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Published Date: 2016-08-26Number of Pages: 136

Mobile TV Market (Service - Free to Air Service and Pay TV Service) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Mobile TV Market: Snapshot

The increasing usage of smartphones and tablets around the globe has led to a significant growth in the mobile TV market. Internet usership has risen to an estimated 3.4 billion with a penetration rate of more than 46% in 2016. This has remarkably improved the state of the mobile TV market.

The global mobile TV market is projected to witness steady growth during the forecast period owing to the rising availability of high-speed data services such as 3G, 4G, and 5G. The global revenue stood at US$7.69 bn in 2015 and is expected to reach US$17.02 bn by 2024 at a strong CAGR of 9.5% therein, according to the findings of Transparency Market Research’s report.

Growing Demand for VoD Services Drives Pay TV Segment

The services offered by players in the mobile TV market include free to air services and pay TV services. Pay TV services held the leading share in the mobile TV market in 2015, accounting for more than half the global market that year. The growing demand for premium content such as live sports, movies, and entertainment through video on demand (VoD) on local and regional channels has resulted in the growth of the pay TV service segment. The share of the pay TV service segment is likely to increase during the course of the forecast period.

The free to air service segment of the mobile TV market is expected witness a decline in market share by 2024 due to growing consumer preference for premium video content or TV channels.

global-mobile-tv-market

Surge in Mobile Penetration Offers Asia Pacific Mobile TV Market Significant Boost

The mobile TV market is segmented into five geographical regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa (MEA). Asia Pacific held the leading share in the mobile TV market in 2015 and the market in this region is projected to further expand during the forecast period based on revenue and market share. This can be attributed to the significant rise in smartphone penetration, an increase in investments in mobile networks, and surging mobile data subscriptions in the region. In Asia Pacific, the pay TV service segment accounted for more than half the market in 2015 and its share is expected to increase during the forecast period. The adoption of free to air service is growing among users in Asia Pacific due to the rising number of TV-enabled mobile handsets.

The increase in investments in LTE networks and the growing economic strength of emerging countries are expected to be the key factors driving the uptake of mobile TV in Latin America as well as MEA. Transparency Market Research finds that the adoption of mobile TV in Latin America was led by Brazil in 2015. With growing expenditure on entertainment, other countries in the region such as Argentina and Mexico are projected to see significant growth in the adoption of mobile TV services in the coming years.

In the MEA region, South Africa and countries within the GCC were the leading adopters of mobile TV services in 2015. The growth of the mobile TV market in MEA is driven by the entry of new players as well as global companies offering regional content to attract new customers.

Some of the key players in the mobile TV market are AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications. 

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Mobile TV Market

4. Market Overview
     4.1. Introduction
            4.1.1. Product Definition
            4.1.2. Industry Evolution / Developments
     4.2. Global Mobile TV Market Overview
     4.3. Key Market Indicators
            4.3.1. Increase in data penetration
            4.3.2.  Availability of low cost smartphones
     4.4. Market Dynamics
            4.4.1. Drivers
            4.4.2. Restraints
            4.4.3. Opportunity
     4.5. Global Mobile TV Market Analysis and Forecasts, 2014 – 2024
     4.6. Global Mobile TV Market Analysis and Forecasts, Subscriptions ,2014 – 2024
     4.7. Porter’s Five Force Analysis

5. Global Mobile TV Market Analysis and Forecasts, By Service Type
     5.1. Introduction & Definition
     5.2. Key Findings / Developments
     5.3. Key Trends
     5.4. Market Size (US$ Mn)  Forecast By Service
            5.4.1. Free to air  Mobile TV Market, 2014 – 2024 (US$ Mn)
            5.4.2. Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

6. Global Mobile TV Market Analysis and Forecasts, By Region
     6.1. Key Findings
     6.2. Market Size (US$ Mn) Forecast By Region
            6.2.1. North America
            6.2.2. Europe
            6.2.3. Asia Pacific
            6.2.4. Middle East and Africa
            6.2.5. Latin America

7. North America Mobile TV Market Analysis and Forecast
     7.1. Key Findings
     7.2. Key Trends
     7.3. Market Size (US$ Mn) Forecast By Service
            7.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
            7.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     7.4. U.S. Mobile TV Market Analysis and Forecast
            7.4.1. Market Size (US$ Mn) Forecast By Service
                     7.4.1.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     7.4.1.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     7.5. Canada Mobile TV Market Analysis and Forecast
            7.5.1. Market Size (US$ Mn) Forecast By Service
                     7.5.1.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     7.5.1.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

8. Europe Mobile TV Market Analysis and Forecast
     8.1. Key Findings
     8.2. Key Trends
     8.3. Market Size (US$ Mn) Forecast By Service
            8.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
            8.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     8.4. Germany Mobile TV Market Analysis and Forecast
            8.4.1. Key Findings
            8.4.2. Key Trends
            8.4.3. Market Size (US$ Mn) Forecast By Service
                     8.4.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     8.4.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     8.5. France Mobile TV Market Analysis and Forecast
            8.5.1. Key Findings
            8.5.2. Key Trends
            8.5.3. Market Size (US$ Mn) Forecast By Service
                     8.5.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
            8.5.4.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

9. Asia Pacific Mobile TV Market Analysis and Forecast
     9.1. Key Findings
     9.2. Key Trends
     9.3. Market Size (US$ Mn) Forecast By Service
                     9.3.1.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     9.3.1.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     9.4. India Mobile TV Market Analysis and Forecast
            9.4.1. Key Findings
            9.4.2. Key Trends
            9.4.3. Market Size (US$ Mn) Forecast By Service
                     9.4.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     9.4.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     9.5. China Mobile TV Market Analysis and Forecast
            9.5.1. Key Findings
            9.5.2. Key Trends
            9.5.3. Market Size (US$ Mn) Forecast By Service
                     9.5.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     9.5.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

10. Middle East and Africa Mobile TV Market Analysis and Forecast
     10.1. Key Findings
     10.2. Key Trends
     10.3. Market Size (US$ Mn) Forecast By Service
                     10.3.1.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
            10.3.2. Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     10.4. South Africa Mobile TV Market Analysis and Forecast
            10.4.1. Key Findings
            10.4.2. Key Trends
            10.4.3. Market Size (US$ Mn) Forecast By Service
                     10.4.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     10.4.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     10.5. GCC Mobile TV Market Analysis and Forecast
            10.5.1. Key Findings
            10.5.2. Key Trends
            10.5.3. Market Size (US$ Mn) Forecast By Service
                     10.5.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     10.5.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

11. South America Mobile TV Market Analysis and Forecast
     11.1. Key Findings
     11.2. Key Trends
     11.3. Market Size (US$ Mn) Forecast By Service
            11.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
            11.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     11.4. Brazil Mobile TV Market Analysis and Forecast
            11.4.1. Key Findings
            11.4.2. Key Trends
            11.4.3. Market Size (US$ Mn) Forecast By Service
                     11.4.3.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     11.4.3.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)
     11.5. Argentina Mobile TV Market Analysis and Forecast
            11.5.1. Key Findings
            11.5.2. Policies and Regulations
            11.5.3. Key Trends
            11.5.4. Market Size (US$ Mn) Forecast By Service
                     11.5.4.1. Free to air Mobile TV Market, 2014 – 2024 (US$ Mn)
                     11.5.4.2.  Pay TV Mobile TV Market, 2014 – 2024 (US$ Mn)

12. Competition Landscape
     12.1. Market Player – Competition Matrix (By Tier and Size of companies)
     12.2. Market Share Analysis By Company (2015)
     12.3. Company Profiles 
            12.3.1. AT&T
                     12.3.1.1. Company Details
                     12.3.1.2. Historical Roadmap
                     12.3.1.3. Revenue and Operating Income
                     12.3.1.4. Business Strategy
                     12.3.1.5. Recent Developments 
            12.3.2. Comcast
                     12.3.2.1. Company Details
                     12.3.2.2. Historical Roadmap
                     12.3.2.3. Revenue and Operating Income
                     12.3.2.4. Business Strategy
                     12.3.2.5. Recent Developments 
            12.3.3. MobiTV
                     12.3.3.1. Company Details
                     12.3.3.2. Historical Roadmap
                     12.3.3.3. Business Strategy
                     12.3.3.4. Recent Developments
            12.3.4. SKY
                     12.3.4.1. Company Details
                     12.3.4.2. Historical Roadmap
                     12.3.4.3. Revenue and Operating Income
                     12.3.4.4. Business Strategy
                     12.3.4.5. Recent Developments
            12.3.5. Charter Communication
                     12.3.5.1. Company Details
                     12.3.5.2. Historical Roadmap
                     12.3.5.3. Revenue and Operating Income
                     12.3.5.4. Business Strategy
                     12.3.5.5. Recent Developments
            12.3.6. Verizon Communication
                     12.3.6.1. Company Details
                     12.3.6.2. Historical Roadmap
                     12.3.6.3. Revenue and Operating Income
                     12.3.6.4. Business Strategy
                     12.3.6.5. Recent Developments
            12.3.7. Bell Canada
                     12.3.7.1. Company Details
                     12.3.7.2. Historical Roadmap
                     12.3.7.3. Revenue and Operating Income
                     12.3.7.4. Business Strategy
                     12.3.7.5. Recent Developments
            12.3.8. Orange S.A
                     12.3.8.1. Company Details
                     12.3.8.2. Historical Roadmap
                     12.3.8.3. Revenue and Operating Income
                     12.3.8.4. Business Strategy
                     12.3.8.5. Recent Developments
            12.3.9. Bharti Airtel
                     12.3.9.1. Company Details
                     12.3.9.2. Historical Roadmap
                     12.3.9.3. Revenue and Operating Income
                     12.3.9.4. Business Strategy
                     12.3.9.5. Recent Developments
            12.3.10. Consolidated Communications
                     12.3.10.1. Company Details
                     12.3.10.2. Historical Roadmap
                     12.3.10.3. Revenue and Operating Income
                     12.3.10.4. Business Strategy
                     12.3.10.5. Recent Developments

List of Figures

Figure 01: Global Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 02: Global Mobile TV Market Size (Subscriptions, Mn) Forecast, 2014–2024
Figure 03: Global Mobile TV Market Value Share Analysis By, Service, 2016 and 2024
Figure 04: Global Free to Air Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 05: Global Pay TV Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 06: Mobile TV Market Value Share Analysis By, Region Type, 2016 and 2024
Figure 07: North America Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 08: North America Market Value Share Analysis, By Service Type, 2016 and 2024
Figure 09: The US Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 10: The US Mobile TV Market, By Service (% Share)
Figure 11: Free-to-air service (US$ Mn)
Figure 12: Pay TV service (US$ Mn)
Figure 13: Canada Mobile TV Market Size Forecast, 2014–2024 (US$ Mn)
Figure 14: Canada Mobile TV Market, By Service (% Share)
Figure 15: Free-to-air service (US$ Mn)
Figure 16: Pay TV service (US$ Mn)
Figure 17: Europe Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 18: Europe Market Value Share Analysis, By Service Type, 2016 and 2024
Figure 19: Europe Market Value Share Analysis, By Country, 2016 and 2024
Figure 20: France Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 21: France Mobile TV Market, By Service (% Share)
Figure 22: Free-to-air service (US$ Mn)
Figure 23: Pay TV service (US$ Mn)
Figure 24: Germany Mobile TV Market Size Forecast, 2014–2024 (US$ Mn)
Figure 25: Germany Mobile TV Market By, Service (% Share)
Figure 26: Free-to-air service (US$ Mn)
Figure 27: Pay TV service (US$ Mn)
Figure 28: Asia Pacific Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 29: Asia Pacific Market Value Share Analysis, By Service Type, 2016 and 2024
Figure 30: Asia Pacific Mobile TV Market Value Share Analysis, By Country, 2016 and 2024
Figure 31: India Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 32: India Mobile TV Market, By Service (% share)
Figure 33: Free-to-air service (US$ Mn)
Figure 34: Pay TV service (US$ Mn)
Figure 35: China Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 36: China Mobile TV Market, By Service (% share)
Figure 37: Free-to-air service (US$ Mn)
Figure 38: Pay TV service (US$ Mn)
Figure 39: MEA Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 40: MEA Mobile TV Market Value Share Analysis, by Service Type, 2016 and 2024
Figure 41: MEA Mobile TV Market Value Share Analysis, by Country, 2016 and 2024
Figure 42: South Africa Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 43: South Africa Mobile TV Market, by Service Type (% Share)
Figure 44: Free-to-air Service (US$ Mn)
Figure 45: Pay TV Service (US$ Mn)
Figure 46: GCC Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 47: GCC Mobile TV Market, by Service Type (% Share)
Figure 48: Free-to-air Service (US$ Mn)
Figure 49: Pay TV Service (US$ Mn)
Figure 50: Latin America Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 51: Latin America Mobile TV Market Value Share Analysis, by Service Type, 2016 and 2024
Figure 52: Latin America Mobile TV Market Value Share Analysis, By Country, 2016 and 2024
Figure 53: Argentina Mobile TV Market Size Forecast, 2014–2024 (US$ Mn) 
Figure 54: Argentina Mobile TV Market, by Service (% Share)
Figure 55: Free-to-air service (US$ Mn)
Figure 56: Pay TV service (US$ Mn)
Figure 57: Brazil Mobile TV Market Size (US$ Mn) Forecast, 2014–2024
Figure 58: Brazil Mobile TV Market, by Service (% Share)
Figure 59: Free-to-air service (US$ Mn)
Figure 60: Pay TV service (US$ Mn)
Figure 61: Global Mobile TV Market Share Analysis, by Company (2015)

 

List of Tables

Table 01: Global Mobile TV Market Size, By Service, 2014–2024 (US$ Mn) 
Table 02: Global Mobile TV Market Size (US$ Mn) Forecast, By Region, 2014–2024
Table 03: North America Mobile TV Market Size (US$ Mn) Forecast, By Country, 2014–2024
Table 04: Europe  Mobile TV  Market Size Forecast, By Service, 2014–2024 (US$ Mn)
Table 05: Europe  Mobile TV  Market Size Forecast, By Country, 2014–2024 (US$ Mn) 
Table 06: Asia Pacific  Mobile TV  Market Size Forecast, By Service, 2014–2024 (US$ Mn) 
Table 07: Asia Pacific  Mobile TV  Market Size (US$ Mn)  Forecast, By Country, 2014–2024
Table 08: MEA Mobile TV Market Size Forecast, by Service Type, 2014–2024 (US$ Mn) 
Table 09: MEA Mobile TV Market Size Forecast, by Country, 2014–2024 (US$ Mn) 
Table 10: Latin America  Mobile TV  Market Size Forecast, By Service, 2014–2024 (US$ Mn) 
Table 11: Latin America Mobile TV Market Size Forecast, By Country, 2014–2024 (US$ Mn)

This report on the global mobile TV market provides analysis for the period from 2014 to 2024, wherein 2015 is the base year and the years from 2016 to 2024 are the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends and technologies playing a major role in the growth of the mobile TV market over the forecast period from 2016 to 2024. It also highlights the various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on market growth throughout the forecast period in terms of revenue estimates (in US$ Bn) across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America. .North America comprises of the U.S. and Canada, and rest of North America, while the Europe region covers France and Germany, and rest of Europe. Furthermore, the Asia Pacific region is divided into China and India, and rest of Asia Pacific. Middle East & Africa (MEA) is further segregated into South Africa, GCC countries, and rest of MEA. The Latin America covers Argentina, Brazil, and rest of Latin America.

The market overview section of the report outlines the drivers, restraints, and opportunities that influence the current and future standing of this market. An impact analysis of key trends has also been provided for every geographic region in the report in order to give a thorough analysis of the overall state of the mobile TV Market. Porter’s Five Forces and value chain analysis are included to understand the market ecosystem and various internal and external factors influencing it.  

The report segments the North America, Europe, Asia Pacific, MEA, and Latin America mobile TV market based on the services provided. The service segments considered in the study include free to air service and pay TV service. Furthermore, the report provides key findings, key trends, and market overview on regional basis. The report also offers vendors landscape that includes competition matrix and vendors market share of mobile TV market in 2015. Thus, the report provides in-depth cross-segment analysis of the Mobile TV market and classifies it at various levels, providing valuable insights at the macro and micro levels. This research report provides in-depth analysis of the global mobile TV market on the basis of services offered by the vendors. The comprehensive mobile TV market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the mobile TV market’s growth.

The report also includes competitive profiling of major players engaged in the mobile TV market, globally. The major business strategies adopted by these players, their market positioning, and their recent developments have also been identified in the research report. This report also provides market positioning analysis of the major players in mobile TV market based on their 2015 revenues. Some of the major players profiled in the report include AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications.

The global mobile TV market has been segmented as follows.

Global Mobile TV Market: By Service

  • Free to air service
  • Pay TV service

Global Mobile TV Market: By Region

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • South Africa
    • GCC
    • Rest of Middle East & Africa
  • Latin America
    • Argentina
    • Brazil
    • Rest of Latin America


 
 
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