Global Water Purifier Market: General Outline

The market for water purifiers has gained immense traction in recent years due to an awakening towards healthier living. The scantiness of potable water has placed an onus upon national governments to provide pure drinking water to the populace. This has propelled the demand for water purifiers across the globe. Furthermore, the growth of industrialization across several regional pockets has resulted in the contamination of water bodies, thus, depleting fresh water resources. Pure drinking water is the most essential part of a healthy lifestyle but the current fettle has made it impossible to fetch pure water from the available sources. Hence, there is a dire need to have water purifying systems across households, industries, commercial units, and all other establishments. Owing to this reason, the market is experiencing an unprecedented demand from across the globe. Diseases such as cholera, typhoid, and pneumonia are caused due to consumption of impure and contaminated water, and in order to reduce the toll of such diseases, it is important to have water purifying systems.

Transparency Market Research (TMR) prognosticates the market to expand at a CAGR of 8.4% over the period from 2016 to 2025. The market was valued at US$ 53.36 bn in 2016, and is expected to reach a valuation of US$110.02 bn by 2025. These are robust figures that are indicative of the bright future prospects of the market.

global water purifier marketReplacement Filter Segment to Capture Substantial Market Share

The market could be segmented along several parameters such as technology, end-user, accessories, and geography. Based on the type of accessories, the market can be segmented into water dispenser, faucet mount, replacement filters, household filter, under sink filter, counter top filter, and shower filter. Of these categories, the replacement filter segment is expected to transcend as the most lucrative segment with a CAGR of 9.5% over the period from 2017 to 2025. Other segments that are expected to reap a substantial market share include counter top, water dispenser, and pitcher filter. On the basis of technology, the market spans across Water softeners, sediment filter, RO purifier, gravity purifier, UV purifier, and others. The water purifiers are employed across several end uses within industrial, residential, and commercial units, thus, showing the pervasiveness of the market. The rising population has been a key driver for the market because there is a greater need to give the benefits of pure drinking water to this expensive population.

Asia Pacific Reigns Over Other Regions

The regional analysis of the market portrays the supremacy of the Asia Pacific region in the global market. The region accounts for approximately 60% of the world population which becomes a strong influencer of market. Furthermore, the dearth of sources of potable water within the region has made it the usage of water purifiers indispensable. The regional market is expected to register a CAGR of 11.9% over 2017-2025. The market in South America comes second on the regional table with a projected CAGR of 5.9% between 2017 and 2025. North America is also expected to exhibit a decent CAGR of 5.7% over the same period.

The leading market players are LG Electronics, Unilever N.V., Panasonic Corporation, Kinetico Inc., Aquatech International LLC, GE Appliances, A.O. Smith Corporation, Whirlpool Corporation,Eureka Forbes Ltd., Pentair Plc, Ion Exchange, Kaz USA, Inc., Mitsubishi Rayon Cleansui Co., Ltd., Kent RO Systems Ltd., Tata Chemicals Ltd., Philip Electronics, and EcoWater Systems LLC.

Global Water Purifier Market: Overview

This report on the global water purifier market provides analysis for the period 2015–2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as historical information. The report covers all the prevalent trends and technologies playing a major role in the growth of the water purifier market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market growth during the said period. The study provides a holistic perspective on market growth throughout the above forecast period in terms of revenue estimates (in US$ Bn), across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America.

Drinking clean water is important for both health and well-being. Contaminated water carries harmful bacteria and viruses that can cause water borne diseases in humans. Governments around the world are focusing on providing safe and clean drinking water to citizens. However, in many countries, the quality of drinking water provided by the government is compromised and citizens need to rely on additional filtration techniques.

Continuous industrial expansion and concentrated efforts by civic authorities to expand the availability of safe water in households, particularly in rural areas, significantly boosts the global water purifier market growth. In developed markets, advancements in water purification technologies are strong due to initiatives taken for improving drinking water quality, reduction of wastewater release, and increase in the water treatment and recycling rate. Asia Pacific dominates the overall demand for water purifiers globally, owing to surging demand from both rural and urban population and rising awareness about consuming safe drinking water.

Global Water Purifier Market: Segmentation

This research report provides in-depth analysis of the global water purifier market on the basis of technology, accessories, and end-users. The water purifier market based on technology includes gravity purifiers, RO purifiers, UV purifiers, sediment filters, water softener, ceramic filter, and distillation among others. The water purifier end-user segment comprises industrial, commercial, and household segments. On the basis of accessories, the market is divided into pitcher filter, under sink filter, shower filter, faucet mount, water dispenser, replacement filters, countertops, whole house filters and others.

In terms of geographical regions, the report segments the global water purifier market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America; the regions are analyzed in terms of revenue generation. The report provides cross-sectional analysis of the global water purifier market in terms of market estimates and forecasts for all segments across different geographic regions along with the respective countries.

Global Water Purifier Market: Competitive Analysis

The report also includes competitive profiling of major players engaged in developing water purifiers. Major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. This report also provides market share analysis of major players in the water purifier market based on their 2016 revenues.

The key players in the global water purifier market include A.O. Smith Corporation, Aquatech International LLC, Best Water Technology, Brita, GmbH, Coway Co., Ltd., Culligan International Company, EcoWater Systems LLC, Eureka Forbes Ltd., Evoqua Water Technologies LLC, GE Appliances, Ion Exchange, Kaz USA, Inc., Kent RO Systems Ltd., Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc, Philip Electronics, Tata Chemicals Ltd., Unilever N.V. and Whirlpool Corporation.

The global water purifier market is segmented as below:

Global Water Purifier Market, By Technology

  • Gravity Purifier
  • RO Purifier
  • UV Purifier
  • Sediment Filter
  • Water Softener
  • Others

Global Water Purifier Market, By Accessories

  • Pitcher Filter
  • Under Sink Filter
  • Shower Filter
  • Faucet Mount
  • Water Dispenser
  • Replacement Filters
  • Counter Top
  • Whole House
  • Others

Global Water Purifier Market, By End-User

  • Industrial
  • Commercial
  • Household

Global Water Purifier Market, By Geography

  • North America
    • The U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Russia  
    • Rest of Europe
  • Asia Pacific
    • Japan
    • Australia
    • Indonesia
    • Philippines
    • Vietnam
    • Thailand
    • South Korea
    • India
    • China
    • Rest of APAC
  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Turkey
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America