Head-up Display Market - Snapshot
A head up display system refers to a computerized system, which is capable of projecting information on a screen placed in the immediate vicinity of the viewer. The information could also be displayed on a separate display. The head up display system can perform multiple jobs, such as projection of image and data. This system can present information in such a way that the viewer is able to view the external surroundings and the information at the same time. The features of these displays are proving to be extremely beneficial, which likely to foster the growth of the global head-up display market in the near future.
Widen Scope of Application to Pave Way for Lucrative Market Growth
Earlier, these displays were mostly used for the aviation sector but now, given its benefits, many other end use sectors such as military aircrafts, automobiles have adopted the gadget. Increased adoption is likely to trigger growth of the global head-up display market.
In the last few years, the head-up displays were put up on to civil aircrafts through a secondary screen. Of late, this display system is finding utilization in several dynamic application areas, which comprises
- motorcycle helmets
- automobile windscreens
In motorcycles, the data is displayed on the visor, which makes it easier for the ride to view the information and pay attention on the road as well. Gesture recognition and voice control are the latest add-ons in the head-up display systems designed for the automotives. This feature is likely to shoot up the demand for the product in the automobile sector.
Global Head-up Display Market: Snapshot
The global head-up display market is expected to gain traction in the next few years. The enhanced driving experience making use of the AR-based head-up displays is considered as the key factor likely to enhance the growth of the overall market in the coming few years. The key players in the market are making notable efforts to handle the fatal errors in head-up display technology. However, the convenience offered by the combination of satellite navigation technology and head-up display system are predicted to accelerate the growth of the global market throughout the forecast period.
Rising Trend of Augmented Reality to Enhance Global Head-up Display Market
According to the market research study by Transparency Market Research, in 2014, the global market for head-up display was worth US$1.76 bn and is projected to reach a value of US$7.05 bn by the end of 2022. The market is estimated to register a healthy growth rate in the coming years.
A significant rise in the awareness regarding passenger and vehicle safety and the rise in the demand for connected vehicles are the key factors that are projected to enhance the growth of the global head-up display market in the coming years. The rising demand for technologically advanced HUDs and the augmented reality is expected to enhance the growth of the HUD market are further projected to support the growth of the global market in the next few years. On the flip side, the fatal errors in HUD display technology and the large space requirement in the automotive cockpit are projected to restrict the market growth in the coming few years. Nonetheless, the rise in the demand for semi-autonomous and electric vehicles is predicted to support the growth of the market in the near future.
Strong Growth of Automotive Sector to Drive North America Market
From a regional perspective, North America is expected to hold a major share of the global head-up display market in the next few years. This region is predicted to register a healthy growth rate in the near future, thanks to the high military modernization. In addition to this, the rapid growth of the luxury car industry is predicted to support in the expansion of the HUDs market in this region. Furthermore, Europe is estimated to remain in the second position in terms of revenue and offer lucrative opportunities for the market players in the coming years. On the other hand, Asia Pacific is predicted to register a strong growth rate in the near future, thanks to the significant rise in the demand for high-end cars, especially from developing economies.
The global market for head-up display is competitive in nature and is expected to witness a healthy competition among the key players in the next few years. In order to enhance their market penetration, the key players are emphasizing on expansion of the product portfolio and research activities. In addition to this, the rising mergers and acquisitions and collaborations is projected to offer growth opportunities for the market players in the coming few years. Some of the key players operating in the head-up display market across the globe are Pioneer Corporation, Rockwell Collins Inc., Yazaki Corporation, Esterline Technologies Corporation, Continental AG, Johnson Controls Inc., Denso Corporation, Delphi Automotive PLC, Nippon Seiki Co. Ltd., Microvision Inc., BAE Systems plc, and Thales Group.
Head up displays are holographic projections used to provide information about various aspects. The major application of head up displays is in driving, to display information such as the current speed of the vehicle, fuel level and current rate of consumption, and navigation directions. Windscreens of cars and other vehicles are the screen of choice for head up display systems, since the transparent glass surface provides the perfect surface to exhibit information without it becoming a major distraction for the driver.
The global market for head up displays is expected to display a notable CAGR of 19.10% from 2015 to 2022. The major reason for this growth is the enhancement in driver safety provided by head up displays. Since windscreens are right in front of the driver, having information on the screen is more convenient than having it on the dashboard, which allows for greater concentration while driving and thus reduces the chances of having an accident due to laxness. Head up displays were originally designed for aircraft pilots, so that they could operate the multifaceted controls of aircraft with ease. Over time, HUDs have been steadily adopted by the automotive industry, to the point that head up displays in some form are now becoming common in premium passenger cars.
The report examines the historical progress of the global head up displays market. The historical information obtained through reliable primary and secondary resources is then examined with due care with the help of analytical tools such as Porter’s five forces analysis and SWOT analysis. This comprehensive coverage sheds light on various aspects of the market, such as investment attractiveness, the major drivers and restraints acting on the global head up display market, and the chain structure of the head up display industry.
Overview of the Global Head Up Display Market
The global head up display market was worth more than US$1.7 bn in 2014. Displaying a robust 19.10% CAGR from 2015, the market is expected to rise to a valuation of more than US$7 bn by 2022. Major drivers of the market, apart from the increased driver safety brought about by head up displays, are the diversifying usage of head up displays in sectors such as gaming devices, virtual reality devices, and 3D gadgets. However, the high cost of the technologically advanced head up displays is a major restraint on the market. Since the rising markets for all the major application segments of the HUD market contain consumers whose purchasing power is growing but hasn’t reached Western levels yet, the market for HUDs is constrained significantly by their high costs.
According to product type, combiner-projected HUDs are currently outpacing windshield-projected HUDs. The complexity of projecting information on to the windshield is responsible for the growing share of the combiner-projected head up displays segment.The application of head up displays in aviation dominates demand from the global HUD market. Automotive applications are rising in prominence rapidly, though, with premium cars and mid-range cars leading the demand chart within the automotive industry.
By geography, the global head up display market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa, among which Asia Pacific is expected to provide a stern challenge to the dominance of the North America HUD market, with the APAC HUD market expected to rise at a 19.40% CAGR from 2015 to 2022.
Companies Profiled in the Global Head Up Display Market
The global head up display market is moderately fragmented in nature. Major companies operating in the market are profiled in the report, including business profiles, financial profiles, recent news and developments, and product information. Companies described in the market include Denso Corporation, Delphi Automotive PLC, BAE Systems plc, Thales Group, Pioneer Corporation, and Nippon Seiki Co. Ltd.
Head-up Display Market, by Type:
- Combiner Projected HUDs
- Windshield Projected HUDs
Head-up Display Market, by Applications:
- Other (Sports, Gaming, etc.)
Head-up Display Market, by Geography:
- North America
- Rest of North America
- Rest of Europe
- South Asia
- Rest of Asia Pacific
- Middle East and Africa (MEA)
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
- Latin America
- Rest of Latin America
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments