The global mobile TV market is highly fragmented in nature, with the top five players holding approximately 18.0% of the overall market in 2015. The majority of the leading players are investing heavily in developing and delivering innovative mobile TV services to their customers, finds Transparency Market Research (TMR) in a new study.
The top five players are Consolidated Communications, Orange S.A., Verizon Communications Inc., Comcast Corporation, and AT&T Inc. “The brand name of multinational companies allow them to push their offerings in the market and achieve a commendable hold in the market, thereby limiting the entry of new players,” says the author of the report.
Increasing Efforts to Enhance Data Services to Provide Fillip to Growth of Asia Pacific
In the global mobile TV market, the number of subscriptions stood at 1.08 bn in 2015 and is expected to reach 22.29 bn by 2024, rising at a noteworthy CAGR of 40.3% from 2016 to 2024. Based on geography, Asia Pacific will continue to be the leading segment until 2024, accounting for 42.63% of the overall market revenue. The rising popularity of mobile TV coupled with the increasing efforts by mobile operators in improving data services is bolstering the growth of the segment. The region is estimated to expand at a CAGR of 10.7% in terms of revenue during the forecast period.
On the basis of service, the pay segment will represent the lion’s share throughout the forecast period. The increasing subscriptions of premium services, especially in emerging economies of Asia Pacific and the Middle East and Africa are contributing to the growth of the segment. The segment is anticipated to exhibit a CAGR of 9.7% in terms of value during the same period, accounting for about 53.0% of the overall market revenue.
Rising Penetration of Smart devices and High-speed Data Services to Boost Mobile TV Subscriptions Globally
The proliferation of smart devices such as smartphones and tablets globally is one of the primary factors augmenting the global mobile TV market. “The vast usage of these devices has led to increase in the number of internet subscriptions and a subsequent rise in the penetration of ultra-fast data services such as 3G and 4G,” says a TMR analyst. As a result, an increasing number of users watch online TV on these devices, which is, therefore, working in favor of the market. Moreover, the aforementioned factors coupled with the growing hectic work schedule of the consumers are boosting the use of video on demand services such as YouTube and Netflix, thereby driving the market.
Global Mobile TV Market to Bear Repercussions of Stringent Government Regulations
Stringent government regulations for mobile TV are hindering the growth of the global mobile TV market. The content offered by mobile streaming sites have to comply with these regulations. For example, authorities such as the European Platform of Regulatory Authorities of Europe, Telecom Regularity Authority of India (TRAI), and African Communication Regulatory Authorities Network (ACRAN) keep track of the content that is not permissible. However, the future of the market looks bright with the increasing investments in high-speed data services in Asia Pacific.
The information presented in this review is based on a Transparency Market Research report, titled,“Mobile TV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024.”
The global mobile TV market has been segmented as follows:
Global Mobile TV Market: By Service
- Free to air service
- Pay TV service
Global Mobile TV Market: By Region
- North America
- The U.S.
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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