Published: Apr, 2018

The household vacuum cleaners market is moderately fragmented with varying levels of competition in different regions, notes Transparency Market Research (TMR). iRobot Corporation and Electrolux AB are at the forefront of the global market while Dyson Ltd. has a considerable clout in the premium pricing range, that is, for vacuum cleaners priced above US$200.  Some of the other top players are TTI Floor Care, Bissell Inc., Miele, Panasonic Corporation, Haier Group, and Eureka Forbes.  

The global household vacuum cleaners market stood at US$11.0 bn in 2012. Rising at a CAGR of 4.90% during 2012–2018, the market is projected to reach a worth of US$14.6 billion by the year end.

The various types of vacuum cleaners are upright, canister, central, robotic, drum, wet/dry, and others that include handheld and stick vacuum cleaners. Of all the types, the segment of canister household vacuum cleaners led in 2012 and is projected to retain its dominance throughout the forecast period. Despite the high cost, the superior cleaning functionality offered to users compared to other vacuum cleaners is a key factor accounting for the extensive demand.

Regionally, Asia Pacific held the leading share in 2012 and is projected to continue dominating the market over the forecast period. The swift pace of urbanization in the various economies of the region is fueling the substantial uptake of household vacuum cleaners.

global-household-vacuum-cleaners-market-size-and-forecast-2011-2018

Rising Demand for Modern Home Appliances for Cleaning Accentuate Growth

The vast disposable incomes of consumers, especially in developing and developed countries, has led to a surging demand for modern home appliances such as vacuum cleaners. The rise in the quality of lifestyle in emerging economies has provided a considerable thrust to the demand for vacuum cleaners to replace manual cleaning. The widespread focus of consumers in adopting advanced appliances for a convenient and effective cleaning of dirt is a notable factor fortifying the demand. Furthermore, the growing number of household consumers who are at the risk of asthma is a notable trend also catalyzing the uptake of vacuum cleaners.

The presence of high efficiency particulate air (HEPA) filtration technology in vacuum cleaners is gaining traction among consumers. The use of advanced products help in better cleaning of dirt and potentially prevents the users from respiratory allergies.

Advent of Energy-efficient Products offering Advanced Functionalities bolster Demand

The rising demand for energy-efficient home appliances is creating promising prospects in the market. The growing demand for good-value options in household vacuum cleaners is accentuating the growth of the market. Quiet vacuum cleaners is also gaining popularity among consumers. Consumers of developed nations, such as in Europe and North America, are inclined toward technologically advanced vacuum cleaners such as cordless.

The development of vacuum cleaners with better ergonomics is a notable factor accentuating the demand. In recent years, manufacturers have brought innovations in products. The advent of robotic vacuum cleaners for household is a case in point. Equipped with acoustic sensors, automated mapping, self-charging cleaners, these high-end vacuum cleaners are expected to gain popularity among savvy consumers. Equipping vacuum cleaners with prolonged battery power and cordless products tend to increases the convenience of users, thus bolstering their popularity. The rate of replacement of consumers in developed economies is also accentuating the market.

The study presented here is based on a report by Transparency Market Research (TMR) titled “Household Vacuum Cleaners Market (Product Type – Upright, Canister, Central, Robotic, Drum, Wet/dry, Handheld, and Stick Vacuum Cleaners; Selling Price - Price less than US$ 200 and More Than US$ 200) - Global Industry Analysis, Size, Share and Forecasts 2012–2018.”

Key Takeaways:

  • The substantial disposable income of consumers in developing and developed economies is boosting the demand for vacuum cleaners for maintaining cleaning and proper hygiene at households
  • Asia Pacific is expected to account for substantially rising uptake of vacuum cleaners

The household vacuum cleaners market is segmented based on:      

Product Type

  • Upright vacuum cleaners
  • Canister vacuum cleaners
  • Central vacuum cleaners
  • Robotic vacuum cleaners
  • Drum vacuum cleaners
  • Wet/dry vacuum cleaners
  • Other vacuum cleaners (Handheld, stick etc.)

Retail Selling Price

  • Price less than US$ 200
  • Price more than US$ 200

Geography

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

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