Since the last decade, incidences of trauma are rising globally and therefore number of cases of surgeries is growing swiftly. In addition, increasing geriatric population worldwide is resulting in increased demand for orthopedic replacements mainly, hip replacement, shoulder replacement and knee replacement surgeries. In addition, improving lifestyle, increasing healthcare spending and increased awareness about advancement in the healthcare technologies are some of the factors that are augmenting the growth of the global surgical navigation systems market. Presently, neurosurgical navigation systems market is leading the global surgical navigation systems market. Orthopedic surgical navigation systems market is expected to grow at a faster rate owing to rising geriatric population and thereby rising incidences of hip, knee and shoulder fractures. 
Surgical navigation systems include use of imaging modalities during the surgical procedure and thereby enable minimally invasive surgery. Demand for minimally invasive surgeries is increasing globally owing to advantage of minimally invasive surgeries such as rapid wound healing, reduced hospital stay and lesser pain to the patient. Thus, demand for surgical navigation systems is increasing as well. While on the other hand, growth of the surgical navigation systems market is challenged by costly equipment. In addition, surgical navigation systems are not repeatedly purchased by end-users which is resulting in difficulty for existing market players in reaching new customers. Further, in order to sustain the competition and to expand the market share, existing players in the surgical navigation systems are implementing marketing strategies such as offering Continual Medical Education (CME) classes to surgeons and other healthcare professionals. Some of the market players are offering fee per use, customer portal and operating room assistance facilities to customers aiming increasing adoption of surgical navigation systems in the healthcare facilities. Market players in the surgical navigation systems are expected to offer ENT navigation systems at lower price to community hospitals to sustain the market competition by tapping untapped markets. 
Presently, North America is leading the global surgical navigation systems market and is closely followed by Europe. Well defined regulatory framework, exceptionally developed healthcare infrastructure and higher healthcare spending are some of the factors that are contributing to the growth of the surgical navigation systems market in the North American region. Asia-Pacific is a lucrative market for surgical navigation systems. Some of the factors such as increasing healthcare spending, government initiative to improve healthcare infrastructure in Asia-Pacific countries and availability of advanced healthcare facilities on the grounds of rapidly growing medical tourism industry in this region are expected to fuel the growth of the surgical navigation systems market in the region. 
The surgical navigation systems market is propelled by the rising demand for orthopedic, trauma, neurological, and ENT surgeries across the globe. A growing geriatric population results in rising number of orthopedic surgeries such as shoulder, hip, and knee replacement. This has fueled the demand for surgical navigation systems. An alarming rise in road accidents has translated into increase in trauma surgeries, once again, resulting in the demand for advanced surgical navigation systems.
The precision that these systems offer in a wide range of surgical procedures is exemplary, which is why the demand for the same has grown in recent times.
The research report offers a comprehensive overview of the global surgical navigation systems market, backed by thorough research, accurate and updated information, and key insights from industry experts. 
Overview of the Surgical Navigation Systems Market
The global surgical navigation systems market in 2013 was pegged at US$218.5 million, which is poised to grow to US$295.5 million by 2020 at a CAGR of 4.5% between 2014 and 2020. This growth can be attributed to development of generic systems, increasing demand for minimally-invasive surgeries, and growing knowledge about the uses as well as benefits of surgical navigation systems. In contrast, high cost of equipment has limited the sales of these systems across the globe. 
Among the key product types of surgical navigation systems – ENT navigation systems, neurosurgical navigation systems, and orthopedic navigation systems, the segment of neurosurgical navigation systems accounted for the largest share of the market in 2013. 
North America led the global surgical navigation systems market in 2013, surpassing Europe, Asia Pacific, and the Rest of the World with a 40% share. Driven by a well-defined regulatory framework, effective implementation of these regulations, and advanced healthcare infrastructure, this region is likely to retain its lead during the forecast period. Asia Pacific has been identified as a lucrative market for surgical navigation systems fueled by rapidly developing healthcare infrastructure, supportive government initiatives, growth of medical tourism, and rise in healthcare spending. 
Companies Mentioned in the Report
The prominent players that feature in the surgical navigation systems market report are GE Healthcare Ltd., Stryker Corporation, Siemens Healthcare Corporation, B. Braun Melsungen AG (Aesculap AG), Zimmer Holdings Inc., Brainlab AG, and Medtronic, Inc. 
The report indicates that the global surgical navigation systems market is immensely competitive, with vendors offering numerous discounts and adopting effective marketing strategies to increase their share in the market. Offering surgical navigation systems to community hospitals at a nominal price, fee per use, customer portal and operating room assistance, and continual medical education are some of the tactics adopted by vendors in the surgical navigation systems market. 
Surgical Navigation Systems Market, by Product
  • ENT navigation systems
  • Neurosurgical navigation systems
  • Orthopedic navigation systems
Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments