Global Disinfectant Wipes Market - Introduction

Disinfectant wipes clean as well as disinfect surfaces and are extensively utilized in personal care, baby care, food services, households, and health-care. Disinfectant wipes are dampened with water and the paper is treated with softeners, perfumes, lotions, and chemicals to maintain the physical properties of the wipe. Methylisothiazolinon is a common preservative that is used to prevent bacterial and fungal growth in the disinfectant wipes package.

The disinfectant wipes market is likely to expand significantly in both developed as well as developing countries, as these wipes offer consumers hygienic, all-in-one and timesaving solution to clean up any mess. Baby wipes are the most sought-after type of disinfectant wipes. Baby wipes is a mild product that is made of regenerated cotton. Personal care is another major segment of the disinfectant wipes market. Consumer preference for disinfectant wipes is anticipated to increase in the near future, as they are convenient and easy to carry.

Global Disinfectant Wipes Market – Competitive Landscape

Reckitt Benckiser

Reckitt Benckiser is a leading player in the field of consumer home, health, and hygiene. The company manufactures and distributes a wide range of household, health, toiletry, and food products worldwide. Its products include disinfectant wipes, dishwashing detergent, disinfectant spray, fabric treatments, and cleaners, personal care, food, and over-the-counter drugs. The company sells disinfectant wipes under the brand Lysol.

The Clorox Company

The Clorox Company is a prominent global company that specializes in the manufacture and marketing of consumer and professional products. It has approximately 8,700 employees located across the globe. The Clorox Company operates through four segments: lifestyle, household, cleaning, and international. It offers professional cleaning, disinfecting, and food service products under the Clorox brand.

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Kimberly-Clark Corporation

Kimberly-Clark Corporation is a notable manufacturer of consumer tissue, personal care, and professional products. It operates globally through three segments: consumer tissue, personal care, and K-C professional. Under the consumer tissue segment, the company provides napkins, paper towels, facial and bathroom tissues, and related products, which are marketed under the following brands: Scottex, Kleenex, Andrex, Scott, Cottonelle, Viva, and Neve. It also offers baby wipes, training and youth pants, disposable diapers, swim pants, feminine and incontinence care products under the personal care segment. The company’s K-C Professional segment manufactures wipes, apparel, towels, tissues, soaps, and sanitizers that are sold under the Kleenex brand.


Claire manufacturing has a vast experience of over 100 years in the sanitary supply industry. The company manufacturers wipes, air fresheners, aerosols, including cleaners, insecticides, disinfectants, and polishes. The company is currently, based in Illinois, U.S.


Parker Laboratories, Inc. is a leading player that provides medical products globally. It also manufactures, develops, and sells lines of institutional cleaners and disinfectants, as well as ultrasound and electromedical contact media. The company sells disinfectant wipes under the brand Protex Ultra.

Other prominent players operating in the disinfectant wipes market include Stryker, CleanWell, LLC, Dreumex USA Inc., Seventh Generation, Inc., Windex, and Method Products Pbc.

Global Disinfectant Wipes Market – Dynamics

Increasing use of disinfectant wipes for household application to boost market

Rise in demand for disinfectant wipes in household applications is a major factor that is expected to drive the disinfectant wipes market. Disinfectant wipes reduce the need for water and save time. The disinfectant wipes market is also driven by additional features of these wipes, such as convenience, performance, hygiene, and cost. Moreover, modernization in healthcare practices worldwide boost the market, as wipes provide better protection than paper products or traditional cloth.

Side-effects of using disinfectant wipes to hamper market during forecast period

Disinfectant wipes contain toxic chemicals that can cause immediate acute side-effects such as eye and skin irritation. Disinfecting chemicals usually contain a class of substances called ‘quats’ or quaternary ammonium compounds. These chemicals are skin irritants, can cause irritation to the lungs, and they have been linked to asthma. Side-effects associated with the use of disinfectant wipes is a major restraint of the market.

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Global Disinfectant Wipes Market – Segmentation

The global disinfectant wipes market can be segmented based on:

  • Type
  • Material
  • End-use
  • Region

Disinfectant Wipes Market Segmentation – By Type

Based on type, the global disinfectant wipes market can be bifurcated into:

  • Disposable
  • Non-disposable

Disinfectant Wipes Market Segmentation – By Material

In terms of material, the global disinfectant wipes market can be classified into:

  • Composite
  • Durable Fibers
  • Fabric
  • Virgin Fiber

Disinfectant Wipes Market Segmentation – By End-use

Based on end-use, the global disinfectant wipes market can be divided into:

  • Health-care
  • Food Services
  • Personal care wipes
  • Baby wipes

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Disinfectant Wipes Market

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