Global Contraceptive Devices Market: Overview

Contraceptives devices are a variety of products that are used for the prevention of an unwanted pregnancy. Whilst preventing unwanted pregnancies remain one of the key reasons why contraceptive devices are used, the other important function of a vast variety of contraceptive devices is to prevent the transfer of sexually transmitted diseases or infections. Initiatives taken by government bodies, numerous private organizations, and also several companies operating in the market are playing a key role in increasing awareness regarding population control measures and safer sex. These actions are considered the key growth drivers for the global contraceptives market.

Despite the presence of several contraceptive drugs in the market, contraceptive devices are preferred more owing to their safer course of action. Products such as male condoms, female condoms, contraceptive vaginal rings, intrauterine devices, sub-dermal contraceptive implants, contraceptive sponges, contraceptive diaphragm, and non-surgical permanent contraception devices are gaining increased demand from across the globe. New product varieties that require minimally invasive surgeries for implantation and provide maximum assurance of safety from infections and unwanted pregnancies are also being introduced at a promising pace in the global market.

Geographically, the market in North America presently accounts for a significant share in the global market and holds immense promise for future years as well. The well-established healthcare industry in the region, high rate of awareness among the population, and the presence of several leading medical device manufacturing companies are collectively expected to help North America remain a strong regional market for contraceptive devices over the report’s forecast period. However, the market in Asia Pacific is also expected to present highly lucrative growth opportunities to the market for contraceptive devices in the next few years.  Countries such as India and China will contribute significantly to this phenomenon with their huge population base, rising disposable incomes, and growing awareness about the usage of contraceptives.

Contraception is deliberate use of artificial methods or other techniques to prevent pregnancy as a consequence of sexual intercourse. Contraceptive devices are intended to prevent conception. These devices also help to prevent the spread of sexually transmitted infections. Various awareness initiatives taken by market players is a major factor propelling the global contraceptive devices market. Bayer HealthCare, a major player in the contraceptives market, in collaboration with 11 NGOs, organizes the World Contraception Day every year on September 26 to spread awareness about contraceptive methods, enabling young people to take the right decision about their reproductive health.

The global contraceptive devices market is expected to grow substantially due to factors such as high incidence rate of unintended pregnancies, unmet contraceptive needs, rise in awareness initiatives by governments and NGOs, and implementation of the Affordable Care Act. A high percentage of population belonging to the sexually active age group in Asia (India and China) coupled with increase in disposable incomes of consumers belonging to such economies is likely to offer significant opportunities in the contraceptive devices market. However, side effects associated with the use of contraceptive devices inducing people to opt for natural and permanent contraceptive methods, and rise in prevalence of infertility among women and aging population hamper the growth of the global contraceptive devices market

Based on type, the global contraceptive devices market can be segmented into male contraceptive devices and female contraceptive devices. Male contraceptive devices comprise male condoms. Female contraceptives include female condoms, contraceptive vaginal rings, contraceptive diaphragms, contraceptive sponges, sub-dermal contraceptive implants, intrauterine devices, and non-surgical permanent contraceptive devices. Male condoms dominate the male contraceptive devices segment due to almost universal adoption facilitated by ease of use and lowest prices. Non-surgical permanent contraceptive devices is projected to be the fastest growing sub-segment of the female contraceptives segment. Growing popularity among women who prefer to obtain permanent contraception without painful surgeries is the major factor propelling the non-surgical permanent contraceptive devices sub-segment. Based on end-user, the global contraceptive devices market can be divided into hospitals, clinics, ambulatory surgical centers, and home care.

Geographically, the global contraceptive devices market can be segmented into North America, Europe, Asia Pacific, and Rest of the World. North America dominates the global market due to high incidence rate of unplanned pregnancies, implementation of the Affordable Care Act in the U.S., and high usage of contraceptive devices in this region. Favorable reimbursement policies for contraceptives by large insurance firms for all federal employees (U.S.) and their dependents has contributed significantly to the growth of the contraceptive devices market in North America. The contraceptive devices market in Asia Pacific is expected to witness the fastest growth during the forecast period. Strong economic growth in India and China, high population, rise in disposable income, increase in awareness about contraceptives and its advantages for preventing pregnancy and sexually transmitted infections are expected to accelerate the growth of the market in the region during the forecast period.

Key players operating in the global contraceptive devices market include Bayer HealthCare AG, Teva Pharmaceutical Industries Limited, Medisafe Distribution, Inc., Actavis, Inc., Medicines360, Pace Pharmaceuticals Inc., Cooper Surgical, Inc., Mayer Laboratories, Inc., Church & Dwight, Co., Inc., Merck & Co., Inc., Reckitt Benckiser plc, and Pfizer, Inc. These players focus on creating various awareness programs and providing contraceptives at cost effective prices to increase market share and sustain in the highly competitive market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Contraceptive Devices Market