Increased disposable income has encouraged people to invest significantly in advanced home appliances to improve their lifestyle. Spreading awareness about the benefits of using vacuum cleaners is influencing households to purchase these appliances for fulfilling cleaning needs. There are different types of vacuum cleaners available depending on the cleaning needs and types of surface to be cleaned. Upright vacuum cleaners, canister vacuum cleaners, central vacuum cleaners, drum vacuum cleaners, wet/dry vacuum cleaners, robotic vacuum cleaners and handheld vacuum cleaners are the most popular types available in the market.
The global market for household vacuum cleaners was valued at USD 11.0 billion in 2012 and is expected to grow at a CAGR of 4.9% during the forecast period from 2012 to 2018.
The demand for advanced technology vacuum cleaners, using high efficiency particulate air (HEPA) filtration technology, is increasing globally. Vacuum cleaners with standard filters spread dirt and dust in air and are also not able to trap fine particles such as pet dander or pollen. As against this, vacuum cleaners equipped with HEPA filters offer compact cleaning solutions which prevent allergens from invading lungs and are thus gaining more importance. According to the World Health Organization (WHO), about 300 million people suffer from asthma globally and this count is expected to reach 400 million by 2015. Rising electricity prices is the major inhibiting factor for growth of the household vacuum cleaners market as these appliances consume a lot of electricity.
Canister vacuum cleaners are more expensive as compared to other types of popular vacuum cleaners such as upright vacuum cleaners and robotic vacuum cleaners. However, they provide a better cleaning experience. Robotic vacuum cleaners are gaining popularity among households in developed regions, namely North America and Europe.
Asia-Pacific dominates the global household vacuum cleaners market and held a share of xx% in 2012. It is expected to maintain its leading position through the forecast period from 2012 to 2018. In North America and Europe, the replacement demand is high as households are replacing their traditional vacuum cleaners with eco-friendly and energy efficient products. Household vacuum cleaners in Latin America and Middle East are also expected to gain popularity due to increased awareness about their benefits.
The household vacuum cleaners market is moderately fragmented and competition varies on a regional basis. Electrolux is the conventional leader in the global household vacuum cleaners market. Dyson is the leading player in the expensive vacuum cleaners segment, with retail selling price more than USD 200. iRobot dominates the global robotic vacuum cleaner market and accounted for more than two third market share in 2011. Some other key players in this industry include Miele, Bissell and TTI Floor Care.
Worldwide household vacuum cleaners market is primarily driven by growing concerns towards hygiene and rise in living standards. There are different types of vacuum cleaners used depending on the surface to be cleaned. Developments in the vacuum cleaning technology and improvement in the efficiency of the vacuum cleaners is expected to increase the demand for household vacuum cleaners in coming years.
The report titled “Household Vacuum Cleaners Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,” provides in depth analysis, market size estimates, market shares and forecast covering the period 2012 – 2018 for the household vacuum cleaners market across the globe.
The market is analyzed based on types of vacuum cleaners and regional markets. Product analysis concludes that canister vacuum cleaner is the largest segment and robotic vacuum cleaner is the fastest growing segment. The value for different household vacuum cleaners is also estimated on the basis of retail selling price. Value chain analysis identifies the role of each participant throughout the manufacturing process. Porter’s five forces analysis gives an idea about the degree of competition across the value chain. The study also highlights key opportunity areas with market drivers and restraints. Trends prevalent in the household vacuum cleaners market have been identified and explained.
Detailed profiles of key players in household vacuum cleaners market are a part of the study with a focus on recent developments and key strategies adopted by them. These profiles will help suppliers, subcontractors, manufacturers, designers and distributors of household vacuum cleaners in tactical decision making and in formulating strategies.
The global household vacuum cleaners market is segmented by product type into upright vacuum cleaners, canister vacuum cleaners, central vacuum cleaners, robotic vacuum cleaners, drum vacuum cleaners, wet/dry vacuum cleaners and others (handheld, stick etc). According to retail selling price, these products are further segmented into retail selling price less than USD 200 and more than USD 200. The market is also segmented by major regions namely Asia-Pacific, North America, Europe and Rest of the World.
By product type
- Upright vacuum cleaners
- Canister vacuum cleaners
- Central vacuum cleaners
- Robotic vacuum cleaners
- Drum vacuum cleaners
- Wet/dry vacuum cleaners
- Other vacuum cleaners (Handheld, stick etc)
By retail selling price
- Price less than USD 200
- Price more than USD 200
- North America
- Rest of the World