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Europe Driving Apparel Market: Snapshot

Driving apparels include motorcycle jackets, pants, shoes and helmets among others, which are widely used for protective purpose. These apparels are thicker and heavier than normal clothing with weatherproof closures and pockets, high quality zips, higher collars, and are even equipped with armor. There has been a surge in adoption of protection gear and other safety accessories in order to prevent serious injuries and even death in the event of road accidents. Several safety regulations regarding use of helmets, jackets and other protection clothing while driving have been imposed by regulatory authorities in Europe, which in turn is likely to fuel the growth of the market for driving apparels. Moreover, with the rising popularity for motorsports, the sales of helmets, jackets, gloves, knee cap, elbow caps, and other protection clothing have increased dramatically over the past few years.

The Europe market for driving apparels stood at US$ 3.3 Bn in 2018. Rising at a healthy CAGR of 5.6% from 2019 to 2027, the market valuation is likely to touch US$ 5.3 Bn by the end of 2027.                 

europe driving apparel market revenue share
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Protection Gear has dominated the market of driving apparel in terms of product type

On the basis of product, the driving apparels market of Europe is segmented into clothing, footwear, and protection gear. Protection gear segment holds a major market share in the year 2018. The clothing segment includes motorcycle jackets and pants designed for protective use. These apparels are thicker and heavier than normal jackets with weatherproof closures and pockets, substantial zips, higher collars and are even equipped with armor.

Besides this, the demand for protective footwear is projected to increase rapidly in the near future. Footwear are normally made from thick and heavy leather and also include load spreading and energy absorbing padding, metal, composite and plastic materials to protect the feet, legs and ankles of motorcycle rider in an accident. For usage in wet weather, some shoes also have a waterproof membrane lining. Other protection gear includes helmets, gloves, knee cap, elbow cap, face mask, chest and spine guards and other protection accessories, which provide protection to the rider while driving on difficult tracks.

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On the basis of vehicle type, the driving apparels market in Europe is categorized into two wheeler, four wheeler. The two wheeler segment held the dominant share of more than 50% in the overall market in 2018. Two wheelers are economic and offer better convenience in personal mobility. Motorcycles are also viewed as a mode of recreation in developing market, where people use them as primary means of affordable transportation. Moreover, with increasing worldwide popularity for motorsports, usage of biker jackets, helmets and other protection accessories for two wheelers are rising at a significant rate in the near future.

Germany is considered as the largest market for the driving apparel market in Europe

The U.K., Germany, France, Italy, and Rest of Europe make the key segments in the Europe driving apparel market on the basis of geography. Germany held the dominant position in the European driving apparel market in the year 2018. While the country is expected to lead in the forecasted timeline. The U.K., market also exhibit viable growth opportunities as well in the near future. A high degree of consumer awareness toward road safety and large scale usage of motor vehicles has catapulted Germany to the market’s fore. As there is rise in product innovation and launch of new driving apparels in the European market will rise the demand in countries like France, Italy and Spain etc. Some of the key players dealing in European driving apparel market are

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  • Alpinestars S.p.A.
  • Dainese S.p.A.
  • Fox Head, Inc.
  • Scott Sports SA
  • ThorMX etc.

Europe Driving Apparel Market: Overview

The report on the Europe driving apparel market provides analysis for the period 2017–2027, wherein 2018 is the base year and the period from 2019 till 2027 is the forecast period. Data for 2017 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, and trends that are projected to influence the expansion of the Europe driving apparel market during the forecast period. This report offers detailed analysis on market in terms of value estimates (US$ Mn) and volume estimates (‘000 Units) across distinct region in the forecasted timeline.

Europe Driving Apparel Market: Drivers and Opportunities

Rise in awareness of wearing driving apparels such as helmets, jackets, footwear and other protective gears in various parts of the globe are anticipated to rise the demand for driving apparel in the near future. The combination of a motorcycle jacket and pant etc. provides full body protection and is a more flexible option than separate clothing. Across the world there is rise in two wheeler death rates. This has increased the usage of two wheeler and motor cycle helmets. As per the statistics published by WHO (World Health Organization),helmet usage can lead up to 42.0% reduction in the risk of fatal injuries and 69.0% reduction in the risk of head injuries. Hence, motorcycle helmets are considered as the most significant protective gear for the motorcycle riders. This will anticipated to surge the market for driving apparels in the forecast period.

Europe Driving Apparel Market: Key Segments

The Europe driving apparel market is bifurcated on the basis of product type, vehicle type, and geography. In terms of product type, the driving apparel market has been classified into Clothing, Footwear, and Protection Gear. On the basis of vehicle type, the market is segmented into two wheelers and four wheelers. The analysis of the above segments is based on present and forecasted Europe demand for driving apparel products and prevailing and future trends in the market. Europe region are further bifurcated into country level analysis which includes U.K., Germany, France, Italy, Rest of Europe

Europe Driving Apparel Market: Competitive Landscape

The report includes detailed analysis of the Europe driving apparel market, SWOT (Strength, Weakness, Opportunity, and Threat) analysis of the market, Porter’s Five Force analysis, and key macroeconomic indicators influencing the market, rules & regulations in various regions, consumer behavior analysis etc. The industry analysis includes value chain analysis of the Europe driving apparel market.

The key players operating in the Europe driving apparel market includes Alpinestars S.p.A. , Dainese S.p.A., Fox Head, Inc., Scott Sports SA  and ThorMX  among others.

These companies have been profiled in terms of attributes such as description of the company, financials, innovations, products, key strategies to increase market share, and recent developments.

The Europe driving apparel market is segmented as below:

Driving Apparel Market

By Product Type

  • Clothing
  • Footwear
  • Protection Gear

By Vehicle Type

  • Two Wheeler
  • Four Wheeler

by Geography

  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe


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Europe Driving Apparel Market

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