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Vitamin is an organic substance that forms an integral part of an organism’s basic needs. They are a group of constituents that is needed for proper functioning of cells as well as their development and growth. They are usually consumed in case of any inefficiency in the body. Gummy vitamins are vitamin enriched medicines that come in the form of candies. The global gummy vitamins market is segmented on the basis of product type, form and age. By product type the global gummy vitamins market is segregated into multi vitamin and single vitamin products. Single vitamin products are further segmented into calcium, fish oil, vitamin B -complex, C, D, multi + omega-3 and energy B12 among others. Vitamin B-complex is the dominant type of single vitamin in the market. Multi vitamin products can be further segmented into vitamin K, D2 or D3, E, A, biotin, B12, B9, B6, B5, B3, B2 and B1 among other constituents. Multivitamins are designed on the basis of age and gender based on specific nutritional requirements of individuals such as multivitamin for men contains less iron and multivitamins for senior citizens contain more vitamin D. On the basis of form, the global gummy vitamins market is segmented into capsule, tablet, chewable and others. Capsule is the leading product in this segment and is expected to grow at a significant growth rate throughout the forecast period. Chewable is forecasted to have the fastest growth rate owing to the convenience of consumption of the products.Furthermore, the market for gummy vitamins is segmented on the basis of age into adult and child gummy vitamins. Adult gummy vitamins is the dominant segment as it is used for immune problems, low bone strength and vitamin deficiency among others.

Major drivers driving the global gummy vitamins market include huge application in the pharmaceuticals and food industry. With growth in nutrition consciousness among consumers and doctors subscribing vitamin supplements to their patients is increasing demand and is driving the market in a positive way. In addition, growing health concerns among children and lack of nutrition among them is driving the global gummy vitamins market in a positive way. Gummy vitamins for children help in the bone growth of the children adding on to nutritional content in the body. Consumers opting for natural alternative is a major restraint to the global market for gu mmy vitamins. Untapped markets of Middle East and Africa and Latin America can prove to be great opportunities for the growth of the global gummy vitamins market.

Geographically, the global gummy vitamins market is segregated into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America is the most prominent region of the global market. Asia Pacific is forecasted to witness the maximum growth rate owing to increasing health concerns among consumers in this region. Countries such as China, India and Japan are forecasted to grow exponentially owing to improved lifestyle and better awareness about nutritional deficiencies. Countries in Middle East and Africa are also forecasted to have a high annual growth rate owing to increased penetration by global players in this region.

Major players of the global gummy vitamins market include, ABH Labs, LLC (New York, U.S.), Aktiv Organic Limited ( Berkshire, U.K.), Ferrara Candy Company ( Illinois, U.S.), Gemini Pharmaceuticals (New York, U.S.), Gimbal's Gummy Vitamins (San Francisco, U.S.), Life Science Nutritionals Inc (Quebec, Canada), Lonza Group (Basel, Switzerland), Makers Nutrition, LLC. (New York, U.S.), Nature's Bounty, Inc. (New York, U.S.), Nature's Products, Inc. (Florida, U.S.), Northwest Natural Products Inc. (Washington, U.S), Nutra Solutions USA ((New York, U.S.) and Vitakem Nutraceutical Inc. (New York, U.S.) among others.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Market segmentation up to the second or third level
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
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  • Latin America
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The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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