Sun Lounger Market – Sunbathing and Lounging Solution
- Sun lounger is an outdoor furniture designed and manufactured particularly for outdoor leisure use, and is often used at pool-side decks, beach-side, backyards, lawns and gardens, or patios. They are usually used for sunbathing and for lounging purpose. Rising preference for leisure activities is driving the demand for sun lounger.
- Sun loungers can be made of varied materials including wood, natural or synthetic fibres, steel or aluminum. They are made from weather-resistant material in order to enhance durability.
Rise in demand due to increase in leisure activities
Rapid changes in lifestyle and increase in stress levels in society are reasons for growing preference for leisure and recreational activities, which fuels the demand for products such as sun lounger by pool sides. Moreover, sun loungers are increasingly being utilized for individual use in patios or backyards. Expansion of hospitality services, such as luxurious hotels, motels, resorts, and pool pubs, has driven the usage of loungers, which in turn is estimated to boost the sun lounger market
Design enhancements in outdoor furniture
Sun lounger is generally categorized as an outdoor furniture and advancements in the design of lounging equipment are projected to propel the market for sun lounger. Presently, varied materials such as wood, natural fibres, synthetic fibres, steel, and aluminum are utilized to manufacture sun loungers. Furthermore, the popularity of adjustable and foldable loungers is increasing in the market. Consequently, innovative style and designs are likely to fuel the sun lounger market.
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North America to Hold a Leading Share of Global Sun Lounger Market
- Geographically, the global Sun Lounger market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the Sun Lounger market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the Sun Lounger market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America Sun Lounger market is segmented into Brazil, and Rest of South America.
- North America dominates the market share due to growing awareness which has increased global sales of Sun Lounger.
- However, Asia Pacific is anticipated to grow at a fastest CAGR growth rate during the forecast period. Increase in setting up of various manufacturing plants and processing industries in the region helps in increasing the demand for the product.
Key Players Operating in the Sun Lounger Market:
The Sun Lounger market is competitive with several global and regional players. Major players are adopting various strategies, such as regional expansion and product portfolio expansion to enhance their position in the market.
These players are expected to take advantage of the rising industrial expenditure and new infrastructure development driven by increase in the number of industries in the region. The players are focusing on increasing mergers and acquisitions to gain an edge over competitors. The market is projected to see an upsurge in the trend of rising sale owing to higher infrastructure facilities.
Companies are expanding their business across different region to cater to the demand of consumers. A few of the key players operating in the global Sun Lounger market are:
- Key players operating in the sun lounger market include
- Artie Garden International,
- Medallion Furniture,
- Talenti Furniture,
- Noormandiri Furniture,
- Pil Italica Lifestyle Ltd,
- Triconfort, and
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Global Sun Lounger Market: Research Scope
Global Sun Lounger Market, by Type
Global Sun Lounger Market, by Material Type
- Natural Fibre
- Synthetic Fibre
- Others (Steel, Plastic, etc.)
Global Sun Lounger Market, by Usage Type
Global Sun Lounger Market, by Application
Global Sun Lounger Market, by Distribution Channel
The report on the global Sun Lounger market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.