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Gesture Recognition Market - Snapshot

Gesture recognition refers to a topic in language and computer science technology with the aim to make sense of human gestures through mathematical algorithms. Any bodily state or motion, mostly from hand or face, could be the gestures that are interpreted through mathematical algorithms. The global gesture recognition market is predicted to rise with the growing popularity and adoption of this technology amongst various end user segments.

This cutting-edge technology is an alternative user interface for offering real-time data to a computer system. In this technology, instead of keying in data or just tapping on a touch screen, the motion sensor is capable of reading and interpreting hand or face gesture or state. This bodily gesture or state acts as the main source of data in such a technology.

Market to Observe Growth in Rapid Adoption of the Technology by Multiple End Users

The global gesture recognition market is predicted to be influenced by the augmented digitization across many industries. Furthermore, hassle-free adoption of the technology across the diverse spectrum of end users owing to its low technical complications is boosting market growth. Consumer electronic industry lies is one of the major end users of the global gesture recognition market with other end users rapidly catching up.

In addition to technological advancement, touch-less gesture recognition solutions are driven by low cost of maintenance and increased awareness about hygiene is likely to propel the global gesture recognition market toward growth. Touch-less sensing is a path-breaking technology in human-machine interface (HMI).

The following emerging technologies are likely to play an important role in driving the demand

  • Internet of Things
  • Machine learning
  • Artificial Intelligence

In addition, phenomenal growth in the use of consumer electronics is likely to work in favor of the market over the tenure of assessment. Furthermore, spiraling demand for application-based technologies is likely to come up as another growth-promoting factor for the global gesture recognition market in near future.

Rising popularity of consumer electronic devices with gesture recognition capabilities and newfound and rising applications in the fields of industrial automation, smart homes, and automobiles are expected grant momentous growth to the global gesture recognition market in the future.

The market is characterized by intensive research and development activities and an extensive influx of investment owing to the presence of some of the globe’s largest and most popular technology brands. The market has witnessed the continuous introduction of innovative and cutting-edge gesture recognition applications and features, which promise to empower the communication between humans and machines. TMR finds that the market was valued at US$11.60 bn in 2015. With growth prospects as excellent as 16.2% CAGR between 2015 and 2024, the market is projected to rise to US$48.56 bn by 2024.

Consumer Electronics to Dominate but Hospitality to Grant Most Attractive Growth Opportunities

The momentous scale of sales achieved by mobile devices such as smartphones and tablets in the previous decade have made this segment a major contender in the consumer electronics industry, and an important determinant of development of innovative technologies such as gesture recognition. In the near future, the rising demand for mobile devices enabled with innovative gesture recognition features will have a major impact on the overall development of the global gesture recognition market.

Increased integration of gesture recognition features in consumer electronics products such as cameras, smart TVs, and multimedia consoles used in automobiles will make consumer electronics one of the most attractive application areas, exhibiting over 14.6% CAGR from 2016 through 2024. The sector is also presently the leading application segment, accounting for a 35.5% share in the global market in 2015.

Applications of gesture recognition in the hospitality sector, which accounted for a comparatively modest 8.1% revenue share of the market in 2015, are expected to witness expansion at the highest, 17.0% CAGR, across other application areas over the said period. The flourishing travel industry and the rising numbers of high-end hotels across the globe will favor the adoption of systems such as touchless biometric recognition, hand dryers, and automated faucets and flushes.

North America to Show Highest Growth Potential

North America features the presence of some of the largest and dominant technology and optoelectronic companies of the world. The regional market has witnessed a huge influx of investments aimed at the development of 3D and touchless gesture recognition technologies in the past few years. The region also contributed to the largest revenue share, nearly 35%, to the global gesture recognition market in 2015.

Owing to the rising applications of innovative gesture recognition technologies across application areas such as consumer electronics, aerospace and defense, automotive, medical centers, and industrial automation, the North America market is projected to remain a major contributor to the global market from 2016 to 2024 as well. The regional market is expected to expand at a 15.1% CAGR over the said period but witness a slight decline in its share in the global market by 2024. North America, being a mature market in terms of usage and awareness, will lose to a certain extent to Asia Pacific by 2024. A vast consumer base of consumer electronic devices and potential growth opportunities for technologically advanced automobiles, will pave way for gesture recognition technologies in the region.

Advances in Gesture Recognition Market to Underpin New Avenues in Computer Vision Technologies

Gesture recognition has attracted groundswell of interest over the past 15 years for spectrum of human–computer interaction (HCI). The gesture technology has witnessed commercial translation from the rising potential of HCI in a slew of robotics and medical applications. Integration with the cutting-edge sensor technology has expanded the canvas for new avenues in the gesture technology by opening paths to next-gen computer vision technologies. Such computer vision functionalities are becoming popular in virtual reality environments. In particular, an array of prospects in the market have stemmed from the relevance of hand gesture recognition for HCI. Medical devices equipped with such technologies have been targeted for patients with chronic disease conditions. However, they are limited to use by elderly population. Another factor that makes the adoption of gesture recognition technologies in medical and healthcare applications is the lack of cost-effective and interactive user interface. Recently emerging slew on investments in gesture recognition is focused on developing HCI for gaming and robotics. These initiatives are massively bolstered by concomitant advances in camera and sensor technologies. Further, relentless research to increase the precision of algorithms used in hand gesture recognition accelerates such product development. Worldwide, a growing body of studies on HCI has enriched the landscape in the gesture recognition market.

The COVID-19 crisis under which the whole world has been suffering for the last few months has been opportunity for some businesses across industries to become disruptors. The decline ecommerce sales of non-essential consumer goods suffered a fatal blow in most part of 2020. The trend adversely influenced the manufacturing and shipping of devices equipped with gesture recognition technologies. Nevertheless, in recent months, consumers tended to become less sceptical and more receptive of smart gadgets that use virtual reality. This factor is expanding the avenue for industry players in the gesture recognition market as well. The need for cutting-edge computer vision technologies is expected to expand the revenue potential.

User-friendliness of gesture recognition enabled devices along with growing application of gesture control solutions in healthcare, retail sector, and industrial settings are some of the major factors contributing to the growing popularity of gesture recognition technology at the global level. Increasing consumer preference for gesture control devices which includes tablets, PCs, laptops are contributing in the growing popularity of gesture recognition technology globally.

The importance of gesture recognition technology lies in developing efficient interaction between humans and machines. Increasing application of gesture recognition technology in consumer electronics is among the key factors boosting the gesture recognition market at the global level. 3D vision and gesture tracking solutions in gaming consoles along with 2D gesture recognition technology in smart TVs, PCs, and tablets is fueling the demand for touch less gesture recognition technology. Limited numbers of recognizable gestures along with inaccurate and inefficient systems are certain factors hindering the growth of the gesture recognition market globally. However, technological advancements in the gesture recognition market coupled with rising demand for this technology in smartphones are offering great opportunities for the major players in the gesture recognition market.

Development of 3D Vision and gesture tracking technology along with growing prominence of 2D gesture recognition technology in the consumer electronics is expected to have a huge impact on this market in the short, medium, and long term. Furthermore, rising number of strategic partnerships between various automobile and gesture recognition technology companies is having a positive impact on the growth of the gesture recognition market. Increasing adoption of gesture recognition solutions in the automotive industry is one of the prime reasons behind the growth of global gesture recognition market. In addition, growing gesture-based interaction in factory automation and increasing application of gesture recognition solutions in the industrial sector is fueling the demand for gesture control technology at the global level.

Based on application, the market is segmented into Automotive, hospitality, consumer electronics, gaming, aerospace and defense, commercial centers, educational hubs, medical centers among others. Application of gesture recognition technology in consumer electronics such as smartphones, smart TVs, tablets, laptops is one of the major driving factors behind the growth of gesture recognition market globally in 2015, followed by automotive and gaming segments. Reliability along with user-friendliness is some of the major factors fueling the application of gesture recognition technology in consumer electronics. Furthermore, by technology the market is segmented into touch-based gesture recognition and touch less gesture recognition. Moreover, gyroscope, accelerometer, combo sensor comes under touch-based gesture recognition and ultrasonic, infrared 2D array and camera solutions comes under touch less gesture recognition. Geographically, the global gesture recognition market is categorized into North America, Europe, Asia Pacific and Rest of the World (RoW). The scope of the report offers an insight into gesture recognition market in these regions based on revenue (USD million).

The report also includes competitive profiling of leading players in the industry and their market position to aid in strategic decision making. The market attractiveness analysis and patent analysis included in the report provide insight into market dynamics, future research scope, industry competition and strategies adopted by market leaders.

The report also breaks down and reviews the various factors impacting the market growth, which can be appropriately described as market drivers, restraints, and opportunities. These factors help to determine the various existing trends and their impact on the market growth. Overall, taking into consideration the various factors affecting the gesture recognition market, the report includes a holistic analysis of the global gesture recognition market, and provides an estimate of growth for the period 2016 to 2024.

Some major players in the gesture recognition market in North America, Europe, Asia Pacific, and RoW include GestureTek, Inc. (U.S.), Intel Corporation (U.S.), Apple Inc. (U.S.), Crunchfish AB (Sweden), Microsoft Corporation (U.S.), Google Inc. (U.S.), Cognitec Systems GmbH (Germany), OMRON Corporation (Japan), Infineon Technologies AG (Germany), SoftKinetic SA (Belgium) and Elliptic Laboratories AS (Norway).

The market has been segmented as follows:

Global Gesture Recognition Market by Application

  • Automotive
  • Hospitality
  • Consumer electronics
  • Gaming
  • Aerospace and defense
  • Commercial centers
  • Educational hubs
  • Medical centers
  • Others

Global Gesture Recognition Market by Technology

  • Touch based gesture recognition
    • Gyroscope
    • Accelerometer
    • Combo Sensor
  • Touchless gesture recognition
    • Ultrasonic (3D gesture)
    • Infrared 2D Array
    • Camera Solutions

Global Gesture Recognition Market by Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Latin America
    • Middle East and Africa

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Gesture Recognition Market

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