Strong Competition in Europe Beer Market to Push up its Valuation to US$100.80 bn by 2021
The most striking feature of the Europe beer market is its diversity. An array of players of different sizes and having a range of product offerings operate in it. This also makes the market for beer in Europe cutthroat. To surge ahead of their rivals in such an environment, vendors are banking upon competitive pricing strategies and focusing hard on quality. They are also leveraging astute distribution strategies and building brand recall to promote product sales.
SAB Miller PLC, Carlsberg Group, Diageo, Anheuser-Busch InBev, and Heineken N.V. are to name a few of the prominent participants in the Europe market for beer. A report on the market published by Transparency Market Research finds that its valuation would rise to US$87.6 in 2016 from US$100.80 bn by 2021.
Among the products being sold in the market, lager beer is seen grossing maximum revenue because of solid demand from Slovakia, Poland, and Czech Republic. By end of 2021, this segment is predicted to attain a valuation of US$20.05 bn. From a geographical standpoint, Eastern Europe is considered an attractive beer market which spells massive opportunities for manufacturers by dint of being relatively under-tapped. Apart from that presence of well-known local brands and modern distribution channels is also positively impacting the market in the region.
Non-alcohol and Low-alcohol Beer Central to Europe Market’s Growth
Mainly stoking the market for beer in Europe is the popularity of non-alcohol and low-alcohol beer in the region. This is on account of the rising awareness about the toxicity of alcohol which can have an adverse impact on one’s health. However, in moderate proportions it can be beneficial for health. Adds the lead analyst of the report, “Spain is a prominent market for low-alcohol and non-alcoholic beer in Europe. Effort by producers to formulate better products by fortifying them with nutrients is filliping the entire the Europe market.”
One USP of beer pushing up its sales is its health benefits. It is known to keep the kidneys fit, cure insomnia, and lessen cholesterol level. The soluble fiber present in lager beer also aids in digestion and reduces chances of intestinal transit. Further, beer helps in improving density of bone due to its significant silicon content.
Substitutes Impact Sales Adversely
Posing a hurdle to beer market growth in Europe, on the other hand, is the strong competition from substitutes. Whiskey, vodka, wine, and rum are becoming increasingly popular in bars. Apart from substitutes, dairy beverages such as coffee and tea and carbonated beverages such as cola are also nipping at the heels of Europe beer market. To tide over the challenge,
This review is based on the findings of a TMR report, titled, “Beer Market (Type – Ale Beer, Lager Beer, and Stout Beer) - Industry Analysis, Size, Share, Growth, Trends and Forecast 2015–2021.”
The report segments the Europe Beer Market into the following:
Europe Beer Market, by Product
- Ale beer
- Lager beer
- Stout beer
Europe Beer Market, by Country
- Rest of Europe
Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.
Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through adhoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.
TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.
Transparency Market Research
90 State Street,
Albany NY - 12207
7 of 10 large enterprizes view our ToC to take the right decision.View Report ToC