which is expected to accelerate the scope for the connected TV market globally.

Leading players in the connected TV market are focusing on innovations and upgrades such as curve design, and connection options. Consumer preference for OLED and QLED displayers is increasing which is expected to boost the connected TV market demand during the forecast period.

Changing Lifestyles and Rapid Urbanization Augmenting Connected TV Market Size

Changing lifestyles and rapid urbanization have shifted consumer preference toward smart products in residential and commercial spaces. Lifestyles have changed over the past decade and people are willing to spend more on smart equipment. Additionally, significance of smart TVs in the IoT ecosystem owing to features such as ambient intelligence, automatic user assistance, and the rise in disposable income of people is further boosting connected TV market growth.

Connected TV market forecast predicts rise in television viewership and popularity of online video platforms including web TV platforms, and other internet platforms which are available for different age groups with different streaming activities such as sports and news.

High Demand for 30 inches to 50 inches Screen Size

The connected TV market segmentation based on screen size includes less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, and above 70 inches.

The 30 inches to 50 inches screen size segment dominates the market as this is the standard size which is majorly preferred by the entertainment industry, and education institutes. Furthermore, they are fairly cost effective compared to other screen sizes.

Regional Outlook of Global Connected TV Market

Asia Pacific is expected to dominate the global connected TV market during the forecast period, followed by North America due to rapid industrialization and growth in house renovation, and premium hotels & restaurant development projects. The connected TV market share and demand for smart TVs has been significantly influenced by the rise in net disposable income of people in Asia Pacific. The market is also growing as a result of the increasing popularity of OTT platforms such as Netflix, Amazon Prime Video, and HOOQ in this region.

Analysis of Key Players

The global connected TV market is consolidated with a few large-scale vendors controlling majority share. Most of the firms are spending significantly on comprehensive research and development activities, primarily to develop advanced connected TVs. Expansion of product portfolios and mergers and acquisitions are the major strategies adopted by key players.

Furrion, LLC, LG Electronics Inc., Panasonic Corporation, Samsung Electronics Co., Ltd., Sansui Electric Co., Ltd., Sanyo Electric Co., Ltd., Sony Group Corporation, TCL Technology, Vizio Inc., and Xiaomi Corporation, are the key players operating in the market.

Recent Developments in Global Connected TV Market

  • On May 9, 2023, Foxxum, a leading connected TV solutions provider expanded its app portfolio with the revised app of the German sports media brand kicker. The free kicker app provides transfer news and topics related to football as well as ice hockey, motorsports, handball, and basketball.
  • On May 7, 2023, Motorola launched its new products in India with its Motorola Envision series 32″ HD, 43 Full HD, and 43″ & 55″ 4K Android 11 Smart TVs with advance technology upgrades such as bezel-less display, 20W speakers, and Dual Band Wi-Fi, powered by a MediaTek Quad-core Processor to cater to the demands of customers.

Each of these players has been profiled in the connected TV market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Market Snapshot

Attribute

Detail

Market Size Value in 2022

US$ 12.5 Bn

Market Forecast Value in 2031

US$ 38.1 Bn

Growth Rate (CAGR)

13.2%

Forecast Period

2023-2031

Historical Data Available for

2017-2031

Quantitative Units

US$ Bn for Value & Thousand Units for Volume

Market Analysis

Includes cross-segment analysis at the global as well as regional level. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market share analysis by company (2022)
  • Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Market Segmentation

  • Screen Size
    • Less than 30 inches
    • 30 inches to 50 inches
    • 50 inches to 70 inches
    • Above 70 inches
  • Platform Type
    • Android
    • Roku
    • Others (Ubuntu, etc.)
  • Screen Type
    • Curved
    • Flat
  • Usage
    • Indoor
    • Outdoor
  • Resolution Type
    • 8K
    • 4K
    • 1080 p
    • Others (720 p, etc.)
  • Display Type
    • QLED
    • OLED
    • LED
    • Others (LCD, etc.)
  • End-use
    • Entertainment
    • Education
    • Home Use
    • Others (Offices, etc.)
  • Distribution Channel
    • Online
      • E-Commerce Websites
      • Company Owned Websites
    • Offline
      • Hypermarkets and Supermarkets
      • Specialty Stores
      • Factory Outlets
      • Independent Retailers
      • Other Retail Based Stores
  • Price
    • Low
    • Medium
    • High

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Japan
  • China
  • India
  • GCC
  • South Africa
  • Brazil

Companies Profiled

  • Furrion, LLC
  • LG Electronics Inc.
  • Panasonic Corporation,
  • Samsung Electronics Co., Ltd.
  • Sansui Electric Co., Ltd.
  • Sanyo Electric Co., Ltd.
  • Sony Group Corporation
  • TCL Technology
  • Vizio Inc.
  • Xiaomi Corporation

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the global connected TV market in 2022?

It was valued at US$ 12.5 Bn in 2022

What will be the CAGR of the connected TV industry during the forecast period?

It is projected to advance at a CAGR of 13.2% from 2023 to 2031

What are the key factors driving the demand for connected TV?

Technological innovations in the connected TV industry

Which screen type segment of connected TV accounted for major share in 2022?

Flat screen type contributed largest share in 2022

Which region is more attractive for connected TV vendors?

Asia Pacific is a more attractive region for vendors

Who are the key connected TV manufacturers?

Furrion, LLC, LG Electronics Inc., Panasonic Corporation, Samsung Electronics Co., Ltd., Sansui Electric Co., Ltd., Sanyo Electric Co., Ltd., Sony Group Corporation, TCL Technology, Vizio Inc., and Xiaomi Corporation.

    1. Preface

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Market Dynamics

            5.1.1. Drivers

            5.1.2. Restraints

            5.1.3. Opportunities

        5.2. Key Trends Analysis

            5.2.1. Demand Side Analysis

            5.2.2. Supply Side Analysis

        5.3. Key Market Indicators

            5.3.1. Overall Television Market Overview

        5.4. Industry SWOT Analysis

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Technology Analysis

        5.8. COVID-19 Impact Analysis

        5.9. Global Connected TV Market Analysis and Projection, 2017 - 2031

            5.9.1. Market Revenue Projections (US$ Bn)

            5.9.2. Market Revenue Projections (Thousand Units)

    6. Global Connected TV Market Analysis and Forecast, By Screen Size

        6.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            6.1.1. Less than 30 inches

            6.1.2. 30 inches to 50 inches

            6.1.3. 50 inches to 70 inches

            6.1.4. Above 70 inches

        6.2. Incremental Opportunity, By Screen Size

    7. Global Connected TV Market Analysis and Forecast, By Screen Type

        7.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            7.1.1. Curved

            7.1.2. Flat

        7.2. Incremental Opportunity, By Screen Type

    8. Global Connected TV Market Analysis and Forecast, By Resolution Type

        8.1. Global Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            8.1.1. 8K

            8.1.2. 4K

            8.1.3. 1080 p

            8.1.4. Others

        8.2. Incremental Opportunity, By Resolution Type

    9. Global Connected TV Market Analysis and Forecast, By Display Type

        9.1. Global Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            9.1.1. QLED

            9.1.2. OLED

            9.1.3. LED

            9.1.4. Others

        9.2. Incremental Opportunity, By Display Type

    10. Global Connected TV Market Analysis and Forecast, By Platform Type

        10.1. Global Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            10.1.1. Android

            10.1.2. Roku

            10.1.3. Others

        10.2. Incremental Opportunity, By Platform Type

    11. Global Connected TV Market Analysis and Forecast, By Usage

        11.1. Global Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            11.1.1. Indoor

            11.1.2. Outdoor

        11.2. Incremental Opportunity, By Usage

    12. Global Connected TV Market Analysis and Forecast, By End-use

        12.1. Global Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            12.1.1. Entertainment

            12.1.2. Education

            12.1.3. Home Use

            12.1.4. Others

        12.2. Incremental Opportunity, By End-use

    13. Global Connected TV Market Analysis and Forecast, By Price

        13.1. Global Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            13.1.1. Low

            13.1.2. Medium

            13.1.3. High

        13.2. Incremental Opportunity, By Price

    14. Global Connected TV Market Analysis and Forecast, by Distribution Channel

        14.1. Global Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            14.1.1. Online

                14.1.1.1. E-Commerce Websites

                14.1.1.2. Company-Owned Websites

            14.1.2. Offline

                14.1.2.1. Hypermarkets and Supermarkets

                14.1.2.2. Specialty Stores

                14.1.2.3. Factory Outlets

                14.1.2.4. Independent Retailers

                14.1.2.5. Other Retail Based Stores

        14.2. Global Incremental Opportunity, by Distribution Channel

    15. Global Connected TV Market Analysis and Forecast, by Region

        15.1. Global Connected TV Market (US$ Bn and Thousand Units), by Region, 2017 - 2031

            15.1.1. North America

            15.1.2. Europe

            15.1.3. Asia Pacific

            15.1.4. Middle East & Africa

            15.1.5. South America

        15.2. Global Incremental Opportunity, by Region

    16. North America Connected TV Market Analysis and Forecast

        16.1. Regional Snapshot

        16.2. Price Trend Analysis

            16.2.1. Weighted Average Selling Price (US$)

        16.3. Demographic Overview

        16.4. Brand Analysis

        16.5. Consumer Buying Behavior Analysis

        16.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            16.6.1. Less than 30 inches

            16.6.2. 30 inches to 50 inches

            16.6.3. 50 inches to 70 inches

            16.6.4. Above 70 inches

        16.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            16.7.1. Curved

            16.7.2. Flat

        16.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            16.8.1. 8K

            16.8.2. 4K

            16.8.3. 1080 p

            16.8.4. Others

        16.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            16.9.1. QLED

            16.9.2. OLED

            16.9.3. LED

            16.9.4. Others

        16.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            16.10.1. Android

            16.10.2. Roku

            16.10.3. Others

        16.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            16.11.1. Indoor

            16.11.2. Outdoor

        16.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            16.12.1. Entertainment

            16.12.2. Education

            16.12.3. Home Use

            16.12.4. Others

        16.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            16.13.1. Low

            16.13.2. Medium

            16.13.3. High

        16.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            16.14.1. Online

                16.14.1.1. E-Commerce Websites

                16.14.1.2. Company-Owned Websites

            16.14.2. Offline

                16.14.2.1. Hypermarkets and Supermarkets

                16.14.2.2. Specialty Stores

                16.14.2.3. Factory Outlets

                16.14.2.4. Independent Retailers

                16.14.2.5. Other Retail-Based Stores

        16.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031

            16.15.1. U.S.

            16.15.2. Canada

            16.15.3. Rest of North America

        16.16. Incremental Opportunity Analysis

    17. Europe Global Connected TV Market Analysis and Forecast

        17.1. Regional Snapshot

        17.2. Price Trend Analysis

            17.2.1. Weighted Average Selling Price (US$)

        17.3. Demographic Overview

        17.4. Brand Analysis

        17.5. Consumer Buying Behavior Analysis

        17.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            17.6.1. Less than 30 inches

            17.6.2. 30 inches to 50 inches

            17.6.3. 50 inches to 70 inches

            17.6.4. Above 70 inches

        17.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            17.7.1. Curved

            17.7.2. Flat

        17.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            17.8.1. 8K

            17.8.2. 4K

            17.8.3. 1080 p

            17.8.4. Others

        17.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            17.9.1. QLED

            17.9.2. OLED

            17.9.3. LED

            17.9.4. Others

        17.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            17.10.1. Android

            17.10.2. Roku

            17.10.3. Others

        17.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            17.11.1. Indoor

            17.11.2. Outdoor

        17.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            17.12.1. Entertainment

            17.12.2. Education

            17.12.3. Home Use

            17.12.4. Others

        17.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            17.13.1. Low

            17.13.2. Medium

            17.13.3. High

        17.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            17.14.1. Online

                17.14.1.1. E-Commerce Websites

                17.14.1.2. Company-Owned Websites

            17.14.2. Offline

                17.14.2.1. Hypermarkets and Supermarkets

                17.14.2.2. Specialty Stores

                17.14.2.3. Factory Outlets

                17.14.2.4. Independent Retailers

                17.14.2.5. Other Retail-Based Stores

        17.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031

            17.15.1. U.K.

            17.15.2. Germany

            17.15.3. France

            17.15.4. Rest of Europe

        17.16. Incremental Opportunity Analysis

    18. Asia Pacific Connected TV Market Analysis and Forecast

        18.1. Regional Snapshot

        18.2. Price Trend Analysis

            18.2.1. Weighted Average Selling Price (US$)

        18.3. Demographic Overview

        18.4. Brand Analysis

        18.5. Consumer Buying Behavior Analysis

        18.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            18.6.1. Less than 30 inches

            18.6.2. 30 inches to 50 inches

            18.6.3. 50 inches to 70 inches

            18.6.4. Above 70 inches

        18.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            18.7.1. Curved

            18.7.2. Flat

        18.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            18.8.1. 8K

            18.8.2. 4K

            18.8.3. 1080 p

            18.8.4. Others

        18.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            18.9.1. QLED

            18.9.2. OLED

            18.9.3. LED

            18.9.4. Others

        18.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            18.10.1. Android

            18.10.2. Roku

            18.10.3. Others

        18.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            18.11.1. Indoor

            18.11.2. Outdoor

        18.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            18.12.1. Entertainment

            18.12.2. Education

            18.12.3. Home Use

            18.12.4. Others

        18.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            18.13.1. Low

            18.13.2. Medium

            18.13.3. High

        18.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            18.14.1. Online

                18.14.1.1. E-Commerce Websites

                18.14.1.2. Company-Owned Websites

            18.14.2. Offline

                18.14.2.1. Hypermarkets and Supermarkets

                18.14.2.2. Specialty Stores

                18.14.2.3. Factory Outlets

                18.14.2.4. Independent Retailers

                18.14.2.5. Other Retail-Based Stores

        18.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031

            18.15.1. China

            18.15.2. India

            18.15.3. Japan

            18.15.4. Rest of Asia

        18.16. Incremental Opportunity Analysis

    19. Middle East & Africa Connected TV Market Analysis and Forecast

        19.1. Regional Snapshot

        19.2. Price Trend Analysis

            19.2.1. Weighted Average Selling Price (US$)

        19.3. Demographic Overview

        19.4. Brand Analysis

        19.5. Consumer Buying Behavior Analysis

        19.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            19.6.1. Less than 30 inches

            19.6.2. 30 inches to 50 inches

            19.6.3. 50 inches to 70 inches

            19.6.4. Above 70 inches

        19.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            19.7.1. Curved

            19.7.2. Flat

        19.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            19.8.1. 8K

            19.8.2. 4K

            19.8.3. 1080 p

            19.8.4. Others

        19.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            19.9.1. QLED

            19.9.2. OLED

            19.9.3. LED

            19.9.4. Others

        19.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            19.10.1. Android

            19.10.2. Roku

            19.10.3. Others

        19.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            19.11.1. Indoor

            19.11.2. Outdoor

        19.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            19.12.1. Entertainment

            19.12.2. Education

            19.12.3. Home Use

            19.12.4. Others

        19.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            19.13.1. Low

            19.13.2. Medium

            19.13.3. High

        19.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            19.14.1. Online

                19.14.1.1. E-Commerce Websites

                19.14.1.2. Company-Owned Websites

            19.14.2. Offline

                19.14.2.1. Hypermarkets and Supermarkets

                19.14.2.2. Specialty Stores

                19.14.2.3. Factory Outlets

                19.14.2.4. Independent Retailers

                19.14.2.5. Other Retail-Based Stores

        19.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031

            19.15.1. GCC

            19.15.2. South Africa

            19.15.3. Rest of Middle East & Africa

        19.16. Incremental Opportunity Analysis

    20. South America Connected TV Market Analysis and Forecast

        20.1. Regional Snapshot

        20.2. Price Trend Analysis

            20.2.1. Weighted Average Selling Price (US$)

        20.3. Demographic Overview

        20.4. Brand Analysis

        20.5. Consumer Buying Behavior Analysis

        20.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031

            20.6.1. Less than 30 inches

            20.6.2. 30 inches to 50 inches

            20.6.3. 50 inches to 70 inches

            20.6.4. Above 70 inches

        20.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031

            20.7.1. Curved

            20.7.2. Flat

        20.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031

            20.8.1. 8K

            20.8.2. 4K

            20.8.3. 1080 p

            20.8.4. Others

        20.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031

            20.9.1. QLED

            20.9.2. OLED

            20.9.3. LED

            20.9.4. Others

        20.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031

            20.10.1. Android

            20.10.2. Roku

            20.10.3. Others

        20.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            20.11.1. Indoor

            20.11.2. Outdoor

        20.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031

            20.12.1. Entertainment

            20.12.2. Education

            20.12.3. Home Use

            20.12.4. Others

        20.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031

            20.13.1. Low

            20.13.2. Medium

            20.13.3. High

        20.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031

            20.14.1. Online

                20.14.1.1. E-Commerce Websites

                20.14.1.2. Company-Owned Websites

            20.14.2. Offline

                20.14.2.1. Hypermarkets and Supermarkets

                20.14.2.2. Specialty Stores

                20.14.2.3. Factory Outlets

                20.14.2.4. Independent Retailers

                20.14.2.5. Other Retail-Based Stores

        20.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031

            20.15.1. Brazil

            20.15.2. Rest of South America

        20.16. Incremental Opportunity Analysis

    21. Competition Landscape

        21.1. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)

            21.1.1. Furrion, LLC

                21.1.1.1. Company Overview

                21.1.1.2. Sales Area/Geographical Presence

                21.1.1.3. Revenue

                21.1.1.4. Strategy & Business Overview

            21.1.2. LG Electronics Inc.

                21.1.2.1. Company Overview

                21.1.2.2. Sales Area/Geographical Presence

                21.1.2.3. Revenue

                21.1.2.4. Strategy & Business Overview

            21.1.3. Panasonic Corporation

                21.1.3.1. Company Overview

                21.1.3.2. Sales Area/Geographical Presence

                21.1.3.3. Revenue

                21.1.3.4. Strategy & Business Overview

            21.1.4. Samsung Electronics Co., Ltd.

                21.1.4.1. Company Overview

                21.1.4.2. Sales Area/Geographical Presence

                21.1.4.3. Revenue

                21.1.4.4. Strategy & Business Overview

            21.1.5. Sansui Electric Co., Ltd.

                21.1.5.1. Company Overview

                21.1.5.2. Sales Area/Geographical Presence

                21.1.5.3. Revenue

                21.1.5.4. Strategy & Business Overview

            21.1.6. Sanyo Electric Co., Ltd.

                21.1.6.1. Company Overview

                21.1.6.2. Sales Area/Geographical Presence

                21.1.6.3. Revenue

                21.1.6.4. Strategy & Business Overview

            21.1.7. Sony Group Corporation

                21.1.7.1. Company Overview

                21.1.7.2. Sales Area/Geographical Presence

                21.1.7.3. Revenue

                21.1.7.4. Strategy & Business Overview

            21.1.8. TCL Technology

                21.1.8.1. Company Overview

                21.1.8.2. Sales Area/Geographical Presence

                21.1.8.3. Revenue

                21.1.8.4. Strategy & Business Overview

            21.1.9. Vizio Inc.

                21.1.9.1. Company Overview

                21.1.9.2. Sales Area/Geographical Presence

                21.1.9.3. Revenue

                21.1.9.4. Strategy & Business Overview

            21.1.10. Xiaomi Corporation

                21.1.10.1. Company Overview

                21.1.10.2. Sales Area/Geographical Presence

                21.1.10.3. Revenue

                21.1.10.4. Strategy & Business Overview

            21.1.11. Other Key Players

                21.1.11.1. Company Overview

                21.1.11.2. Sales Area/Geographical Presence

                21.1.11.3. Revenue

                21.1.11.4. Strategy & Business Overview

    22. Go-To-Market Strategy

        22.1. Identification of Potential Market Spaces

            22.1.1. By Screen Size

            22.1.2. By Screen Type

            22.1.3. By Resolution Type

            22.1.4. By Display Type

            22.1.5. By Platform Type

            22.1.6. By Usage

            22.1.7. By End-use

            22.1.8. By Price

            22.1.9. By Distribution Channel

            22.1.10. By Region

        22.2. Understanding the Procurement Process of Customers

        22.3. Prevailing Market Risks

        22.4. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 2: Global Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 3: Global Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 4: Global Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 5: Global Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 6: Global Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 7: Global Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 8: Global Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 9: Global Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 10: Global Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 11: Global Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 12: Global Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 13: Global Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 14: Global Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 15: Global Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 16: Global Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 17: Global Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 18: Global Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 19: Global Connected TV Market Value (US$ Bn) Projection By Region 2017-2031

    Table 20: Global Connected TV Market Volume (Thousand Units) Projection By Region 2017-2031

    Table 21: North America Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 22: North America Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 23: North America Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 24: North America Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 25: North America Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 26: North America Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 27: North America Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 28: North America Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 29: North America Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 30: North America Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 31: North America Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 32: North America Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 33: North America Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 34: North America Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 35: North America Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 36: North America Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 37: North America Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 38: North America Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 39: North America Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

    Table 40: North America Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

    Table 41: Europe Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 42: Europe Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 43: Europe Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 44: Europe Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 45: Europe Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 46: Europe Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 47: Europe Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 48: Europe Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 49: Europe Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 50: Europe Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 51: Europe Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 52: Europe Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 53: Europe Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 54: Europe Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 55: Europe Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 56: Europe Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 57: Europe Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 58: Europe Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 59: Europe Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

    Table 60: Europe Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

    Table 61: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 62: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 63: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 64: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 65: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 66: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 67: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 68: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 69: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 70: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 71: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 72: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 73: Asia Pacific Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 74: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 75: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 76: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 77: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 78: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 79: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

    Table 80: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

    Table 81: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 82: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 83: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 84: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 85: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 86: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 87: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 88: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 89: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 90: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 91: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 92: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 93: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 94: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 95: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 96: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 97: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 98: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 99: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

    Table 100: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

    Table 101: South America Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

    Table 102: South America Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

    Table 103: South America Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

    Table 104: South America Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

    Table 105: South America Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

    Table 106: South America Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

    Table 107: South America Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

    Table 108: South America Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

    Table 109: South America Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

    Table 110: South America Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

    Table 111: South America Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

    Table 112: South America Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

    Table 113: South America Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

    Table 114: South America Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

    Table 115: South America Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

    Table 116: South America Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

    Table 117: South America Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

    Table 118: South America Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

    Table 119: South America Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

    Table 120: South America Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

    List of Figures

    Figure 1: Global Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 2: Global Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 3: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 4: Global Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 5: Global Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 6: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 7: Global Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 8: Global Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 9: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 10: Global Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 11: Global Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 12: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 13: Global Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 14: Global Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 15: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 16: Global Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 17: Global Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 18: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 19: Global Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 20: Global Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 21: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 22: Global Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 23: Global Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 24: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 25: Global Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 26: Global Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 27: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 28: Global Connected TV Market Value (US$ Bn) Projection, By Region 2017-2031

    Figure 29: Global Connected TV Market Volume Thousand Units) Projection, By Region 2017-2031

    Figure 30: Global Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Region 2023-2031

    Figure 31: North America Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 32: North America Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 33: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 34: North America Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 35: North America Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 36: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 37: North America Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 38: North America Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 39: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 40: North America Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 41: North America Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 42: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 43: North America Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 44: North America Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 45: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 46: North America Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 47: North America Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 48: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 49: North America Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 50: North America Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 51: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 52: North America Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 53: North America Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 54: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 55: North America Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 56: North America Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 57: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 58: North America Connected TV Market Value (US$ Bn) Projection, By Country 2017-2031

    Figure 59: North America Connected TV Market Volume Thousand Units) Projection, By Country 2017-2031

    Figure 60: North America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

    Figure 61: Europe Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 62: Europe Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 63: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 64: Europe Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 65: Europe Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 66: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 67: Europe Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 68: Europe Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 69: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 70: Europe Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 71: Europe Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 72: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 73: Europe Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 74: Europe Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 75: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 76: Europe Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 77: Europe Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 78: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 79: Europe Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 80: Europe Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 81: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 82: Europe Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 83: Europe Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 84: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 85: Europe Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 86: Europe Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 87: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 88: Europe Connected TV Market Value (US$ Bn) Projection, By Country 2017-2031

    Figure 89: Europe Connected TV Market Volume Thousand Units) Projection, By Country 2017-2031

    Figure 90: Europe Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

    Figure 91: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 92: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 93: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 94: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 95: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 96: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 97: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 98: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 99: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 100: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 101: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 102: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 103: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 104: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 105: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 106: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 107: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 108: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 109: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 110: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 111: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 112: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 113: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 114: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 115: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 116: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 117: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 118: Asia Pacific Connected TV Market Value (US$ Bn) Projection, By Country 2017-2031

    Figure 119: Asia Pacific Connected TV Market Volume Thousand Units) Projection, By Country 2017-2031

    Figure 120: Asia Pacific Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

    Figure 121: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 122: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 123: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 124: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 125: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 126: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 127: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 128: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 129: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 130: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 131: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 132: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 133: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 134: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 135: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 136: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 137: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 138: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 139: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 140: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 141: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 142: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 143: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 144: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 145: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 146: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 147: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 148: Middle East & Africa Connected TV Market Value (US$ Bn) Projection, By Country 2017-2031

    Figure 149: Middle East & Africa Connected TV Market Volume Thousand Units) Projection, By Country 2017-2031

    Figure 150: Middle East & Africa Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

    Figure 151: South America Connected TV Market Value (US$ Bn) Projection, By Screen Size 2017-2031

    Figure 152: South America Connected TV Market Volume Thousand Units) Projection, By Screen Size 2017-2031

    Figure 153: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Size 2023-2031

    Figure 154: South America Connected TV Market Value (US$ Bn) Projection, By Screen Type 2017-2031

    Figure 155: South America Connected TV Market Volume Thousand Units) Projection, By Screen Type 2017-2031

    Figure 156: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Screen Type 2023-2031

    Figure 157: South America Connected TV Market Value (US$ Bn) Projection, By Resolution Type 2017-2031

    Figure 158: South America Connected TV Market Volume Thousand Units) Projection, By Resolution Type 2017-2031

    Figure 159: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Resolution Type 2023-2031

    Figure 160: South America Connected TV Market Value (US$ Bn) Projection, By Display Type 2017-2031

    Figure 161: South America Connected TV Market Volume Thousand Units) Projection, By Display Type 2017-2031

    Figure 162: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Display Type 2023-2031

    Figure 163: South America Connected TV Market Value (US$ Bn) Projection, By Platform Type 2017-2031

    Figure 164: South America Connected TV Market Volume Thousand Units) Projection, By Platform Type 2017-2031

    Figure 165: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Platform Type 2023-2031

    Figure 166: South America Connected TV Market Value (US$ Bn) Projection, By Usage 2017-2031

    Figure 167: South America Connected TV Market Volume Thousand Units) Projection, By Usage 2017-2031

    Figure 168: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Usage 2023-2031

    Figure 169: South America Connected TV Market Value (US$ Bn) Projection, By End-use 2017-2031

    Figure 170: South America Connected TV Market Volume Thousand Units) Projection, By End-use 2017-2031

    Figure 171: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By End-use 2023-2031

    Figure 172: South America Connected TV Market Value (US$ Bn) Projection, By Price 2017-2031

    Figure 173: South America Connected TV Market Volume Thousand Units) Projection, By Price 2017-2031

    Figure 174: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Price 2023-2031

    Figure 175: South America Connected TV Market Value (US$ Bn) Projection, By Distribution Channel 2017-2031

    Figure 176: South America Connected TV Market Volume Thousand Units) Projection, By Distribution Channel 2017-2031

    Figure 177: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2023-2031

    Figure 178: South America Connected TV Market Value (US$ Bn) Projection, By Country 2017-2031

    Figure 179: South America Connected TV Market Volume Thousand Units) Projection, By Country 2017-2031

    Figure 180: South America Connected TV Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

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