Women Intimate Care Market - Snapshot

Women intimate care products are usually referred to as the personal care products utilized by women on a regular basis. These products include intimate washes, oils, liners, masks, hair removal products, wipes, gels, powder, foams, mists, mousse, sprays etc. Increasing population of working women in various countries is expected to drive the women intimate care market over the forecast period. Furthermore, rising awareness about hygiene among women is expected to influence the market growth over the forecast period. Female hygiene is considered a sensitive topic globally. While women and girls in developed countries have adequate education and resources that enables them to be more inclined towards these products; whereas in developing countries, lack of proper education and awareness about these types of products at home and in schools and the inaccessibility of these products causes lasting impact on intimate care among women and girls.

intimate care market

Furthermore, increasing awareness and growing accessibility to various feminine women intimate care products has enhanced the growth of the market. The growing presence of specialty store for these products globally, has enabled easy availability of women intimate care products that has also influenced the augmented usage of these products. Additionally, improved economic growth has led to higher purchasing power and disposable income which has further led to the increased demand for higher quality products among users.

The market for women intimate care products is highly fragmented in nature which leads to intense competition among manufacturers of such products. Furthermore, easy availability of product substitutes for products such as wipes, creams, foams etc. in the market also hampers the profitability of manufacturers. The inability of several women to afford the various women intimate care products due to their high cost may also hamper the market growth over the forecast period.

The women intimate care market is categorized based on product, age group, user type, and distribution channel. The product segment is classified into intimate wash, liners, oils, masks, moisturizers & creams, hair removal (razors, wax, and depilatories), powder, wipes, gels, foams, exfoliants, mousse, mists, sprays, and e-products. Intimate wash product segment is expected to witness tremendous growth over the forecast period. Increasing awareness among women has led to growing adoption of most intimate care products, leading to the market growth.

Grooming product consumption is expected to increase as women are ready to spend more on personal care products such as panty liners, moisturizers and creams, intimate wash, skin whitening creams, and others. Additionally, brand visibility and increasing number of campaigns on social media such as Facebook, YouTube and others has increased the awareness and changing perception regarding women’s hygiene and health benefits. This in turn is expected to enhance the growth of the women intimate care products market over the forecast period.

The 26-40 years age group segment is expected to contribute majorly to market growth in terms of revenue over the forecast period. Women with child user type segment is anticipated to hold major share in the market over the forecast period. Increasing preference of utilizing more sophisticated products with growing purchasing power and rising consciousness of women about purchase of premium products is further projected to contribute to market growth in the coming years. Furthermore, offline distribution channel segment is expected to contribute majorly to the market due to convenience offered. The availability of various discounts and offers to influence and attract customers and to increase sales are the major reasons for the growth of the segment.

 

Asia Pacific is projected to witness tremendous growth over the forecast period. Rising disposable income in various countries with increasing awareness among women has led to market growth in the region. Furthermore, various marketing strategies by several manufacturers to increase product sales has also contributed to the regional market growth.

Some of the major players in the global women intimate care products market are Procter & Gamble Co., The Himalaya Drug Company, Unicharm Corporation, Kimberly-Clark Corporation, Elif Cosmetics Ltd., Nölken Hygiene Products Gmbh, Johnson & Johnson Services, Inc., Ciaga, Zeta Farmaceutici S.p.A, Edgewell Personal Care, Emilia Personal Care, Nua Woman, TZMO SA (Torunskie Zaklady Materialow Opatrunkowych S.A.), Kao Corporation, and Bodywiseuk.

Women Intimate Care Market - Overview

The women intimate care market report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major driving factors and key trending topics impacting the growth of the women intimate care market over the forecast period. It also highlights the restraints and opportunities expected to influence the market during the aforesaid period. The study provides a comprehensive outlook on the growth of the women intimate care market throughout the forecast period in terms of revenue (US$ Mn) and volume (Million Units) across different geographies, including Asia Pacific, North America, Europe, Middle East & Africa (MEA), and South America. 

The report covers the entire overview of the market including the market dynamics such as drivers, restraints, opportunities, and trends that are predicted to impact the existing nature and prospective status of this market. The competitive position of the women intimate care market is studied through the Porter’s Five Forces Analysis. Additionally, current indicators of diverse macro-economic factors are contextualized under key market indicators. 

The women intimate care market has been provided in (US$ Mn) in terms of revenue and (Million Units) in terms of volume, as well as the CAGR (%) for the forecast period 2018 to 2026. The women intimate care market is a global report studied on the basis of product type, age group, user type, distribution channel, and region. 

The report also highlights the competitive landscape of the market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive women intimate care market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the growth of the women intimate care market. Besides, competition matrix and market share analysis have been included under the competitive landscape to understand the top players’ contribution in the women intimate care market. Each company is studied on the basis of basic information, financial highlights, revenue highlights of regional contribution and segment contribution, and product portfolio. Additionally, the company strategy and recent developments if any are also incorporated under each company profile section. 

Some of the major players in the global women intimate care products market are Procter & Gamble Co., The Himalaya Drug Company, Unicharm Corporation, Kimberly-Clark Corporation, Elif Cosmetics Ltd., Nölken Hygiene Products Gmbh, Johnson & Johnson Services, Inc., Ciaga, Zeta Farmaceutici S.p.A, Edgewell Personal Care, Emilia Personal Care, Nua Woman, TZMO SA (Torunskie Zaklady Materialow Opatrunkowych S.A.), Kao Corporation, and Bodywiseuk.

The women intimate care market is segmented below: 

Women Intimate Care Products Market

Product

  • Intimate Wash
  • Liners
  • Oils
  • Masks
  • Moisturizers & Creams
  • Hair Removal
    • Razors
    • Wax
    • Depilatories
  • Powder
  • Wipes
  • Gels
  • Foams
  • Exfoliants
  • Mousse
  • Mists
  • Sprays
  • E-Products

Age Group

 

  • 12-19 Years
  • 20-25 Years
  • 26-40 Years
  • 41-50 Years
  • 51 and Above

User Type

 

  • Women with Child
  • Women with no Child

Distribution Channel

 

  • Online
    • Online Retailers
    • Company owned Platforms
  • Offline
    • Hypermarket/Supermarkets
    • Pharmacy
    • Beauty Salon
  • Others (Departmental Store, Specialty Store)

Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC
  • Middle East & Africa (MEA)
    • GCC countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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