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Shampoo Bar Market: Introduction

Shampoo bar is the bar form of liquid shampoo. Manufacturers produce shampoo bars by concentrating cleansing and conditioning agents into bars, then removing all the water that enabled the ingredients to maintain their liquid form. Solid shampoo bars are usually made by small companies that focus on a limited line of all-natural goods. These businesses tend to integrate cleaner ingredients and validate higher ethical standards than huge brands that mass produce a wide range of skincare and hair care products. It works like a regular body bar of soap. A solid shampoo bar starts to foam when rinsed in the shower or bathtub. This lather from the shampoo bar is used to massage the scalp and wet hair, just like liquid shampoo.

Key drivers of the shampoo bar market

  • Increasing awareness among customers regarding personal hygiene and safety from harmful chemicals including parabens, phthalates, and aluminum salts is expected to surge the demand for shampoos obtained from organic, herbal, and natural ingredients.
  • Besides, changing consumer choices in favor of natural ingredient products due to their advantages such as dandruff protection and hair fall control is expected to increase the demand for shampoo bars during the forecast period. According to the American Academy of Dermatology (AAD), approximately 80 million Americans (30 million women and 50 million men) are affected by hair loss. These health issues are promoting the usage of all-natural and organic hair care products, including shampoo bars.

Product innovation creating opportunities in the shampoo bar market

Usage of shampoo bars reduces the use of shampoo bottles that are usually made of plastic supplied by the destructive petroleum and fossil fuel industry. Roughly 91% of plastic is not successfully recycled. Most plastic bottles land up in the ocean and landfills. Shampoo bars, on the other hand, are packaged in paper boxes that are easily recyclable and biodegradable. In 2017, U.S. paper had a recycling rate of 67.9%, a far cry from plastic’s 9%. Government policies are supporting organic and natural cosmetics and personal care products which create new opportunities for the product. Manufacturers are embracing marketing strategies such as new product launch, expansion of retail chains, and mergers and acquisitions. In 2017, Rocky Mountain Soap Company Inc., a Canada based shampoo bar manufacturer, announced the expansion of its retail chain. The company decided to add 10 retail shops in western Canada. These factors create new opportunities for the product in the market.

High concentration of cleanser a restraint for the shampoo bar market

Chicago-based master stylist Jon-David says that high concentration of cleanser in shampoo bars tend to give it more of a waxy consistency, which can expand in the hair. This happens because the soap—which is saponified oils and an alkali—reacts with water when used, and this forms soap scum,” says Kirsten Connor, formulator and creator at Flourish Body Care. Those with mostly long, porous, or curly hair may encounter tangles and frizz, along with that “coated” feeling, something Susonnah G. Barklow, editor at NaturallyCurly.com, highlights. “Personally, I find the act of rubbing a bar of soap on my head awkward,” she says. “And it almost always results in very tangled hair. These factors are restraints of the shampoo bar market.

Asia Pacific the dominant region

Manufacturers are introducing new products which are organic, herbal, and chemical. Over the past few years, Australia, New Zealand, and China have witnessed an increase in product launches. For instance, in January 2017, Lush Retail Ltd. re-launched its shampoo bar product with a cruelty-free message. These factors make Asia Pacific the dominant market for shampoo bars at present and will also have an impact over the coming years.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the shampoo bar market are:

  • R Liggett Ltd. Inc.
  • Plaine Products
  • Osmia Organics, LLC

Shampoo bar Market: Research Scope

Shampoo Bar Market, by Type

  • Glycerin-based
  • Cold-processed
  • Others

Shampoo Bar Market, by Distribution Channel

  • Online
  • Offline

Shampoo Bar Market, by Hair Type

  • Normal
  • Dry
  • Oily
  • Others

Shampoo Bar Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the shampoo bar market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Shampoo Bar Market