Global Water Market: Overview

The global water market caters to the domestic and household sectors as well as the industrial sector, which comprises mining, power generation, pharmaceutical, pulp and paper, upstream oil and gas, refining and petrochemicals, microelectronics, and food and beverages. The role of wastewater management in the overall water market is also irrefutable. Rising scarcity of freshwater continues to push municipal and industrial sectors to treat wastewater for reuse. Removal of suspended solids, separation of oil and water, biological treatment, removal of dissolved solids, and oxidation and disinfection are the most recent and commonly used technologies in wastewater treatment. Increasing global spending on these technologies has greatly benefited the water market.

This report offers readers a concise yet all-inclusive overview of the global water market. Analysts have provided clients with insightful data pertaining to the size, structure, and performance of the market. The publication provides in-depth information on the challenges that lie ahead, on the technologies that can help tackle these problems, and the impact of country-wise regulations on investments in the water market, especially the industrial water market. The report also includes a detailed section on the vendor landscape and discusses the strengths, weaknesses, opportunities, and threats of prominent companies in the water market.

Global Water Market: Key Trends and Opportunities

A look at the water market in developing countries shows that while the industry has been growing in leaps and bounds, there is still massive scope for further expansion. In most developing nations, the rapid improvement of the economy and increasing population play a vital role in the demand for water for industrial and domestic use. In developed countries, the growth of the water market is just as promising as that in emerging economies. Even with modernization, advanced infrastructure, and stable income streams, the demand for desalination plants, wastewater treatment and reuse facilities, and proper maintenance of existing infrastructure are boosting the water market.

In recent years, smart water solutions have gained much prominence and demand owing to leak detection, water scarcity, and network efficiency. Outsourcing has also become a lucrative proposition for those involved in the industry. The changing role of the private sector in the overall water industry is another trend that is creating opportunities for water service companies and investors.

Global Water Market: Region-wise Outlook

The global water market is led by Asia Pacific, where the growing demand for water and water systems is fueled by the surge in manufacturing and construction activities across the region and a massive population that is consistently on the rise. Additionally, efforts on the part of the governments in Japan, India, China, and other developing countries to support and encourage urbanization and dedicate sufficient resources toward wastewater treatment processes has benefitted the Asia Pacific water market. Increasing demand for bottled water and rising use of water in the utilities sector is driving the water market in Europe, North America, and South America. Poor quality of water is a major issue in most countries in the Middle East and North Africa. This means that the scope for growth of the water market in Rest of the World segment is immense.

Global Water Market: Vendor Landscape

Increasing number of players compete in the water market, considering the importance of sustainability in the global water market and impact of the demand and supply forces on the overall industry. Nalco Water, ITT Corporation, The Danaher Corporation, Xylem Inc., Suez Environnement S.A., United Utilities Group PLC, Siemens Water Technologies Corp., and American Water are some of the leading companies operating in the global water market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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