Special effect pigments are synthetic or natural pigments characterized by their iridescent color phenomena, high luster, and brilliance from optically thin ?lms. Their visual imprints find their origin in the refraction and re?ection of light with single and multiple layers. Special effect pigments are eye-catching and react to heat or light to create a comprehensive range of visual effects.
Based on type, special effect pigments are categorized into the fluorescent, phosphorescent, photochromic, and thermochromic varieties. Some materials undergo the process of converting energy into light under certain special circumstances known as fluorescence. Fluorescent colors are trending in fashion, safety markings, and advertising. They find wide application in plastics processing, textile printing, printing ink, paper coating, and paints & lacquers. Phosphorescence and fluorescence follow the same basic principle of emitting photons but with a difference in emission time. In fluorescence, the emission stops once the excitation source is removed; however, in phosphorescence, it continues even after the removal, which is also termed as the “after glow” effect. Phosphorescent pigments are used for illuminating the dials of instruments, watches, clocks for night viewing in military applications, and also in novelties, toys, and textile printing. Photochromic pigments change color when exposed to ultraviolet light and are nearly invisible when not exposed to UV light. They are colorless indoors and acquire an effervescent color outside. These pigments are mostly applied in textiles, ceramics, glassware, and plastics. Thermochromic pigments are heat-sensitive. They change color when cooled or heated and are applied in aeronautics, construction, food & beverages, packaging & printing, textiles, and novelties. This segment is projected to expand rapidly due its wide applications.
Based on end-user application, the special effect pigments market is segregated into the following groups: coatings & paints, inks & printing, cosmetics & personal care, and plastics. These pigments are applied as coatings & paints in the automotive, powder coatings, construction, and as well as industrial safety markings industries. They are employed in inks & printing in the food packaging, textile printing, offset printing, screen printing, novelty printing, and decorative printing sectors. The cosmetic & personal care sector makes use of special effect pigments in color cosmetics for the eye, lips, face, nails, and hair. Plastic applications of these pigments include agriculture, electrics & electronics, and novelties. The coatings & paints segment holds a major share in the market due to its versatile applications.
In terms of region, the special effect pigments market is distributed over Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is considered a major market. The growing demand for the product is driven by its use in food & beverages packing, textiles, industries, automotive, railways, cosmetics, and decoration & novelty goods. The special effect pigment market is performing better in the U.S. due to increased home and automotive sales. The increased popularity of chromatic colors and the shifting trend toward SUVs and trucks elevated the automotive sector. VOC regulations from governments is a major restraint faced by the special effect pigment market.
Key players operating in this market include Merck (U.S.), Sun Chemical (U.S.), GBC Speciality Chemicals (U.K.), RPM International Inc. (U.S.), Clariant (Switzerland), BASF SE (Germany), Brilliant Group, Inc. (U.S.), Zhejiang Coloray Technology Development Co. Ltd. (China), Glassflake Ltd (U.K), Toyal Group (Japan), QCR Solutions Corp (U.S.), Yipin Pigments Inc. (U.S.), LCR Hallcrest (U.K.) Matsui International Co. Inc. (U.S.), Olikrom (France), and United Mineral & Chemical Corporation (U.S.).
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.