Baby Diaper Market

Baby Diaper Market (Type: Cloth Diapers, Disposable Diapers, Training Nappies, and Swim Pants; and Style: Tape Style and Pant Style) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Baby Diaper Market Outlook 2031

  • The global market was valued at US$ 36.5 Bn in 2021
  • It is estimated to grow at a CAGR of 5.1% from 2022 to 2031 and reach US$ 59.4 Bn by the end of 2031

Analysts’ Viewpoint on Market Scenario

Increase in awareness about hygiene and advancements in diapers are driving the global baby diaper market. Rise in disposable income of the people in developing countries has led to rapid growth in adoption of baby products, including diapers. Nonprofit organizations, institutions, and governments are offering funds to low-income groups worldwide to boost the adoption of baby diapers, which is leading to future business opportunities in the global market. Key players in the market are investing in R&D to offer high-quality, durable, non-toxic, and allergen-free products made from plant-based ingredients instead of polypropylene materials. They are also spreading awareness about baby diapers through various online and offline mediums in order to enhance their revenue streams.

Baby Diaper Market

Market Introduction

Baby diaper, also known as a nappy, is an underwear that allows a baby to urinate. It absorbs excreta to prevent the soiling of outer clothing or the external environment. Baby diapers for newborns can be placed between the legs and fastened around the waist, and are comfortable to wear due to the softness, lightness, and breathability of the materials used. They are available in two styles: diaper pants and tape-style diapers. Baby diaper pants are suitable for babies over six months of age, while tape-style diapers are preferred for babies below six months of age. Several types of baby diapers are available in the market including disposable diapers, cloth diapers, training diapers, swim pants, and biodegradable & sustainable diapers. The current trends in the baby diaper Industry suggest that customers are increasingly demanding chemical-free reusable baby diapers.

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Rise in Awareness About Newborn and Toddler Hygiene Augmenting Market Development

Diapers play a vital role in maintaining hygiene in newborns and toddlers. Newborns excrete frequently, which makes changing underwear a tedious task. Untimely change in normal underwear causes irritation and skin rashes, which can lead to blue diaper syndrome. Thus, parents prefer premium baby diapers that offer better safety and comfort. Demand for baby diaper pants is high due to their ease of use, effectiveness, and convenience. Disposable diapers with multiple layers are also gaining traction, as they are lightweight and available in different sizes and shapes. Various organizations and companies are raising awareness about baby diapers in emerging regions. Furthermore, expansion in the personal hygiene market in these regions is contributing to the growth of the baby diaper market. Loose baby diapers are popular in emerging economies, as they are disposable and cost-effective.

Advancements in Baby Diapers Fueling the Global Market for Baby Diapers

Key vendors in the market are investing significantly in advancements in baby diapers. A newborn’s skin is significantly thinner and more permeable than that of an adult, and can more readily absorb chemicals. Disposable diapers appear harmless enough on the surface, but can contain additives, chemicals, and toxins that can be harmful to babies. According to the Health and Environment Alliance, 14.5 million children are currently exposed to chemicals via the use of single-use diapers. Thus, key players are increasingly offering chemical-free baby diapers manufactured from plant-based materials such as bamboo, cotton, and hemp.

Lucrative Opportunities for Baby Diaper Market Players in Untapped Regions

Several countries around the world still use cloth instead of diapers due to the lack of awareness and low income levels. On an average, parents spend around 14% of their income on diapers. Nearly one in three low-income families report inability to purchase diapers for their babies. In September 2022, the U.S. Department of Health and Human Services (HHS) announced a new pilot program to distribute diapers to low-income families.

Manufacturers are focusing on developing regions and are coming up with low-cost baby diapers for low-income group users to fulfill their hygiene requirements. They are also collaborating with nonprofit organizations and institutes to provide baby diapers on a large scale.

Convenience Factor Propelling Disposable Diapers Segment

In terms of type, the global baby diaper market has been segmented into cloth diapers, disposable diapers, training nappies, and swim pants. The disposable diapers segment held major share of the global market in 2021. Disposable baby diapers are more convenient to use compared to cloth diapers. They also offer excellent absorbent properties and can be thrown away after every use. Cloth diapers increase the risk of exposure to chemicals and skin sensitivities. Disposable diapers, on the other hand, contain natural ingredients such as aloe vera, organic cotton, and vitamin E.

Regional Outlook

In terms of value, North America held significant share of the global baby diaper market in 2021. High standard of living coupled with rise in awareness about child health and hygiene is driving the market in the region. Constant technological advancements in the regional industry are also estimated to propel the market size in North America during the forecast period. Disposable diapers have gained widespread acceptance among U.S. customers, as they offer enhanced comfort over cloth diapers. Additionally, rise in availability of natural, organic, and eco-friendly products is fueling the baby diaper market in the U.S.

The market in Asia Pacific is expected to grow at the fastest rate during the forecast period due to the increase in disposable income and rise in the population in the region.

Analysis of Key Players

Detailed profiles of players in the baby diaper market are provided in the report to evaluate their financials, key product offerings, recent developments, and strategies. Most of the firms are investing significantly in comprehensive R&D activities, primarily to offer innovative products. Expansion of product portfolios and mergers & acquisitions are key strategies adopted by manufacturers in the market. Bambo Nature USA, Johnson & Johnson, Essity AB, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble, Seventh Generation Inc., The Hain Celestial Group, Inc. The Honest Company, Inc., and Unicharm Corporation are key players operating in the global market.

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Key Developments

  • In February 2022, Kimberly-Clark Nigeria inaugurated a new manufacturing facility in Ikorodu, Lagos. The new state-of-the-art manufacturing facility is expected to enhance the company’s manufacturing capacity to meet the increase in demand for quality and safe baby care and essential feminine products.
  • In November 2020, Unicharm announced plans to turn used diaper material into new diapers. Pulp from used diapers would be extracted and repurposed in new diapers. The company also plans to introduce more than 10 diaper recycling facilities by 2030 to reduce diaper waste.

Each of these players has been profiled in the global baby diaper market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Global Baby Diaper Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$ 36.5 Bn

Market Forecast Value in 2031

US$ 59.4 Bn

Growth Rate (CAGR)

5.1%

Forecast Period

2022-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

Global qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2021
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • By Type
    • Diapers
      • Flat Cloth Diapers
      • Fitted Cloth Diapers
      • Pre-fold Cloth Diapers
      • Others
    • Disposable Diapers
      • Regular
      • Ultra
      • Biodegradable
    • Training Nappies
    • Swim Pants
  • By Style
    • Tape Style
    • Pant Style
  • By Absorption Level
    • Low
    • High
  • By Distribution Channel
    • Online
    • Offline
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Medical Stores
      • Others

Companies Profile

  • Bambo Nature USA
  • Essity AB
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex BV
  • Johnson & Johnson
  • Procter & Gamble
  • Seventh Generation Inc.
  • The Hain Celestial Group, Inc.
  • The Honest Company, Inc.
  • Unicharm Corporation

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

How big was the baby diaper industry in 2021?

The industry stood at US$ 36.5 Bn in 2021.

How is the market expected to grow by 2031?

The market is expected to reach US$ 59.4 Bn by 2031.

What are the key factors driving the baby diaper business?

Rise in awareness about baby diapers and advancements in baby diapers.

Which product type segment contributed to the largest share of the baby diaper industry?

The disposable diapers segment held the highest share of the baby diaper market in 2021

How big was North America in the baby diaper market in 2021?

North America held 32% share of the global market in 2021.

Who are the key players in the market?

Bambo Nature USA, Johnson & Johnson, Essity AB, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble, Seventh Generation Inc., The Hain Celestial Group, Inc. The Honest Company, Inc., and Unicharm Corporation.

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overview of Overall Diaper Market

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Industry SWOT Analysis

        5.8. COVID-19 Impact Analysis

        5.9. Raw Material Analysis

        5.10. Technology Overview

        5.11. Global Baby Diaper Market Analysis and Forecast, 2017 - 2031

            5.11.1. Market Value Projections (US$ Mn)

            5.11.2. Market Volume Projections (Thousand Units)

    6. Global Baby Diaper Market Analysis and Forecast, By Type

        6.1. Global Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            6.1.1. Cloth Diapers

                6.1.1.1. Flat Cloth Diapers

                6.1.1.2. Fitted Cloth Diapers

                6.1.1.3. Pre-fold Cloth Diapers

                6.1.1.4. Others

            6.1.2. Disposable Diapers

                6.1.2.1. Regular

                6.1.2.2. Ultra

                6.1.2.3. Biodegradable

            6.1.3. Training Nappies

            6.1.4. Swim Pants

        6.2. Incremental Opportunity, By Type

    7. Global Baby Diaper Market Analysis and Forecast, By Style

        7.1. Global Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            7.1.1. Tape Style

            7.1.2. Pant Style

    8. Global Baby Diaper Market Analysis and Forecast, By Absorption Level

        8.1. Global Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            8.1.1. Low

            8.1.2. High

        8.2. Incremental Opportunity, By Absorption Level

    9. Global Baby Diaper Market Analysis and Forecast, By Distribution Channel

        9.1. Global Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            9.1.1. Online

            9.1.2. Offline

                9.1.2.1. Hypermarkets/Supermarkets

                9.1.2.2. Convenience Stores

                9.1.2.3. Medical Stores

                9.1.2.4. Others

        9.2. Incremental Opportunity, By Distribution Channel

    10. Global Baby Diaper Market Analysis and Forecast, Region

        10.1. Global Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Region, 2017 - 2031

            10.1.1. North America

            10.1.2. Europe

            10.1.3. Asia Pacific

            10.1.4. Middle East & Africa

            10.1.5. South America

        10.2. Incremental Opportunity, By Region

    11. North America Baby Diaper Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Brand Analysis

        11.3. COVID-19 Impact Analysis

        11.4. Consumer Buying Behavior Analysis

        11.5. Key Trends Analysis

            11.5.1. Demand Side Analysis

            11.5.2. Supply Side Analysis

        11.6. Price Trend Analysis

            11.6.1. Weighted Average Selling Price (US$)

        11.7. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            11.7.1. Cloth Diapers

                11.7.1.1. Flat Cloth Diapers

                11.7.1.2. Fitted Cloth Diapers

                11.7.1.3. Pre-fold Cloth Diapers

                11.7.1.4. Others

            11.7.2. Disposable Diapers

                11.7.2.1. Regular

                11.7.2.2. Ultra

                11.7.2.3. Biodegradable

            11.7.3. Training Nappies

            11.7.4. Swim Pants

        11.8. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            11.8.1. Tape Style

            11.8.2. Pant Style

        11.9. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            11.9.1. Low

            11.9.2. High

        11.10. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            11.10.1. Online

            11.10.2. Offline

                11.10.2.1. Hypermarkets/Supermarkets

                11.10.2.2. Convenience Stores

                11.10.2.3. Medical Stores

                11.10.2.4. Others

        11.11. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Country, 2017 - 2031

            11.11.1. The U.S.

            11.11.2. Canada

            11.11.3. Rest of North America

        11.12. Incremental Opportunity Analysis

    12. Europe Baby Diaper Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Brand Analysis

        12.3. COVID-19 Impact Analysis

        12.4. Consumer Buying Behavior Analysis

        12.5. Key Trends Analysis

            12.5.1. Demand Side Analysis

            12.5.2. Supply Side Analysis

        12.6. Price Trend Analysis

            12.6.1. Weighted Average Selling Price (US$)

        12.7. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            12.7.1. Cloth Diapers

                12.7.1.1. Flat Cloth Diapers

                12.7.1.2. Fitted Cloth Diapers

                12.7.1.3. Pre-fold Cloth Diapers

                12.7.1.4. Others

            12.7.2. Disposable Diapers

                12.7.2.1. Regular

                12.7.2.2. Ultra

                12.7.2.3. Biodegradable

            12.7.3. Training Nappies

            12.7.4. Swim Pants

        12.8. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            12.8.1. Tape Style

            12.8.2. Pant Style

        12.9. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            12.9.1. Low

            12.9.2. High

        12.10. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            12.10.1. Online

            12.10.2. Offline

                12.10.2.1. Hypermarkets/Supermarkets

                12.10.2.2. Convenience Stores

                12.10.2.3. Medical Stores

                12.10.2.4. Others

        12.11. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Country, 2017 - 2031

            12.11.1. The U.K.

            12.11.2. Germany

            12.11.3. France

            12.11.4. Rest of Europe

        12.12. Incremental Opportunity Analysis

    13. Asia Pacific Baby Diaper Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Brand Analysis

        13.3. COVID-19 Impact Analysis

        13.4. Consumer Buying Behavior Analysis

        13.5. Key Trends Analysis

            13.5.1. Demand Side Analysis

            13.5.2. Supply Side Analysis

        13.6. Price Trend Analysis

            13.6.1. Weighted Average Selling Price (US$)

        13.7. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            13.7.1. Cloth Diapers

                13.7.1.1. Flat Cloth Diapers

                13.7.1.2. Fitted Cloth Diapers

                13.7.1.3. Pre-fold Cloth Diapers

                13.7.1.4. Others

            13.7.2. Disposable Diapers

                13.7.2.1. Regular

                13.7.2.2. Ultra

                13.7.2.3. Biodegradable

            13.7.3. Training Nappies

            13.7.4. Swim Pants

        13.8. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            13.8.1. Tape Style

            13.8.2. Pant Style

        13.9. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            13.9.1. Low

            13.9.2. High

        13.10. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            13.10.1. Online

            13.10.2. Offline

                13.10.2.1. Hypermarkets/Supermarkets

                13.10.2.2. Convenience Stores

                13.10.2.3. Medical Stores

                13.10.2.4. Others

        13.11. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Country, 2017 - 2031

            13.11.1. China

            13.11.2. India

            13.11.3. Japan

            13.11.4. Rest of Asia Pacific

        13.12. Incremental Opportunity Analysis

    14. Middle East & Africa Baby Diaper Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Brand Analysis

        14.3. COVID-19 Impact Analysis

        14.4. Consumer Buying Behavior Analysis

        14.5. Key Trends Analysis

            14.5.1. Demand Side Analysis

            14.5.2. Supply Side Analysis

        14.6. Price Trend Analysis

            14.6.1. Weighted Average Selling Price (US$)

        14.7. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            14.7.1. Cloth Diapers

                14.7.1.1. Flat Cloth Diapers

                14.7.1.2. Fitted Cloth Diapers

                14.7.1.3. Pre-fold Cloth Diapers

                14.7.1.4. Others

            14.7.2. Disposable Diapers

                14.7.2.1. Regular

                14.7.2.2. Ultra

                14.7.2.3. Biodegradable

            14.7.3. Training Nappies

            14.7.4. Swim Pants

        14.8. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            14.8.1. Tape Style

            14.8.2. Pant Style

        14.9. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            14.9.1. Low

            14.9.2. High

        14.10. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            14.10.1. Online

            14.10.2. Offline

                14.10.2.1. Hypermarkets/Supermarkets

                14.10.2.2. Convenience Stores

                14.10.2.3. Medical Stores

                14.10.2.4. Others

        14.11. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Country, 2017 - 2031

            14.11.1. GCC

            14.11.2. South Africa

            14.11.3. Rest of Middle East & Africa

        14.12. Incremental Opportunity Analysis

    15. South America Baby Diaper Market Analysis and Forecast

        15.1. Regional Snapshot

        15.2. Brand Analysis

        15.3. COVID-19 Impact Analysis

        15.4. Consumer Buying Behavior Analysis

        15.5. Key Trends Analysis

            15.5.1. Demand Side Analysis

            15.5.2. Supply Side Analysis

        15.6. Price Trend Analysis

            15.6.1. Weighted Average Selling Price (US$)

        15.7. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Type, 2017 - 2031

            15.7.1. Cloth Diapers

                15.7.1.1. Flat Cloth Diapers

                15.7.1.2. Fitted Cloth Diapers

                15.7.1.3. Pre-fold Cloth Diapers

                15.7.1.4. Others

            15.7.2. Disposable Diapers

                15.7.2.1. Regular

                15.7.2.2. Ultra

                15.7.2.3. Biodegradable

            15.7.3. Training Nappies

            15.7.4. Swim Pants

        15.8. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Style, 2017 - 2031

            15.8.1. Tape Style

            15.8.2. Pant Style

        15.9. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Absorption Level, 2017 - 2031

            15.9.1. Low

            15.9.2. High

        15.10. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

            15.10.1. Online

            15.10.2. Offline

                15.10.2.1. Hypermarkets/Supermarkets

                15.10.2.2. Convenience Stores

                15.10.2.3. Medical Stores

                15.10.2.4. Others

        15.11. Baby Diaper Market Size (US$ Mn and Thousand Units) Forecast, By Country, 2017 - 2031

            15.11.1. Brazil

            15.11.2. Rest of South America

        15.12. Incremental Opportunity Analysis

    16. Competition Landscape

        16.1. Market Player – Competition Dashboard

        16.2. Market Share Analysis (%)

        16.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)

            16.3.1. Bambo Nature USA

                16.3.1.1. Company Overview

                16.3.1.2. Sales Area/Geographical Presence

                16.3.1.3. Financial/Revenue

                16.3.1.4. Strategy & Business Overview

                16.3.1.5. Sales Channel Analysis

                16.3.1.6. Size Portfolio

            16.3.2. Essity AB

                16.3.2.1. Company Overview

                16.3.2.2. Sales Area/Geographical Presence

                16.3.2.3. Financial/Revenue

                16.3.2.4. Strategy & Business Overview

                16.3.2.5. Sales Channel Analysis

                16.3.2.6. Size Portfolio

            16.3.3. Kao Corporation

                16.3.3.1. Company Overview

                16.3.3.2. Sales Area/Geographical Presence

                16.3.3.3. Financial/Revenue

                16.3.3.4. Strategy & Business Overview

                16.3.3.5. Sales Channel Analysis

                16.3.3.6. Size Portfolio

            16.3.4. Kimberly-Clark Corporation

                16.3.4.1. Company Overview

                16.3.4.2. Sales Area/Geographical Presence

                16.3.4.3. Financial/Revenue

                16.3.4.4. Strategy & Business Overview

                16.3.4.5. Sales Channel Analysis

                16.3.4.6. Size Portfolio

            16.3.5. Ontex BV

                16.3.5.1. Company Overview

                16.3.5.2. Sales Area/Geographical Presence

                16.3.5.3. Financial/Revenue

                16.3.5.4. Strategy & Business Overview

                16.3.5.5. Sales Channel Analysis

                16.3.5.6. Size Portfolio

            16.3.6. Johnson & Johnson

                16.3.6.1. Company Overview

                16.3.6.2. Sales Area/Geographical Presence

                16.3.6.3. Financial/Revenue

                16.3.6.4. Strategy & Business Overview

                16.3.6.5. Sales Channel Analysis

                16.3.6.6. Size Portfolio

            16.3.7. Procter & Gamble

                16.3.7.1. Company Overview

                16.3.7.2. Sales Area/Geographical Presence

                16.3.7.3. Financial/Revenue

                16.3.7.4. Strategy & Business Overview

                16.3.7.5. Sales Channel Analysis

                16.3.7.6. Size Portfolio

            16.3.8. Seventh Generation Inc.

                16.3.8.1. Company Overview

                16.3.8.2. Sales Area/Geographical Presence

                16.3.8.3. Financial/Revenue

                16.3.8.4. Strategy & Business Overview

                16.3.8.5. Sales Channel Analysis

                16.3.8.6. Size Portfolio

            16.3.9. The Hain Celestial Group, Inc.

                16.3.9.1. Company Overview

                16.3.9.2. Sales Area/Geographical Presence

                16.3.9.3. Financial/Revenue

                16.3.9.4. Strategy & Business Overview

                16.3.9.5. Sales Channel Analysis

                16.3.9.6. Size Portfolio

            16.3.10. The Honest Company, Inc.

                16.3.10.1. Company Overview

                16.3.10.2. Sales Area/Geographical Presence

                16.3.10.3. Financial/Revenue

                16.3.10.4. Strategy & Business Overview

                16.3.10.5. Sales Channel Analysis

                16.3.10.6. Size Portfolio

            16.3.11. Unicharm Corporation

                16.3.11.1. Company Overview

                16.3.11.2. Sales Area/Geographical Presence

                16.3.11.3. Financial/Revenue

                16.3.11.4. Strategy & Business Overview

                16.3.11.5. Sales Channel Analysis

                16.3.11.6. Size Portfolio

    17. Key Takeaway

        17.1. Identification of Potential Market Spaces

            17.1.1. Type

            17.1.2. Style

            17.1.3. Absorption Level

            17.1.4. Distribution Channel

            17.1.5. Geography

        17.2. Understanding the Buying Process of the Customers

        17.3. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Table 2: Global Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 3: Global Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 4: Global Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 5: Global Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 6: Global Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 7: Global Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 8: Global Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 9: Global Baby Diaper Market Value, by Region, US$ Mn, 2017-2031

    Table 10: Global Baby Diaper Market Volume, by Region, Thousand Units,2017-2031

    Table 11: North America Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Table 12: North America Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 13: North America Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 14: North America Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 15: North America Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 16: North America Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 17: North America Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 18: North America Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 19: North America Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Table 20: North America Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Table 21: Europe Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Table 22: Europe Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 23: Europe Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 24: Europe Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 25: Europe Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 26: Europe Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 27: Europe Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 28: Europe Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 29: Europe Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Table 30: Europe Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Table 31: Asia Pacific Baby Diaper Market Volume, by Type, US$ Mn, 2017-2031

    Table 32: Asia Pacific Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 33: Asia Pacific Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 34: Asia Pacific Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 35: Asia Pacific Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 36: Asia Pacific Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 37: Asia Pacific Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 38: Asia Pacific Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 39: Asia Pacific Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Table 40: Asia Pacific Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Table 41: MEA Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Table 42: MEA Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 43: MEA Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 44: MEA Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 45: MEA Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 46: MEA Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 47: MEA Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 48: MEA Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 49: MEA Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Table 50: MEA Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Table 51: South America Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Table 52: South America Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Table 53: South America Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Table 54: South America Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Table 55: South America Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Table 56: South America Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Table 57: South America Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 58: South America Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Table 59: South America Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Table 60: South America Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    List of Figures

    Figure 1: Global Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 2: Global Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 3: Global Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 4: Global Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 5: Global Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 6: Global Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 7: Global Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 8: Global Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 9: Global Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 10: Global Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 11: Global Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 12: Global Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 13: Global Baby Diaper Market Value, by Region, US$ Mn, 2017-2031

    Figure 14: Global Baby Diaper Market Volume, by Region, Thousand Units,2017-2031

    Figure 15: Global Baby Diaper Market Incremental Opportunity, by Region,2021-2031

    Figure 16: North America Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 17: North America Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 18: North America Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 19: North America Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 20: North America Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 21: North America Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 22: North America Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 23: North America Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 24: North America Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 25: North America Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 26: North America Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 27: North America Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 28: North America Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Figure 29: North America Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Figure 30: North America Baby Diaper Market Incremental Opportunity, by Country/Sub-Region, 2021-2031

    Figure 31: Europe Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 32: Europe Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 33: Europe Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 34: Europe Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 35: Europe Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 36: Europe Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 37: Europe Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 38: Europe Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 39: Europe Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 40: Europe Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 41: Europe Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 42: Europe Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 43: Europe Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Figure 44: Europe Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Figure 45: Europe Baby Diaper Market Incremental Opportunity, by Country/Sub-Region, 2021-2031

    Figure 46: Asia Pacific Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 47: Asia Pacific Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 48: Asia Pacific Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 49: Asia Pacific Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 50: Asia Pacific Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 51: Asia Pacific Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 52: Asia Pacific Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 53: Asia Pacific Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 54: Asia Pacific Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 55: Asia Pacific Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 56: Asia Pacific Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 57: Asia Pacific Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 58: Asia Pacific Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Figure 59: Asia Pacific Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Figure 60: Asia Pacific Baby Diaper Market Incremental Opportunity, by Country/Sub-Region, 2021-2031

    Figure 61: MEA Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 62: MEA Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 63: MEA Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 64: MEA Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 65: MEA Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 66: MEA Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 67: MEA Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 68: MEA Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 69: MEA Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 70: MEA Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 71: MEA Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 72: MEA Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 73: MEA Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Figure 74: MEA Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Figure 75: MEA Baby Diaper Market Incremental Opportunity, by Country/Sub-Region, 2021-2031

    Figure 76: South America Baby Diaper Market Value, by Type, US$ Mn, 2017-2031

    Figure 77: South America Baby Diaper Market Volume, by Type, Thousand Units,2017-2031

    Figure 78: South America Baby Diaper Market Incremental Opportunity, by Type,2021-2031

    Figure 79: South America Baby Diaper Market Value, by Style, US$ Mn, 2017-2031

    Figure 80: South America Baby Diaper Market Volume, by Style, Thousand Units,2017-2031

    Figure 81: South America Baby Diaper Market Incremental Opportunity, by Style,2021-2031

    Figure 82: South America Baby Diaper Market Value, by Absorption Level, US$ Mn, 2017-2031

    Figure 83: South America Baby Diaper Market Volume, by Absorption Level, Thousand Units,2017-2031

    Figure 84: South America Baby Diaper Market Incremental Opportunity, by Absorption Level,2021-2031

    Figure 85: South America Baby Diaper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 86: South America Baby Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

    Figure 87: South America Baby Diaper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 88: South America Baby Diaper Market Value, by Country/Sub-Region, US$ Mn, 2017-2031

    Figure 89: South America Baby Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

    Figure 90: South America Baby Diaper Market Incremental Opportunity, by Country/Sub-Region, 2021-2031

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