Facial Mist Market: Introduction

Facial mist is used to soothe skin, set makeup, tighten pores, nourish skin, and give skin a healthy-looking glow. There are varieties of face mists and for the most part they deliver an instant hit of hydration with ingredients such as vitamins, extracts, and essential oils and are suitable for all skin types. Some face mists offer additional skin care benefits - controlling excess oil, calming stressed skin, and offering anti-aging properties. Others offer mood-boosting benefits. Face mist is used on a face that is drier than usual because of cold winter weather.

Key drivers of the facial mist market

Increased demand, high disposable income, rapid urbanization and industrialization, growth in distribution channels, and technical innovation have contributed significantly to the growth of the facial mist market. The stressed and tired skin of the working class, especially women, requires products such as face mist in order to look fresh and hydrated. Demand for such products will increase globally with the increase in working population. Also, demand for hair and body mist products is projected to increase, specifically from the male grooming segment. These factors act as drivers and propels the demand for facial mists at the global level.

Improved features creating opportunities in the facial mist market

Manufacturers keep improving the products so as to cater to a larger customer base. For instance, in 2021, Rya Organics by Cymbiotika, a leading CBD and plant-based wellness and beauty brand known for creating pure, clinically backed supplements and skincare launched a new CBD-infused hydrating facial mist. The company’s facial mist nourishes and hydrates skin with an ultra-fine botanical mist that calms visible redness, and restores dull complexion. In March 2021, skincare brand Institut Esthederm released the Cellular Water Mist to help the skin preserve its microbiome. The brand explains that the mist is formulated using magnesium, sodium, potassium, calcium, carnosine hypotaurine citric acid, and hyaluronic acid. Such enhancements creates new opportunities for the product in the market.

Substitute products a restraint for the facial mist market

One of the restraints of the facial mist market is the presence of substitute products. Hydrating coconut and aloe mist can act as substitutes for face mists. Apart from that, the easiest substitute is water. It can be as simple as adding fresh water and letting it soak into the face before putting on makeup. These factors act as restraints for the facial mist market.

Asia Pacific the dominant market

Asia Pacific accounts for highest share in the facial mist market in terms of revenue contribution as compared to markets in other regions due to increased adoption of facial mist from various end-users such as beauty parlors, salons & spas, fashion & entertainment industry, and for personal use, in the region. In addition, the increasing application of facial mist among consumers in Japan, China, and Australia etc. is expected to trigger demand for facial mists. Product advancements and rapidly growing demand for facial mists is driving growth of the product in the region.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the facial mist market are:

  • Ole Henriksen
  • Renewed Hope
  • REN
  • Tatcha
  • Pixi
  • Elizabeth Arden
  • Wander

Facial Mist Market: Research Scope

Facial Mist Market, by Type

  • Organic
  • Inorganic

Facial Mist Market, by Skin Type

  • Oily Skin
  • Combination Skin
  • Dry Skin
  • Others

Facial Mist Market, by Price

  • Low
  • Medium
  • High

Facial Mist Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Departmental Stores
    • Others

Facial Mist Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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