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Football Merchandise Market – Introduction

  • Football merchandising means promotion and marketing of football leagues, teams, clubs, and personalities by means of specially made goods and services and making them available in stores. Football merchandising involves agreements, licensing, and intellectual property laws to deal with the logo and patent related issues. Football merchandise consists of accessories, clothing, equipment, toys, games, and more. The increasing fan base of football is helping in the growth of the football merchandise market worldwide.

Key Drivers of the Football Merchandise Market

  • The increasing popularity and fan base of football across the globe is enhancing the demand for football merchandise and helping in the growth of the market. The market is also driven by the growing demand for jerseys of famous players. These products are easily available in the market at affordable prices which further increases their demand.
  • Football merchandise helps to promote football teams or clubs and helps them to gain worldwide recognition and create a long-lasting impression. It helps to gain significant profit to both the club and merchandiser. Increasing number of partnerships between clubs and merchandisers is driving the football merchandise market worldwide.

Factors Restraining the Football Merchandise Market

  • The football merchandise market is highly competitive. Low quality and cheaper products are available in the market which increases the competition. Further, the Covid-19 pandemic also affected the overall growth of the football merchandise market. Factories and manufacturing plants were closed to stop the spread of the virus. Also, supply chains were disrupted due to lack of raw materials and employees. This hampered the growth of the football merchandise market.

Europe to Hold Leading Share of the Global Football Merchandise Market

  • In terms of region, the global football merchandise market can be divided North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the football merchandise market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The football merchandise market in South America is segmented into Brazil and Rest of South America.
  • Europe dominated the global football merchandise market in 2020, due to huge popularity of football in the region. Rise in population has been driving the football merchandise market in Europe, particularly in the U.K, Germany, and France.
  • The football merchandise market in Europe is projected to expand at a rapid pace, followed by North America, and Asia Pacific during the forecast period.

Key Players Operating in the Football Merchandise Market

The global football merchandise market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global football merchandise market are:

  • adidas AG
  • Errea Sport Spa
  • Nike Inc.
  • CosmosSport
  • PUMA SE
  • Macron S.p.A
  • JOMA SPORT SA
  • SBG Companies Limited
  • BasicNet S.p.A
  • Epic Sports, Inc.

Global Football Merchandise Market: Research Scope

Global Football Merchandise Market, by Type

  • Accessories
  • Clothing
  • Toys and Games
  • Others (Footwear, etc.)

Global Football Merchandise Market, by End-user

  • Men
  • Women
  • Kids

Global Football Merchandise Market, by Price

  • Low
  • Medium
  • High

Global Football Merchandise Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Specialty Store
    • Others

Global Football Merchandise Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Football Merchandise Market

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