Gummy Vitamins Market, Dietary Supplements Market

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Gummy Vitamins Market: Cognizance for Preventative Healthcare to Spur Demand

• A recently published report by TMR states that, prospects of the gummy vitamins market will remain bullish, growing at a CAGR of ~6%, from ~US$ 3.1 Bn in 2018 to ~US$ 5.8 Bn in 2029.
• The impressive growth rate of the gummy vitamins market is due to the geriatric population beginning to realize the various benefits of gummy vitamins over pills and tablets.
• The growth of the gummy vitamins market will also remain influential by various external factors, including rising awareness of preventative healthcare, increasing product preference over capsules and tablets, and innovative product attributes, perpetually molding the marketplace.
• The rich taste and texture with high nutritional benefits of gummy vitamins are providing impetus to the growth of the gummy vitamins market space.
• Gummy vitamins have several inherent advantages over their larger counterparts. These are easy to swallow and easily digestible, with a flavorful taste. These factors make them particularly well-suited for the geriatric population and children.
• Notable manufacturers produce gummy vitamins with high nutritional values, long shelf-life, which are enriched with probiotics with excellent texture and flavor properties.

Gummy Vitamins Market: Increasing Demand from Adults to Treat Various Diseases

• Gummy vitamins have witnessed permeation among adults as well as children. However, the past few years have observed a relative spurt in demand from the latter.
• Elderly people often lose their appetite as they age. This makes them vulnerable to vitamin deficiencies due to the inability to derive the required amount of nutrients from food. This can be addressed through the consumption of gummy vitamins.
• Gummy vitamins are one of the most popular supplementary choices among the elderly people, as vitamin deficiency increases the probability of night blindness, fragile bones, and mental imbalance.

Organic and Non-GMO Foods a New Trend among Consumers

• Organic gummy vitamins are gaining traction among consumers, owing to the environment-friendly cultivation of their raw materials without the usage of pesticides.
• GMO-based food commodities produce unpredictable side effects on the overall health of humans. The chemical compounds present in GMO foods may harm the body, and its cause may remain undetected. Some studies suggest that, the consumption of GMO foods can cause toxemia or liver damage. As a result, consumers are shifting towards natural, organic, and non-GMO certified gummy vitamins.
• Despite being an expensive commodity, consumers are willing to pay more for organic gummy vitamin products, majorly to adopt healthy eating habits. The growing intention to purchase natural gummy vitamins is also witnessed in developing countries, owing to the affluence of food safety and quality trends among consumers, as such, boosting the gummy vitamins market. 

Highly Nutritious Gummy Vitamins with Emphasis on Taste & Texture

• Increased demand for gummy vitamins has been witnessed in recent years, leading to the launch of various ingredient-specific products. Gummy vitamins that are enriched with probiotics have gained high traction over the last few years.
• The health benefits of probiotics in terms of providing dietary supplements, immunity, increasing digestion efficiency, and healthy aging have made gummy vitamins one of the preferred products among consumers.
• Research studies have provided insights regarding the beneficial effects of probiotics in various health conditions such as diarrhea, irritable bowel syndrome, ulcerative colitis, vaginal infection, and urinary tract infection, among others. Moreover, the flavorful taste of gummy vitamins has been the primary incentive in comparison to other less-appetizing tablets.

Innovations of Existing Products by Manufacturers to Increase in the Highly Competitive Gummy Vitamins Market

• The global gummy vitamins market is witnessing high growth with an exponentially increasing demand for nutritional products. With the motive of benefitting from numerous lucrative opportunities, the number of manufacturers in the global gummy vitamins market is increasing rapidly, with leading players expanding their production capabilities.
• A large number of players entering the gummy vitamins market has intensified the competition among them. As a result, strategic innovation remains the key strategy to survive in the cut-throat competition in this space.
• Manufacturers are being incentivized remarkably for stressing the aspect of strategic innovations. They are venturing to expand the use of gummy vitamins for pets, apart from human consumption. Manufacturers are constantly innovating their products in order to cater to the untapped opportunities in the pet segment.

Maintaining Nutrients and Sugar Balance to Pose a Challenge to Manufacturers

• Gummy vitamins contain sugar, which can increase the risk of cavities among children. Moreover, regular intake of gummy vitamins can increase the sugar level among diabetic patients. A few vitamins are fat soluble, such as vitamin A or beta-carotene, and E.
• Overconsumption of these vitamin supplements can lead to toxicity in the body, and can cause side effects such as nausea and vomiting sensation. These are like gummy candies with high content of sugar. As compared to standard multivitamins, gummy vitamins have seven times as much sugar.
• They also have four times as much calories per vitamin. Hence, maintaining a balance of nutrients or vitamins is a challenging task for manufacturers, taking into consideration the several side effects associated with the overconsumption of both, vitamins and sugar.