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Master Recharge API Market - Snapshot

The retail payments industry is witnessing significant technological advancements across the world. Retail industry has seen introduction of upgraded recharge and billing technologies, due to developments across the telecom industry, and proliferation of online banking or online payment technologies, with master recharge API being one of these technologies. With focus on convenient, easy go online recharge, and utility billing payment, the master recharge technology has been introduced to the end-use market. The market for master recharge API is forecast to reach US$ 16,159.3 Mn by 2026 from US$ 10,279.4 Mn in 2017, recording a CAGR of 5.2%.

The master recharge API market has witnessed significantly increased demand due to growing number of smartphone users and increasing adoption of online payments across the world. Master recharge API for prepaid mobile recharge leads the recharge API service segment, followed by DTH recharge service. Master recharge API usage for utility billing application is in an embryonic stage; hence the utility billing service segment was observed to contribute less in 2016. However, the segment is anticipated to experience remarkable growth by 2026.

global master recharge api market

Though online payments and smartphones are highly popular, enjoying strong acceptance among industries and consumers, master recharge API is anticipated to see slower adoption. A study of recent solution launches and developments of key industry participants active in the market reveals that master recharge API services which includes prepaid mobile and DTH would continue to dominate the market throughout the forecast period. Further, utility services such as electricity, and gas bill payment are expected to witness remarkable growth in the near future, across markets globally. These attributes would show further improvement in recharge API acceptance in end-use markets. Moreover, dip in solution or service charges and introduction of low ticket easy recharge options by telecom/digital service providers is expected to drive rise in volume of transactions. This in turn is expected to favorably impact the recharge API market both for master vendors and channel partners. Factors such as improvement in consumer spending on internet services and telecom prepaid services is observed as crucial parameters influencing the market growth. The master recharge API market however still faces challenges such as security concerns and issues associated with e-payments, which has negatively affected further large scale proliferation of technology. Any further development, exploration of internet applications and growing presence of retailers, distributors, white labels companies, and API integrators are expected to open new set of unmapped opportunities, thereby supporting the growth of the master recharge API market.

The global master recharge API market is expected to witness steady growth during 2018 – 2026. Substantial number of existing mobile subscribers across the Asia Pacific region is anticipated to generate maximum revenue for the master recharge API market over the forecast period. Europe is anticipated to follow a similar trend during 2018 – 2026. Middle East & Africa is forecasted to witness highest CAGR growth after APAC.

Attracted by this steadily expanding market and underlying embryonic demand, many players are driven to invest in the market for master recharge API solution and services. Right from platform/software developers to integrators and professional service providers across industries are strengthening their position in the master recharge API market. CyberPlat is creating a competitive atmosphere for master recharge API markets. However, with competition from established players such as Jolo, Euronet Worldwide, Inc., and Crowdfinch which already have technology expertise and a strong network in the market, new entrants may find it challenging to establish themselves without a unique value proposition. Some of the prominent players identified in the master recharge API market and profiled in the study include - Axis Softech Private Limited, Recharge Handa (Handa Enterprises), Indian Web Technologies (P) Ltd. (IWT), Pixyrs Softech, Pointersoft Technologies Pvt. Ltd., MyRecharge, Xtracare IT Solution, LBS Software, and Cyrus Technoedge Solutions Pvt. Ltd.

Emergence of Online Payment Solutions Bolsters Growing Master Recharge API Market

Rising urbanization and increasing proliferation of smart communications technologies are two of the vital trends motivating the global master recharge API market. Smart telecommunications devices such as smart phones, tablets, and laptops enable customers to engage and connect to potentially unlimited avenues. People can connect with their friends, professionals, and enjoy information intake, entertainment, and news through internet. Majority of global population uses smart phones and relies on internet services provided by mobile network operators to stay connected with the world. Increasing amount of data consumption propels the demand for faster and convenient data recharge facilities. Increasing amount of created and consumed data and rising usage of over the top (OTT) platforms for media and entertainment purposes is anticipated to act favorably for booming global master recharge API market.

Emergence and rising adoption of online payment solutions is a pivotal trend for global master recharge API market. Online payment platforms bypass the need for filling out card details or online banking details every time one has to send or receive money. Ease of access makes people more likely to benefit from these services. Increasing proliferation of smart phones and emergence of reliable online payment gateways is triggering growth in global master recharge API market. Other factors triggering growth in global master recharge API market include increasing adoption of multi-SIM card connections for single person use and rising presence of established mobile data service providers in developing economies around the world.

Many countries in Asia pacific are slowly adopting online payment methods such as Apple pay, Amazon pay, Google pay, Paytm, etc. This trend is expected to foster the rapidly growing master recharge API market in Asia Pacific in coming years. Other factors motivating growth of the market in the Asia Pacific region include the adoption of government initiatives in several countries that emphasize on enabling digital payments. Governments have also supported expansion of mobile network service peripheries by internet and mobile network service providers to ensure stable network connectivity in remote parts of the countries.

Master Recharge API Market: Overview

This comprehensive report by Transparency Market Research analyzes and provides growth forecast for the master recharge API market at the global and regional level, covering Asia Pacific, South America, North America, Middle East & Africa (MEA), and Europe. The report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period and the base year is 2017. An in-depth and unbiased market assessment has been made to offer readers insightful and accurate analysis. The report emphasizes on all the major trends and services playing a key role in the growth of the master recharge API market over the period 2018 - 2026. It also focuses on restraining factors, market drivers, and opportunities of the master recharge API market during the said period.

The report includes a detailed ecosystem analysis, offering a comprehensive view of the global master recharge API market. Porter’s Five Forces analysis is also provided to understand the competitive scenario in the market. The study incorporates a market attractiveness analysis, wherein the market segments, for instance prepaid mobile, DTH, and electricity, are benchmarked based on their size, growth rate, and attractiveness in terms of opportunity. In order to give a complete analysis of the overall competitive scenario in the master recharge API market, every geographic region mentioned in the report is provided with attractiveness analysis.

An overview of the master recharge API market, detailing key market trends and dynamics has been included to provide a clear understanding of ecosystem forces. Dynamics includes impact analysis of market restraining factors, drivers, and opportunities of the master recharge API market. Additionally, the report also provides analysis of different business strategies being adopted by market leaders of the master recharge API market. Trends and services related to master recharge API technologies along with their applications have also been explained in the report.

Global Master Recharge API Market: Scope of the Report

The study provides a decisive view of the global master recharge API market, broadly segmented by service as prepaid mobile recharge, postpaid mobile recharge, data card, DTH, electricity, insurance, and others (Gas, other utility services). Further, the report provides a detailed breakdown of the master recharge API market across geographic regions, which include North America, Europe, Asia Pacific, Middle East & Africa, and South America, thus providing valuable insights at micro and macro levels.

The report highlights the competitive scenario within the master recharge API market, thus ranking all the major players according to the key recent developments and their geographic presence. The insights are the result of our extensive primary interviews, secondary research, and in-house expert panel reviews. Market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors.

On the basis of country, the North America market is segmented into Canada, the U.S., and Mexico. The Europe market is analyzed across France, Germany, the U.K., and Rest of Europe. APAC master recharge API market is also segmented at country level which includes China, Japan, India, and Rest of Asia Pacific. Middle East & Africa region covers G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America region includes Brazil and Rest of South America. This report provides all the strategic information required to understand the master recharge API market along with its components and end-users.

Global Master Recharge API Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary sources such as annual reports, company websites, SEC filings and investor presentations, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are usually referred to develop preliminary market understanding. Further, for this report we have specifically focused on data from various national telecom authorities and industry bodies.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the master recharge API market across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to get latest market insights and validate the existing data and analysis. Primary interviews offer new and fresh information on important factors such as market trends, market size, competitive landscape, growth trends, etc. These factors help to validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Master Recharge API Market: Competitive Dynamics

The research study includes profiles of major companies operating in the global master recharge API market. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. Parameters such as investment & spending and developments by major players of the market are tracked. Some of the key players in the master recharge API market are Ezetop, Cyberplat, Euronet Worldwid, Jolo, Crowdfinch, Axis Softech Private Limited, Recharge Handa (Handa Enterprises), Indian Web Technologies (P) Ltd. (IWT), Pixyrs Softech, Pointersoft Technologies Pvt. Ltd., MyRecharge, Xtracare IT Solution, LBS Software, and Cyrus Technoedge Solutions Pvt. Ltd. among others.

The Master Recharge API Market has been segmented as follows:

Global Master Recharge API Market


  • Prepaid Mobile Recharge
  • Postpaid Mobile Recharge
  • Data Card
  • DTH
  • Electricity
  • Insurance
  • Others (Gas, Other Utilities, etc.)


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • The U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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Master Recharge Api Market

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