Japan Direct-to-Consumer Laboratory Testing Market: Introduction
According to the report, the direct-to-consumer laboratory testing market in Japan was valued at US$ 190.84 Mn in 2020 and is projected to expand at a CAGR of 26.1% from 2021 to 2031. Direct-to-consumer testing is increasing the number of people who are able to get genetic testing of their genome. A genome is made up of thousands of genes that carry the hereditary information about traits, such as eye color or height. This information is based on the arrangement of distinct molecules that make up genes.
Majority of the direct-to-consumer tests are genetic tests, but not all of them. Some measure other things, such as levels of proteins in the body, levels of toxins in urine, or levels and types of bacterial flora. Genetic testing is the most common direct-to-consumer testing in Japan, followed by disease risk assessment testing, CBC, diabetes testing, and TSH testing.
Surge in Demand for Early Disease Detection & Diagnosis to Drive Market
Direct-to-consumer (DTC) laboratory testing offers at-home lab tests without lab visits or doctor referrals. People have become quite health-conscious and pay significant attention to the early detection of any disease. This drives the demand for direct-to-consumer laboratory testing, as these deliver diagnostic results within 24 to 48 hours.
The growth of the market in Japan can be attributed to rise in prevalence of genetic diseases and high awareness among people about DTC genetic tests. Moreover, increase in prevalence of cancer in Japan is likely to augment the demand for DTC genetic tests for early diagnosis.
Direct-to-consumer (DTC) testing plays a significant role in the field of personalized medicine. Therefore, surge in demand for early disease detection & diagnosis and personalized medicines are anticipated to drive the direct-to-consumer (DTC) laboratory testing market.
Rise in Prevalence of Various Lifestyle-associated and Infectious Diseases Propels Market
Increase in incidences of various lifestyle-associated and infectious diseases such as obesity, hypertension, diabetes, cancer, and STD has increased. This is likely to augment the demand for direct-to-consumer (DTC) laboratory testing for early diagnosis.
Japan focuses on addressing the three major infectious diseases of HIV/AIDS, tuberculosis, and malaria through the Global Fund to Fight AIDS, Tuberculosis and Malaria (the Global Fund).
Various DTC companies offer kits for testing and detecting both health or lifestyle-related diseases, which drives the market in Japan.
Increase in Adoption of Organic and Inorganic Strategies by Key Players to Propel Market
Major players, from large commercial retailers to diagnostic companies, are entering the direct-to-consumer (DTC) laboratory testing market by adopting organic and inorganic strategies. Companies such as Quest and LabCorp have embraced the DTC laboratory testing concept. The two companies have entered into collaborations with other retail and pharmacy outlets in order to accommodate consumers and have recorded success in these areas.
Saliva Segment Held Significant Market Share
In terms of sample type, the direct-to-consumer laboratory testing market in Japan has been classified into blood, urine, saliva, and others. The saliva segment is dominant in the market due to increase in the number of DTC testing companies offering saliva-based test kits. Saliva was the major segment in 2021, followed by blood and urine. Saliva as a sample type is convenient and inexpensive. The hormones present in saliva are exceptionally stable and can be stored at room temperature for up to a week without affecting the accuracy of the result.
Increase in the availability of saliva-based DNA kits and advantages offered by these kits, such as ease of use and convenient sample collection, are expected to drive the segment during the forecast period.
Japan Direct-to-Consumer Laboratory Testing Market: Competition Landscape
The direct-to-consumer laboratory testing market in Japan is consolidated in terms of number of players. Key players in the market include Quest Diagnostics Incorporated, WellnessFX, Ulta Lab Tests, LLC, Walk-In Lab, LLC, Genesis Healthcare Co., MyHeritage Ltd., Gene by Gene, Ltd., Full Genomes Corporation, Inc., and OME Care.
In March 2021, Genesis Healthcare Asia Pte. Ltd. announced a partnership with Insmart in Vietnam. The partnership covers distribution of direct-to-consumer genetic testing services in Vietnam. The first product to be introduced will be GeneLife Genesis 2.0., a test kit covering 360 traits related to genetic risk and predispositions for inherited and lifestyle conditions, with the objective of motivating people to make positive diet and lifestyle changes.
Japan Direct-to-Consumer Laboratory Testing Market: Segmentation
- Japan Direct-to-Consumer Laboratory Testing Market, by Sample type
- Japan Direct-to-Consumer Laboratory Testing Market, by Test type
- Genetic Testing
- Disease Risk Assessment Testing
- Diabetes Testing
- TSH Testing
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