Global Personal Care Wipes Market – Introduction
- The use of personal care wipes has been increasing over the years. Personal care wipes are primarily used to clean intimate areas of the human body. Usage of personal care wipes have been growing exponentially over the past few years due to rising hygiene consciousness, and better understanding among people, leading to the use of personal care wipes during hot sunny days, after gym workouts etc. Increase in infant population is another reason leading to extensive usage of personal care wipes to wipe off intimate areas of babies and keep them fresh and clean. The shopper practice is influenced extensively on the packaging of personal care wipes which are packaged exclusively in aesthetically pleasing packs for consumers to buy.
Personal care wipes in organic form and widely available
- Consumers are moving toward organic products. Organic personal care wipes are natural and smoother on the skin to avoid rashes, and red marks. Additionally, growing demand for organic personal care wipes is attributed to the fact that people want to try out new herbal products on the skin to prevent side-effects. Widespread advertisements, increase in marketing initiatives, branding, and media & broadcasting have led to substantial increase in the use of personal care wipes. Availability of a diverse range of disposable personal care wipes in the market has made the product popular among users.
Growth of personal care wipes in consumer and healthcare sector
- The appeal of personal care wipes in both consumer and healthcare markets is primarily attributed to convenience and ease of use. Busy lifestyles due to combinations of job pressure, increased children’s activities, and an overall faster pace of life, mean that many people find themselves pressed for time; wipes allow them to perform daily tasks in substantially less time. Customized wipes are also available by modifying the base material and changing into more liquid for a refreshing experience.
North America to Dominate the Global Personal Care Wipes Market
- The global personal care wipes market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America accounted for major share of the global personal care wipes market in 2020. The market in North America and Europe is anticipated to grow at a rapid pace in countries such as the U.S., Canada, Mexico, Germany, and France, due to hygiene conscious population, availability of organic personal care wipes, cleansing personal care wipes that maintain the PH balance, and availability of a wide range of biodegradable personal care wipes.
- The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period in countries such as China, India, Japan and other countries in Southeast Asia due to availability at a reasonable rate; and availability of travel friendly, skin-friendly personal care wipes, free of alcohol, parabens, and fragrances, formulated with chamomile, cucumber, and aloe extracts, which is projected to surge the demand for personal care wipes.
Key Players Operating in the Global Personal Care Wipes Market
Major players operating in the global personal care wipes market are likely to face intense competition during the forecast period. Prominent companies such as Kimberly-Clark, Procter & Gamble, Rockline Industries, and Nice-Pak are focusing on making safe, innovative, easily flushable, and skin sensitive personal care wipes according to the skin type. Companies are also aiming to produce compostable, hypoallergenic personal care wipes which do not harm the skin. Key players operating in the global personal care wipes market include:
- Procter & Gamble
- Rockline Industries
- Essity Aktiebolag
- SweetSpot Labs USA.
- Good Clean Love
- Attn: Grace
Global Personal Care Wipes Market – Research Scope
Global Personal Care Wipes Market, by Product Type
- Baby Wipes
- Facial Wipes
- Body and Intimate Areas Wipes
- Cosmetic Wipes
Global Personal Care Wipes Market, by Type
Global Personal Care Wipes Market, by Price Range
Global Personal Care Wipes Market, by Application
Global Personal Care Wipes Market, by Distribution Channel
- Company-owned Website
- E-commerce Websites
- Specialty Stores
- Others (Independent retail stores, etc.)
Global Personal Care Wipes Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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