Global Teeth Whitening Products Market: Overview 

The global teeth whitening products market has been rising steadily in the recent years. In the U.S., the American Dental Association (ADA) council on Scientific Affairs has been monitoring the commercial availability of tooth whitening products for the past two decades. With the increasing number of commercially available teeth whitening products, ADA put forth standard requirements for whiteners.

Teeth whiteners may be applied by dentists in a dental clinic, dispensed by dentists for home-use, or bought over-the-counter. Teeth whitening products are mainly of two types, viz. peroxide-containing bleaching agents and whitening toothpastes. Bleaching agents contain peroxide(s) that help remove deep and surface stains. Non-bleaching agents, on the other hand, contain substances that have physical or chemical action that only removes surface stains.

The report on the global teeth whitening products market examines demand drivers, restraints, and opportunities that are significant to determine the growth prospects of the said market between 2018 and 2026.

Global Teeth Whitening Products Market: Trends and Opportunities 

The rising demand for over-the-counter teeth bleaching products along with increasing consciousness of role of white teeth for appearance and confidence are some of the key factors driving the teeth whitening products market.

In addition, endorsements by dentist and approvals for teeth whitening products from dental associations encourages consumers to use teeth lightening products. Teeth whitening products dispensed by dentist and over-the-counter home-use teeth whitening bleaches are suitable to receive acceptance seal of American Dental Association. Teeth whitening products with ADA seal contain 10 percent carbamide peroxide. A number of whitening products are currently available for consumers from dentists as well as retail outlets. This includes paint-on materials, gels, bleaching strips, and others. These products vary by level and type of active ingredients, application, and form.

Increasing awareness about oral hygiene and easy availability of teeth whitening over the counter products are some growth drivers of the teeth whitening products market. Furthermore, changing lifestyle and rising disposable incomes leading to shift from traditional oral care products to novel ones is boosting this market. Moreover, rising consumption of tea, cola, alcoholic beverages, and tobacco that cause discoloration of teeth is likely to open opportunities for the growth of teeth whitening products market.

On the downside, unregulated practices and availability of sub-quality products are some factors challenging the teeth whitening products market. For example, General Dental Council issued warnings to more than 1,270 artificial teeth whitening manufacturers against complaints for inferior, substandard teeth-whitening products. Hence, consumers need to be aware of unregulated practices and non-compliant products available in the market.

Side effects such as irritation in the mouth and teeth sensitivity are some factors limiting the use of teeth whitening products. However, focus on research and development to improve efficacy of existing products and address their drawbacks are anticipated to open new prospects to the teeth whitening products market.

Global Teeth Whitening Products Market: Geographical Analysis 

The key regional segments into which the global teeth whitening products market is divided are North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. Europe, among them, accounts for a substantial revenue contribution to the overall market. Going ahead too, the region is anticipated to remain a significant revenue contributor.

Asia Pacific, on the other hand, is predicted to display rapid growth over the forecast period. This is attributed to technological advancements and rising disposable income leading to increasing spending on dental cosmetics and teeth whitening products. 

Global Teeth Whitening Products Market: Competitive Outlook

Key companies operating in the global teeth whitening products market include Colgate-Palmolive, Johnson & Johnson, Unilever, Brodie & Stone, GO SMILE, GlaxoSmithKline, Procter & Gamble, Church & Dwight, CCA Industries, and Henkel.

This report gives access to decisive data, such as: 

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report include: 

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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