Mobile Video Optimization Market - Snapshot
The global mobile video optimization market is projected to be driven by an increase in the use of smartphones and tablets. The rise of mobile video adoption has been driven by a significant increase in the usage of smartphones. Smartphones have allowed the new trend of video consumption via screens. They make a significant volume of video content available. Cameras in smartphones also facilitate the creation of video content. Mobile video use continues to rise with the widespread use of tablets. The devices have improved the video-watching experience through a larger screen size. They have encouraged the consumption of new forms of content, including long-form content such as movies.
It has been found that tablet users are likely to view video content nearly three times more on a daily basis on their device than smartphone users. Sales growth of tablets has slowed to some extent in recent years. The growth is now shifting toward phablets (mini-tablets), the use of which is even more focused on entertainment.
Additionally, the mobile video optimization market is being fueled by the increasing accessibility of the Internet in developing nations. Developing countries are receiving government support for the development of electronic infrastructure, which includes Internet connectivity.
Internet access is growing worldwide, including in developing countries. However, it remains higher in advanced economies. A minimum of 60% of the population in several large economies has access to the Internet. These economies include Russia, China, and Brazil. Internet access rates are generally lower in developing countries and are concentrated mostly in sub-Saharan Africa and parts of Asia.
The mobile video optimization market has received several opportunities for revenue expansion over the years. Mobile operators need to utilize network bandwidth in a more efficient way. The use of bandwidth optimization could save operators around 35% radio bandwidth through the optimization of 60% of video traffic, keeping any variation in video quality unnoticeable to subscribers. Multi-level optimization technologies are used for bandwidth optimization processes such as caching, pacing, transcoding, transrating, and adaptive streaming so as to offer complete control over the video optimization results.
The global mobile video optimization market has been segmented based on technology, end- user, enterprise size, and region. In terms of technology, the market has been classified into source optimization, network optimization, and client/device optimization. Based on end-user, the market has been divided into content providers, service providers, and network infrastructure. In terms of enterprise size, the market has been classified into small-medium enterprises (SMEs) and large enterprises. Based on region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global mobile video optimization market, thereby providing valuable insights at the macro as well as micro levels.
In terms of region, Asia Pacific is projected to lead the global mobile video optimization market during the forecast period. Asia Pacific is expected to dominate the global mobile video optimization market, primarily due to an increase in the use of smartphones and tablets, particularly in countries such as China, India, and Japan. The mobile video optimization market in North America is anticipated to expand at a rapid pace and is expected to be followed by the market in Europe. The market in South America and Middle East & Africa is expected to expand at a sluggish pace in the coming years as compared to the market in other regions of the world.
The global mobile video optimization market is largely driven an increase in the use of smartphones and tablets across the globe and increased Internet accessibility in developing countries. Key players profiled in the report include Akamai Technologies, Cisco systems Inc., Citrix Systems Inc., Ericsson (MediaKind), Flash Networks Ltd., Nokia Corporation, Openwave Mobility, Qwilt, Vantrix Corporation., and Virtual Graffiti Inc.
Multi-level Optimization Technologies Huge Proposition in Mobile Video Optimization Market
Mobile video optimization tools and techniques has gained groundswell of attention on the back of burgeoning viewership of mobile videos. Per a revelation by the globally popular video provider You Tube, as many as 70% of the time people watch videos, they do that in their mobile devices. Over the past few years, there has been staggering rise in You Tube audience worldwide, painting an overly optimistic picture. The exponential rise in smartphone users in the developing world over the past 10 years, and the massive preference for short to medium-range videos on mobiles are key defining characteristics of the mobile video optimization market. Thus, the need for optimizing the user experience for video watching has become an increasingly important trend in content production. Social media networking service companies are increasingly becoming conscious about the current needs of mobile audience. Their focus has shifted largely to new streams of revenue that they eye from millennials. A growing number of viewers decide to make a click based on an attractive thumbnail, suitable aspect ratio, and intuitive mobile call-to-action. An array of network optimization tools have come to the fore to help adopt new video optimization techniques by the end-user. In this regard, multi-level optimization technologies are expected to attract attention of market players.
The Covid-19 has upended some business models across industries, apart from creating unique challenges for organizations that have been relying on traditional consumer connect models. Changing taste and preferences, spurred mainly by changing workplace norms in the recent month, has opened some incredible avenues in the mobile video optimization market. Specifically, the consumption of mobile video scaled new heights, thereby expected to influence the current dynamics in the mobile video optimization market. Some of the key players are quick to tap into the emerging revenue streams by creating strategies that are expected to be in sync with video consumption habits of millennials.
Market Segmentation: Global Mobile Video Optimization Market
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1. Preface
1.1. Market Scope
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Market Taxonomy - Segment Definitions
2.2. Research Methodology
2.2.1. List of Primary and Secondary Sources
2.3. Key Assumptions for Data Modelling
3. Executive Summary: Global Mobile Video Optimization Market
4. Market Overview
4.1. Introduction
4.2. Market Factor Analysis
4.2.1. Mobile Video Ecosystem Analysis
4.2.2. Market Dynamics (Growth Influencers)
4.2.2.1. Drivers
4.2.2.2. Restraints
4.2.2.3. Opportunities
4.3. Global Mobile Video Optimization Market Analysis and Forecast, 2012, 2015, 2017 and 2018-2026
4.3.1. Market Revenue Analysis (US$ Mn)
4.3.1.1. Historic Growth Trends, 2012, 2015 and 2017
4.3.1.2. Forecast Trends, 2018-2026
4.4. Market Outlook
5. Global Mobile Video Optimization Market Analysis and Forecast, by Technology
5.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
5.1.1. Source Optimization
5.1.2. Network Optimization
5.1.3. Client/Device Optimization
6. Global Mobile Video Optimization Market Analysis and Forecast, by End-user
6.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
6.1.1. Content Providers
6.1.2. Service Providers
6.1.3. Network Infrastructure Providers
7. Global Mobile Video Optimization Market Analysis and Forecast, by Enterprise Size
7.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
7.1.1. Small-Medium Enterprises (SMEs)
7.1.2. Larger Enterprises
8. Global Mobile Video Optimization Market Analysis and Forecast, by Region
8.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Region, 2016 - 2026
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Middle East and Africa
8.1.5. South America
9. North America Mobile Video Optimization Market Analysis and Forecast
9.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
9.1.1. Source Optimization
9.1.2. Network Optimization
9.1.3. Client/Device Optimization
9.2. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
9.2.1. Content Providers
9.2.2. Service Providers
9.2.3. Network Infrastructure Providers
9.3. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
9.3.1. Small-Medium Enterprises (SMEs)
9.3.2. Larger Enterprises
9.4. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
9.4.1. The U.S.
9.4.2. Canada
9.4.3. Rest of North America
10. Europe Mobile Video Optimization Market Analysis and Forecast
10.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
10.1.1. Source Optimization
10.1.2. Network Optimization
10.1.3. Client/Device Optimization
10.2. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
10.2.1. Content Providers
10.2.2. Service Providers
10.2.3. Network Infrastructure Providers
10.3. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
10.3.1. Small-Medium Enterprises (SMEs)
10.3.2. Larger Enterprises
10.4. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
10.4.1. Germany
10.4.2. The U.K
10.4.3. France
10.4.4. Rest of Europe
11. Asia Pacific Mobile Video Optimization Market Analysis and Forecast
11.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
11.1.1. Source Optimization
11.1.2. Network Optimization
11.1.3. Client/Device Optimization
11.2. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
11.2.1. Content Providers
11.2.2. Service Providers
11.2.3. Network Infrastructure Providers
11.3. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
11.3.1. Small-Medium Enterprises (SME’s)
11.3.2. Larger Enterprises
11.4. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
11.4.1. China
11.4.2. Japan
11.4.3. India
11.4.4. Australia
11.4.5. Rest of Asia Pacific
12. Middle East and Africa (MEA) Mobile Video Optimization Market Analysis and Forecast
12.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
12.1.1. Source Optimization
12.1.2. Network Optimization
12.1.3. Client/Device Optimization
12.2. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
12.2.1. Content Providers
12.2.2. Service Providers
12.2.3. Network Infrastructure Providers
12.3. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
12.3.1. Small-Medium Enterprises (SMEs)
12.3.2. Larger Enterprises
12.4. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
12.4.1. GCC Countries
12.4.2. South Africa
12.4.3. Rest of Middle East & Africa
13. South America Mobile Video Optimization Market Analysis and Forecast
13.1. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
13.1.1. Source Optimization
13.1.2. Network Optimization
13.1.3. Client/Device Optimization
13.2. Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 - 2026
13.2.1. Content Providers
13.2.2. Service Providers
13.2.3. Network Infrastructure Providers
13.3. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 - 2026
13.3.1. Small-Medium Enterprises (SME’s)
13.3.2. Larger Enterprises
13.4. Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
13.4.1. Brazil
13.4.2. Rest of South America
14. Competition Landscape
14.1. Market Revenue Share Assessment (%), by Company (2017)
15. Company Profiles (Overview, Business Segment, Financials and Key Developments)
15.1. Akamai Technologies
15.1.1. Overview
15.1.2. Business Segments
15.1.3. Financials
15.1.4. Key Developments
15.2. Cisco Systems, Inc.
15.2.1. Overview
15.2.2. Business Segments
15.2.3. Financials
15.2.4. Key Developments
15.3. Citrix Systems, Inc.
15.3.1. Overview
15.3.2. Business Segments
15.3.3. Financials
15.3.4. Key Developments
15.4. Ericsson
15.4.1. Overview
15.4.2. Business Segments
15.4.3. Financials
15.4.4. Key Developments
15.5. Flash Networks Ltd.
15.5.1. Overview
15.5.2. Business Segments
15.5.3. Financials
15.5.4. Key Developments
15.6. Nokia Corporation
15.6.1. Overview
15.6.2. Business Segments
15.6.3. Financials
15.6.4. Key Developments
15.7. Openwave Mobility, Inc.
15.7.1. Overview
15.7.2. Business Segments
15.7.3. Financials
15.7.4. Key Developments
15.8. Qwilt
15.8.1. Overview
15.8.2. Business Segments
15.8.3. Financials
15.8.4. Key Developments
15.9. Vantrix Corporation
15.9.1. Overview
15.9.2. Business Segments
15.9.3. Financials
15.9.4. Key Developments
15.10. Virtual Graffiti, Inc
15.10.1. Overview
15.10.2. Business Segments
15.10.3. Financials
15.10.4. Key Developments
16. Key Takeaways
List of Tables
Table 1: Global Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 2: Global Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 3: Global Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 4: Global Mobile Video Optimization Market Size (US$ Mn) Forecast, by Region, 2016 – 2026
Table 5: North America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 6: North America Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 7: North America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 8: North America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 – 2026
Table 9: Europe Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 10: Europe Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 11: Europe Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 12: Europe Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 – 2026
Table 13: Asia Pacific Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 14: Asia Pacific Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 15: Asia Pacific Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 16: Asia Pacific Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 – 2026
Table 17: Middle East & Africa Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 18: Middle East & Africa Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 19: Middle East & Africa Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 20: Middle East & Africa Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 – 2026
Table 21: South America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Technology, 2016 – 2026
Table 22: South America Mobile Video Optimization Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 23: South America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Enterprise Size, 2016 – 2026
Table 24: South America Mobile Video Optimization Market Size (US$ Mn) Forecast, by Country, 2016 – 2026
Table 25: Key Developments of Akamai Technologies
Table 26: Key Developments of Cisco Systems, Inc.
Table 27: Key Developments of Citrix Systems, Inc.
Table 28: Key Developments of Ericsson AB
Table 29: Key Achievements of Flash Networks Ltd.
Table 30: Key Developments of Nokia Corporation
Table 31: Key Achievements of Openwave Mobility, Inc.
Table 32: Key Achievements of Qwilt
Table 33: Key Achievements of Vantrix Corporation
Table 34: Key Achievements of Virtual Graffiti, Inc.
List of Figures
Figure 1: Global Mobile Video Optimization Market Size (US$ Mn) Forecast, 2016–2026
Figure 2: Global CAGR Breakdown
Figure 3: Regional Outline
Figure 4: Ecosystem Analysis
Figure 5: Market Dynamics
Figure 6: Mobile Video Optimization Market Size (US$ Mn) Forecast, 2012 – 2017
Figure 7: Global Mobile Video Optimization Market Y-o-Y Growth (Value %), 2012 – 2017
Figure 8: Mobile Video Optimization Market Size (US$ Mn) Forecast, 2018 - 2016
Figure 9: Global Mobile Video Optimization Market Y-o-Y Growth (Value %), 2018 - 2016
Figure 10: Global Mobile Video Optimization Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2026
Figure 11: Global Mobile Video Optimization Market Opportunity Growth Analysis (US$ Mn) Forecast, 2016 – 2026
Figure 12: Global Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 13: Global Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 14: Global Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 15: Global Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 16: Global Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 17: Global Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 18: Global Mobile Video Optimization Market Share Analysis, by Region (2018)
Figure 19: Global Mobile Video Optimization Market Share Analysis, by Region (2026)
Figure 20: North America Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 21: North America Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 22: North America Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 23: North America Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 24: North America Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 25: North America Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 26: North America Mobile Video Optimization Market Share Analysis, by Country (2018)
Figure 27: North America Mobile Video Optimization Market Share Analysis, by Country (2026)
Figure 28: Europe Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 29: Europe Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 30: Europe Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 31: Europe Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 32: Europe Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 33: Europe Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 34: Europe Mobile Video Optimization Market Share Analysis, by Country (2018)
Figure 35: Europe Mobile Video Optimization Market Share Analysis, by Country (2026)
Figure 36: Asia Pacific Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 37: Asia Pacific Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 38: Asia Pacific Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 39: Asia Pacific Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 40: Asia Pacific Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 41: Asia Pacific Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 42: Asia Pacific Mobile Video Optimization Market Share Analysis, by Country (2018)
Figure 43: Asia Pacific Mobile Video Optimization Market Share Analysis, by Country (2026)
Figure 44: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 45: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 46: Middle East & Africa Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 47: Middle East & Africa Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 48: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 49: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 50: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Country (2018)
Figure 51: Middle East & Africa Mobile Video Optimization Market Share Analysis, by Country (2026)
Figure 52: South America Mobile Video Optimization Market Share Analysis, by Technology (2018)
Figure 53: South America Mobile Video Optimization Market Share Analysis, by Technology (2026)
Figure 54: South America Mobile Video Optimization Market Share Analysis, by End-user (2018)
Figure 55: South America Mobile Video Optimization Market Share Analysis, by End-user (2026)
Figure 56: South America Mobile Video Optimization Market Share Analysis, by Enterprise Size (2018)
Figure 57: South America Mobile Video Optimization Market Share Analysis, by Enterprise Size (2026)
Figure 58: South America Mobile Video Optimization Market Share Analysis, by Country (2018)
Figure 59: South America Mobile Video Optimization Market Share Analysis, by Country (2026)
Figure 60: Revenue Share Assessment (%)
Figure 61: Revenue (US$ Mn) & Y-o-Y Growth (%) of Akamai Technologies
Figure 62: Breakdown of Net Sales, by Geography, 2017 (%) of Akamai Technologies
Figure 63: Revenue (US$ Mn) & Y-o-Y Growth (%) of Cisco Systems, Inc.
Figure 63: Revenue (US$ Mn) & Y-o-Y Growth (%) of Cisco Systems, Inc.
Figure 65: Revenue (US$ Mn) & Y-o-Y Growth (%) of Citrix Systems, Inc.
Figure 66: Breakdown of Net Sales, by Geography, 2017 (%) of Citrix Systems, Inc.
Figure 67: Revenue (US$ Mn) & Y-o-Y Growth (%) of Ericsson AB
Figure 68: Breakdown of Net Sales, by Geography, 2017 (%) of Ericsson AB
Figure 69: Revenue (US$ Mn) & Y-o-Y Growth (%) of Nokia Corporation
Figure 70: Breakdown of Net Sales, by Geography, 2017 (%) of Nokia Corporation
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Mobile Video Optimization Market
*86 figures and 60 tables includes