Haptic is a Greek word which means ‘able to come into contact’ or ‘anything related to sense of touch’. The technology where the sense of touch is recreated through vibration or other means is known as haptic technology. Haptic technology saw one of the earliest applications in large aircrafts, where controls surfaces were operated through servomechanism systems, a system which provided negative feedback when it sensed error. The servo systems was not equipped enough to let the pilot know of any external threats. The servo systems were modified with weights and springs to allow sending vibrations to the controller in the pilot’s hand, whenever threats were detected by the servo system. Modern haptic technology utilizes sensors to measure the amount of force exerted, by the user, on the user interface and then sends a feedback.
The market for haptic technology is growing at a very fast pace, primarily owing to the growing demand for various consumer electronic devices globally. Haptic technology is now a common feature in most mobile handsets such as smart phones and tablets. It is also being used in various laptops. It has also being seeing growing applications in gaming consoles. The increasing penetration of internet of things (IoT) coupled with rural penetration of internet in emerging economies has been boosting the growth of smart phones, tablets and laptops market. This in turn has been positively impacting the growth of haptic technology market. Additionally, haptic technology is also being utilized in vehicular electronics and medical electronics among others. Furthermore, various research institutes and research and development (R&D) divisions of corporations have been focusing on improving haptic systems and also to develop newer applications for haptic technology. Considering all the positive impacts of the above mentioned factors, the market for haptic technology is expected to grow at a fast pace.
The global haptic technology market can be segmented, on the basis of feedback, into force and tactile. Tactile haptic technology is more prevalent owing to their presence in smart phones, tablets, laptops and other consumer electronic devices. On the basis of components, the haptic technology market has been segmented into actuators, controllers and others. By end-use industry, the global haptic technology market is segmented into aerospace & defense, automotive, healthcare, consumer electronics and others. Each of the segments aerospace & defense, automotive, healthcare and consumer electronics is further segmented into commercial and research. Research is being conducted on haptic technology in all these sectors and also commands a large amount of revenue share. The global haptic technology market has been further segmented into five regions: North America, Europe, Asia Pacific (APAC), South America and Middle-East & Africa (MEA). In terms revenue, Asia Pacific had the largest market share in 2015, followed by North America and Europe. Growing smart phone penetration, increasing usage of internet enabled devices and large user base for consumer electronics are the primary reasons for Asia Pacific being the top revenue garner. North America is the second highest revenue garner in the haptic technology market. The growth rate of haptic technology is also good in Latin America, with increasing penetration of smart phones and tablets in the region.
The major companies of the haptic technology market globally are Senseg Oy (Finland) Force Dimension (Switzerland), Haption SA (France), Texas Instruments, Inc. (U.S.), Ultrahaptics (U.K), ON Semiconductor Corporation (U.S.), SMK Corporation (Japan), Microchip Technology, Inc. (U.S.), Precision Microdrives, Ltd. (U.K.), IMAGIS Co., Ltd. (South Korea) and Synaptics Incorporated (U.S.) among various others. Some of the strategies adopted by these companies, to remain competitive in the market, includes R&D, mergers, acquisitions and partnership with other companies among other strategies.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.