The increasing use of mental health apps due to their advantages in enhancing treatment outcomes & lifestyle and raising awareness about mental health as a serious health condition are key drivers of the market growth. Furthermore, these apps enhance well-being, thereby improving people's productivity, especially professionals in the labor market.
Additionally, increased downloads of mental health apps, especially during the COVID-19 pandemic, is another key driver to the market. Changing trends from conventional care processes to patient-focused and customized care support are embracing mental health apps. Apps like meditation management, depression & anxiety management, and wellness management are useful in keeping a person's overall well-being in check, thus achieving a healthy lifestyle, and reduction of stress.
Additionally, in June 2023, Huddle Humans launched a social mental health app globally. The application provides a caring and supportive community for people who experience mental health issues. The application offers a platform where users can benefit from group conversations, post personal experiences, and motivate the other users. The application also provides resources such as mental health articles and self-care resources.
Increased funding possibilities for the development of different mental health applications reflect market growth potential. For example, total funds reported by Crunchbase for meditation app Calm rose from US$ 28 Mn in 2018 to US$ 218 Mn in 2020. In addition, app funding grew around 52% from 2019 to 2020. This rise in funds so profoundly demonstrates growth opportunities in the market between 2024 and 2030.
Additionally, mental illness continues to grow internationally, as evidenced by the World Health Organization (WHO), whereby an estimated 1 in every 8 people lives with mental illnesses. India possesses 446 mental Healthtech startups with over 6% stake in total global mental healthtech startups. Indian mental healthtech startups have been funded US$ 3.4 Mn for 2023, which is lower than the overall global figure of US$ 824 Mn. The increase in suicide rates worldwide has driven the growth of the mental health apps market. This growth is due to rise in awareness of mental health issues, leading to a greater demand for easily accessible support solutions.
Mental health apps offer convenient early intervention solutions such as self-assessment tools and confidential help. These apps respect user confidentiality and privacy, thereby encouraging individuals to seek help with suicidal thoughts and the other mental health issues.
The prevalence of neurological diseases has been increasing at a significant rate across the globe. For instance, as per data published by the Alzheimer's Association in 2023, around 6.7 million individuals aged 65 and above in the U.S. have Alzheimer’s. Moreover, as per a research study published by BioMed Central Ltd., in May 2023, around 4.05% of the global population has been suffering from anxiety disorder. This proportion is equal to 324 million individuals worldwide suffering from anxiety.
Many research studies have shown that mental health apps are quite effective in improving mental health disorder symptoms. For instance, as per a research study published by the National Centre for Biotechnology Information (NCBI) in March 2023, digital mental health tools improve mental health symptoms effectively in low and middle-income countries. These digital tools can thus help fill the gaps in mental health care in these countries.
Moreover, healthcare researchers have increased the incorporation of apps for managing mental health issues and enhancing access to mental health support. The rise in prevalence of mental health problems such as neurological disorders, stress, and anxiety, and the rising awareness regarding digital tools have increased the demand for mental health apps, thereby fueling the health apps market growth.
Depression & Anxiety Management is the dominant force in the mental health apps market owing to its increased prevalence and awareness. Depression and anxiety are among the most common mental health issues worldwide. The World Health Organization (WHO) and other health organizations have highlighted that millions of people suffer from these conditions every year. There has been a growing awareness about mental health, leading to more individuals seeking solutions for managing depression and anxiety. This has increased the demand for accessible, easy-to-use mental health apps that address these specific concerns.
North America dominated the global market in 2024 by accounting for around 42.3% share. The growth of the market in North America is attributed to the increasing prevalence of mental health disorders in the region and strong presence of players such as Headspace Inc., BetterHelp, and Happify, Inc.
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Mental Health Apps Market
