Analysts’ Viewpoint on North America Potato Protein Market Scenario
The North America potato protein market is significantly driven by the increase in demand from the food & beverage industry, primarily from the bakery & confectionery sector. Therefore, companies operating in the potato protein market in North America need to expand their production capacity and implement novel manufacturing methods that increase volume while decreasing costs. Manufacturers are adopting the bio-refining method to create protein-rich liquid for usage in pet food and animal nutrition products. Companies in the North America potato protein market are focusing on high-growth end-use industries such as food processing and animal feed to keep their businesses growing post the peak of the COVID-19 pandemic.
Potato protein is a plant-based protein derived from the protein-rich liquid extracted from potatoes during the starch extraction process. It is highly nutritious. Hence, it is widely used in various food products. Potato protein isolates are also used in sports nutrition and supplements to support muscle synthesis. Potato protein-rich juice is heated with acid, which causes coagulation, and then filtered. The resulting product is then dried and turned into powder form, allowing it to be isolated and concentrated. Potato protein is attaining popularity in the bakery and confectionery segment due to the rise in consumer interest in naturally based ingredients. The well-established bakery business is vital to the overall expansion of the market for potato protein in North America. Potato protein can also be used as a meat alternative in the food industry. Revenue of the North America potato protein market is expected to increase during the forecast period, due to the rise in vegan populace, and increase in demand for plant-based ingredients and sweet potato protein powder in the region.
The bakery & confectionery market in North America is anticipated to grow at a fast rate, with a valuation of US$ 8.5 Mn by the end of 2022, owing to the increase in focus of food and beverage producers on enhancing product shelf life without hampering the quality. With changes in consumer food preferences, the demand for bakery and confectionery products has grown rapidly during the last decade. Demand for potato protein is high owing to the high disposable income of the consumers in North America.
Shift in consumer eating habits coupled with the rise in spending on high-quality products is boosting the demand for desserts in North America. As a result, the chocolate dessert market is expected to grow in North America, as is the potato protein sector. A key consumer trend driving the demand for bakery products is the growing popularity of low-fat, environment-friendly, locally sourced, low-calorie, free, and whole grain-based baked goods.
Importance of conscious consumption is rising, with people paying close attention to the ethics of the food they purchase. Food manufacturers in North America are aware that their methods are being thoroughly scrutinized. Consumer demand for clean label solutions has increased over the last five years. Most consumers across the globe seek ingredient transparency, which allows them to make more educated purchasing decisions. Consumers are keen on following the journey of plant-based proteins from source to consumption, as technology advances to ensure total food safety. Manufacturers are emphasizing comprehensive transparency in the supply chain, from ingredient sourcing to final product delivery, in order to meet customer demand for transparency. Continuous urbanization, increase in spending power, and preference for organic products are fueling the food & beverage industry, which is expected to drive the future market demand for potato protein.
In terms of nature, the organic segment held value share of 11.9% of the North America potato protein market in 2022. The preference for organic potato protein is rising due to an emerging trend among bakeries & confectionery to incorporate organic potato protein into their products. Popularity of the vegan diet has been rising of late. It is expected to rise further during the projected period, thus driving the global demand for milk-free products.
The trend of adopting vegan diet is spreading across the globe. Demand for vegan products is high in developed markets such as the U.S. and Canada, owing to a large numbers of customers adding dairy-free products to their daily diets. Vegans prefer potato protein to egg white in a variety of recipes.
Potato protein provides the same functional qualities as animal protein. This has led to an increase in demand for potato protein across the globe. Potato protein's properties are expected to inspire major functional food and feed manufacturers to include it in their product portfolio, as it is more nutritious than other protein sources. Out-of-home consumption of bakery products and robust expansion of bakery chains are mostly driven by the increase in need for convenience, which has boosted the demand for healthful components. Therefore, snack food producers are focusing on the development of novel products with enhanced protein components.
The U.S. held the largest value share of 89.5% of the North America potato protein market in 2022. High share of the country can be ascribed to the large demand for conventional potato protein in the region. The U.S. is the larger consumer of potato protein than Canada; however, Canada is expected to offer immense opportunities to producers of potato protein products in the next few years, as it is the fastest-growing market in North America.
The North America potato protein market is consolidated, with a small number of large-scale vendors controlling the majority of the share. Most of the firms are investing significantly in comprehensive research and development activities. Expansion of product portfolios and mergers and acquisitions are the key strategies adopted by the prominent players. Avebe U.A., AGRANA Beteiligungs-AG., Roquette Frères S. A., Tereos, Bioriginal Food and Science Corp., Duynie Group, KMC Kartoffelmelcentralen A.M.B.A., Lyckeby Starch AB, AKV Langholt AmbA, Emsland Group, Kerry Group, PPZ SA Niechlów, PEPEES S.A, Meelunie B.V, and Kemin Industries, Inc., are the key entities operating in this market.
Each of the players has been profiled in the North America potato protein market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
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Attribute |
Detail |
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Market Size Value in 2022 |
US$ 41.0 Mn |
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Market Forecast Value in 2032 |
US$ 71.3 Mn |
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Growth Rate (CAGR) |
5.7% |
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Forecast Period |
2022–2032 |
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Historical Data Available for |
2017–2020 |
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Quantitative Units |
US$ Mn for Value & Tons for Volume |
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Market Analysis |
It includes cross-segment analysis at North America as well as country levels. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis. |
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Competition Landscape |
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Format |
Electronic (PDF) + Excel |
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Market Segmentation |
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Regions Covered |
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Countries Covered |
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Companies Profiled |
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Customization Scope |
Available upon request |
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Pricing |
Available upon request |
The North America potato protein market is expected to reach US$ 71.3 Mn by 2032.
The North America potato protein market is estimated to grow at a CAGR of 5.7% during the forecast period.
Increase in vegan population across the globe and rise in concern regarding food allergens in products are some of the key factors driving the market growth.
Food processing industry contributes the largest share in the North America potato protein market.
The U.S. is more attractive for vendors in the North America potato protein market.
Avebe U.A., AGRANA Beteiligungs-AG., Roquette Frères S.A., Tereos, Bioriginal Food and Science Corp., Duynie Group, KMC Kartoffelmelcentralen A.M.B.A, Lyckeby Starch AB, AKV Langholt AmbA, Emsland Group, Kerry Group, PPZ SA Niechlów, PEPEES S.A, Meelunie B.V, and Kemin Industries, Inc.
1. Executive Summary
1.1. North America Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Key Success Factors
4.1. Product Adoption / Usage Analysis
4.2. Product USPs / Features
4.3. Strategic Promotional Strategies
5. North America Potato Protein Market Demand Analysis 2017-2021 and Forecast, 2022 – 2032
5.1. Historical Market Volume (Tons) Analysis, 2017-2021
5.2. Current and Future Market Volume (Tons) Projections, 2022 – 2032
6. North America Potato Protein Market - Pricing Analysis
6.1. Regional Pricing Analysis
6.2. Global Average Pricing Analysis Benchmark
7. North America Potato Protein Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022 – 2032
7.1. Historical Market Value (US$ Mn) Analysis, 2017-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022 – 2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Market Background
8.1. Macro-Economic Factors
8.1.1. GDP Growth Outlook
8.1.2. Industry Value Added
8.1.3. Food Security Index Outlook
8.1.4. Rank – Ease of Doing Business
8.1.5. Rank – Trading Across Borders
8.2. Impact of COVID-19 on the Food Industry
8.3. COVID-19 Risk Assessment/Impact
8.4. COVID-19 Impact on Plant-based Protein Market
8.5. Global Food & Beverage Sector Outlook
8.6. Global Organic Food & Beverage Industry Outlook
8.7. Global Plant-based Protein Market
8.8. Global Feed Industry Outlook
8.9. Key Certifications/Key Regulations
8.10. Industry Value and Supply Chain Analysis
8.10.1. Profit Margin Analysis at each point of sales
8.10.1.1. Processors
8.10.1.2. Distributors/Suppliers/Wholesalers
8.10.1.3. Traders/Retailers
8.10.1.4. End-Users
8.11. Market Dynamics
8.11.1. Drivers
8.11.2. Restraints
8.11.3. Opportunity Analysis
8.12. Forecast Factors - Relevance & Impact
9. North America Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032, By Nature
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume Analysis By Nature, 2017-2021
9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Nature, 2022 – 2032
9.3.1. Organic
9.3.2. Conventional
9.4. Market Attractiveness Analysis By Nature
10. North America Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032, By End Use
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2017-2021
10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2022 – 2032
10.3.1. Food Processing Industry
10.3.1.1. Meat & Meat Alternatives
10.3.1.2. Bakery & Confectionery
10.3.1.3. Dairy Alternatives
10.3.1.4. Snacks & Meals
10.3.1.5. Others
10.3.2. Animal Feed
10.3.3. Others
10.4. Market Attractiveness Analysis By End Use
11. North America Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032, By Type
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis By Type, 2017-2021
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Type, 2022 – 2032
11.3.1. Potato Protein Isolate
11.3.2. Potato Protein Concentrate
11.4. Market Attractiveness Analysis By Type
12. North America Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032, By Country
12.1. Introduction
12.2. Historical Market Size (US$ Mn) and Volume Analysis By Country, 2017-2021
12.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Country, 2022 – 2032
12.3.1. United States
12.3.2. Canada
12.4. Market Attractiveness Analysis By Country
13. United States Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032
13.1. Introduction
13.2. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021
13.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 – 2032
13.3.1. By Nature
13.3.2. By End Use
13.3.3. By Type
13.4. Market Attractiveness Analysis
13.4.1. By Nature
13.4.2. By End Use
13.4.3. By Type
13.5. Drivers and Restraints - Impact Analysis
14. Canada Potato Protein Market Analysis 2017-2021 and Forecast 2022 – 2032
14.1. Introduction
14.2. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021
14.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 – 2032
14.3.1. By Nature
14.3.2. By End Use
14.3.3. By Type
14.4. Market Attractiveness Analysis
14.4.1. By Nature
14.4.2. By End Use
14.4.3. By Type
14.5. Drivers and Restraints - Impact Analysis
15. Market Structure Analysis
15.1. Market Analysis By Tier of Companies
15.2. Market Concentration
15.3. Market Presence Analysis
16. Competition Analysis
16.1. Competition Dashboard
16.2. Competition Deep Dive (Key Potato Protein Manufacturers)
16.2.1. Avebe U.A.
16.2.1.1. Overview
16.2.1.2. Product Portfolio
16.2.1.3. Key Developments/Key Takeaways
16.2.1.4. Strategy Overview
16.2.2. AGRANA Beteiligungs-AG.
16.2.2.1. Overview
16.2.2.2. Product Portfolio
16.2.2.3. Key Developments/Key Takeaways
16.2.2.4. Strategy Overview
16.2.3. Roquette Frères S. A.
16.2.3.1. Overview
16.2.3.2. Product Portfolio
16.2.3.3. Key Developments/Key Takeaways
16.2.3.4. Strategy Overview
16.2.4. Tereos
16.2.4.1. Overview
16.2.4.2. Product Portfolio
16.2.4.3. Key Developments/Key Takeaways
16.2.4.4. Strategy Overview
16.2.5. Bioriginal Food and Science Corp.
16.2.5.1. Overview
16.2.5.2. Product Portfolio
16.2.5.3. Key Developments/Key Takeaways
16.2.5.4. Strategy Overview
16.2.6. Duynie Group
16.2.6.1. Overview
16.2.6.2. Product Portfolio
16.2.6.3. Key Developments/Key Takeaways
16.2.6.4. Strategy Overview
16.2.7. KMC Kartoffelmelcentralen A.M.B.A
16.2.7.1. Overview
16.2.7.2. Product Portfolio
16.2.7.3. Key Developments/Key Takeaways
16.2.7.4. Strategy Overview
16.2.8. Lyckeby Starch AB
16.2.8.1. Overview
16.2.8.2. Product Portfolio
16.2.8.3. Key Developments/Key Takeaways
16.2.8.4. Strategy Overview
16.2.9. AKV Langholt AmbA
16.2.9.1. Overview
16.2.9.2. Product Portfolio
16.2.9.3. Key Developments/Key Takeaways
16.2.9.4. Strategy Overview
16.2.10. Emsland Group
16.2.10.1. Overview
16.2.10.2. Product Portfolio
16.2.10.3. Key Developments/Key Takeaways
16.2.10.4. Strategy Overview
16.2.11. Kerry Group
16.2.11.1. Overview
16.2.11.2. Product Portfolio
16.2.11.3. Key Developments/Key Takeaways
16.2.11.4. Strategy Overview
16.2.12. PPZ SA Niechlów
16.2.12.1. Overview
16.2.12.2. Product Portfolio
16.2.12.3. Key Developments/Key Takeaways
16.2.12.4. Strategy Overview
16.2.13. PEPEES S.A
16.2.13.1. Overview
16.2.13.2. Product Portfolio
16.2.13.3. Key Developments/Key Takeaways
16.2.13.4. Strategy Overview
16.2.14. Meelunie B.V.
16.2.14.1. Overview
16.2.14.2. Product Portfolio
16.2.14.3. Key Developments/Key Takeaways
16.2.14.4. Strategy Overview
16.2.15. Kemin Industries, Inc
16.2.15.1. Overview
16.2.15.2. Product Portfolio
16.2.15.3. Key Developments/Key Takeaways
16.2.15.4. Strategy Overview
16.2.16. Others (Available on request)
16.2.16.1. Overview
16.2.16.2. Product Portfolio
16.2.16.3. Key Developments/Key Takeaways
16.2.16.4. Strategy Overview
17. Assumptions and Acronyms Used
18. Research Methodology
List of Tables
Table 01: North America Potato Protein Market Value (US$ Mn) Analysis and Forecast by Nature, 2017-2032
Table 02: North America Potato Protein Market Volume (Tons) Analysis and Forecast by Nature, 2017-2032
Table 03: North America Potato Protein Market Value (US$ Mn) Analysis and Forecast by End Use, 2017-2032
Table 04: North America Potato Protein Market Volume (Tons) Analysis and Forecast by End Use, 2017-2032
Table 05: North America Potato Protein Market Value (US$ Mn) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 06: North America Potato Protein Market Volume (Tons) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 07: North America Potato Protein Market Value (US$ Mn) Analysis and Forecast by Type, 2017-2032
Table 08: North America Potato Protein Market Volume (Tons) Analysis and Forecast by Type, 2017-2032
Table 09: North America Potato Protein Market Value (US$ Mn) Analysis and Forecast by Country, 2017-2032
Table 10: North America Potato Protein Market Volume (Tons) Analysis and Forecast by Country, 2017-2032
Table 11: United States Potato Protein Market Value (US$ Mn) Analysis and Forecast by Nature, 2017-2032
Table 12: United States Potato Protein Market Volume (Tons) Analysis and Forecast by Nature, 2017-2032
Table 13: United States Potato Protein Market Value (US$ Mn) Analysis and Forecast by End Use, 2017-2032
Table 14: United States Potato Protein Market Volume (Tons) Analysis and Forecast by End Use, 2017-2032
Table 15: United States Potato Protein Market Value (US$ Mn) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 16: United States Potato Protein Market Volume (Tons) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 17: United States Potato Protein Market Value (US$ Mn) Analysis and Forecast by Type, 2017-2032
Table 18: United States Potato Protein Market Volume (Tons) Analysis and Forecast by Type, 2017-2032
Table 19: Canada Potato Protein Market Value (US$ Mn) Analysis and Forecast by Nature, 2017-2032
Table 20: Canada Potato Protein Market Volume (Tons) Analysis and Forecast by Nature, 2017-2032
Table 21: Canada Potato Protein Market Value (US$ Mn) Analysis and Forecast by End Use, 2017-2032
Table 22: Canada Potato Protein Market Volume (Tons) Analysis and Forecast by End Use, 2017-2032
Table 23: Canada Potato Protein Market Value (US$ Mn) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 24: Canada Potato Protein Market Volume (Tons) Analysis and Forecast by Food Processing Industry Segment, 2017-2032
Table 25: Canada Potato Protein Market Value (US$ Mn) Analysis and Forecast by Type, 2017-2032
Table 26: Canada Potato Protein Market Volume (Tons) Analysis and Forecast by Type, 2017-2032
List of Figures
Figure 01: North America Potato Protein Market Volume (Tons) 2017-2022
Figure 02: North America Potato Protein Market Volume (Tons) 2022-2032
Figure 03: North America Potato Protein Market Value (US$ Mn) Forecast, 2022–2032
Figure 04: North America Potato Protein Market Volume (Tons) Forecast, 2022–2032
Figure 05: North America Potato Protein Market Value Share Analysis by Nature, 2022 E
Figure 06: North America Potato Protein Market Y-o-Y Growth Rate by Nature, 2022-2032
Figure 07: North America Potato Protein Market Value (US$ Mn) Analysis & Forecast by Nature, 2022–2032
Figure 08: North America Potato Protein Market Volume (Tons) Analysis & Forecast by Nature, 2022–2032
Figure 09: North America Potato Protein Market Value Share Analysis by End Use, 2022 E
Figure 10: North America Potato Protein Market Y-o-Y Growth Rate by End Use, 2022-2032
Figure 11: North America Potato Protein Market Value (US$ Mn) Analysis & Forecast by End Use, 2022–2032
Figure 12: North America Potato Protein Market Volume (Tons) Analysis & Forecast by End Use, 2022–2032
Figure 13: North America Potato Protein Market Value Share Analysis by Type, 2022 E
Figure 14: North America Potato Protein Market Y-o-Y Growth Rate by Type, 2022-2032
Figure 15: North America Potato Protein Market Value (US$ Mn) Analysis & Forecast by End Use, 2022–2032
Figure 16: North America Potato Protein Market Volume (Tons) Analysis & Forecast by End Use, 2022–2032
Figure 17: North America Potato Protein Market Value Share Analysis by Country, 2022 E
Figure 18: North America Potato Protein Market Y-o-Y Growth Rate by Country, 2022-2032
Figure 19: North America Potato Protein Market Value (US$ Mn) Analysis & Forecast by Country, 2022–2032
Figure 20: North America Potato Protein Market Volume (Tons) Analysis & Forecast by Country, 2022–2032
Figure 21: North America Potato Protein Market Attractiveness Analysis by Country, 2022-2032
Figure 22: North America Potato Protein Market Attractiveness Analysis by Nature, 2022-2032
Figure 23: North America Potato Protein Market Attractiveness Analysis by End Use, 2022-2032
Figure 24: North America Potato Protein Market Attractiveness Analysis by type, 2022-2032
Figure 25: United States Potato Protein Market Value Share Analysis by Nature, 2022 E
Figure 26: United States Potato Protein Market Y-o-Y Growth Rate by Nature, 2022-2032
Figure 27: United States Potato Protein Market Value (US$ Mn) Analysis & Forecast by Nature, 2022–2032
Figure 28: United States Potato Protein Market Volume (Tons) Analysis & Forecast by Nature, 2022–2032
Figure 29: United States Potato Protein Market Value Share Analysis by End Use, 2022 E
Figure 30: United States Potato Protein Market Y-o-Y Growth Rate by End Use, 2022-2032
Figure 31: United States Potato Protein Market Value (US$ Mn) Analysis & Forecast by End Use, 2022–2032
Figure 32: United States Potato Protein Market Volume (Tons) Analysis & Forecast by End Use, 2022–2032
Figure 33: United States Potato Protein Market Value Share Analysis by Type, 2022 E
Figure 34: United States Potato Protein Market Y-o-Y Growth Rate by Type, 2022-2032
Figure 35: United States Potato Protein Market Value (US$ Mn) Analysis & Forecast by Type, 2022–2032
Figure 36: United States Potato Protein Market Volume (Tons) Analysis & Forecast by Type, 2022–2032
Figure 37: United States Potato Protein Market Attractiveness Analysis by Nature, 2022-2032
Figure 38: United States Potato Protein Market Attractiveness Analysis by End Use, 2022-2032
Figure 39: United States Potato Protein Market Attractiveness Analysis by Type, 2022-2032
Figure 40: Canada Potato Protein Market Value Share Analysis by Nature, 2022 E
Figure 41: Canada Potato Protein Market Y-o-Y Growth Rate by Nature, 2022-2032
Figure 42: Canada Potato Protein Market Value (US$ Mn) Analysis & Forecast by Nature, 2022–2032
Figure 43: Canada Potato Protein Market Volume (Tons) Analysis & Forecast by Nature, 2022–2032
Figure 44: Canada Potato Protein Market Value Share Analysis by End Use, 2022 E
Figure 45: Canada Potato Protein Market Y-o-Y Growth Rate by End Use, 2022-2032
Figure 46: Canada Potato Protein Market Value (US$ Mn) Analysis & Forecast by End Use, 2022–2032
Figure 47: Canada Potato Protein Market Volume (Tons) Analysis & Forecast by End Use, 2022–2032
Figure 48: Canada Potato Protein Market Value Share Analysis by Type, 2022 E
Figure 49: Canada Potato Protein Market Y-o-Y Growth Rate by Type, 2022-2032
Figure 50: Canada Potato Protein Market Value (US$ Mn) Analysis & Forecast by Type, 2022–2032
Figure 51: Canada Potato Protein Market Volume (Tons) Analysis & Forecast by Type, 2022–2032
Figure 52: Canada Potato Protein Market Attractiveness Analysis by Nature, 2022-2032
Figure 53: Canada Potato Protein Market Attractiveness Analysis by End Use, 2022-2032
Figure 54: Canada Potato Protein Market Attractiveness Analysis by Type, 2022-2032
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North America Potato Protein Market
