Global Head-up Display Market: Key Trends
Focusing on product enhancement is one of the key tends among leading manufacturers in the global head-up display (HUD) market. Their aim is to improve consumer experience by providing the latest technologies enabling windshields to display a clearer image and better information. Spurred by the latest advancements, Transparency Market Research (TMR) forecasts that global HUD market will expand at 19.1% CAGR between 2015 and 2022.
The market will primarily gain from the increasing demand for active safety systems in aircrafts and automotive. The growth witnessed by the luxury car segment across emerging economies such as India, Brazil, China, and Russia is fuelling incorporation of HUD in the automotive sector. Furthermore, technological developments in the form of augmented reality in HUDs, will further accelerate their sales opportunities across the world.
However, the high cost incurred on manufacturing HUDs is hindering their uptake in the mid-range cars segment. While this could inhibit the market’s trajectory to an extent, the launch of low cost combiner HUDs will give significant impetus to the market in the near future. According to TMR, the global HUD market, which stood at US$1.76 bn in 2014, is expected to reach US$7.05 bn by the end of 2022.
Rising Defense Budgets and Military Modernization Programs to Fuel Demand from Aviation Segment
By application, the global head-up display market is segmented into aviation, automotive, and others. Of these, the aviation segment accounted for over 79% of the total demand for HUDs in 2014. However, TMR projects the automotive segment to grow at the fastest pace during the forecast period.
Due to their high cost of manufacturing, HUDs are currently incorporated in premium cars and sports cars. However, the technology is yet to establish its footprint in the mid-range car segment. In the aviation sector, head-up displays have been incorporated in military aircrafts since many decades. Recently, helicopters and civil aircrafts are also using the technology to ensure improved safety. In civil aviation, operational efficiencies offered by head-up displays are encouraging their adoption. Furthermore, the rising defense budget, combined with the recent military modernization programs, will fuel HUD uptake across the civil aviation sector.
Booming Automotive Industry Secures North America’s Dominance in Global HUD Market
Regionally, North America emerged as the largest market for head-up display in 2014. The region has been the forerunner of high military modernization that creates bolsters demand for HUDs from the military aircrafts segment. Moreover, the booming luxury car industry also aids the expansion of the HUDs market in the region. The region also witnesses a considerably high demand for active safety systems in aircrafts and automotive, which has been responsible behind the growth exhibited by the HUDs market in North America.
Besides this, Europe has been exhibiting lucrative prospects for HUD manufacturers as well, which enabled the region emerge as second-largest HUDs market in 2014. As prominent luxury car manufacturers such as Audi, Mercedes Benz, and BMW AG are domiciled in Europe, demand for HUDs from the region’s luxury car industry is expected to increase considerably in the near future. However, due to the rising demand for high-end cars from emerging economies, the Asia Pacific HUD market will report the highest CAGR of 19.4% during the forecast period. The regional market will also benefit from the increasing need for improved safety system in the region’s automotive and aviation sectors.
BAE Systems plc, Continental AG, Rockwell Collins Inc., Nippon Seiki Co. Ltd., Thales Group, Johnson Controls Inc., Delphi Automotive PLC, Denso Corporation, Yazaki Corporation, Pioneer Corporation, Microvision Inc., and Esterline Technologies Corporation are some of the most prominent players operating in the global head-up display market.
Head up displays are holographic projections used to provide information about various aspects. The major application of head up displays is in driving, to display information such as the current speed of the vehicle, fuel level and current rate of consumption, and navigation directions. Windscreens of cars and other vehicles are the screen of choice for head up display systems, since the transparent glass surface provides the perfect surface to exhibit information without it becoming a major distraction for the driver.
The global market for head up displays is expected to display a notable CAGR of 19.10% from 2015 to 2022. The major reason for this growth is the enhancement in driver safety provided by head up displays. Since windscreens are right in front of the driver, having information on the screen is more convenient than having it on the dashboard, which allows for greater concentration while driving and thus reduces the chances of having an accident due to laxness. Head up displays were originally designed for aircraft pilots, so that they could operate the multifaceted controls of aircraft with ease. Over time, HUDs have been steadily adopted by the automotive industry, to the point that head up displays in some form are now becoming common in premium passenger cars.
The report examines the historical progress of the global head up displays market. The historical information obtained through reliable primary and secondary resources is then examined with due care with the help of analytical tools such as Porter’s five forces analysis and SWOT analysis. This comprehensive coverage sheds light on various aspects of the market, such as investment attractiveness, the major drivers and restraints acting on the global head up display market, and the chain structure of the head up display industry.
Overview of the Global Head Up Display Market
The global head up display market was worth more than US$1.7 bn in 2014. Displaying a robust 19.10% CAGR from 2015, the market is expected to rise to a valuation of more than US$7 bn by 2022. Major drivers of the market, apart from the increased driver safety brought about by head up displays, are the diversifying usage of head up displays in sectors such as gaming devices, virtual reality devices, and 3D gadgets. However, the high cost of the technologically advanced head up displays is a major restraint on the market. Since the rising markets for all the major application segments of the HUD market contain consumers whose purchasing power is growing but hasn’t reached Western levels yet, the market for HUDs is constrained significantly by their high costs.
According to product type, combiner-projected HUDs are currently outpacing windshield-projected HUDs. The complexity of projecting information on to the windshield is responsible for the growing share of the combiner-projected head up displays segment.The application of head up displays in aviation dominates demand from the global HUD market. Automotive applications are rising in prominence rapidly, though, with premium cars and mid-range cars leading the demand chart within the automotive industry.
By geography, the global head up display market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa, among which Asia Pacific is expected to provide a stern challenge to the dominance of the North America HUD market, with the APAC HUD market expected to rise at a 19.40% CAGR from 2015 to 2022.
Companies Profiled in the Global Head Up Display Market
The global head up display market is moderately fragmented in nature. Major companies operating in the market are profiled in the report, including business profiles, financial profiles, recent news and developments, and product information. Companies described in the market include Denso Corporation, Delphi Automotive PLC, BAE Systems plc, Thales Group, Pioneer Corporation, and Nippon Seiki Co. Ltd.
Head-up Display Market, by Type:
- Combiner Projected HUDs
- Windshield Projected HUDs
Head-up Display Market, by Applications:
- Other (Sports, Gaming, etc.)
Head-up Display Market, by Geography:
- North America
- Rest of North America
- Rest of Europe
- South Asia
- Rest of Asia Pacific
- Middle East and Africa (MEA)
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
- Latin America
- Rest of Latin America
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments