Digital Signage Market: Snapshot

Digital technologies have touched every worldwide sector. Of them, products from the digital signage market have emerged as a powerful tool with information-sharing capabilities. Digital signage is an electronic display platform useful in building brand awareness as well as advertising of a wide range of products. There is consistent growth in use of these digital tools in exhibitions and marketing events. This technology adoption is pushing the growth of the global digital signage market.

Many companies today have moved their focus on using digital technologies. The main motive of these efforts is to connect with their customer base. Making the use of digital signage, they are able to share key information about their new products or services easily. As a result, there is rising demand for digital signage from across many sectors. This indicates the growth opportunities for global digital signage market. Standalone digital signage, IPTV-based digital signage, and web-based digital signages are some of the options from which companies can select as per their need.

There are numerous industries such as transportation, retail, hospitality, education, sports, banking, and entertainment where digital signage finds application. This signifies a wider range of opportunities for players in the global signage market to expand their businesses. Besides, growing demand for anonymous viewer analytics (AVA) technology, interactivity, and superior-performance OLED is projected to drive the growth of the global digital signage market. Increased requirement of digital fabric graphics and new configurations and large-format displays is expected to create lucrative avenues for digital signage market during upcoming period.

In recent period, integration of digital signage and biometric technology has gathered the traction among many businesses. Using this integration, many companies have developed products that help to track heat paths and gaze tracking. Of them, gaze tracking technology is useful in locating the crowded area that signifies a larger number of consumers. This factor is helping many vendors in tracking consumer behavior, which works as an efficient marketing tool. This signifies increased inclination toward use of abovementioned technology in the upcoming period. As a result, the digital signage market is projected to witness increased growth avenues.

Global Digital Signage Market - Snapshot

Digital signage is dynamic electronic signage used to display multimedia content to engage viewers. Modern digital signage comprises a controller that uses a digital connection to deliver a crisp output signal to a digital display such as a plasma screen or LCD panel. This signage also comprises a playback device that uses a digital storage medium such as a hard drive to store digital content locally, ensuring smooth playback. In several cases, the device can be remotely controlled over the Internet to facilitate content updates, schedule changes, and compliance reporting. The global digital signage market is expected to expand at a CAGR of 5.5% between 2019 and 2027 and reach value of US$ 28,538.7 Mn by 2027.

global_digital_signage_market

The commercial sector across the world has undergone significant transformation over the last few years, owing to rapid technological advancements and digitization. Therefore, currently, well-established players as well as recent market entrants are investing in product innovation, brand strengthening, and customer retention and management, leading to increased competition among them. As a result, all these companies are investing to enhance the appearance of their products and services by promoting them through online marketing, exhibitions, and personalized display installations in their campuses for indoor and outdoor advertising. Amongst all, growth of digital signage has been the most significant. It has grown from a simple advertising medium to an effective retail engagement strategy. Thus, rapid technological advancements and digitization in the commercial sector are driving the digital signage market.

However, increasing adoption of smartphones and affordable Internet packages has led to drastic rise in surfing through mobile phones over the last few years. This has encouraged small and large businesses, which were strategizing omni-channel marketing, to increase sales through online advertising. According to the World Federation of Advertisers, leading advertisers in the world increased their online advertising investments in 2018, with 50% of them anticipated to raise their spending to around 20% year-on-year in the near future. Furthermore, digital signage is expensive than online advertising. In spite of this, in the long term, digital signage is expected to be largely preferred in sectors including retail, sports & entertainment, and commercial, owing to flexibility, cross-integration platform, better performance, and interactivity offered by it. Thus, the impact of this restraint is expected to be medium in the short term and low in the mid and long terms. Furthermore, increasing demand for interactivity, anonymous viewer analytics (AVA) technology, digital fabric graphics and new configurations, superior-performance OLED, and large-format displays is likely to create lucrative opportunities for the global digital signage market during the forecast period.

Key players operating in the global digital signage market and profiled in this report are Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Sharp Corporation, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics,  NEC Corporation, Omnivex Corporation, AdMobilize LLC., RedFalcon, and Quividi SARL.

Heightening Adoption of Digital Advertising Pursuits to Bring Good Growth Prospects for the Digital Signage Market

The digital signage market will observe stable growth across the assessment period of 2019-2027. The increasing use of digital tools in marketing techniques will serve as a vital growth contributor for the digital signage market. The growing influence of digital signage boards across many applications will also bring profitable growth opportunities.

  • Digital signs make use of technologies such as LCD, LED, and others to display different content types such as videos, information, streaming media, images, and others. They are of great use in transportation systems, stadiums, hotels, corporate buildings, public spaces, outdoor advertising, and others. These applications bring immense growth opportunities for the digital signage market. The advantages that digital signage boards offer also bode well for growth.
  • Growing awareness about the disadvantages of traditional marketing is urging many businesses to adopt digital advertisement methods. The players in the digital signage market are focusing on improving the quality of visibility through many steps. Research and development activities are also playing a vital role in the growth of the digital signage market.
  • Varied advertising companies are coming up with creative taglines. These taglines catch the attention of the prospective consumer quickly. To aid this process, many advertising companies adopt digital signage. This aspect will bring tremendous growth opportunities for the digital signage market.
  • The COVID-19 pandemic has a wide impact on the growth of the digital signage market. The pandemic has wreaked havoc and has disrupted various businesses and sectors. Many businesses in the non-essential sectors were ordered to be closed on the back of the stringent lockdown restrictions adopted by various countries around the globe. This factor affected the advertising campaigns. As businesses were shut, the owners didn’t adopt any advertising strategies for a brief time, which affected the digital signage market to a considerable extent.
  • Stadiums and public places where digital signage is used on a large scale were also closed, eventually having a negative effect on the growth rate. Nevertheless, the staggered reopening of several manufacturing units and is serving as a boon for the players in the digital signage market.

Global Digital Signage Market: Overview

This comprehensive report by Transparency Market Research analyzes and forecasts the digital signage market at the global and regional levels. The report provides analysis of the market for the period from 2017 to 2027, wherein 2019–2027 is the forecast period and 2018 is the base year. An in-depth and unbiased market assessment has been made to provide readers with comprehensive and accurate analysis. The report highlights all major trends prevalent in the global digital signage market. It also focuses on market drivers, restraining factors, and opportunities for the global digital signage market. The study provides a complete perspective of the digital signage market in terms of revenue (in US$ Mn) across various geographies including North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America.

The report includes detailed value chain analysis, which is focused on providing an extensive view of the global digital signage market. Porter’s five forces analysis has also been provided in the report to help understand the competition landscape of the market. The study incorporates market attractiveness analysis, wherein market segments have been benchmarked based on their market size, growth rate, and attractiveness. In order to offer complete analysis of the competition scenario of the global digital signage market, every region mentioned in the report is provided with attractiveness analysis.

The market overview chapter of the report explains market trends and dynamics that include drivers, restraining factors, and the current and future opportunities for the global digital signage market. Market outlook analysis has also been provided in the report. Additionally, the report provides analysis of different business strategies being adopted by major players operating in the global digital signage market. The market introduction chapter helps in getting an idea of different trends in the global digital signage market.

Global Digital Signage Market: Scope of Report

The study provides a decisive view of the global digital signage market by segmenting the market in terms of type, display technology, offering, and application. The report also provides detailed segmentation of the market in terms of region and categorizes it at various levels, thereby providing valuable insights at micro and macro levels.

The report further highlights the competition scenario of the global digital signage market, by ranking all major players according to their geographical presence and key recent developments. The insights into the global digital signage market is a result of TMR’s extensive primary interviews, secondary research, and in-house expert panel reviews. Market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors on the market.

In terms of country, the North America market has been segmented into Canada, the U.S., and Rest of North America. The Europe market has been divided into Italy, France, Germany, the U.K., and Rest of Europe. The digital signage market in Asia Pacific has been segmented into China, Japan, and Rest of Asia Pacific. Middle East & Africa comprises GCC, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. The report provides all strategic information required to help understand the global digital signage market.

Global Digital Signage Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary research sources include annual reports, company websites, SEC filings, investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, and statistical databases.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews of the global digital signage market. Primary interviews are usually conducted on an ongoing basis with market experts and participants in order to obtain the latest market insights and validate the existing data and analysis. Primary interviews offer new information on important factors such as market trends, market size, and competition landscape. These factors help validate and strengthen secondary research findings. The analyzed data collected from secondary and primary research is again discussed and examined by TMR’s expert panel.

Global Digital Signage Market: Competition Dynamics

The research study includes profiles of leading companies operating in the global digital signage market. These players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. Major players profiled in the report on the global digital signage market are AdMobilize LLC, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics, NEC Corporation, Omnivex Corporation, Panasonic Corporation, Quividi, RedFalcon, Samsung Electronics Co., Ltd, Sharp Corporation, and Sony Corporation. These companies are focusing on expanding their business through acquisitions and strategic partnerships.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

The global digital signage market has been segmented as follows:

Type

  • Standalone Digital Signage
  • Web-based Digital Signage
  • IPTV-based Digital Signage

Display Technology

  • OLED
  • LCD
  • HD Projector
  • LED
  • Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

Offering

  • Hardware
    • Display/Monitor
    • Media Player
  • Software
    • Audience Analytics Software
    • Others
  • Services

Application

  • Transportation
  • Retail
  • Hospitality
  • Entertainment & Sports
  • Education
  • Corporate
  • Banking
  • Others

Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

1. Preface
      1.1. Market Definition and Scope
      1.2. Market Segmentation
      1.3. Key Research Objectives
      1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Digital Signage Market 

4. Market Overview
      4.1. Introduction
      4.2. Market Dynamics
              4.2.1. Drivers
              4.2.2. Restraints
              4.2.3. Opportunities
      4.3. Key Market Indicators
      4.4. Global Digital Signage Market Analysis and Forecast, 2017–2027
      4.4.1. Market Revenue Projection (US$ Mn)
      4.5. Porter’s Five Forces Analysis - Global Digital Signage Market
      4.6. Value Chain Analysis - Global Digital Signage Market
      4.7. Market Outlook

5. Global Digital Signage Market Analysis and Forecast, by Type 
      5.1. Overview & Definitions
      5.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              5.2.1. Standalone Digital Signage
              5.2.2. Web-based Digital Signage
              5.2.3. IPTV-based Digital Signage
      5.3. Type Comparison Matrix
      5.4. Global Digital Signage Market Attractiveness, by Type

6. Global Digital Signage Market Analysis and Forecast, by Display Technology
      6.1. Overview & Definitions 
      6.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
              6.2.1. OLED
              6.2.2. LCD
              6.2.3. HD Projector 
              6.2.4. LED 
              6.2.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      6.3. Display Technology Comparison Matrix
      6.4. Global Digital Signage Market Attractiveness, by Display Technology

7. Global Digital Signage Market Analysis and Forecast, by Offering
      7.1. Overview & Definitions
      7.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              7.2.1. Hardware
                       7.2.1.1. Display/Monitor
                       7.2.1.2. Media Player
              7.2.2. Software 
                       7.2.2.1. Audience Analytics Software
                       7.2.2.2. Others
              7.2.3. Services
      7.3. Offering Comparison Matrix
      7.4. Global Digital Signage Market Attractiveness, by Offering

8. Global Digital Signage Market Analysis and Forecast, by Application
      8.1. Overview & Definitions 
      8.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
              8.2.1. Transportation 
              8.2.2. Retail
              8.2.3. Hospitality
              8.2.4. Entertainment & Sports
              8.2.5. Education
              8.2.6. Corporate
              8.2.7. Banking
              8.2.8. Others 
      8.3. Application Comparison Matrix
      8.4. Global Digital Signage Market Attractiveness, by Application

9. Global Digital Signage Market Analysis and Forecast, by Region
      9.1. Key Findings
      9.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027 
              9.2.1. North America
              9.2.2. Europe
              9.2.3. Asia Pacific
              9.2.4. Middle East & Africa
              9.2.5. South America
      9.3. Global Digital Signage Market Attractiveness, by Region

10. North America Digital Signage Market Analysis and Forecast 
      10.1. Key Findings
      10.2. Key Trends
      10.3. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              10.3.1. Standalone Digital Signage
              10.3.2. Web-based Digital Signage
              10.3.3. IPTV-based Digital Signage
      10.4. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
              10.4.1. OLED
              10.4.2. LCD
              10.4.3. HD Projector 
              10.4.4. LED 
              10.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      10.5. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              10.5.1. Hardware
                       10.5.1.1. Display/Monitor
                       10.5.1.2. Media Player
              10.5.2. Software 
                       10.5.2.1. Audience Analytics Software
                       10.5.2.2. Others
              10.5.3. Services
      10.6. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
              10.6.1. Transportation 
              10.6.2. Retail
              10.6.3. Hospitality
              10.6.4. Entertainment & Sports
              10.6.5. Education
              10.6.6. Corporate
              10.6.7. Banking
              10.6.8. Others 
      10.7. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
              10.7.1. U.S.
              10.7.2. Canada
              10.7.3. Rest of North America
      10.8. North America Digital Signage Market Attractiveness Analysis 
              10.8.1. By Type
              10.8.2. By Display Technology
              10.8.3. By Offering
              10.8.4. By Application
              10.8.5. By Country/Sub-region

11. Europe Digital Signage Market Analysis and Forecast 
      11.1. Key Findings
      11.2. Key Trends
      11.3. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              11.3.1. Standalone Digital Signage
              11.3.2. Web-based Digital Signage
              11.3.3. IPTV-based Digital Signage
      11.4. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
              11.4.1. OLED
              11.4.2. LCD
              11.4.3. HD Projector 
              11.4.4. LED 
              11.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      11.5. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              11.5.1. Hardware
                       11.5.1.1. Display/Monitor
                       11.5.1.2. Media Player
              11.5.2. Software 
                       11.5.2.1. Audience Analytics Software
                       11.5.2.2. Others
              11.5.3. Services
      11.6. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
              11.6.1. Transportation 
              11.6.2. Retail
              11.6.3. Hospitality
              11.6.4. Entertainment & Sports
              11.6.5. Education
              11.6.6. Corporate
              11.6.7. Banking
              11.6.8. Others 
      11.7. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
              11.7.1. Germany
              11.7.2. U.K.
              11.7.3. France
              11.7.4. Rest of Europe
      11.8. Europe Digital Signage Market Attractiveness Analysis 
              11.8.1. By Type
              11.8.2. By Display Technology
              11.8.3. By Offering
              11.8.4. By Application
              11.8.5. By Country/Sub-region

12. Asia Pacific Digital Signage Market Analysis and Forecast 
      12.1. Key Findings
      12.2. Key Trends
      12.3. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              12.3.1. Standalone Digital Signage
              12.3.2. Web-based Digital Signage
              12.3.3. IPTV-based Digital Signage
      12.4. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
              12.4.1. OLED
              12.4.2. LCD
              12.4.3. HD Projector 
              12.4.4. LED 
              12.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      12.5. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              12.5.1. Hardware
                       12.5.1.1. Display/Monitor
                       12.5.1.2. Media Player
              12.5.2. Software 
                       12.5.2.1. Audience Analytics Software
                       12.5.2.2. Others
              12.5.3. Services
      12.6. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
              12.6.1. Transportation 
              12.6.2. Retail
              12.6.3. Hospitality
              12.6.4. Entertainment & Sports
              12.6.5. Education
              12.6.6. Corporate
              12.6.7. Banking
              12.6.8. Others 
      12.7. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
              12.7.1. China
              12.7.2. India
              12.7.3. Japan
              12.7.5. Rest of Asia Pacific
      12.8. Asia Pacific Digital Signage Market Attractiveness Analysis 
              12.8.1. By Type
              12.8.2. By Display Technology
              12.8.3. By Offering
              12.8.4. By Application
              12.8.5. By Country/Sub-region

13. Middle East & Africa Digital Signage Market Analysis and Forecast 
      13.1. Key Findings
      13.2. Key Trends
      13.3. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              13.3.1. Standalone Digital Signage
              13.3.2. Web-based Digital Signage
              13.3.3. IPTV-based Digital Signage
      13.4. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
              13.4.1. OLED
              13.4.2. LCD
              13.4.3. HD Projector 
              13.4.4. LED 
              13.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      13.5. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              13.5.1. Hardware
                       13.5.1.1. Display/Monitor
                       13.5.1.2. Media Player
              13.5.2. Software 
                       13.5.2.1. Audience Analytics Software
                       13.5.2.2. Others
              13.5.3. Services
      13.6. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
              13.6.1. Transportation 
              13.6.2. Retail
              13.6.3. Hospitality
              13.6.4. Entertainment & Sports
              13.6.5. Education
              13.6.6. Corporate
              13.6.7. Banking
              13.6.8. Others 
      13.7. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
              13.7.1. GCC
              13.7.2. South Africa
              13.7.3. Rest of Middle East & Africa
      13.8. Middle East & Africa Digital Signage Market Attractiveness Analysis
              13.8.1. By Type
              13.8.2. By Display Technology
              13.8.3. By Offering
              13.8.4. By Application
              13.8.5. By Country/Sub-region

14. South America Digital Signage Market Analysis and Forecast 
      14.1. Key Findings
      14.2. Key Trends
      14.3. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
              14.3.1. Standalone Digital Signage
              14.3.2. Web-based Digital Signage
              14.3.3. IPTV-based Digital Signage
      14.4. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
              14.4.1. OLED
              14.4.2. LCD
              14.4.3. HD Projector 
              14.4.4. LED 
              14.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
      14.5. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
              14.5.1. Hardware
                        14.5.1.1. Display/Monitor
                        14.5.1.2. Media Player
              14.5.2. Software 
                        14.5.2.1. Audience Analytics Software
                        14.5.2.2. Others
              14.5.3. Services
      14.6. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
              14.6.1. Transportation 
              14.6.2. Retail
              14.6.3. Hospitality
              14.6.4. Entertainment & Sports
              14.6.5. Education
              14.6.6. Corporate
              14.6.7. Banking
              14.6.8. Others 
      14.7. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
              14.7.1. Brazil
              14.7.2. Rest of South America
      14.8. South America Digital Signage Market Attractiveness Analysis 
              14.8.1. By Type
              14.8.2. By Display Technology
              14.8.3. By Offering
              14.8.4. By Application
              14.8.5. By Country/Sub-region

15. Competition Landscape
      15.1. Market Players – Competition Matrix
      15.2. Global Digital Signage Market Share Analysis, by Company (2018)
      15.3. Company Profiles (Details – Overview, Financials, SWOT Analysis, Strategy) 
              15.3.1. Advantec Co Ltd.
              15.3.2. Cisco Systems Inc.
              15.3.3. LG Electronics
              15.3.4. Panasonic Corporation
              15.3.5. Samsung Electronics Co., Ltd.
              15.3.6. NEC Corporation
              15.3.7. BroadSign International
              15.3.8. Sony Corporation
              15.3.9. Sharp Corporation
              15.3.10. Quividi 
              15.3.11. RedFalcon
              15.3.12. AdMobilize LLC
              15.3.13. Omnivex Corporation

16. Key Takeaways

List of Tables

Table 1: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 2: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 3: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 4: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 5: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027
Table 6: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 7: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 8: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 9: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 10: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 11: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 12: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 13: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 14: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 15: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 16: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 17: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 18: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 19: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 20: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 21: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 22: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 23: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 24: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 25: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 26: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 27: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 28: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 29: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 30: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

List of Figures

Figure 1: Global Digital Signage Market Revenue Projection (US$ Mn), 2017–2027
Figure 2: Global Digital Signage Market Y-o-Y Growth (%) Forecast, 2017–2027
Figure 3: Value Chain Analysis – Global Digital Signage Market 
Figure 4: Global Digital Signage Market Value Share (US$ Mn), by Type (2019)
Figure 5: Global Digital Signage Market Value Share (US$ Mn), by Display Technology (2019)
Figure 6: Global Digital Signage Market Value Share (US$ Mn), by Offering (2019)
Figure 7: Global Digital Signage Market Value Share (US$ Mn), by Application (2019)
Figure 8: Global Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 9: Global Digital Signage Market, by Type, Standalone 
Figure 10: Global Digital Signage Market, by Type, Web-based
Figure 11: Global Digital Signage Market, by Type, IPTV-based
Figure 12: Global Digital Signage Market Comparison Matrix, by Type
Figure 13: Global Digital Signage Market Attractiveness Analysis, by Type
Figure 14: Global Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 15: Global Digital Signage Market, by Display Technology, OLED
Figure 16: Global Digital Signage Market, by Display Technology, LCD
Figure 17: Global Digital Signage Market, by Display Technology, HD Projector 
Figure 18: Global Digital Signage Market, by Display Technology, LED
Figure 19: Global Digital Signage Market, by Display Technology, Others
Figure 20: Global Digital Signage Market Comparison Matrix, by Display Technology
Figure 21: Global Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 22: Global Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 23: Global Digital Signage Market, by Offering, Hardware
Figure 24: Global Digital Signage Market, by Offering, Software
Figure 25: Global Digital Signage Market, by Offering, Services
Figure 26: Global Digital Signage Market Comparison Matrix, by Offering
Figure 27: Global Digital Signage Market Attractiveness Analysis, by Offering
Figure 28: Global Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 29: Global Digital Signage Market, by Application, Transportation 
Figure 30: Global Digital Signage Market, by Application, Retail
Figure 31: Global Digital Signage Market, by Application, Hospitality
Figure 32: Global Digital Signage Market, by Application, Entertainment & Sports
Figure 33: Global Digital Signage Market, by Application, Education
Figure 34: Global Digital Signage Market, by Application, Corporate
Figure 35: Global Digital Signage Market, by Application, Banking
Figure 36: Global Digital Signage Market, by Application, Others
Figure 37: Global Digital Signage Market Comparison Matrix, by Application
Figure 38: Global Digital Signage Market Attractiveness Analysis, by Application
Figure 39: Global Digital Signage Market Value Share Analysis, by Region, 2019 and 2027
Figure 40: Global Digital Signage Market Comparison Matrix, by Region
Figure 41: Global Digital Signage Market Attractiveness Analysis, by Region
Figure 42: North America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 43: North America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 44: North America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 45: North America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 46: North America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 47: North America Digital Signage Market Attractiveness Analysis, by Type
Figure 48: North America Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 49: North America Digital Signage Market Attractiveness Analysis, by Offering
Figure 50: North America Digital Signage Market Attractiveness Analysis, by Application
Figure 51: North America Digital Signage Market Attractiveness Analysis, by Country/Sub-region
Figure 52: Europe Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 53: Europe Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 54: Europe Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 55: Europe Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 56: Europe Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 57: Europe Digital Signage Market Attractiveness Analysis, by Type
Figure 58: Europe Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 59: Europe Digital Signage Market Attractiveness Analysis, by Offering
Figure 60: Europe Digital Signage Market Attractiveness Analysis, by Application
Figure 61: Europe Digital Signage Market Attractiveness Analysis, by Country/Sub-region
Figure 62: Asia Pacific Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 63: Asia Pacific Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 64: Asia Pacific Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 65: Asia Pacific Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 66: Asia Pacific Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 67: Asia Pacific Digital Signage Market Attractiveness Analysis, by Type
Figure 68: Asia Pacific Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 69: Asia Pacific Digital Signage Market Attractiveness Analysis, by Offering
Figure 70: Asia Pacific Digital Signage Market Attractiveness Analysis, by Application
Figure 71: Asia Pacific Digital Signage Market Attractiveness Analysis, by Country/Sub-region
Figure 72: MEA Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 73: MEA Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 74: MEA Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 75: MEA Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 76: MEA Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 77: MEA Digital Signage Market Attractiveness Analysis, by Type
Figure 78: MEA Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 79: MEA Digital Signage Market Attractiveness Analysis, by Offering
Figure 80: MEA Digital Signage Market Attractiveness Analysis, by Application
Figure 81: MEA Digital Signage Market Attractiveness Analysis, by Country/Sub-region
Figure 82: South America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
Figure 83: South America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
Figure 84: South America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
Figure 85: South America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
Figure 86: South America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 87: South America Digital Signage Market Attractiveness Analysis, by Type
Figure 88: South America Digital Signage Market Attractiveness Analysis, by Display Technology
Figure 89: South America Digital Signage Market Attractiveness Analysis, by Offering
Figure 90: South America Digital Signage Market Attractiveness Analysis, by Application
Figure 91: South America Digital Signage Market Attractiveness Analysis, by Country/Sub-region
Figure 92: Global Digital Signage Market Share Analysis, by Company (2018)

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Digital Signage Market