Europe Driving Apparel Market: Snapshot
Driving apparels include motorcycle jackets, pants, shoes and helmets among others, which are widely used for protective purpose. These apparels are thicker and heavier than normal clothing with weatherproof closures and pockets, high quality zips, higher collars, and are even equipped with armor. There has been a surge in adoption of protection gear and other safety accessories in order to prevent serious injuries and even death in the event of road accidents. Several safety regulations regarding use of helmets, jackets and other protection clothing while driving have been imposed by regulatory authorities in Europe, which in turn is likely to fuel the growth of the market for driving apparels. Moreover, with the rising popularity for motorsports, the sales of helmets, jackets, gloves, knee cap, elbow caps, and other protection clothing have increased dramatically over the past few years.
The Europe market for driving apparels stood at US$2.93 bn in 2016. Rising at a healthy CAGR of 5.7% from 2017 to 2025, the market valuation is likely to touch US$47.10 mn by the end of 2025.
Protection Gear holds Largest Market Share among Product Types
On the basis of product, the driving apparels market of Europe is segmented into clothing, footwear, and protection gear. Of these, holding over 50% of the Europe driving apparel market, protection gear constituted the leading product segment in 2016. The clothing segment includes motorcycle jackets and pants designed for protective use. These apparels are thicker and heavier than normal jackets with weatherproof closures and pockets, substantial zips, higher collars and are even equipped with armor.
Besides this, the demand for motorcycle shoes is expected to rise in the coming years. These footwear are normally made from thick and heavy leather and also include load spreading and energy absorbing padding, metal, composite and plastic materials to protect the feet, legs and ankles of motorcycle rider in an accident. For usage in wet weather, some shoes also have a waterproof membrane lining. Other protection gear includes helmets, gloves, knee cap, elbow cap, face mask, chest and spine guards and other protection accessories, which provide protection to the rider in case of an accident.
On the basis of vehicle type, the driving apparels market in Europe is categorized into two wheeler, four wheeler, and others. Of these, the two wheeler segment held the dominant share of 52.5% in the overall market in 2016. Two wheelers are economic and offer better convenience in personal mobility. Motorcycles are also viewed as a mode of recreation in developing market, where people use them as primary means of affordable transportation. Moreover, with increasing worldwide popularity for motorsports, usage of biker jackets, helmets and other protection accessories for two wheelers are rising at an enormous rate for safety purposes.
Germany to Remain Leading Market for Driving Apparel in Europe
The U.K., Germany, France, Italy, and Rest of Europe make the key segments in the Europe driving apparel market based on geography. Among these nations, Germany held the dominant share of 35.3% in the overall market in 2016. While the country is expected to remain the lead through the forecast period, the U.K., market will exhibit viable growth opportunities as well. A high degree of consumer awareness toward road safety and large scale usage of motor vehicles has catapulted Germany to the market’s fore. In countries such as Italy and France, economic reforms, coupled with recent technological advancements, will boost the driving apparel market.
The major vendors in the Europe driving apparel market are Alpinestars S.p.A. (Italy), Dainese S.p.A. (Italy), Fox Head, Inc. (U.S.), Scott Sports SA (Switzerland) and ThorMX (U.S.) among others.
Europe Driving Apparel Market: Overview
Driving apparels include jackets, pants, boots, helmets, gloves, armors and other protection accessories, which are designed to protect the rider while driving and prevent injuries in case of an accident. Motorcycle jackets and pants are generally made of leather or specific fabrics. The jackets include heavy padding on the spine, elbow and shoulder. Gloves are normally made of cloth, leather and carbon fiber with knuckle protection. Boots, particularly those for sport riding, comprise of plastic caps on the toe and ankle areas, which provide ample protection.
The driving apparel market of Europe is mainly driven by increasing government regulations and concern for road safety and growing popularity for motorsports. Moreover, easy availability of jackets, boots, helmets, gloves and other protective clothing in different retail outlets are expected to encourage impulse purchasing of these products, which in turn is likely to bolster the growth of the market. However, there is intense competition for driving apparels from the unorganized sector. In addition, various local manufacturers in Europe are manufacturing driving apparels under their own brand name and providing to the customers at very affordable prices unlike the large driving apparel manufacturers. This factor is expected to hinder the growth of the market in the organized sector during the forecast period. With innovation in manufacturing processes, protection gears with cutting edge technologies are anticipated to be developed in the future, which in turn is likely to create significant growth opportunity for this market in Europe.
However, various local and small scale manufacturers are continuously involved in production of helmets and other protection accessories at much lower price than branded products, which in turn is likely to hinder the growth of the organized sector for driving apparels.
Europe Driving Apparel Market: Segmentation
This report on driving apparel market highlights the current market scenario along with the future expected market growth during the forecast period from 2017 to 2025. Moreover, various economic and technological factors that are likely to affect the present and future demand of driving apparels have also been provided in this report. In addition, information of major players operating in the market along with their market share and major strategies adopted in order to maintain leading position is also given in this report. The report also contains the current market size of driving apparels in terms of revenue (USD Million) and predictive forecast from 2017 to 2025. On the basis of geography, the market has been classified into the U.K., Germany, France, Italy and Rest of Europe.
Based on product type, the Europe driving apparel market is majorly driven by protection gear with highest market share in 2016. There is high demand for helmets, gloves, spine guards and other protection accessories, as these products provide proper protection from injury and have good abrasion resistance. Moreover, these apparels cover the most vulnerable parts of the body.
By vehicle type, the two wheeler segment held the largest share of the market in 2016 and is expected to maintain its dominance in the coming years. Two wheelers fulfill a strong need for speed, economic and convenience in personal mobility. Motorcycles are often viewed as a mode of recreation in developing market, where people often use them as primary means of affordable transportation. Moreover, with increasing worldwide popularity for motorsports, usage of biker jackets, helmets and other protection accessories for two wheelers are rising at an enormous rate for safety purposes.
Companies Mentioned in the Report
Acquisition is the main strategy being widely followed by leading market players. The major vendors in the Europe driving apparel market are Alpinestars S.p.A. (Italy), Dainese S.p.A. (Italy), Fox Head, Inc. (U.S.), Scott Sports SA (Switzerland) and ThorMX (U.S.) among others.
The segments covered in the Europe driving apparel market are as follows:
Europe Driving Apparel Market, By Product Type
- Protection Gear
Europe Driving Apparel Market, By Vehicle Type
- Two Wheeler
- Four Wheeler
Europe Driving Apparel Market, By Geography
- Rest of Europe