Rising popularity of consumer electronic devices with gesture recognition capabilities and newfound and rising applications in the fields of industrial automation, smart homes, and automobiles are expected grant momentous growth to the global gesture recognition market in the future.
The market is characterized by intensive research and development activities and an extensive influx of investment owing to the presence of some of the globe’s largest and most popular technology brands. The market has witnessed the continuous introduction of innovative and cutting-edge gesture recognition applications and features, which promise to empower the communication between humans and machines. TMR finds that the market was valued at US$11.60 bn in 2015. With growth prospects as excellent as 16.2% CAGR between 2015 and 2024, the market is projected to rise to US$48.56 bn by 2024.
Consumer Electronics to Dominate but Hospitality to Grant Most Attractive Growth Opportunities
The momentous scale of sales achieved by mobile devices such as smartphones and tablets in the previous decade have made this segment a major contender in the consumer electronics industry, and an important determinant of development of innovative technologies such as gesture recognition. In the near future, the rising demand for mobile devices enabled with innovative gesture recognition features will have a major impact on the overall development of the global gesture recognition market.
Increased integration of gesture recognition features in consumer electronics products such as cameras, smart TVs, and multimedia consoles used in automobiles will make consumer electronics one of the most attractive application areas, exhibiting over 14.6% CAGR from 2016 through 2024. The sector is also presently the leading application segment, accounting for a 35.5% share in the global market in 2015.
Applications of gesture recognition in the hospitality sector, which accounted for a comparatively modest 8.1% revenue share of the market in 2015, are expected to witness expansion at the highest, 17.0% CAGR, across other application areas over the said period. The flourishing travel industry and the rising numbers of high-end hotels across the globe will favor the adoption of systems such as touchless biometric recognition, hand dryers, and automated faucets and flushes.
North America to Show Highest Growth Potential
North America features the presence of some of the largest and dominant technology and optoelectronic companies of the world. The regional market has witnessed a huge influx of investments aimed at the development of 3D and touchless gesture recognition technologies in the past few years. The region also contributed to the largest revenue share, nearly 35%, to the global gesture recognition market in 2015.
Owing to the rising applications of innovative gesture recognition technologies across application areas such as consumer electronics, aerospace and defense, automotive, medical centers, and industrial automation, the North America market is projected to remain a major contributor to the global market from 2016 to 2024 as well. The regional market is expected to expand at a 15.1% CAGR over the said period but witness a slight decline in its share in the global market by 2024. North America, being a mature market in terms of usage and awareness, will lose to a certain extent to Asia Pacific by 2024. A vast consumer base of consumer electronic devices and potential growth opportunities for technologically advanced automobiles, will pave way for gesture recognition technologies in the region.
User-friendliness of gesture recognition enabled devices along with growing application of gesture control solutions in healthcare, retail sector, and industrial settings are some of the major factors contributing to the growing popularity of gesture recognition technology at the global level. Increasing consumer preference for gesture control devices which includes tablets, PCs, laptops are contributing in the growing popularity of gesture recognition technology globally.
The importance of gesture recognition technology lies in developing efficient interaction between humans and machines. Increasing application of gesture recognition technology in consumer electronics is among the key factors boosting the gesture recognition market at the global level. 3D vision and gesture tracking solutions in gaming consoles along with 2D gesture recognition technology in smart TVs, PCs, and tablets is fueling the demand for touch less gesture recognition technology. Limited numbers of recognizable gestures along with inaccurate and inefficient systems are certain factors hindering the growth of the gesture recognition market globally. However, technological advancements in the gesture recognition market coupled with rising demand for this technology in smartphones are offering great opportunities for the major players in the gesture recognition market.
Development of 3D Vision and gesture tracking technology along with growing prominence of 2D gesture recognition technology in the consumer electronics is expected to have a huge impact on this market in the short, medium, and long term. Furthermore, rising number of strategic partnerships between various automobile and gesture recognition technology companies is having a positive impact on the growth of the gesture recognition market. Increasing adoption of gesture recognition solutions in the automotive industry is one of the prime reasons behind the growth of global gesture recognition market. In addition, growing gesture-based interaction in factory automation and increasing application of gesture recognition solutions in the industrial sector is fueling the demand for gesture control technology at the global level.
Based on application, the market is segmented into Automotive, hospitality, consumer electronics, gaming, aerospace and defense, commercial centers, educational hubs, medical centers among others. Application of gesture recognition technology in consumer electronics such as smartphones, smart TVs, tablets, laptops is one of the major driving factors behind the growth of gesture recognition market globally in 2015, followed by automotive and gaming segments. Reliability along with user-friendliness is some of the major factors fueling the application of gesture recognition technology in consumer electronics. Furthermore, by technology the market is segmented into touch-based gesture recognition and touch less gesture recognition. Moreover, gyroscope, accelerometer, combo sensor comes under touch-based gesture recognition and ultrasonic, infrared 2D array and camera solutions comes under touch less gesture recognition. Geographically, the global gesture recognition market is categorized into North America, Europe, Asia Pacific and Rest of the World (RoW). The scope of the report offers an insight into gesture recognition market in these regions based on revenue (USD million).
The report also includes competitive profiling of leading players in the industry and their market position to aid in strategic decision making. The market attractiveness analysis and patent analysis included in the report provide insight into market dynamics, future research scope, industry competition and strategies adopted by market leaders.
The report also breaks down and reviews the various factors impacting the market growth, which can be appropriately described as market drivers, restraints, and opportunities. These factors help to determine the various existing trends and their impact on the market growth. Overall, taking into consideration the various factors affecting the gesture recognition market, the report includes a holistic analysis of the global gesture recognition market, and provides an estimate of growth for the period 2016 to 2024.
Some major players in the gesture recognition market in North America, Europe, Asia Pacific, and RoW include GestureTek, Inc. (U.S.), Intel Corporation (U.S.), Apple Inc. (U.S.), Crunchfish AB (Sweden), Microsoft Corporation (U.S.), Google Inc. (U.S.), Cognitec Systems GmbH (Germany), OMRON Corporation (Japan), Infineon Technologies AG (Germany), SoftKinetic SA (Belgium) and Elliptic Laboratories AS (Norway).
The market has been segmented as follows:
Global Gesture Recognition Market by Application
- Consumer electronics
- Aerospace and defense
- Commercial centers
- Educational hubs
- Medical centers
Global Gesture Recognition Market by Technology
- Touch based gesture recognition
- Combo Sensor
- Touchless gesture recognition
- Ultrasonic (3D gesture)
- Infrared 2D Array
- Camera Solutions
Global Gesture Recognition Market by Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Rest of the World (RoW)
- Latin America
- Middle East and Africa