Surgical energy devices are used during open as well as minimally invasive surgeries for performing procedures such as tissue cutting, dissection, and coagulation. Thermal energy generated by surgical energy devices is employed to perform these procedures. Conventional energy devices use electric energy or lasers to generate heat that performs tissue cutting, dissection, and coagulation. Developments in minimally invasive surgical procedures such as laparoscopy have led to development of ultrasonic electrosurgical devices. These devices use mechanical energy of vibrations, which generates heat. These vibrations break hydrogen bonds in a protein structure, which results in generation of extracellular and intracellular heat. This heat facilitates cutting and coagulation. Ultrasonic electrosurgical devices do not require grounding plates, which eliminates the need to pass the current through the patient’s body. This enables use of these devices in patients with metal implants such as joint implants, cardiac implants, and others.
Ultrasonic electrosurgical devices produce less heat, which avoids the charring effect. This makes them a preferred choice of surgeons in performing open and minimally invasive surgeries. These devices are being widely used in gynecology surgeries, bariatric surgeries, urology surgeries, cardiovascular surgeries, and general surgeries. Increasing prevalence of chronic diseases across the globe and rising access to health care facilities have led to surge in the number of surgeries worldwide. Rising demand for patient safety during surgeries is likely to increase the adoption for ultrasonic electrosurgical devices in the near future. Ultrasonic electrosurgical devices in the past were used for sealing of vessels measuring 3– 5 mm in diameter, while present-day devices have the ability to seal vessels measuring 7 mm in diameter. Moreover, there is no need to change the device to perform functions such as cutting, dissection, coagulation, and co-aptation. These factors are likely to drive the global ultrasonic electrosurgical devices market during the forecast period. However, ultrasonic electrosurgical consumables such as shears and blades are expensive and they have less durability compared to conventional electrosurgical devices. This factor is anticipated to restrain the market from 2017 to 2025.
The global ultrasonic electrosurgical devices market can be segmented based on product, application, end-user, and region. In terms of product, the market can be divided into generators and consumables. The consumables segment comprises handheld devices such as shears, scalpels, and blades. Most of the consumables available in the market are disposable in nature or have a limited usage cycle. This factor is likely to contribute to the leading share held by the segment. Based on application, the market can be segmented into cardiology, gynecology, general surgery, urology, bariatric surgery, and others. The cardiology segment is likely to witness prominent growth during the forecast period. The general surgery segment is estimated to account for a leading share of the market from 2017 to 2025, owing to the large number of surgeries being performed in this segment. Based on end-user, the market can be segmented into hospitals, ambulatory surgical centers, and others. The ambulatory surgical centers segment is likely to register the maximum growth rate during the forecast period, owing to increasing number of these centers and rising number of minimally invasive surgeries.
Geographically, the global ultrasonic electrosurgical devices market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is estimated to constitute a leading share of the global market during the forecast period, owing to high adoption of technologies and high health care expenditure in the region. Europe is anticipated to account for a significant share of the global market between 2017 and 2025. Increase in the number of surgeries performed in this region is projected to fuel the market in Europe during the forecast period. The market in Asia Pacific is projected to witness high growth during the forecast period, owing to increasing health care expenditure in the region.
Major players operating in the global ultrasonic electrosurgical devices market are Ethicon Endo-Surgery (a part of Johnson & Johnson), Olympus Corporation, Medtronic, BOWA-electronic GmbH & Co. KG, Söring GmbH, Advanced Instrumentations, Reach Surgical, and ITALIA MEDICA SRL.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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