U.S. Itchy Scalp Treatment Market

U.S. Itchy Scalp Treatment Market Outlook 2031

• The market in the country was valued at US$ 782.3 Mn in 2022
• It is projected to grow at a CAGR of 4.6% from 2023 to 2031 and reach more than US$ 1.2 Bn by 2031

Analysts’ Viewpoint

The U.S. itchy scalp treatment market is expected to be driven by rise in prevalence of scalp-related disorders such as dandruff, psoriasis, and seborrheic dermatitis. Increase in awareness among consumers about the importance of scalp health and hygiene is likely to drive U.S. itchy scalp treatment industry growth. Furthermore, adoption of advanced technologies such as artificial intelligence and machine learning in the development of scalp treatments is expected to drive market expansion in the next few years.

Development of innovative products and increase in demand for organic and natural products offer lucrative opportunities to market players. Companies are focusing on introducing more effective and low cost products in order to increase market share and presence.

However, availability of alternative treatment options, such as home remedies and natural products, is likely to act as a restraint of the market.

U.S. Itchy Scalp Treatment Market Introduction

Scalp-related problems include dandruff, psoriasis, and seborrheic dermatitis. These conditions cause itching, flaking, and irritation of the scalp. A range of products designed to provide relief from these conditions are available in the market in the U.S. These include shampoos, conditioners, hair masks, and scalp treatments.

Shampoos are the most commonly used products in the U.S. itchy scalp treatment market. These are designed to cleanse the scalp and hair while providing relief from itching and irritation. Some of the popular ingredients used in these shampoos include tea tree oil, salicylic acid, and ketoconazole.

Conditioners are used to provide moisture to the hair and scalp, which helps in reducing itching and flaking. Hair masks are used in dry scalp treatment to provide deep conditioning to the hair and scalp, which helps in reducing dryness and irritation. Scalp treatments are used to provide targeted relief to the scalp, which helps in reducing itching and flaking.

Overall, the U.S. itchy scalp treatment market offers a range of products that cater to the needs of individuals suffering from scalp-related issues.

Rise in Prevalence of Scalp Conditions

Scalp conditions such as dandruff, psoriasis, and seborrheic dermatitis are becoming increasingly common in the U.S. According to a study published in the Journal of Investigative Dermatology, around 50 million people in the country suffer from dandruff. Prevalence of these scalp conditions is expected to increase due to pollution, stress, and unhealthy lifestyles.

Rise in scalp conditions has led to an increase in U.S. itchy scalp treatment market demand. Consumers are looking for effective solutions that can provide relief from itching and flaking caused by these conditions. This offers significant business opportunities to market players to develop innovative products that cater to specific needs of consumers.

Increase in awareness about personal grooming and hygiene among consumers is propelling demand for hair care products that not only cleanse, but also treat various scalp conditions. This is expected to drive U.S. itchy scalp treatment market value during the forecast period.

Increase in Preference for Natural Ingredients

Consumers are becoming more conscious about what they put on their skin and hair. They are opting for natural ingredients over synthetic ones due to concerns regarding potential side effects associated with chemical-based products. This trend is particularly evident in the itchy scalp treatment market where consumers prefer natural remedies such as tea tree oil, coconut oil, apple cider vinegar, etc., which have been traditionally used for treating various scalp conditions.

Companies operating in the market have recognized this trend and are launching new products containing natural ingredients or reformulating existing ones with natural extracts or oils. For instance, Head & Shoulders launched a line of shampoos containing tea tree oil while Neutrogena introduced a range of anti-dandruff shampoos infused with naturally derived salicylic acid extracted from willow bark.

Consumer Awareness about Benefits of Using Shampoo for Treating Itchy Scalp

In terms of product type, the shampoo segment accounted for the largest U.S. itchy scalp treatment market share in 2022.

Consumers are increasingly becoming aware of the benefits of using shampoo for treating itchy scalp as compared to other products. Shampoos contain active ingredients such as salicylic acid and coal tar that help in reducing inflammation and itching on the scalp. Moreover, shampoos are easy to use and can be incorporated into daily hair care routine without any hassle.

Demand for natural and organic shampoos has increased among consumers due to their perceived health benefits. Natural shampoos used in dry itchy scalp treatment or itchy scalp remedy do not contain harsh chemicals such as sulfates that can strip off natural oils from hair leading to dryness and itchiness on scalp. Instead, these use plant-based ingredients such as tea tree oil or peppermint oil, which have anti-inflammatory properties that soothe irritated scalps.

Manufacturers are constantly innovating by introducing new variants with added benefits such as dandruff control or moisturizing properties, which cater to specific consumer needs. For instance, in June 2021, Procter & Gamble launched its Head & Shoulders Supreme Nourish & Smooth Collection, which claims to provide nourishment along with smoothness for frizzy hair types.

Liquid Form Products are Easy to Apply Directly on Affected Area

Based on dosage form, the liquid form segment dominated the U.S. itchy scalp treatment market in 2022. Liquid form products such as scalp tonics or serums are easy to apply directly on the affected area without any messiness or inconvenience. These also get absorbed quickly into the scalp providing faster relief from itching and irritation.

Demand for leave-in treatments that provide long-lasting benefits throughout the day is increasing. Liquid form products can be applied once in the morning and left on hair all day without any need for rinsing off, thereby providing continuous relief from itchy scalp.

Manufacturers are introducing new ingredients such as menthol or eucalyptus oil, which have cooling properties that provide instant relief from itchiness in contact with the skin. For instance, in May 2021, Johnson & Johnson launched its Neutrogena T/Gel Cooling Shampoo, which contains menthol that provides a cooling sensation while reducing dandruff and flakiness.

Consumers are increasingly becoming health conscious and prefer using products that do not contain harmful chemicals, such as parabens or sulfates, which can cause further damage to already irritated scalps. Liquid form products often use natural ingredients, including tea tree oil or chamomile extract, which have anti-inflammatory properties making them more appealing to consumers who prioritize natural remedies for itchy scalp over chemical ones.

Analysis of Key Players

The U.S. itchy scalp treatment market report includes vital information about the key companies operating in the U.S. itchy scalp treatment market. Companies focus on strategies such as product launches, divestiture, mergers & acquisitions (M&A), and partnerships to strengthen their position in the market.

Arcadia Consumer Healthcare (Bansk Group), Hill Dermaceuticals, Inc., Merck & Co., Inc., Mylan N.V. (Viatris, Inc.), Teva Pharmaceutical Industries Ltd., and The Procter & Gamble Company are the prominent players operating in the market.

Key Developments in U.S. Itchy Scalp Treatment Market

• In August 2021, Bansk Group, a private investment company that focuses on creating unique consumer brands, announced that it has made a definite agreement to purchase Arcadia Consumer Healthcare, a well-known leader and one of the rapidly expanding platforms in the consumer healthcare industry for over-the-counter medicines, high-quality vitamins, and nutritional supplements.

Each of these players in the market has been profiled in the report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

U.S. Itchy Scalp Treatment Market Snapshot