Packaging Primers Market: An Overview

Film layers are mostly laminated by adhesives however, in situations where the surface attributes of PET film doesn’t support adhesion, an adhesive primer is applied past to the laminating adhesive for the protection. Packaging primers are used to enhance the protection of film, coating or adhesive to provide excellent printability and adhesion. Many applications require the use of packaging primers to achieve end use resistance properties and specific adhesion. Packaging primers used for the cosmetics are made up of Low Density Polyethylene and are highly elastic and waterproof to protect the printing and adhesion. These are mostly used for all the flexible packaging applications such as food packaging, medical packaging, industrial packaging, moisture resistant and retort packaging and others. Packaging primers are used to ensure better adhesion and durability for the product to protect it from various atmospheric and biological effects. The most common uses of packaging primers are-

  • Packaging primers for films such as PET, PP, PA and others
  • Packaging primers for foil laminating applications
  • Packaging primers for various paper and paperboard applications
  • Packaging primers for enhancing adhesion to given films and foils

There are various types of packaging primers depending upon the categories of packaging such as water based packaging primers for aluminium based packaging, packaging primers to enhance digital printing on corrugated packaging and many more.

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Packaging Primers Market: Dynamics

Packaging primers are used to put on extra protection to films, foils, adhesion, cases, etc. Packaging primers are at high demand in the market due to its application in wide variety of industries such as labelling, paper and board converting, case and carton sealing, specialty and flexible packaging, etc. Because of the development in economies of most developing and developed countries, demand for transportation and warehouses of packaging cases and cartons is on the rise. These factors are likely to push the market of the packaging primers. Despite an optimistic outlook, the increasing fluctuation in raw material prices, rising competition among the manufacturers and environment safety regulations are likely to hamper the growth of packaging primers market in coming years.

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Packaging Primers Market: Segmentation

Globally, the packaging primers market has been segmented on the basis of end use, application, ingredients and region.

On the basis of application, the packaging primers market has been segmented as follows-

  • Flexible Packaging
    • Paper based
    • Film based
    • Aluminium based
  • Paper & Board Converting
  • Labelling
  • Case & Carton Sealing
  • Envelopes & Direct Mail
  • Specialty Packaging

On the basis of ingredients, the packaging primers market has been segmented as follows-

  • Dispersants
  • Polyethylene
  • Polypropylene
  • Biocides
  • Others

On the basis of end use, the packaging primers market has been segmented as follows-

  • Industrial
  • Automotive
  • Construction
  • Others

Packaging Primers Market: Regional Outlook

Asia Pacific is expected to be one of the most attractive packaging primers market for investors due to the presence of number of emerging economies such as India, China, Malaysia and others. Owing to the strong economic growth and demand, domestic companies have been looking forward to expand their business in packaging primers market. North America is a significant shareholder of global packaging primers market and projected to expand with a moderate growth rate during the forecast period. The U.S. is expected to remain at the forefront regarding packaging primers market share in coming years. On the other side, during the forecast period, Mexico and Brazil are anticipated to boost the development of the market of packaging primers. Continuous expansion of numerous end-use industries is foreseen to drive the demand of packaging primers market in coming years.

Packaging Primers Market: Key Players

Some of the key players operating in packaging primers market are Lubrizol, Michelman, Mica Corporation, Sherwin-Williams Co., The Valspar Co., BASF Performance Products, BASF SE, Axalta Coating Systems, Tikkurila OYJ, PPG Industries Inc., flexpack and others. Many local and unorganized players are expected to contribute to the packaging primers market during the forecast period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Packaging Primers Market

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