GCC processed meat market: Snapshot

The food purchasing behavior of many individuals around the globe has changed drastically over the years. The rising disposable income and the growing rural-to-urban migration have contributed to this drastic change. The trend of on-the-go and convenience foods has increased considerably over the years due to these aspects. Processed meat is one of the major foods that are in great demand due to the convenience and taste they offer. Thus, these factors will serve as prime growth factors for the GCC processed meat market during the forecast period of 2016-2024.

Processed meat is referred to as meat that has been preserved through various techniques such as salting, drying, curing, smoking, or canning. Processed meats also contain flavor-enhancing items that helps attract a large consumer base. Furthermore, many meat types are available in this category. Lamb, beef, and poultry are the major ones.

Transparency Market Research has delved deeper into the GCC processed meat market through extensive research activities. From competitive insights to the latest developments of the GCC processed meat market, the TMR report covers all aspects necessary for formulating future business strategies. According to the projections of TMR, the GCC processed meat market is estimated to expand at a CAGR of 8.4% during the forecast period of 2016-2024. The regional GCC processed meat market stood at US$ 760.7 Mn in 2015 and is prognosticated to reach US$ 1.5 Bn by 2024.

gcc-processed-meat-market

Expanding Popularity of Processed Meat among Millennial Category to Have Positive Impact on Growth Trajectory

The trend of snacking and on-the-go food items has seen rapid rise over the years. This trend is hugely popular among a large chunk of the global populace, especially among the millennial category. Hectic work schedules, long office hours, and change in lifestyle are some of the factors that have influenced the snacking and on-the-go food items trend. Processed meats are consumed on a large scale as they are tasty and ready-to-cook or ready-to-eat. Therefore, these factors have a positive impact on the growth of the GCC processed meat market.

Rising Number of Quick Service Restaurants (QSRs) to Invite Considerable Growth Prospects for GCC processed meat market

Key quick service restaurants (QSRs) such as McDonalds and KFC are a favorite among various age groups. The hassle-free food items available at QSRs attract substantial customers. These QSRs are partnering with the players in the GCC processed meat market. The extensive popularity of QSRs among numerous individuals has a large impact on the growth of the GCC processed meat market. During the COVID-19 pandemic, the demand for fast food increased and automatically expanded the growth trajectory of the GCC processed meat market. Hence, the increasing influence of QSRs is projected to bring profitable growth for the GCC processed meat market.

Poultry to Emerge as Dominating Segment Due to Shift of Many Consumers from Red Meat to White Meat

Red meat, according to many studies, is harmful for the human health. Red meat contains more cholesterol as compared to white meat. Furthermore, the trans fat content is also more in red meat than white meat. These factors are encouraging white meat consumption to a great extent. Hence, in terms of meat type, the poultry segment may account for a leading growth share of the GCC processed meat market during the forecast period.

Effect of COVID-19 on GCC processed meat market

The COVID-19 pandemic has changed the growth projections of many industries and sectors. The GCC processed meat market has also been affected due to the pandemic. The lockdown restrictions forced many countries to impose restrictions on the movement of the people. Manufacturing facilities, retail stores, restaurants, malls, and many establishments were closed for a brief period. Many players in the GCC processed meat market had to shut down their processing facilities due to the pandemic.

On the brighter side, the demand for processed meats increased during the lockdown period. Many people went into the panic buying mode due to the restrictions. Although low production and high demand had a negative impact in the early stages of the lockdown, the production facilities were revamped and improved by the players to cater to the increasing demand.

Due to the COVID-19 pandemic, many people switched to online shopping. The players in the GCC processed meat market are focusing on improving their presence on the online arena as the e-commerce trend is expected to enjoy the same popularity in the coming years. Thus, e-commerce platforms are anticipated to bring maximum growth to the GCC processed meat market during the forecast period.

Frozen Processed Meat to Add Maximum Value to Growth of GCC processed meat market

Among all the product types, the frozen processed meat segment is estimated to hold the largest share. This segment dominated the GCC processed meat market in 2015 too. The growing demand for chilled processed meat, especially salami and hotdogs is extrapolated to invite profitable growth avenues for the GCC processed meat market. In addition, the shelf-stable meat segment is also expected to expand at a faster rate during the forecast period. The ‘affordability’ quotient will play a crucial role.

Growing Demand for Organic Processed Meat to Attract Growth Opportunities

The trend of consuming organic food has reached the GCC processed meat market rapidly. Antibiotic-free meat is gaining considerable traction among a large chunk of the populace. The replacement of harmful additions to process the meat is expanding the horizon of the growth of the GCC processed meat market. Curing agents such as nitrates and nitrites are replaced with celery powder to prevent the risk of cancer. Thus, these factors will propel the demand for organic processed meat, eventually increasing the growth rate of the GCC processed meat market.

Qatar Estimated to Witness Significant Growth for GCC processed meat market

In the context of the demographic landscape of the GCC processed meat market, Qatar is projected to emerge as a dominant region followed by the United Arab Emirates (UAE). According to the estimates by TMR, Qatar is expected to expand at a CAGR of 8.8% during the forecast period.

Processed meat is popular across the world and its consumption varies from region to region. New flavors and convenient products are boosting the processed meat market globally. The GCC processed meat market has been segmented by meat type, product type, package type, and region. In terms of meat type, the market has been segmented into lamb, beef, and poultry. In terms of product type, the processed meat market has been segmented into: chilled processed meat, frozen processed meat and others. Under the chilled processed meat segment, the market is further categorized into burgers, nuggets, and others. Others segment includes kebab, and meat balls among others. Frozen processed meat is further segregated into hot dogs, mortadella, salami and others.  The others processed meat segment includes shelf stable meat products. In terms of packaging type, the processed meat market has been segmented into: retail package and bulk package.

The research report on the GCC processed meat market offers detailed analysis of the processed meat products market in Qatar and rest of GCC and helps to understand the driving forces behind the popularity of this market. Under the scope of the report, detailed analysis of major segments and sub-segments of processed meat market for the Qatar and rest of GCC are provided for the historical years (2010-2014) and the next eight years (2016-2024). Moreover, the report includes in-depth analysis of the drivers, restraints, market trends, and future outlook of the industry. The strategies for stakeholders to succeed in the business have been comprehensively assessed in the report. It also provides an understanding of volume (million kg) and value (USD million) of processed meat consumption across GCC. The study highlights the current and future market trends, historical market (2010 to 2015), and provides forecast from 2016 to 2024.

In terms of meat type, poultry accounts for the largest market share across GCC. Frozen processed meat, especially poultry led in terms of growth in 2015 and is expected to maintain its leading position over the forecast period. In general, poultry consumption in Saudi Arabia is on the rise. Burgers, franks, nuggets, salami, and hot dogs are favorite lunch items amongst the growing young population. They are conveniently stored and easily prepared when needed. Thus, the market of processed meat is expected to grow over the forecast period.

In terms of product type, frozen processed meat type occupied the largest market share in the overall GCC processed meat market both in terms of revenue and volume in 2015. Processed meat sales are expected to be driven by frozen variants across all the countries in GCC. Chilled processed meat, on the other hand, does not enjoy the same variety, and these products also have a shorter life. For the processed meat market, the target segment is mainly foreign workers, who want to add some protein to their meals without spending too much money and time. Frozen processed meat product such as hot dogs, salami based packaged food products are very much popular among the younger generation across GCC. Another factor which is helping the processed meat market to grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the busy life style of people over the years.

By country, the market has been segmented into Qatar and rest of GCC. This report helps distributors, suppliers and manufacturers to formulate strategies based on understanding of the trends in this market. Among the overall meat type segment, poultry is analyzed to be the most attractive segment for the processed meat market due to increasing health awareness among consumers in Qatar. Across the GCC, consumers are shifting from the consumption of red meat to poultry, as cholesterol content of red meat is high as compared to poultry. Growing popularity of processed meat based food products among the younger generation, and rising demand for organic food products, among others, are the major factors driving the processed meat market across GCC.

The leading brands which have the maximum market share in processed meat market across GCC include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries and Almunajem among others.

Chapter 1 GCC Processed Meat Market: Preface
1.1 Market Definition and Scope
1.2 Market Segmentation
1.3 Key Research Objectives
1.4 Research Highlights

Chapter 2 GCC Processed Meat Market: Assumptions and Research Methodology 
2.1 Assumptions
2.2 Research Methodology

Chapter 3 GCC Processed Meat Market: Executive Summary
3.1 GCC Processed Meat Market Revenue and Volume, 2016-2024 (US$ Mn and Million Kg)
3.2 Market Snapshot

Chapter 4 GCC Processed Meat Market : Market Overview 
4.1 Introduction
      4.1.1 Industry Overview
4.2 Processed Meat Market Overview
4.3 Key Trends Analysis
4.4 Market Attractiveness Analysis, by Product Type, 2015
4.5 Market Dynamics: Market Drivers & Restraints
      4.5.1 Market Drivers
      4.5.2 Market Restraints
      4.5.3 Market Opportunities
4.6 GCC Processed Meat Price Trend Analysis, By Package Type (Retail Price) 2010-2024 (US$/ Kg) 
4.7 Competitive Landscape
      4.7.1 Market share of key players, 2015 (%)
      4.7.2 Competitive strategies adopted by leading players

Chapter 5 GCC Processed Meat Market, By Meat Type 2010 – 2024 
5.1 By Meat Type: Overview 
      5.1.1 GCC Processed Meat Market Revenue Share, by Meat, 2010-2024 (%)
      5.1.2 GCC Processed Meat Market Volume Share, by Meat, 2010-2024 (%)
5.2 GCC Lamb Processed Meat Market, 2010-2024: Revenue and Volume Forecast
5.3 GCC Beef Processed Meat Market, 2010-2024: Revenue and Volume Forecast
5.4 GCC Poultry Processed Meat Market, 2010-2024: Revenue and Volume Forecast 

Chapter 6  GCC Processed Meat Market, By Product Type 2010 – 2024
6.1 By Product Type: Overview
      6.1.1 GCC Processed Meat Market Revenue Share, by Product Type, 2010-2024
      6.1.2 GCC Processed Meat Market Volume Share, by Product Type, 2010-2024
6.2 GCC Chilled Processed Meat Market, 2010-2024: Revenue and Volume Forecast
      6.2.1 GCC chilled processed meat market, 2010-2024: revenue forecast 
      6.2.2 GCC chilled processed meat market, 2010-2024: volume forecast 
6.3 GCC Frozen Processed Meat Market, 2010-2024: Revenue and Volume Forecast
      6.3.1 GCC frozen processed meat market, 2010-2024: revenue forecast 
      6.3.2 GCC frozen processed meat market, 2010-2024: volume forecast 
6.4 GCC Shelf Stable Processed Meat Market, 2010-2024: Revenue and Volume Forecast

Chapter 7  GCC Processed Meat Market, By Package Type 2010 – 2024
7.1 By Package Type: Overview
      7.1.1 GCC Processed Meat Market Revenue Share, by Package Type, 2010-2024 (%)
      7.1.2 GCC Processed Meat Market Volume Share, by Package Type, 2010-2024 (%)
7.2 GCC Retail Packaged Processed Meat Market, 2010-2024: Revenue and Volume Forecast
7.3 GCC Bulk Packaged Processed Meat Market, 2010-2024: Revenue and Volume Forecast

Chapter 8  GCC Processed Meat Market, By Country Type,2010 – 2024   8.1: By Country Type: Overview
8.1 GCC Processed Meat Market Revenue Share, by Country, 2010-2024
8.2 GCC Processed Meat Market Volume Share, by Country, 2010-2024
      8.2.1 Qatar Processed Meat Market, by 2010-2024: Revenue and Volume Forecast
      8.2.2 Qatar processed meat market, by meat type, 2010-2024: revenue forecast
      8.2.3 Qatar processed meat market, by meat type, 2010-2024: volume forecast
      8.2.4 Qatar processed meat market, by product type, 2010-2024: revenue forecast
      8.2.5 Qatar processed meat market, by product type, 2010-2024: volume forecast
      8.2.6 Qatar processed meat market, by package type, 2010-2024: revenue forecast
      8.2.7 Qatar processed meat market, by package type, 2010-2024: volume forecast
      8.2.8 Qatar Processed Meat Price Trend Analysis, By Package Type (Retail Price) 2010-2024
8.3 Rest of GCC Processed Meat Market, 2010-2024: Revenue and Volume Forecast 
      8.3.1 Rest of GCC processed meat market, by meat type, 2010-2024: revenue forecast
      8.3.2 Rest of GCC processed meat market, by meat type, 2010-2024: volume forecast
      8.3.3 Rest of GCC processed meat market, by product type, 2010-2024: revenue forecast
      8.3.4 Rest of GCC processed meat market, by product type, 2010-2024: volume forecast
      8.3.5 Rest of GCC processed meat market, by package type, 2010-2024: revenue forecast
      8.3.6 Rest of GCC processed meat market, by package type, 2010-2024: volume forecast
      8.3.7 Rest of GCC Processed Meat Price Trend Analysis, By Package Type (Retail Price)  2010-2024 (US$/ Kg)

Chapter 9 Company Profiles 
9.1 Yum Brands 
      9.1.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.1.2 Market Presence, By Segment and Geography
      9.1.3 Key Developments
      9.1.4 Strategy and Historical Roadmap
      9.1.5 Revenue and Operating Profits
9.2 Mc Donalds
      9.2.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.2.2 Market Presence, By Segment and Geography
      9.2.3 Key Developments
      9.2.4 Strategy and Historical Roadmap
      9.2.5 Revenue and Operating Profits
9.3 Tyson Foods
      9.3.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.3.2 Market Presence, By Segment and Geography
      9.3.3 Key Developments
      9.3.4 Strategy and Historical Roadmap
      9.3.5 Revenue and Operating Profits
9.4 Cargill Inc. 
      9.4.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.4.2 Market Presence, By Segment and Geography
      9.4.3 Key Developments
      9.4.4 Strategy and Historical Roadmap
      9.4.5 Revenue and Operating Profits
9.5 B.R.F. S.A.
      9.5.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.5.2 Market Presence, By Segment and Geography
      9.5.3 Key Developments
      9.5.4 Strategy and Historical Roadmap
      9.5.5 Revenue and Operating Profits
9.6 National Food Company
      9.6.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.6.2 Market Presence, By Segment and Geography
      9.6.3 Key Developments
      9.6.4 Strategy and Historical Roadmap
      9.6.5 Revenue and Operating Profits
9.7 Al Islami Foods
      9.7.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.7.2 Market Presence, By Segment and Geography
      9.7.3 Key Developments
      9.7.4 Strategy and Historical Roadmap
      9.7.5 Revenue and Operating Profits
9.8 Sunbullah Group
      9.8.1 Company Details (HQ, Foundation Year, Employee Strength)
      9.8.2 Market Presence, By Segment and Geography
      9.8.3 Key Developments
      9.8.4 Strategy and Historical Roadmap
      9.8.5 Revenue and Operating Profits

List of Tables

1 Market Snapshot
2 GCC Processed Meat Price Trend Analysis, By Package Type (Retail Price)  2010-2024 (US$/ Million Kg) 
3 GCC chilled processed meat market, 2010-2024: revenue forecast
4 GCC chilled processed meat market, 2010-2024: volume forecast
5 GCC frozen processed meat market, 2010-2024: revenue forecast
6 GCC frozen processed meat market, 2010-2024: volume forecast
7 Qatar processed meat market, by meat type, 2010-2024: revenue forecast
8 Qatar processed meat market, by meat type, 2010-2024: volume forecast
9 Qatar processed meat market, by product type, 2010-2024: revenue forecast
10 Qatar processed meat market, by product type, 2010-2024: volume forecast
11 Qatar processed meat market, by package type, 2010-2024: revenue forecast
12 Qatar processed meat market, by package type, 2010-2024: volume forecast
13 Qatar Processed Meat Price Trend Analysis, By Package Type (Retail Price) 2010-2024 (US$/ Million Kg)
14 Rest of GCC processed meat market, by meat type, 2010-2024: revenue forecast
15 Rest of GCC processed meat market, by meat type, 2010-2024: volume forecast
16 Rest of GCC processed meat market, by product type, 2010-2024: revenue forecast 
17 Rest of GCC processed meat market, by product type, 2010-2024: volume forecast 
18 Rest of GCC processed meat market, by package type, 2010-2024: revenue forecast 
19 Rest of GCC processed meat market, by package type, 2010-2024: volume forecast 
20 Rest of GCC Processed Meat Price Trend Analysis, By Package Type (Retail Price) 2010-2024 (US$/ Million Kg) 

List of Figures 

1 GCC Processed Meat Market Revenue and Volume, 2016-2024 (US$  Mn and Million Kg)
2 Market Attractiveness Analysis, by Product Type, 2015 
3 Saudi Arabia Retail Sales Market for Processes Meat Industry 
4 Tourist Arrivals in Saudi Arabia
5 Market share of key players, 2015 (%) 
6 GCC Processed Meat Market Revenue Share, by Meat, 2010-2024 (%)
7 GCC Processed Meat Market Volume Share, by Meat, 2010-2024 (%)
8 GCC Lamb Processed Meat Market, 2010-2024: Revenue and Volume Forecast
9 GCC Beef Processed Meat Market, 2010-2024: Revenue and Volume Forecast
10 GCC Poultry Processed Meat Market, 2010-2024: Revenue and Volume Forecast
11 GCC Processed Meat Market Revenue Share, by Product Type, 2010-2024 (%) 
12 GCC Processed Meat Market Volume Share, by Product Type, 2010-2024
13 GCC Chilled Processed Meat Market, 2010-2024: Revenue and Volume Forecast
14 GCC Frozen Processed Meat Market, 2010-2024: Revenue and Volume Forecast
15 GCC Shelf Stable Processed Meat Market, 2010-2024: Revenue and Volume Forecast
16 GCC Processed Meat Market Revenue Share, by Package Type, 2010-2024 (%) 
17 GCC Processed Meat Market Volume Share, by Package Type, 2010-2024 (%) 
18 GCC Retail Packaged Processed Meat Market, 2010-2024: Revenue and Volume Forecast
19 GCC Bulk Packaged Processed Meat Market, 2010-2024: Revenue and Volume Forecast
20 GCC Processed Meat Market Revenue Share, by Country, 2010-2024
21 GCC Processed Meat Market Volume Share, by Country, 2010-2024
22 Qatar Processed Meat Market, by 2010-2024: Revenue and Volume Forecast
23 Rest of GCC Processed Meat Market, 2010-2024: Revenue and Volume Forecast

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Processed Meat Market Segmentation By Meat Type - Lamb, Poultry, Beef; By Product Type - Frozen Processed Meat, Chilled Processed Meat; By Package Type - Retail Packaging And Bulk Packaging