Hair Scrunchies Market

Hair Scrunchies Market: Introduction

A hair scrunchie is a fabric covered elastic hair tie that is used to tie short to medium to long hair types. A hair scrunchie is a small ring of elastic encased in loose fabric that forms a ruffle when twisted around a ponytail. Hair scrunchies are available in various large, tiny, and medium forms. Also, manufacturers offer many different colors, fabrics, styles, and designs of hair scrunchies to customers. Scrunchies are good for any hair as they do not cause breakage. The layer of fabric around the elastic band means that the hair does not get tangled and knotted with a scrunchie. 

Key drivers of the hair scrunchies market

Growing demand for the product in the market is due to rise in demand for hair scrunchies for commercial use (beauty parlors, make-up artists, fashion bloggers, and personal use etc.). The market growth is attributed to an increasing trend of using fashionable products that serve as items of utility as well as gives a trendy look to the hairdo. Rapid development in production technologies, evolving fashion trends, and hairstyles, and availability of various attractive accessories have driven consumers to purchase hair scrunchies. These factors propel the demand for hair scrunchies at the global level.

Increasing internet awareness creating opportunities in the hair scrunchies market

The internet is playing a key role in making consumers more familiar with hair scrunchies through social media influencers, bloggers, and vloggers. A significant number of millennial are following internet celebrities and influencers to understand and enhance their skills in personal grooming, makeup, and fashion. In recent years, consumers have also shown preference for products that are easy to use. Increasing number of consumers are gaining access to the internet and consequently to multiple platforms that offer beauty products including hair scrunchies. People are also becoming progressively aware of new beauty and grooming trends. These factors create new opportunities for hair scrunchies in the market.

Counterfeit products a restraint of the hair scrunchies market

Availability of counterfeit and fake products is expected to hamper the market. The products manufactured by original brands gets affected due to such counterfeit products which usually are of low quality and it affects the brand. These factors acts as restraints for the hair scrunchies market.

APAC the dominant market

Asia Pacific accounts for dominant share in the hair scrunchies market in terms of revenue contribution as compared to markets in other regions due to increased adoption of hair scrunchies by various end-users such as hair stylists, fashion bloggers, and for personal use in the region. Healthy, glossy, and well-groomed hairdos are an essential part of the routine of consumers to enhance their appearance. Thus, people take care of their hair, experiment with different haircuts, and do not shy away from trying trendy and innovative accessories, which is fueling the demand for hair scrunchies among consumers. The increasing number of working women, especially in the corporate sector and fashion industry, has driven the demand for the product in developing countries across the region, such as India, Indonesia, and China. 

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the hair scrunchies market are:

• Scünci
• Kitsch
• GOODY
• Ivyu
• Chloven
• WILLBOND

Hair Scrunchies Market: Research Scope

Hair Scrunchies Market, by Texture

• Velvet
• Satin
• Fur
• Others

Hair Scrunchies Market, by Distribution Channel

• Online
• Offline

Hair Scrunchies Market, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Rest of South America

The report on the hair scrunchies market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

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