Organic beer is a type of beer that is made with ingredients that are grown in organic ways, free from GMO and artificial chemicals as per standards of organic certification bodies. Organic beer is certified by different certification bodies all over the globe such as USDA, EU organic certification, and California Certified Organic Farmers certification. Rising awareness about consumption of organic beer that has several benefits over conventional beer has triggered the demand for this product. Penetration of organic beer among the female population in recent years has increased globally due to its popularity as a low calorie product with less alcohol content. Factors such as emergence of numerous local breweries, and increasing popularity of non-alcoholic organic beer among the younger population is promoting the sales of organic beer across the globe. In addition, products with innovative packaging is expected to remain attractive among end-users. This has boosted the demand for organic beer, thereby fueling the market.
The global organic beer market can be segmented based on product type, ingredients, organic level, category, packaging type, distribution channel, and region. Based on product type, the organic beer market is segmented into lager, ale, stout & porter, malt, and others. Based on ingredients, the organic beer market is categorized into cereal grain, yeast, hops, enzymes, and others. The organic beer market based on organic level is categorized into 100% organic, 95% organic content, and 70% organic content. Based on category, the market can be categorized into popular price, premium price, and super premium price. The global organic beer market based on packaging type is categorized into glass, metal can, and others. Further, the organic beer market can be segregated into offline distribution channel, and online distribution channel in terms of distribution channel. Offline distribution channel is further sub segmented into large format stores, specialty stores, independent alcoholic beverage retailers, and beer shops.
Based on region, the global organic beer market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In North America, increase in the consumption of organic products and easy availability of organic beer has raised the demand for organic beer. In Europe, rise in awareness about consumption of chemical free products has propelled the usage of organic beer. In Asia Pacific, increase in the organic beer drinking population due to product awareness has rapidly fueled the growth of the organic beer market. In Middle East & Africa, growth in disposable income and rapid penetration of organic beer in the region is expected to boost sale during the forecast period. Similarly, South America is also estimated to be an attractive market during the forecast period.
Major drivers of the global organic beer market are increasing beer consuming population, consumer awareness about chemical free products, prevent from hazards of toxic chemicals, and nutritionists endorsing consumption of organic beer over conventional beer across the globe. Major restraints of the global organic beer market are higher prices of products along with low shelf-life as compared to conventional beer, and socio-religious and cultural factors preventing beer consumption. Furthermore, differing standards and regulations as per regional regulating bodies of organic beer is likely to be a challenging factor for expansion of the global organic beer market. Nevertheless, new product development, collaboration with commercial channels such as hotels, restaurants, beer shops, pubs, beer cafes, and mega events is expected to drive the market. In addition, penetration of the product through e-commerce business is expected to create significant opportunities for the organic beer market.
Major players operating in the global organic beer market include Asher Brewing Co., Aslan Brewing Company, Struman’s Organic Beer Co., Blue Star Brewing Company, Fish Brewing Company, Bison Brewing Co., Mill Street Brewery, Butte Creek Brewing Co., Smart Beer, Eel River Brewing Co., Samuel Smith Old Brewery, Hopworks Urban Brewery, Laurelwood Public House and Brewery, Freedom Brewery, Lagunitas Brewing Company, and Pisgah Brewing Co.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.