Latin America and Middle East Beer Market: Snapshot
A high percentage of obese population and increasing incidence of coronary diseases in Latin America and Middle East is benefitting the sales of beer for health reasons. As per statistics of the World Health Organization (WHO), almost 64.9% of the population was obese in Latin America in 2013. The proportion of obese population stood at 55.6% of the total population in the Middle East in 2010, as per WHO. The consumption of beer helps prevent coronary diseases. This is because the low cholesterol and low fat content of beer help prevent high cholesterol diseases.
Factors such as rapid urbanization and rising disposable income of individuals in Latin America and the Middle East are also driving the beer market in these regions. Changing lifestyle, especially among the youth, and adoption of Western food habits is accentuating the demand for beer in the Latin America and Middle East. In addition, the development of organic beer is anticipated to augment the consumption of beer in these regions.
The Latin America beer market will expand at a CAGR of 4.4% between 2015 and 2021 increasing from US$57 bn in 2014 to US$77.1 bn by 2021 in terms of revenue. In terms of volume, the Latin America will increase from 20,191.6 million liters to 24,847.9 million liters by 2021 at a CAGR of 3.1% between 2015 and 2021.
On the other hand, the Middle East beer market will display a CAGR of 4.3% between 2015 and 2021 to increase from US$3.5 bn in 2014 to US$4.8 bn by 2021. By volume, the Middle East beer market is expected to exhibit a CAGR of 2.1% between 2015 and 2021 and increase from 1,044.3 million liters in 2014 to 1,209.4 million liters by 2021.
Increasing Awareness of Health Benefits of Beer Gives Impetus to Latin America and Middle East Beer Market
The presence of religious prohibitions of the Islamic sect that are governed by state laws has banned the consumption of alcohol in certain parts of Middle East such as Saudi Arabia among others. This has resulted the Middle East beer market to be predominantly consuming non-alcoholic beer. However, in some parts of Middle East such as the UAE and Egypt among others, alcoholic beer is consumed. In 2014, the UAE and Egypt collectively held 40.62% of the Middle East beer market.
On the other hand, in Latin America, there are no such strict restrictions, so the consumer base for alcoholic beer is higher than that of non-alcoholic beer. The rising awareness regarding the health benefits of beer and favorable climatic conditions are leading to an increased consumption of beer in this region. At present, Brazil dominates the Latin America market and held 60.2% of the market in 2014.
Lager Beer Major Product Segment of Latin America and Middle East Beer Market
The product segments of the Latin America and Middle East beer market are stout beer, non-alcoholic beer, lager beer, and dark beer. Amongst these, the lager beer segment holds the largest share in the Latin America and Middle East beer market in terms of revenue. The lager beer product segment is expected to expand at 4.40% CAGR between 2015 and 2021 in the Latin America beer market. The lager beer product segment is expected to display a CAGR of 3.50% between 2015 and 2021 in the Middle East beer market.
Some of the leading players operating in the Latin America and Middle East beer market are Anheuser-Busch InBev, Heineken N.V., SABMiller Plc, and AmBev S.A., and Carlsberg Group.
The report on the Latin America and Middle East beer market documents and analyzes the key factors that influence the beer market in the Middle East and Latin America in order to create a holistic snapshot that will help establish market strategies for the near future. The Latin America and Middle East beer market is currently on a course of growth, despite the drawback of government regulations and religious limitations, especially in the Middle East. Beer manufacturers are looking to expand their coverage in the Middle East and Latin America by introducing beers that can be preferred by regional consumers.
The key segments in the Latin America and Middle East beer market in terms of product type are stout beer, nonalcoholic beer, lager beer, and dark beer. The beer market in Latin America faces an impactful restraint in the form of the increasing rates of obesity and citizens with high cholesterol. While excessive consumption of beer has been shown to be harmful, studies have also shown that regular and moderate consumption of beer helps regulate cholesterol levels in the body.
The report discusses the key features of the Latin America and Middle East beer market in extreme detail and further analyzes the market using proven methods including Porter’s Five Force Analysis and SWOT analysis. The report carries out in-depth studies of the macro and micro functionalities of the Latin America and Middle East beer market, thereby bringing forward the value chain that supports it.
Overview of the Latin America and Middle East Beer Market
Current growth rates of the Latin America beer market are deemed as satisfactory, while the Middle East beer market is showing signs of slowing down. The two biggest concerns of beer manufacturers in these regions is the growing rate of obesity as well as religious bodies banning the consumption of alcohol. The latter restraint applies especially to the Middle East. This has caused the consumption of nonalcoholic beer to skyrocket in Saudi Arabia. The consumption rate of nonalcoholic beer in Saudi Arabia is currently one of the highest in the world. Another concern for the Latin America and Middle East beer market is the increasing pressure over sales of high-abv beer.
The Latin America beer market is expected to grow at a CAGR of 4.4% from 2015 to 2021. The value of the market is expected to reach US$77.1 billion by 2021, from its 2014 value of US$57 billion. In terms of volume, the Latin America beer market is growing at a CAGR of 3.1% in the same forecast period. It will grow from its 2014 volume of 20,191.6 million liters to its expected 2021 value of 24,847.9 million liters.
On the other hand, the Middle East beer market has relatively slowed down, with a CAGR of 4.3% between 2015 and 2021. The beer market in the Middle East is expected to be valued at US$4.8 billion by 2021, from its 2014 value of US$3.5 billion. According to volume, the Middle East beer market exhibits a CAGR of 2.1% for the same forecast period, and is growing from a volume of 1,044.3 million liters of 2014 to 1,209.4 million liters by 2021.
Companies mentioned in the research report
The key players in the Latin America beer market are SABMiller Plc., Heineken N.V., Anheuser-Busch InBev, Ambev S.A., and Carlsberg Group.
There have been quite a few developments in the Latin America beer market recently. SABMiller Plc., for instance, has invested more efforts into increasing their beer sales in Latin America. It intends to do so through an expansion of the range and brand portfolio of beer. The sales boom of Craft Beers has created a 260% increase in the launch of high-abv beers in Latin America. Meanwhile, the beer market in Venezuela is threatened by a beer drought as Polar Brewery closures have caused employees to protest. Polar produces nearly 80% of the total beer consumed in Venezuela per year.
Key segments of the Latin America Beer Market, According to Product
- Dark beer
- Lager beer
- Non-alcoholic beer
- Stout beer
Major regions analyzed under this research report are:
- Latin America
- Middle East
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments